Wix Acquires Hour One to Boost Generative AI and Drive Innovation
Wix.com Ltd. WIX has announced the acquisition of Hour One, a pioneer in generative artificial intelligence (AI) media creation. This move further strengthens Wix's position at the forefront of AI-driven digital experiences, enhancing its capabilities in advanced web and visual design.
Hour One specializes in technology that enables scalable production of studio-quality content. Its platform allows users to create personalized videos and interactive media, combining storytelling with real-time engagement. Its proprietary cloud infrastructure integrates generative AI inference with advanced 3D rendering, making it a valuable asset that positions Wix at the forefront of scalable, high-impact content creation.
Wix.com Ltd. price-consensus-chart | Wix.com Ltd. Quote
Wix highlighted that this acquisition significantly expands its AI expertise and aligns with its vision of making web creation faster, smarter and more immersive. Bringing this technology in-house allows the company to maintain greater control over front-end innovations, reduce third-party dependencies and manage costs more effectively.
WIX is focusing on generative AI, which represents a significant business growth driver. It is also embedding AI assistants across its platform and continues to add new products to capitalize on the AI boom. New AI business assistants are improving operational efficiency and customer conversion rates. The recent launch of Wixel is a primary step in this direction. Wixel introduced in May 2025 is a new standalone AI-driven visual design platform designed to make professional-grade design accessible to everyone. Combining advanced AI with a user-friendly interface and robust features, Wixel empowers users to easily transform ideas into high-quality visual content with minimal effort.
Before that, Wix launched the Model Context Protocol (MCP) Server, allowing developers and business owners to create production-ready Wix solutions through AI coding assistants and large language models. The MCP Server enables seamless code generation and business management using natural language via tools like Claude, Cursor and Windsurf. It provides access to key Wix functionalities such as inventory management, staff scheduling, secure checkouts, ticketing, a flexible CMS and CRM features for lead capture and back-office operations.
In April, 2025, Wix introduced an AI-powered adaptive content application. This innovative tool is designed to dynamically personalize website content, tailoring it to individual visitor characteristics and user-defined instructions, thereby boosting engagement and enhancing the user experience.
Wix unveiled Astro, an AI-powered business assistant designed to enhance user productivity and streamline business operations in April 2025. This innovative tool allows users to interact through a chat-based interface to perform a wide range of business and back-office tasks effortlessly. Astro represents the first in a series of AI-driven agents Wix plans to introduce, setting the foundation for increased efficiency, better monetization and business growth for users.
Wix is focusing on AI to reduce user friction, enhance design quality and speed up time-to-market for customers. Recently, WIX reported first-quarter 2025 results, wherein non-GAAP earnings per share (EPS) came to $1.55 compared with $1.29 in the year-ago quarter. Quarterly revenues increased 13% year over year to $473.7 million. The top line exceeded management's guidance ($469-$473 million), driven by strong performance of the new user cohort and continued healthy engagement from existing users. Wix is focusing on AI to reduce user friction, enhance design quality and speed up time-to-market for customers. Wix continues to expect revenues to grow 12-14% in the range of $1.97-$2 billion for 2025. Management reiterated non-GAAP total gross margin at 70% and non-GAAP operating expenses to be 47-48% of 2025 net sales.
WIX currently carries a Zacks Rank #3 (Hold). Shares of the company have declined 11% in the past year against the Computers - IT Services industry's growth of 5.2%. You can see the complete list of today's Zacks #1 (Strong Buy) Rank stocks here.
Image Source: Zacks Investment Research
Some better-ranked stocks from the broader technology space are Unisys Corporation UIS, Stem, Inc. STEM and Cognizant Technology Solutions Corporation CTSH. UIS sports a Zacks Rank #1, while STEM and CTSH carry a Zacks Rank #2 (Buy).
Unisys' earnings beat the Zacks Consensus Estimate in three of the trailing four quarters while missing in one, with the average surprise being 46.85%. In the last reported quarter, UIS delivered an earnings surprise of 79.17%. The company's long-term earnings growth rate is 15%. Its shares have increased 6.8% in the past year.
