The Top 6 Color Trends to Mix and Match This Summer
PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here. You can learn more about that process here. Yahoo Inc. may earn commission or revenue on some items through the links below.
Read the original article on Purewow.
One of my favorite parts of getting dressed each summer—in addition to trying seasonal fashion trends like Portuguese Girl style and jelly flats—is the opportunity to wear vibrant colors. And while you can never go wrong with classic white eyelet lace or black linen, there are a few shades in particular that you'll soon be seeing everywhere you look. Searches for these six hues have been steadily growing in popularity on the global shopping platforms and search engines Lyst, ShopStyle, Net-a-Porter and TagWalk for some time now, and a quick scroll through Netflix or TikTok, reveals that fictional characters, celebrities and influencers alike are already incorporating them into their summer capsule wardrobes. Here, the top summer color trends making their way from the runways and street looks to stores this season that you need to keep an eye on, plus tips on how to wear them no matter your style.
Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.Yes, this food-inspired hue is still going strong, almost a full year after it first started gaining steam, and there are no signs of the trend slowing down. The mellow shade has spread to the best-sellers lists at retailers like Nordstrom, Shopbop and Revolve, and now it's nearly impossible to scroll through Instagram without seeing some form of the 'It' color of the season in some capacity. And while it didn't seem to make much sense to me in the dead of winter, I do think it works incredibly well for warm weather and sunny afternoons. Don't fret if you don't love the way a classic butter yellow looks against your skin tone; you can (and should) try slight variations on the shade for the most flattering effect. Think: a soft and elegant buttermilk not far from the beige family or slightly bolder, more sunset-y shades.Vibrant shades of red have also been a trend for some time now, and while winter may have seen burgundy and plum rising to the top, summer will have the boldest, brightest versions pushing back into the spotlight. It makes for the perfect pop to any outfit and goes surprisingly well with a wide range of other hues, including pastels, neutrals and other primary shades. Because vermilion demands attention, no matter how large the item, this is a color you can absolutely adopt in small doses if you prefer. Start with some red socks, a red cardigan or even just a bold red lipstick before graduating to red maxi dresses and matching sets.There is always at least one shade of pink topping the list of color trends—millennial, Barbie, ballerina, etc.—and this summer is no exception. For 2025, it's all about the more delicate variations. Not quite pastel, but somewhere around cherry blossom or blush. This is one hue that's feminine, sweet and, above all, easy to pull off, so I say lean into it by sporting pink ballet flats, cardigans and solid-colored midi dresses. I've also seen plenty of influencers pairing this dainty hue with its opposites on the color wheel—blue or green—to create a striking pairing that's oh-so eye-catching.Somewhere between sky, baby and Carolina blue sits a shade that immediately evokes images of crisp cotton button-up shirts. It's paler, but not washed out, and has an inherently preppy vibe, even when worn as boho ruffles or silk midi skirts. It's refreshing, easy to mix with basically anything in your existing wardrobe, and timeless too, making it a no-brainer to invest in. Of course, the easiest variations are, literally, crisp cotton pieces like tailored shorts, shirtdresses and button-up shirts. But opting for something much more unexpected, like a jersey tank dress or waxed barn jacket, is a super fun way to shake things up and impress even your most fashion-minded friends.My condolences to Elle Woods, but it appears orange may truly be the new pink. Or at the very least the summer-ready hue is proving to be a trend alongside shades of pink, in swaths big and small. Think less traffic cone and more creamsicle—middle-of-the-road shades, like tangerine, are the way to go here. The cheery, warm-weather trend is easiest to wear with neutrals like beige, tan or navy, but don't let that stop you from experimenting with bolder combinations, like hot pink, lime green or even royal purple. Much like with butter yellow, the key here is to seek out a shade of orange that best complements your skin tone.Chocolate brown, mocha mousse, burnt caramel—whatever version you like best, warm browns of all kinds are reigning supreme this summer. It's the ideal alternative to black or navy, which can sometimes feel a bit too stuffy for warmer weather. And while brown linen and lightweight or open-weave knits are definitely the way for clothing, brown suede is surprisingly still a great option for accessories like bags, flats or loafers, even as we head into peak summer.
I'm a Plus-Size Editor—Here Are 15 Items I'm Buying for Summer
PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women's walking shoes that won't hurt your feet, we've got you covered.
