So, what's the big deal with the Labubus?
Everyone and their moms are talking about the Labubus…
And we're not exactly sure how we got here. Social media is rife with every category of content starring these dolls, and the comically long lines outside toy stores featuring full grown women ( without children in tow) are quite telling of just how strong this wave is.
Popularised by our fellow Gen Z folks, the Labubu is not your typical doll. It looks like a mildly disturbing crossover between a bunny and some kind 0f a sharp-toothed monster, and essentially, they're collectible keychains. They come in a range of colours, and have individual identities, with different names and facial expressions.
The doll is the creation of Hong Kong-born, Netherlands-raised illustrator Kasing Lung, who created the Labubu as part of a cast of characters in The Monsters , a Nordic fairytale series. The Labubu is just one of the many monsters that inhabits this world and is a sort of cheeky, naughty personality (hence the uniform devillish grins). The entire family of Labubus are female, and while they play pranks and create chaos, they're meant to be harmless and kind-hearted.
One may not be able to understand why the doll has blown up into such a big trend. Sure, you don't know which one you're getting until you open up the package and there's a whole universe to get through, but still, some netizens think it's ugly or creepy, and that, my friends, is exactly why.
The fact that Labubus look different, unique, a little strange and out-of-the-box is why everyone is out for one. The appeal lies in the fact that this is not cute – it's any other variation of cool, edgy, weird, so-on-and-so-forth – the social currency of 21st century popularity. They've come to be a sort of high-fashion, luxury accessory, seen on purses, work totes and backpacks, a weird juxtaposition dangling from Birkins, Kellys and Lady Diors, and on the arms of popstars and celebrities.
We've seen the manic, frenzy-fuelled eras of the Cabbage Patch Kids and the Tamagotchis. This time around, the adults are the ones buying into the fad – a sign of the times, if you will.
There is also an air of acquired exclusivity – these little things always seem to be sold out; all part of a marketing strategy where limited quantities are supplied into the market at a time – you starve the people, they want more and they want it now. Thanks to this, Labubus are now enjoying collectibles status, being resold on collectibles websites and by third parties for multiple times the price.
It all adds up, creating a sort of club, and if there's one thing the digital world has cursed us with, that is major FOMO; wanting to be on the inside , with the ones in the know, and that exactly is the anatomy of a trend. I mean, if we're under-the-table, third-partying these things, you know it's a real trend.
In the UAE, authorised websites are retailing these for up to Dhs350, which is indeed a massive markup from the original price, but the demand is insanely high, and the people are making their money.
Labubus are available in The Little Things stores across Dubai for the base price of Dhs79.
@popmartdubai
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Sharjah 24
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From Pop Mart shelves to your heart, Labubu is the collectible creature everyone's talking about and trust us, there's one that will speak to your chic Labubu might be tiny, but the fandom? Huge. With mischievous grins, tiny fangs, and more outfits than a runway model, these Pop Mart collectibles have taken over social media shelves – and our hearts. But with so many Labubus out there, it's time to ask the real question: which Labubu are you? We've rounded up some of the most iconic editions from the The Monsters universe to help you find your Labubu twin. Scroll, relate, and maybe even… shop? You don't just dress up – you show up. Effortless glamour is your thing, and people low-key study your outfits like it's a masterclass. If your vibe is 'quiet luxury but make it loud,' this Labubu is your spirit twin. Statement pieces? Always. Main character energy? Absolutely. Time to Chill Labubu You're the main character in your own wellness journal. Your weekends involve lavender tea, dreamy playlists, and cloud-watching from your sun-drenched window. Emotional support water bottle? Always full. This is your cosy-soft alter ego. You're always three moves ahead – witty, strategic, and dressed like every day is a mind game worth winning. Whether it's in love, work, or weekend plans, you're effortlessly cool and a little mysterious. You don't just play the game – you are the game. You're earthy, grounded, and have a soft spot for the in-between seasons. Think chunky knits, autumn playlists, and a Pinterest board filled with crunchy leaves and slow living inspiration. You're introspective but adventurous – the friend who always brings the snacks and the soul talk on long walks. Bubbly, fizzy, and impossible not to love. You are the refreshing break everyone needs. You make people feel seen and understood. You're the type who's never more than two messages away and always knows the best memes and places to eat. Wings of Fantasy Labubu You're a soft dreamer with a cosmic twist. With iridescent wings and a glowy vibe, you live in your own world – floating through life with kindness, curiosity, and a bit of sparkle. Fantasy isn't an escape for you – it's a lifestyle. Best of Luck Labubu You're the walking good vibes charm. You radiate optimism and always find the silver lining. You're the one people turn to before big moments – interviews, exams, first dates, because your energy screams 'You've got this!' If you believe in vibes (and spontaneous luck), this one's your spirit animal. Angel in Clouds Labubu You're the softie with sparkle. With your head in the clouds and heart full of gold, you move through life like a peaceful daydream – but don't mistake your sweetness for weakness. You've mastered the art of floating above drama while keeping your halo just slightly tilted. Chaotic good in the best way possible. You're spontaneous friend who's fun, and constantly switching things up – hair colours, weekend plans, playlists. With rollerblades on and a carefree grin, you're all about chasing freedom, good vibes, and golden hour adventures. I Found You Labubu You're the sweet, slightly mysterious forest wanderer. With sparkly eyes and soft energy, you're all about soulful connections, serendipitous run-ins, and leaving a little magic wherever you go. You believe some people are meant to cross paths, and you're the proof. Dress Be Latte Labubu You're the human version of a perfectly crafted iced latte; cool, collected, and totally addictive. You've got a thing for café dates, chic cake, and being effortlessly aesthetic. Friends come to you for comfort and caffeine, and your go-to accessory is a vibe. The world of Labubu is wide, weird, and wonderfully weird. So if one of these little monsters spoke to your soul, join the fun. Claim your match, own your weird, and let your Labubu flag fly high.