Stem's earnings beat the Zacks Consensus Estimate in three of the trailing four quarters while missing in one, with the average surprise being 12.34%. In the last reported quarter, STEM delivered an earnings surprise of 25%. Its shares have surged 8.3% in the past six months.
Cognizant's earnings beat the Zacks Consensus Estimate in each of the trailing four quarters, with the average surprise being 6.38%. In the last reported quarter, CTSH delivered an earnings surprise of 3.36%. Its shares have increased 15.8% in the past year.
Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report
Cognizant Technology Solutions Corporation (CTSH) : Free Stock Analysis Report
Unisys Corporation (UIS) : Free Stock Analysis Report
Stem, Inc. (STEM) : Free Stock Analysis Report
Wix.com Ltd. (WIX) : Free Stock Analysis Report
This article originally published on Zacks Investment Research (zacks.com).
Zacks Investment Research
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
5 hours ago
- Yahoo
Week in Review: Meta reveals its Oakley smart glasses
Welcome back to Week in Review! Lots in store for you today, including Wix's latest acquisition, Meta's new smart glasses, a look at the new Digg, and much more. Have a great weekend! Smart specs: Meta and Oakley have teamed up on a new pair of smart glasses that can record 3K video, play music, handle calls, and respond to Meta AI prompts. They start at $399 and have double the battery life of Meta's Ray-Bans. A $499 limited-edition Oakley Meta HSTN model will be available starting July 11. Unicorn watch: Wix bought 6-month-old solo startup Base44 for $80 million in cash after it quickly gained traction as a no-code AI tool for building web apps. Created by a single founder and already profitable, Base44's rapid rise made scooping it up irresistible. Sand to the rescue: Finland just turned on the world's largest sand battery — yes, actual sand — which stores heat to help power the small town of Pornainen's heating system and cut its carbon emissions. The low-tech, low-cost system is built from discarded fireplace soapstone, is housed in a giant silo, and can store heat for weeks, proving you don't need fancy lithium to fight climate change. You just need a pile of hot rocks. This is TechCrunch's Week in Review, where we recap the week's biggest news. Want this delivered as a newsletter to your inbox every Saturday? Sign up here. We're back, baby: VanMoof is back from the brink with the S6, its first e-bike since bankruptcy — and it's sticking to its signature custom design, despite that being what nearly killed the company. Backed by McLaren tech and a beefed-up repair network, the new VanMoof promises smoother rides, smarter features, and (hopefully) fewer stranded cyclists. Space lasers: Baiju Bhatt, best known for co-founding Robinhood, is now building lasers in space. His new startup, Aetherflux, has raised $60 million to prove that beaming solar power from orbit isn't a fantasy, with a demo satellite set to launch next year and early backing from the Department of Defense. Oh no: One of SpaceX's Starship rockets exploded during a test in Texas, likely pushing back the vehicle's next launch, which had been tentatively set for June 29. SpaceX says the blast, caused by a pressurized tank failure, didn't injure anyone, but it's yet another setback in a rocky year for the company's ambitious mega-rocket program. That lossless feeling: Spotify's long-awaited lossless audio tier still hasn't launched, but fresh hints buried in the latest app code suggest that it's under active development and could be closer than ever. But with years of delays and no official timeline, fans might want to temper their excitement until Spotify confirms the rollout. I can Digg it: Digg's reboot has entered alpha testing with a fresh iOS app aimed at becoming an AI-era Reddit alternative. The app offers a clean, simple design with curated communities, AI-powered article summaries, and gamified features like 'Gems' and daily leaderboards. We want you: The U.S. Navy is speeding up how it works with startups, cutting red tape and zeroing in on real wins like saved time and better morale. Department of the Navy CTO Justin Fanelli says it's leading with problems, hunting for game-changing tech in AI, GPS, and system upgrades. And with Silicon Valley finally paying attention, the Navy's becoming a go-to partner for innovators ready to shake things up. Cash ain't king: Mark Zuckerberg is throwing out massive cash — up to $100 million — to lure top AI talent from OpenAI and DeepMind. But OpenAI's Sam Altman says none of his key people have bitten, praising his team's mission over money. Meanwhile, OpenAI keeps pushing ahead with new AI models and even hints at launching an AI-powered social app that could outpace Meta's own shaky attempts. San Francisco's latest startup saga? Cluely's after-party for YC's AI Startup School blew up on Twitter, drawing 2,000 party crashers, but it became the 'most legendary party that never happened' after getting shut down by cops before a single drink was spilled. Founder Roy Lee's viral marketing may have promised chaos, but the real party's waiting. Maybe once the weather warms up?
