Latest news with #MCP
Business Standard
8 hours ago
- Business
- Business Standard
5paisa Capital Launches Model Context Protocol (MCP) for AI-Powered Trading Integration
NewsVoir Mumbai (Maharashtra) [India], June 20: 5paisa Capital, one of India's leading discount broking firms, has officially launched its Model Context Protocol (MCP). This framework integrates Claude, a state-of-the-art large language model (LLM), with 5paisa's internal APIs. This launch represents a strategic integration aimed at enhancing user experience and brings AI-powered trading capabilities to 5paisa users. With MCP, 5paisa users can now perform a wide range of trading tasks -- from placing orders and analyzing market data to backtesting strategies -- simply by interacting with Claude via natural language. This rollout aligns with 5paisa's vision to simplify advanced trading tools for everyday investors. With the MCP, users can now harness the power of cutting-edge LLMs to make more informed trading decisions using real-time market data and their own custom datasets. By enabling intelligent prompt-based trading through 5paisa XStream Open APIs, MCP empowers users to bring any data source -- be it weather, crop yield, or macroeconomic indicators -- into the decision-making process for personalized stock market analysis. "We believe the future of investing lies in empowering users with intelligent tools that are not just data-driven, but context-aware. Model Context Protocol is our answer to the growing need for adaptive AI in financial decision-making," said Gaurav Seth, MD & CEO, 5paisa Capital. "With MCP, even non-coders can now interact with complex datasets and advanced trading strategies through natural language -- truly putting the power of institutional-grade analytics into the hands of everyday investors." Key Features of 5paisa MCP * AI-enabled Trading Assistant: Built-in support for Claude LLM, with plans to support additional AI models soon. * Prompt-Based Interface: No coding knowledge required -- simply type commands like "Backtest my breakout strategy from Jan 2021 to Dec 2022". * Custom Data Integration: Users can include external context (e.g., climate data, economic forecasts) for enhanced decision-making. * Encrypted & Private: All data shared is encrypted during transit; users retain full control of data sharing. * Free for Existing Users: MCP is available at no additional cost to all current 5paisa account holders. * Cross-Platform Support: Available on Windows, Mac, and Linux via Claude Desktop. The MCP assistant can also be used without logging in for general information and market research. However, advanced trading features and account-linked capabilities will remain exclusive to authenticated users. This launch reinforces 5paisa Capital's commitment to offering the most innovative, accessible, and secure trading solutions in the Indian financial landscape. MCP is now live and accessible via the desktop and web application for all 5paisa customers.
Fashion Value Chain
11 hours ago
- Business
- Fashion Value Chain
5paisa Capital Launches Model Context Protocol (MCP) for AI-Powered Trading Integration
5paisa Capital, one of India's leading discount broking firms, has officially launched its Model Context Protocol (MCP). This framework integrates Claude, a state-of-the-art large language model (LLM), with 5paisa's internal APIs. This launch represents a strategic integration aimed at enhancing user experience and brings AI-powered trading capabilities to 5paisa users. With MCP, 5paisa users can now perform a wide range of trading tasks – from placing orders and analyzing market data to backtesting strategies – simply by interacting with Claude via natural language. This rollout aligns with 5paisa's vision to simplify advanced trading tools for everyday investors. Gaurav Seth, MD & CEO, 5paisa Capital With the MCP, users can now harness the power of cutting-edge LLMs to make more informed trading decisions using real-time market data and their own custom datasets. By enabling intelligent prompt-based trading through 5paisa XStream Open APIs, MCP empowers users to bring any data source – be it weather, crop yield, or macroeconomic indicators – into the decision-making process for personalized stock market analysis. 'We believe the future of investing lies in empowering users with intelligent tools that are not just data-driven, but context-aware. Model Context Protocol is our answer to the growing need for adaptive AI in financial decision-making,' said Gaurav Seth, MD & CEO, 5paisa Capital. 'With MCP, even non-coders can now interact with complex datasets and advanced trading strategies through natural language – truly putting the power of institutional-grade analytics into the hands of everyday investors.' Key Features of 5paisa MCP AI-enabled Trading Assistant : Built-in support for Claude LLM, with plans to support additional AI models soon. Prompt-Based Interface : No coding knowledge required – simply type commands like 'Backtest my breakout strategy from Jan 2021 to Dec 2022'. Custom Data Integration : Users can include external context (e.g., climate data, economic forecasts) for enhanced decision-making. Encrypted & Private : All data shared is encrypted during transit; users retain full control of data sharing. Free for Existing Users : MCP is available at no additional cost to all current 5paisa account holders. Cross-Platform Support: Available on Windows, Mac, and Linux via Claude Desktop. The MCP assistant can also be used without logging in for general information and market research. However, advanced trading features and account-linked capabilities will remain exclusive to authenticated users. This launch reinforces 5paisa Capital's commitment to offering the most innovative, accessible, and secure trading solutions in the Indian financial landscape. MCP is now live and accessible via the desktop and web application for all 5paisa customers.