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12-06-2025
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The Top 6 Color Trends to Mix and Match This Summer
PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here. You can learn more about that process here. Yahoo Inc. may earn commission or revenue on some items through the links below. Read the original article on Purewow. One of my favorite parts of getting dressed each summer—in addition to trying seasonal fashion trends like Portuguese Girl style and jelly flats—is the opportunity to wear vibrant colors. And while you can never go wrong with classic white eyelet lace or black linen, there are a few shades in particular that you'll soon be seeing everywhere you look. Searches for these six hues have been steadily growing in popularity on the global shopping platforms and search engines Lyst, ShopStyle, Net-a-Porter and TagWalk for some time now, and a quick scroll through Netflix or TikTok, reveals that fictional characters, celebrities and influencers alike are already incorporating them into their summer capsule wardrobes. Here, the top summer color trends making their way from the runways and street looks to stores this season that you need to keep an eye on, plus tips on how to wear them no matter your style. Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite this food-inspired hue is still going strong, almost a full year after it first started gaining steam, and there are no signs of the trend slowing down. The mellow shade has spread to the best-sellers lists at retailers like Nordstrom, Shopbop and Revolve, and now it's nearly impossible to scroll through Instagram without seeing some form of the 'It' color of the season in some capacity. And while it didn't seem to make much sense to me in the dead of winter, I do think it works incredibly well for warm weather and sunny afternoons. Don't fret if you don't love the way a classic butter yellow looks against your skin tone; you can (and should) try slight variations on the shade for the most flattering effect. Think: a soft and elegant buttermilk not far from the beige family or slightly bolder, more sunset-y shades of red have also been a trend for some time now, and while winter may have seen burgundy and plum rising to the top, summer will have the boldest, brightest versions pushing back into the spotlight. It makes for the perfect pop to any outfit and goes surprisingly well with a wide range of other hues, including pastels, neutrals and other primary shades. Because vermilion demands attention, no matter how large the item, this is a color you can absolutely adopt in small doses if you prefer. Start with some red socks, a red cardigan or even just a bold red lipstick before graduating to red maxi dresses and matching is always at least one shade of pink topping the list of color trends—millennial, Barbie, ballerina, etc.—and this summer is no exception. For 2025, it's all about the more delicate variations. Not quite pastel, but somewhere around cherry blossom or blush. This is one hue that's feminine, sweet and, above all, easy to pull off, so I say lean into it by sporting pink ballet flats, cardigans and solid-colored midi dresses. I've also seen plenty of influencers pairing this dainty hue with its opposites on the color wheel—blue or green—to create a striking pairing that's oh-so between sky, baby and Carolina blue sits a shade that immediately evokes images of crisp cotton button-up shirts. It's paler, but not washed out, and has an inherently preppy vibe, even when worn as boho ruffles or silk midi skirts. It's refreshing, easy to mix with basically anything in your existing wardrobe, and timeless too, making it a no-brainer to invest in. Of course, the easiest variations are, literally, crisp cotton pieces like tailored shorts, shirtdresses and button-up shirts. But opting for something much more unexpected, like a jersey tank dress or waxed barn jacket, is a super fun way to shake things up and impress even your most fashion-minded condolences to Elle Woods, but it appears orange may truly be the new pink. Or at the very least the summer-ready hue is proving to be a trend alongside shades of pink, in swaths big and small. Think less traffic cone and more creamsicle—middle-of-the-road shades, like tangerine, are the way to go here. The cheery, warm-weather trend is easiest to wear with neutrals like beige, tan or navy, but don't let that stop you from experimenting with bolder combinations, like hot pink, lime green or even royal purple. Much like with butter yellow, the key here is to seek out a shade of orange that best complements your skin brown, mocha mousse, burnt caramel—whatever version you like best, warm browns of all kinds are reigning supreme this summer. It's the ideal alternative to black or navy, which can sometimes feel a bit too stuffy for warmer weather. And while brown linen and lightweight or open-weave knits are definitely the way for clothing, brown suede is surprisingly still a great option for accessories like bags, flats or loafers, even as we head into peak summer. I'm a Plus-Size Editor—Here Are 15 Items I'm Buying for Summer PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women's walking shoes that won't hurt your feet, we've got you covered.
