Latest news with #Floward
Khaleej Times
4 days ago
- Business
- Khaleej Times
Floward celebrates fatherhood with thoughtful CSR initiative at CMC Hospital in Dubai
In celebration of Father's Day, Floward, the go-to online flowers and gifts delivery destination in the MENA region and the United Kingdom, partnered with Clemenceau Medical Center Hospital (CMC) in Dubai to recognise and honour fathers in one of life's most meaningful moments. The initiative took place on June 13, where Floward gifted fathers in the hospital's maternity ward and welcomed them into their new role as dads, and in the pediatric ward, where fathers were lovingly caring for their children. The gesture aimed to shine a light on the important role fathers play and to raise awareness of Father's Day, which remains under-recognised in many parts of the region. This initiative comes as part of Floward's commitment to honouring thoughtfulness and celebrating human connection and wanted to remind everyone that fatherhood starts from the very first moment, whether it's the new dad cradling his newborn or the father comforting his child through treatment, these are the moments that deserve recognition and warmth. The CSR event was designed not only to bring smiles but to push forward Floward's larger mission of creating meaningful moments, especially for occasions that often go unnoticed. Floward has long championed cultural and emotional moments in the region, and this initiative forms part of a wider campaign to reposition Father's Day as an occasion of genuine value and visibility in the GCC. Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region's most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.
Times of Oman
5 days ago
- Business
- Times of Oman
Floward honours Elderly Fathers in Oman through heartfelt Father's Day CSR Initiative
Muscat: In celebration of Father's Day, Floward, the go-to online flowers and gifts delivery destination in the MENA region and the United Kingdom, partnered with Ihsaan Association in Muscat to honor elderly fathers from their community through a touching CSR initiative. The gathering was held at Makarm Café in Nizwa, where fathers were welcomed for an evening of coffee, conversation, and connection. Floward team members spent time listening, sharing stories, and celebrating the legacy of these men who have shaped generations through their love, resilience, and wisdom. This initiative aimed to highlight that fatherhood doesn't retire with age and celebrates the decades of care and contribution these fathers offered. Floward wanted to show that even a small gesture can go a long way in making them feel seen, appreciated, and valued. It is also part of Floward's broader campaign to raise awareness about Father's Day and to bring more attention to the often-overlooked role of fathers, especially elderly ones, in our communities. Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region's most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.
Khaleej Times
12-06-2025
- General
- Khaleej Times
Reclaiming Father's Day in MENA on June 21: A cultural opportunity waiting to be celebrated
In a region where appreciation runs deep, Floward is on a mission to give Father's Day the emotional and cultural weight it deserves In a region known for its strong family ties and deep respect for tradition, you'd expect both parents to be celebrated equally. But while Mother's Day has become a major moment across the Arab world, with schools, brands, and media all taking part, Father's Day barely gets noticed. Most people in MENA don't know when it is. Few make plans around it. There's no real recognition from institutions, no widespread conversation, and very little commercial activity. In many countries in the region, it's not even marked on official calendars. At Floward, we believe this is a moment worth paying attention to. A global occasion that hasn't landed locally Father's Day has been around for more than a hundred years in many parts of the world. It's widely celebrated in places like the US, the UK, and parts of Europe. Some countries in our region have started to adopt it too, like the UAE, which officially observes it on June 21. But overall, engagement remains low. Part of the reason is timing. It falls during summer break, which makes it less visible in schools. But it also reflects how the idea of fatherhood is often viewed. While the role of mothers is front and center in our culture, fathers tend to stay in the background. That doesn't match how fatherhood looks, especially today. Younger fathers are more present in their children's lives than ever before. They're involved, nurturing, and engaged. But that shift hasn't been reflected in how we celebrate them. Floward ran a survey recently to get a better sense of what occasions matter to people. Father's Day ranked among the top four occasions people said they'd consider buying a gift for, even though it's not widely promoted. That tells us something important. People do care. They just need someone to help bring the occasion to life. Why this moment matters We hear a lot about the sacrifices mothers make. And rightly so. But many fathers have stories that are rarely told. Stories of quiet support, of long working hours, of showing up again and again in ways that don't always get noticed. There's the dad who took a second job to support his family. The one who drove his kids to school every morning without fail. The younger father who balances work calls with bedtime routines. These stories deserve attention, too. Celebrating Father's Day helps make space for those stories. It challenges old ideas about the traditional roles of fathers. It encourages shared parenting. And it reminds us that love and care can look different from one family to the next. What Floward is doing We've always believed that gifting is more than the gift itself. It's about showing someone you've thought of them. And we think Father's Day is one of those occasions that hasn't had its moment yet. This year, we're making it one. We're launching a regional campaign that highlights the role of fathers and brings them to the forefront. Our campaign includes storytelling, curated gift selections, influencer collaborations, and social content that encourages people to connect with their dads in a more meaningful way. We're also acting on the ground. Our CSR efforts this year focus on older fathers in care homes who often go unnoticed and many of whom don't receive visitors as well as new fathers who are experiencing fatherhood. These are the people we want to recognise and celebrate. Looking ahead We don't want this to be a one-time campaign. Our goal is to see Father's Day become part of the cultural calendar. We want it to be acknowledged in schools, reflected in the media, and recognised as a moment worth preparing for. Because at the heart of it, this is about creating space for appreciation. For connection. And for showing up for someone who's likely shown up for you more than you've realized. Chairman and CEO of Floward, Abdulaziz B Al Loughani said: "Floward has always been about meaningful moments and delivering feelings. Father's Day is one of those moments that people are ready to embrace, even if it hasn't been fully recognised yet. We're proud to help make it into something people talk about, plan for, and remember." Just the beginning Some occasions are already part of our culture. Others need a little help to grow. Father's Day in the GCC falls into that second group. We're here to help it grow. Because being thoughtful means noticing who's been there all along and giving them their moment, too.