Martechvibe
13 hours ago
- Business
- Martechvibe
Botify Expands its AI Agents and MCP Server Integration
Botify's new AI agentic capabilities give brands the advantage of speed, enabling optimisation at scale and driving meaningful visibility across both traditional search and AI-powered discovery platforms. Botify, a provider of AI-driven search optimisation tools for SEO and Generative Engine Optimisation (GEO), has announced expanded platform capabilities and service offerings, including new AI agents and MCP (Model Context Protocol) server integration. These updates connect Botify's data with other agents to support holistic workflows, while empowering resource-constrained teams to build efficient processes and immediately act on opportunities to boost their search visibility. AI platforms, agentic technology, and traditional search indexes are changing how and where consumers, bots, and agents discover brands. Search is being reinvented and rebuilt in real time by AI engines like ChatGPT, Perplexity, Claude, and Google, with companies under pressure to grow fast, show results, and stay visible. 'Our philosophy prioritises meaningful results through automation and effectiveness, building a set of solutions that not only informs but acts, enhancing how quickly they see results and scale impact for companies,' said Adrien Menard, Co-Founder and CEO at Botify. ALSO READ: Botify Launches Botify Assist With ChatGPT 'With these innovations, we're accelerating the shift from human-only optimisation to agentic workflows, laying the foundation for tomorrow's hybrid teams of humans and AI agents working in tandem. 'We've been leading the way in AI and automation for years, and this marks a major milestone in our continued mission to help companies be found wherever consumers, bots, and AI agents are.' 'The future of search will be powered by hybrid teams where humans and intelligent agents work side by side to accelerate brand visibility, ROI impact, and sustained growth.' Built for both global enterprises and growth-focused companies, Botify's new agentic capabilities, technical workflows, and service offerings give brands the advantage of speed, enabling optimisation at scale and driving meaningful visibility across both traditional search and AI-powered discovery platforms. The latest release includes: Expansion of AI Agents: Botify has introduced new conversational agents designed to help brands better understand and improve their search performance. Botify Assist, the platform's AI copilot, helps marketers navigate website data, surface recommendations, and take direct actions. MCP Server Integration: The new MCP server allows teams to connect Botify data with other tools or integrate their own agents within the Botify environment. This supports more connected workflows by enabling additional context from other systems, helping teams streamline tasks and reduce data silos. AWS Partnership : Botify has joined the AWS ISV Accelerate (ISVA) Program to bring its leading AI technology to Fortune 100 companies and help them get discovered in AI Search. Botify customers can now use their software purchases to fulfil their AWS commitments. Botify Growth Offerings: New service offerings have been built to help level the playing field for growth-focused companies. By combining AI-powered technology with expert-led services, Botify supports in-house teams at scale with a fully managed solution for companies without a dedicated search team. With these updates, Botify aims to help customers work more efficiently, improve search visibility, and achieve measurable results more quickly. ALSO READ: Quad/Graphics, Inc. Partners with Vistar Media The Martechvibe team works with a staff of in-house writers and industry experts. View More Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. VISIT WEBSITE Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. VISIT WEBSITE Pega is a combined business process management and robotic process automation (RPA) platform that comes with workforce analytics features. It offers a wide variety of tools such as Pega Email Bot to automate repetitive tasks with personalised customer replies at scale. VISIT WEBSITE EdgeVerve, a subsidiary of India-based IT company Infosys Technologies, offers RPA software for major enterprise companies. Its AssistEdge Robotic Process Automation provides machine learning and AI tools called Infosys Nia. Its AssistEdge RPA enables global marketing and distribution companies to automate 970+ manual tasks at scale. VISIT WEBSITE Clevertap is a comprehensive platform that allows global marketers to get unified customer data analytics and omnichannel engagement in one place. VISIT WEBSITE UseResponse is a fully customisable customer support and feedback software, helping companies to better understand the needs of their customers. It provides the capabilities of multichannel ticketing, live chat with messengers aggregator, chatbot, feedback community portal, and knowledge base. VISIT WEBSITE Survicate is a drag-and-drop, multichannel survey builder, helping brands effortlessly collect and analyse customer