TechCrunch
6 hours ago
- TechCrunch
Week in Review: Meta reveals its Oakley smart glasses
Welcome back to Week in Review! Lots in store for you today, including Wix's latest acquisition, Meta's new smart glasses, a look at the new Digg, and much more. Have a great weekend! Smart specs: Meta and Oakley have teamed up on a new pair of smart glasses that can record 3K video, play music, handle calls, and respond to Meta AI prompts. They start at $399 and have double the battery life of Meta's Ray-Bans. A $499 limited-edition Oakley Meta HSTN model will be available starting July 11. Unicorn watch: Wix bought 6-month-old solo startup Base44 for $80 million in cash after it quickly gained traction as a no-code AI tool for building web apps. Created by a single founder and already profitable, Base44's rapid rise made scooping it up irresistible. Sand to the rescue: Finland just turned on the world's largest sand battery — yes, actual sand — which stores heat to help power the small town of Pornainen's heating system and cut its carbon emissions. The low-tech, low-cost system is built from discarded fireplace soapstone, is housed in a giant silo, and can store heat for weeks, proving you don't need fancy lithium to fight climate change. You just need a pile of hot rocks. This is TechCrunch's Week in Review, where we recap the week's biggest news. Want this delivered as a newsletter to your inbox every Saturday? Sign up here. News Image Credits:Rebecca Bellan We're back, baby: VanMoof is back from the brink with the S6, its first e-bike since bankruptcy — and it's sticking to its signature custom design, despite that being what nearly killed the company. Backed by McLaren tech and a beefed-up repair network, the new VanMoof promises smoother rides, smarter features, and (hopefully) fewer stranded cyclists. Space lasers: Baiju Bhatt, best known for co-founding Robinhood, is now building lasers in space. His new startup, Aetherflux, has raised $60 million to prove that beaming solar power from orbit isn't a fantasy, with a demo satellite set to launch next year and early backing from the Department of Defense. Techcrunch event Save $200+ on your TechCrunch All Stage pass Build smarter. Scale faster. Connect deeper. Join visionaries from Precursor Ventures, NEA, Index Ventures, Underscore VC, and beyond for a day packed with strategies, workshops, and meaningful connections. Save $200+ on your TechCrunch All Stage pass Build smarter. Scale faster. Connect deeper. Join visionaries from Precursor Ventures, NEA, Index Ventures, Underscore VC, and beyond for a day packed with strategies, workshops, and meaningful connections. Boston, MA | REGISTER NOW Oh no: One of SpaceX's Starship rockets exploded during a test in Texas, likely pushing back the vehicle's next launch, which had been tentatively set for June 29. SpaceX says the blast, caused by a pressurized tank failure, didn't injure anyone, but it's yet another setback in a rocky year for the company's ambitious mega-rocket program. That lossless feeling: Spotify's long-awaited lossless audio tier still hasn't launched, but fresh hints buried in the latest app code suggest that it's under active development and could be closer than ever. But with years of delays and no official timeline, fans might want to temper their excitement until Spotify confirms the rollout. I can Digg it: Digg's reboot has entered alpha testing with a fresh iOS app aimed at becoming an AI-era Reddit alternative. The app offers a clean, simple design with curated communities, AI-powered article summaries, and gamified features like 'Gems' and daily leaderboards. We want you: The U.S. Navy is speeding up how it works with startups, cutting red tape and zeroing in on real wins like saved time and better morale. Department of the Navy CTO