Times of Oman
10-06-2025
- General
- Times of Oman
Reclaiming Father's Day in MENA on June 21: A Cultural Opportunity Waiting to Be Celebrated
In a region known for its strong family ties and deep respect for tradition, you'd expect both parents to be celebrated equally. But while Mother's Day has become a major moment across the Arab world, with schools, brands, and media all taking part, Father's Day barely gets noticed. Most people in MENAdon't know when it is. Few make plans around it. There's no real recognition from institutions, no widespread conversation, and very little commercial activity. In many countries in the region, it's not even marked on official calendars. At Floward, we believe this is a moment worth paying attention to. A Global Occasion That Hasn't Landed Locally Father's Day has been around for more than a hundred years in many parts of the world. It's widely celebrated in places like the US, the UK, and parts of Europe. Some countries in our region have started to adopt it too, like the UAE, which officially observes it on June 21. But overall, engagement remains low. Part of the reason is timing. It falls during summer break, which makes it less visible in schools. But it also reflects how the idea of fatherhood is often viewed. While the role of mothers is front and center in our culture, fathers tend to stay in the background. That doesn't match how fatherhood looks, especially today. Younger fathers are more present in their children's lives than ever before. They're involved, nurturing, and engaged. But that shift hasn't been reflected in how we celebrate them. Floward ran a survey recently to get a better sense of what occasions matter to people. Father's Day ranked among the top four occasions people said they'd consider buying a gift for, even though it's not widely promoted. That tells us something important. People do care. They just need someone to help bring the occasion to life. Why This Moment Matters We hear a lot about the sacrifices mothers make. And rightly so. But many fathers have stories that are rarely told. Stories of quiet support, of long working hours, of showing up again and again in ways that don't always get noticed. There's the dad who took a second job to support his family. The one who drove his kids to school every morning without fail. The younger father who balances work calls with bedtime routines. These stories deserve attention, too. Celebrating Father's Day helps make space for those stories. It challenges old ideas about the traditional roles of fathers. It encourages shared parenting. And it reminds us that love and care can look different from one family to the next. What Floward Is Doing We've always believed that gifting is more than the gift itself. It's about showing someone you've thought of them. And we think Father's Day is one of those occasions that hasn't had its moment yet. This year, we're making it one. We're launching a regional campaign that highlights the role of fathers and brings them to the forefront. Our campaign includes storytelling, curated gift selections, influencer collaborations, and social content that encourages people to connect with their dads in a more meaningful way. We're also acting on the ground. Our CSR efforts this year focus on older fathers in care homes who often go unnoticed and many of whom don't receive visitors as well as new fathers who are experiencing fatherh These are the people we want to recognize and celebrate. Looking Ahead We don't want this to be a one-time campaign. Our goal is to see Father's Day become part of the cultural calendar. We want it to be acknowledged in schools, reflected in the media, and recognized as a moment worth preparing for. Because at the heart of it, this is about creating space for appreciation. For connection. And for showing up for someone who's likely shown up for you more than you've realized. Chairman& CEO of Floward, Mr. Abdulaziz B. Al Loughani said: "Floward has always been about meaningful moments and delivering feelings. Father's Day is one of those moments that people are ready to embrace, even if it hasn't been fully recognized yet. We're proud to help make it into something people talk about, plan for, and remember." Just the Beginning Some occasions are already part of our culture. Others need a little help to grow. Father's Day in the GCC falls into that second group. We're here to help it grow.
Khaleej Times
20-05-2025
- Business
- Khaleej Times
Floward unveils MENA's first robotic flower vending machine, bridging e-commerce with offline Innovation
Floward, the go-to online flowers and gifts delivery destination in MENA and UK, has unveiled its latest innovation: MENA's first robotic flower vending machine, designed exclusively for Floward and built to redefine how people shop for flowers on the go. Now live in Saudi Arabia, the UAE, Qatar, and Kuwait, the machines offer a fully automated, tech-enabled experience, bringing together convenience, personalisation, and freshness in one sleek unit. These vending machines mark a new level of offline innovation, designed from the ground up with Floward's e-commerce mindset, they bring together automation, personalisation, and freshness all in one sleek unit. Key features include: Robotic automation that enables real-time order fulfillment. Built-in card printing so customers can personalize messages on the spot. Automated water-spraying system to keep flowers fresh and vibrant. Abdulaziz B Al Loughani, chairman and CEO at Floward, said: "We didn't want to go offline just for the sake of presence, we wanted to do it in a way that still reflects who we are: a tech-driven, customer-centric company. This machine brings the Floward experience closer to people's everyday lives while keeping the same standards of quality and innovation." The machines offer a curated selection of flowers available at the tap of a screen. No queues, no waiting, just thoughtful gifting on demand. Floward plans to expand the vending machines across all its operating countries by Q4 2025, reinforcing its mission to make thoughtful moments more accessible anytime, anywhere. Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region's most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.