feedback. It offers 23+ one-click, native integrations, enabling advertisers and marketers to create follow-up campaigns based on real-time customer feedback. VISIT WEBSITE SAP Sales Cloud comes with end-to-end solutions and offers AI-fueled insights for understanding customers' preferences. It helps build customer profiles at scale. It also empowers users to automatically manage contact information, which streamlines clients' journeys. VISIT WEBSITE Freshsales by Freshworks is an AI-powered software that streamlines the sales cycle by automating mundane tasks and personalising customer engagement. It generates quality leads and nurtures relationships by understanding visitor intent in real-time. VISIT WEBSITE Developed for midsize enterprises and large organisations, Creatio offers end-to-end CRM software solutions, allowing users to manage sales, marketing, and services all in one place. For marketing professionals, it provides Marketing Creatio, an omnichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue. VISIT WEBSITE Salesforce is a global technology provider, offering low code/no-code, AI-powered capabilities. Marketers and advertisers can harness its technologies for multiple use cases like B2B strategies, cross-channel personalisation, real-time analytics, and more. VISIT WEBSITE SAS offers embedded CDP capabilities, letting marketers unify customer data, understand digital activity and enable analytically driven, real-time activation. It comes with data activation facility that enables marketers to pull only the data they want, further reducing data migration costs. VISIT WEBSITE Blueshift is a scalable CDP platform that offers AI-driven capabilities for clubbing real-time events with related data from various sources. It streamlines these insights into unified customer profiles, enabling marketers to automatically personalise their targeting goals. VISIT WEBSITE Wotnot is a genAI-powered , no-code chatbot platform, helping the sales and marketing team to engage with visitors on their website via personalised conversations, catering to their lead-generation goals. It offers platform-based solutions, such as AI Studio, a GPT chatbot builder, and an analytics dashboard. VISIT WEBSITE Aisera is a generative AI platform provider that offers AI Copilot, AiseraGPT, and AiseraLLM for various domains. With Aisera, enterprises can accelerate the development of their LLMs or purchase ready-to-use generative AI solutions with pre-trained LLMs using customer data to reduce hallucinations. VISIT WEBSITE Deliotte offers Ncyte, an all-in-one analytics solution. Utilising patented algorithms, proprietary data models and predictive analytics, Ncyte delivers actionable insights for various marketing functions. With Nycte, data and marketing teams can pre-define events such as attributed campaign performance to evaluate their efforts with live notifications. VISIT WEBSITE CleverTap is a customer engagement and retention platform that offers the functionality to integrate app analytics and marketing. Powered by TesseractDB, a purpose-built database for engagement & retention, it combines the features of audience analytics, omnichannel engagement, and product A/B testing for marketing functions. VISIT WEBSITE Oracle Advertising and Customer Experience (CX), lets advertisers personalise their campaigns. Its flagship product, Oracle Moat, a comprehensive analytics and measurement platform, provides a suite of solutions across marketing and ad intelligence. Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential. VISIT WEBSITE Meta Ads is a social media advertising platform leveraging the user base from Facebook, Instagram and Whatsapp to deliver personalised ads at scale. It offers Meta Business Suite and Meta Business Manager for managing and tracking ad performance. Utilising its AI-powered tools, advertisers can partially or fully automate with complete control over their ads. VISIT WEBSITE WebEngage is an end-to-end customer data platform, helping brands to strategise their customer engagement and retention functions. It supports third-party integration for use cases including customer segmentation, omnichannel engagement, and survey & feedback. VISIT WEBSITE ServiceNow features Robotic Process Automation Hub (RPA Hub), a scalable genAI-powered platform for orchestrating and managing a robotic workforce to execute various business processes. Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. Its omnichannel messaging platform enables sales and marketing teams to easily track and consolidate customer tickets from various sources, ensuring enhanced customer experiences. VISIT WEBSITE WebEngage is an all-in-one marketing platform that integrates omnichannel engagement with live analytics features. It offers AI/ML-driven product recommendations engine that enables marketers to boost conversion for all channels, including the web and mobile apps. VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Time of India
13 hours ago
- Business
- Time of India
F5 expands performance, multi-tenancy, and security capabilities for fast-evolving AI landscape with NVIDIA
