Floward celebrates fatherhood with thoughtful CSR initiative at CMC Hospital in Dubai
In celebration of Father's Day, Floward, the go-to online flowers and gifts delivery destination in the MENA region and the United Kingdom, partnered with Clemenceau Medical Center Hospital (CMC) in Dubai to recognise and honour fathers in one of life's most meaningful moments.
The initiative took place on June 13, where Floward gifted fathers in the hospital's maternity ward and welcomed them into their new role as dads, and in the pediatric ward, where fathers were lovingly caring for their children. The gesture aimed to shine a light on the important role fathers play and to raise awareness of Father's Day, which remains under-recognised in many parts of the region.
This initiative comes as part of Floward's commitment to honouring thoughtfulness and celebrating human connection and wanted to remind everyone that fatherhood starts from the very first moment, whether it's the new dad cradling his newborn or the father comforting his child through treatment, these are the moments that deserve recognition and warmth.
The CSR event was designed not only to bring smiles but to push forward Floward's larger mission of creating meaningful moments, especially for occasions that often go unnoticed. Floward has long championed cultural and emotional moments in the region, and this initiative forms part of a wider campaign to reposition Father's Day as an occasion of genuine value and visibility in the GCC.
Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region's most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.
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