Is BLACKPINK's Lisa Behind The Labubu Trend? Deets Inside

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Lisa has been frequently spotted with the viral Labubu plushies, making the dolls even more popular.
A big head, sharp teeth, large eyes and those fuzzy outfits—this is what the internet is obsessed with. While the Labubu dolls might appear creepy to some, others have found them quite endearing, resulting in global popularity. The dolls have lately become a favourite among fashion lovers and influencers, who want to do anything to collect them. And we have the likes of Dua Lipa, Kim Kardashian, David Beckham, Rihanna and now BLACKPINK's Lisa onboard the newest obsession.
Lisa has been largely credited for starting the Labubu craze, owing to her appearances with plushies of the collectible toy as well as a smaller bag chain. Renowned fashion magazines like Vogue Italia and Teen Vogue have also highlighted the role of Lisa in popularising the Labubu plush toys, leading to a surge in demand and establishing it as a cultural icon.
LISA is recognized by Vogue Italia and Teen Vogue as the driving force behind the worldwide surge in popularity of Labubu plush, highlighting her pivotal role in setting the global trend. pic.twitter.com/txTcbNyUnl — Pop Core (@TheePopCore) May 26, 2025
Originally created by Kasing Lung, who earlier had a modest fan base, saw a rise in his dolls' popularity after Lisa's enthusiastic and visible endorsements. The idol made frequent appearances with Labubu-themed merchandise and various accessories in public outings, social media posts, live performances and even fan meets.
I still can't believe LISA is the one who started the whole Labubu craze. Its literally everywhere pic.twitter.com/N292ATEzJk — ꧁★
As per Vogue Italia, Lisa's global influence transformed Labubu from a niche item to an international phenomenon, which has now been embraced by fans and fashion lovers alike. 'Lisa has an instinctive ability to spot and amplify niche trends," the magazine notes.
just lisa never beating the labubu enthusiast allegations
Likewise, Teen Vogue also stressed Lisa's role in shaping global youth culture, adding that her way of promoting Labubu plushies encouraged her fandom, elevating the doll into a symbol of creativity and self-expression.
It is worth mentioning that the BLACKPINK star has herself admitted to being obsessed with the Labubu dolls. Previously, in a conversation with Variety, she said, 'I can't stop talking about Labubus. I've been going crazy for them for almost a year, but now I can't really get a new Labubus. They're really hard to find. I'm kind of sad."
A Febre Labubu: O Toque Mágico da LISA — a thread pic.twitter.com/SMA99W5Z9Z
— LISA BRASIL (@lalisabrasil) May 14, 2025
Noting that she has about three or four dolls in her collection, Lisa wishes to have an entire box filled with them, including one based on her own personality that she believes would blow up the Internet. With that said, with Labubu dolls getting immensely popular, one can directly purchase them from the monsters from Pop Mart, their official Amazon store, or major retailers. The unique design and growing fan base have also resulted in counterfeit versions flooding the market.
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