F5, the global leader in delivering and securing every app and API, today announced new capabilities for F5 BIG-IP Next for Kubernetes accelerated with NVIDIA BlueField-3 DPUs and the NVIDIA DOCA software framework, underscored by customer Sesterce's validation deployment. Sesterce is a leading European operator specializing in next-generation infrastructures and sovereign AI, designed to meet the needs of accelerated computing and artificial the F5 Application Delivery and Security Platform, BIG-IP Next for Kubernetes running natively on NVIDIA BlueField-3 DPUs delivers high-performance traffic management and security for large-scale AI infrastructure, unlocking greater efficiency, control, and performance for AI applications. In tandem with the compelling performance advantages announced along with general availability earlier this year, Sesterce has successfully completed validation of the F5 and NVIDIA solution across a number of key capabilities, including the following areas: - Enhanced performance, multi-tenancy, and security to meet cloud-grade expectations, initially showing a 20% improvement in GPU utilization. - Integration with NVIDIA Dynamo and KV Cache Manager to reduce latency for the reasoning of large language model ( LLM ) inference systems and optimization of GPUs and memory resources. - Smart LLM routing on BlueField DPUs, running effectively with NVIDIA NIM microservices for workloads requiring multiple models, providing customers the best of all available models. - Scaling and securing Model Context Protocol ( MCP ) including reverse proxy capabilities and protections for more scalable and secure LLMs, enabling customers to swiftly and safely utilize the power of MCP servers. - Powerful data programmability with robust F5 iRules capabilities, allowing rapid customization to support AI applications and evolving security requirements. 'Integration between F5 and NVIDIA was enticing even before we conducted any tests,' said Youssef El Manssouri, CEO and Co-Founder at Sesterce. 'Our results underline the benefits of F5's dynamic load balancing with high-volume Kubernetes ingress and egress in AI environments. This approach empowers us to more efficiently distribute traffic and optimize the use of our GPUs while allowing us to bring additional and unique value to our customers. We are pleased to see F5's support for a growing number of NVIDIA use cases, including enhanced multi-tenancy, and we look forward to additional innovation between the companies in supporting next-generation AI infrastructure.' Highlights of new solution capabilities include: LLM Routing and Dynamic Load Balancing with BIG-IP Next for Kubernetes With this collaborative solution, simple AI-related tasks can be routed to less expensive, lightweight LLMs in supporting generative AI while reserving advanced models for complex queries. This level of customizable intelligence also enables routing functions to leverage domain-specific LLMs, improving output quality and significantly enhancing customer experiences. F5's advanced traffic management ensures queries are sent to the most suitable LLM, lowering latency and improving time to first token. 'Enterprises are increasingly deploying multiple LLMs to power advanced AI experiences—but routing and classifying LLM traffic can be compute-heavy, degrading performance and user experience,' said Kunal Anand, Chief Innovation Officer at F5. 'By programming routing logic directly on NVIDIA BlueField-3 DPUs, F5 BIG-IP Next for Kubernetes is the most efficient approach for delivering and securing LLM traffic. This is just the beginning. Our platform unlocks new possibilities for AI infrastructure, and we're excited to deepen co-innovation with NVIDIA as enterprise AI continues to scale.' Optimizing GPUs for Distributed AI Inference at Scale with NVIDIA Dynamo and KV Cache Integration Earlier this year, NVIDIA Dynamo was introduced , providing a supplementary framework for deploying generative AI and reasoning models in large-scale distributed environments. NVIDIA Dynamo streamlines the complexity of running AI inference in distributed environments by orchestrating tasks like scheduling, routing, and memory management to ensure seamless operation under dynamic workloads. Offloading specific operations from CPUs to BlueField DPUs is one of the core benefits of the combined F5 and NVIDIA solution. With F5, the Dynamo KV Cache Manager feature can intelligently route requests based on capacity, using Key-Value (KV) caching to accelerate generative AI use cases by speeding up processes based on retaining information from previous operations (rather than requiring resource-intensive recomputation). From an infrastructure perspective, organizations storing and reusing KV cache data can do so at a fraction of the cost of using GPU memory for this purpose. 'BIG-IP Next for Kubernetes accelerated with NVIDIA BlueField-3 DPUs gives enterprises and service providers a single point of control for efficiently routing traffic to AI factories to optimize GPU efficiency and to accelerate AI traffic for data ingestion, model training, inference, RAG, and agentic AI,' said Ash Bhalgat, Senior Director of AI Networking and Security Solutions, Ecosystem and Marketing at NVIDIA. 