Justin Fanelli says it's leading with problems, hunting for game-changing tech in AI, GPS, and system upgrades. And with Silicon Valley finally paying attention, the Navy's becoming a go-to partner for innovators ready to shake things up. Cash ain't king: Mark Zuckerberg is throwing out massive cash — up to $100 million — to lure top AI talent from OpenAI and DeepMind. But OpenAI's Sam Altman says none of his key people have bitten, praising his team's mission over money. Meanwhile, OpenAI keeps pushing ahead with new AI models and even hints at launching an AI-powered social app that could outpace Meta's own shaky attempts. Before you go Image Credits:Cluely San Francisco's latest startup saga? Cluely's after-party for YC's AI Startup School blew up on Twitter, drawing 2,000 party crashers, but it became the 'most legendary party that never happened' after getting shut down by cops before a single drink was spilled. Founder Roy Lee's viral marketing may have promised chaos, but the real party's waiting. Maybe once the weather warms up?
Business Upturn
a day ago
- Business Upturn
Media Advisory: Astro Yogurt Brand Unveils 'So Canadian' Flyover Welcome Message for Toronto Pearson International Airport Arriving Passengers, Ahead of Canada Day
By GlobeNewswire Published on June 20, 2025, 22:48 IST TORONTO, June 20, 2025 (GLOBE NEWSWIRE) — On Monday, June 23, 2025, media are invited to attend a special event at Lactalis Canada's yogurt processing facility in Etobicoke, Ontario as part of its iconic Astro yogurt brand's bold new 'So Canadian' campaign in the lead up to Canada Day. WHAT: The unveiling of a special rooftop mural at Astro's processing facility adjacent to and on the flight path of Toronto Pearson International Airport. The uniquely Canadian rooftop mural will be visible to passengers flying into the Toronto airport, reflecting the kind, warm and inclusive identity that defines Canadians. The event will also include remarks from Lactalis Canada President & CEO Mark Taylor and other company executives, government and community partners, a photo opportunity with a giant Astro yogurt tub and Canadian-inspired festivities. WHEN: Monday, June 23, 2025 • Media Registration: 10:30 a.m. • Opening Ceremony: 11:00 a.m. to 11:30 a.m. • Photo Opportunity: 11:35 a.m. Media are encouraged to arrive at 10:30 a.m. for registration. Media accreditation required. WHERE: Lactalis Canada Rakely Plant, 25 Rakely Ct, Etobicoke, ON M9C 5G2 PHOTO OP: Following the ceremony and photo opportunity, media will have the chance to conduct 1:1 interviews with speakers. About Lactalis Canada Inc. With over 140 years of brand heritage, Lactalis Canada is the Canadian dairy leader behind iconic brands Cracker Barrel, Black Diamond, P'tit Québec, Balderson, Cheestrings Ficello, aMOOza!, Astro, Khaas, siggi's, IÖGO, IÖGO nanö, Olympic, Lactantia, Beatrice, Bfit, Enjoy!, Marie Morin Canada, Galbani, and Président. With more than 30 operating sites including 20 manufacturing facilities across Canada, the company and its more than 4000 employees are committed to enriching and nurturing the lives of Canadians through sustainable and responsible growth, high-quality products, contribution to communities and partnership with farmers, customers, partners and suppliers. Lactalis Canada has been named on Forbes' 2025 Best Employers in Canada and one of Greater Toronto's Top Employers for 2025. The company is part of Lactalis Group, the world's leading dairy company, headquartered in Laval, France. For more information, visit Media Contact: Lactalis Canada Media Relations [email protected] Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same. Ahmedabad Plane Crash GlobeNewswire provides press release distribution services globally, with substantial operations in North America and Europe.