'In addition, F5's support for multi-tenancy and enhanced programmability with iRules continue to provide a platform that is well-suited for continued integration and feature additions such as support for NVIDIA Dynamo Distributed KV Cache Manager.' Improved Protection for MCP Servers with F5 and NVIDIA Model Context Protocol (MCP) is an open protocol developed by Anthropic that standardizes how applications provide context to LLMs. Deploying the combined F5 and NVIDIA solution in front of MCP servers allows F5 technology to serve as a reverse proxy, bolstering security capabilities for MCP solutions and the LLMs they support. In addition, the full data programmability enabled by F5 iRules promotes rapid adaptation and resilience for fast-evolving AI protocol requirements, as well as additional protection against emerging cybersecurity risks. 'Organizations implementing agentic AI are increasingly relying on MCP deployments to improve the security and performance of LLMs,' said Greg Schoeny, SVP, Global Service Provider at World Wide Technology. 'By bringing advanced traffic management and security to extensive Kubernetes environments, F5 and NVIDIA are delivering integrated AI feature sets—along with programmability and automation capabilities—that we aren't seeing elsewhere in the industry right now.' F5 BIG-IP Next for Kubernetes deployed on NVIDIA BlueField-3 DPUs is generally available now. For additional technology details and deployment benefits, go to and further details can also be found in a companion blog from F5 .
Forbes
13 hours ago
- Business
- Forbes
Model Context Protocol provides the the interconnection for AI work.
Persons hand inserting a USB cable charger into a mobile phone AI needs contextual interconnection to work. Model Context Protocol is an open standard developed by the maverick artificial intelligence startup Anthropic. It is designed to allow AI agents to access and interact with external data, application programming interfaces, software tools and services. Rather like some universal two-way USB-C port for AI (a nickname it has embraced), MCP provides a secured and standardized route for AI models to access information and take action. Given this technology's potential, what do software application developers (and the businesspeople using the AI services above them) need to know about MCP? Anthropic open sourced MCP in November 2024 and the company says that the architecture itself is 'straightforward' to use i.e. developers can either expose their data through MCP servers or build AI applications (MCP clients) that connect to these servers. Just as a standard software connector allows different devices to communicate seamlessly, MCP enables AI systems to access and interpret the right context by linking them with a whole range of software services, tools and data sources. Billed as a game-changer for AI integration, MCP is gaining traction among vendors including Microsoft, OpenAI and Google. 'Instead of maintaining separate connectors for each data source, developers can now build against a standard protocol. As the ecosystem matures, AI systems will maintain context as they move between different tools and datasets, replacing today's fragmented integrations with a more sustainable architecture,' detailed Anthropic itself, on the company's technical blog. But that's not all software developers need to know. Why? Because in most software engineering teams, the issue of integration within context remains the biggest barrier to useful AI. According to Facundo Giuliani, solution engineering team manager at enterprise CMS company Storyblok, this integration disconnect is fundamental because context is everything for AI interactions in terms of the way we will want to use AI-based smart automation services today. 'Whether a software team is building a new app, chatbot or ecommerce engine, the model's performance hinges on its ability to understand the user's intent, history, preferences and environment. Traditionally, AI integrations have relied on static prompts to deliver instructions and context. This can be timely and cumbersome, while undermining the scope for accuracy and scalability. MCP changes this,' enthused Giuliani. Instead of relying on scattered prompts, this new technology standard means that software engineers are now able to define and deliver context dynamically, making integrations faster, more accurate and easier to maintain. By decoupling context from prompts and managing it like any other component, developers can, in effect, build their own personal, multi-layered prompt interface. This is said to transform AI from a black box into an integrated part of your an organization's working technology stack. 'One of MCP's big advantages is how well it fits into typical development workflows. Being API-first by design, MCP plugs into existing tools and frameworks with ease, allowing developers to define, update and reuse context programmatically,' explained Giuliani. ' Think of it in the same way as managing code or data. This new layer of control makes AI behavior more predictable and easier to test, debug and scale across environments.' Importantly, he says, MCP also fits naturally into composable and MACH (Microservices, API-first, Cloud-native, Headless) architectures by treating context as a modular, API-driven component that can be integrated wherever needed. Just like microservices or headless frontends, using this approach means you can compose and embed AI functionality across different layers of the stack without rigid dependencies. The result is greater flexibility and reusability, faster iteration across distributed systems and full scalability. Having worked with this new AI software services layer internally at Storyblok, the team suggest that there is good news to behold. That good news is that users of all technical abilities (okay, software engineers for now, but these technologies inevitably get more and more abstracted over time and moved towards the hands of so-called citizen developers) don't necessarily need to be a machine learning expert to get started with MCP. What's more important is having a solid understanding of APIs, data structures, and typical application architecture. 'To begin, AI engineering teams need to map out the key context components their AI models need to deliver accurate, relevant responses. They then need to ensure these elements are well-structured, consistently maintained and easily accessible across the system. Since MCP is all about providing context effectively, understanding how AI fits into the end users' software product experiences is essential,' said Giuliani. Because MCP is API-driven, teams can start experimenting with context-aware applications using the tools and languages they already know. In Storyblok's experience, most software developers can have a basic integration up and running in under an hour. Once they are up and running, they can then aim to integrate MCP incrementally within existing workflows. They should then test thoroughly to observe how different context signals influence AI behavior. Most importantly, they should treat context as a living part of the AI software system being created and continuously update and refine it based on real user interactions and feedback to maximize effectiveness over time. 'Like any powerful tool, MCP comes with its own set of pitfalls. One of the most common mistakes is a poorly defined context i.e. either too little data or too much irrelevant data. This can result in inconsistent model behavior or bloated integrations. Another mistake is treating MCP as a plug-and-play solution without tailoring it to the specific needs of an application. Context is inherently tied to the business domain in which this technology is used, so it needs to be structured thoughtfully to specific use cases to get the most out of it,' advised Giuliani. Wider support for MCP is seen far and wide. Image and video platform company Cloudinary has announced its Cloudinary Model Context Protocol Server offering this month. The company says that this MCP service allows AI agents and large language models like Base44, Claude, Cursor and others to interact with Cloudinary's image and video APIs and documentation using natural language. The firm promises that this technology will be accessible through its platform for both 'traditional' software developers and AI builders alike. MCP Server is our latest commitment to ensuring software engineers of all kinds have the tools they need to build visual-first experiences and apps, said Tal Lev-Ami, co-founder and CTO, Cloudinary. He suggests that the new era of LLM-powered code generation underscores the importance of open, API-first platforms and tools like MCP. For his money, this is the route to empowering software engineers to build within flexible and trusted frameworks and models. Enterprise data services company Ctera now offers native support for MCP and claims to be the 'first hybrid cloud platform' to embed an MCP Server for secure AI integration into its stack. This allows enterprises to connect LLMs, including assistants like Claude, AI IDEs (e.g. Cursor) and internally developed agents, directly to private data, without compromising security or compliance. CTO of Ctera Aron Brand says that this development is step toward for LLM-based assistants to work seamlessly with an organization's internal data. 'We're giving their teams a secure and intelligent way to enable real-time decisions, faster workflows and new kinds of automation without introducing security and compliance challenges to the business,' said Brand. The industry is in broad agreement of the proposition that MCP is more than just a new standard; it could change how we think about AI and where we are able to 'inject it' into working business applications. With a short-term roadmap focused on enhanced security, richer developer tooling and broader ecosystem support, the consensus is that MCP will continue to inch even closer to becoming a universal standard for AI integration in just the next one to two years.