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Move Over, Butter Yellow—This Fruity Shade Is the Next Big Color Trend
PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here. You can learn more about that process here. Yahoo Inc. may earn commission or revenue on some items through the links below. Read the original article on Purewow. This year's been all about butter yellow and cherry red so far, and while I won't be retiring those shades from my wardrobe anytime soon, there's a new color trend on the rise that I'll definitely be adding into the mix. I'm talking about the fun pink guava color that's popping up everywhere from my favorite beauty products (did you see the new Summer Fridays lip balm, $24?!) to wardrobe staples like this knit Reformation tank ($58). Below, I've found ten of the top fashion and beauty products in this fruity hue that you'll want to pick up before everyone else gets their hands on them. Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds. Reformation As much as I'd love to gatekeep this so it never sells out, I have to share that Reformation's Dusk top just might be my favorite tank of all time. It has the most flattering fit that hugs your curves without feeling too tight, and the stretchy organic cotton fabric is thick enough to feel high-quality, but still totally breathable. Trust me when I tell you you won't regret picking up this top, whether in this trendy guava hue or another. $58 at Reformation Anthropologie PureWow readers' favorite Somerset dress from Anthropologie now comes in a strapless version for summer. 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This lip balm has been a favorite of mine for a while thanks to its moisturizing (but not sticky!) feel and light tint it leaves on my lips that works for both daytime and night. So, no, I definitely won't be skipping this one—and neither should you. $24 at Revolve Zara Between the relaxed fit and light, breathable linen-blend fabric of these pants, you're bound to find yourself reaching for them weekly. They have both an adjustable drawstring and belt loops at the waist, so you can get your best fit should with no problem. You can even pair them with this matching top if you want an easy outfit you won't have to think twice about styling. $50 at Zara Free People A tote that you can just throw everything in for the day is a must-have all year round, but this striped pink one from Free People feels perfect this season. Shoppers say it's the perfect size, too. Take it from this reviewer who shared, "I just love to carry this tote. It's very durable, cute and just easy. It's just the right size and definitely not cumbersome. I always get so many compliments on it and who doesn't love pink?" $58 at Free People Lake Pajamas If you wanna bring a pop of this fun summery color to your weekend lounge sessions, too, I suggest scooping up this striped set from Lake Pajamas that one reviewer called the perfect summer set. "They are lightweight, cool and comfortable," another shared, and that's no doubt thanks to their airy Pima cotton seersucker fabric. $108 at Lake Pajamas Amazon Reef is always my go-to for comfortable, easy-to-wear sandals that look cute but are still functional, which is why I'm eyeing this waterproof pair that will be ideal for beach and pool days. They have a cushy footbed that will dry in no time, and shoppers say they're so comfy that they find themselves wearing them beyond the water, too. "These are beyond good, bought them for a cruise since they are waterproof and now I'm wearing them all the time. They are true to size," shared one reviewer. The fact that they come in this trendy guava colorway is just a bonus, if you ask me. $45 at Amazon Sephora This viral creamy blush now comes in a vibrant pink shade with the same dewy finish as the other beloved colors. "This blush is super buildable and has amazing pigment! It is also super easy to blend and lasts all day," raves one Sephora shopper who says it's their "go-to." Plus, it's totally travel-friendly thanks to its compact packaging. $20 at Sephora Nordstrom This ribbed cotton tank dress is the ideal "one and done" look for when you want to look put-together while staying cool and comfy. It has a stretchy cotton fabric, bra-friendly straps and a side slit at the hem that doesn't come up too high. In other words, it's the perfect summer dress. $60 at Nordstrom Netflix's #1 Show 'Sirens' Is Bringing Preppy Back—Here's How to Wear It This Summer PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women's walking shoes that won't hurt your feet, we've got you covered.
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What Is Raffia and Why Is It So Hot Right Now?
PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here. You can learn more about that process here. Yahoo Inc. may earn commission or revenue on some items through the links below. Read the original article on Purewow. Dependable signs of summer: Poppy print fashion. Fresh haircuts. Dressing like you're going to Lisbon (when you're really bound for the Lower East Side). I'm feeling all these, along with noticing more social posts and style influencers—as well as retailers—buzzing about the raffia trend in fashion accessories. I did a deep dive into the background of and latest craze for this material, and now I'll never dismiss something as 'just a straw bag' again. Here's what you'll want to know and shop re: raffia now and forever. 16 Things PureWow's Fashion Editor Is Buying for Summer 2025 Raffia is the fiber harvested form the Raphia Farinifera palm (commonly known as Raffia Palm). These fronded wonders grow wild and are farmed all across Southeast Asia, South and Central America and in the coastal valleys of Madagascar. That last is where luxury hat maker Helen Kaminski grows its raffia. 'Raffia harvesting is considered a sustainable practice, which means that the plant is not harmed during the process and can continue to grow and produce,' according to the brand. 'Once harvested, the leaves are stripped, and their strands are dried in the sun. As they begin to dry out, the strands shrink in size and change from a green color to a beautiful and natural earthy sand color.' While in appearance, it can look like straw, it's very different. Straw is the dried product of rice, rye, corn, oats and barley plants, and is much less durable than raffia because it's stiff and can grow brittle over time. By contrast, raffia is more supple, so it can be woven more intricately than straw, and raffia contains a natural resin that keeps it from cracking over time. The raffia trend for summer 2025 is a throwback to Euro chic and beachy beauty of decades past—think of British-French tastemaker Jane Birkin with her straw tote in the '60s. On recent runways, Chloé and Jacquemus showed raffia handbags and Gucci and Michael Kors wove it into clothing. Megs Mahoney Dusil at Purse Blog traces the first groundswell of the recent raffia redux (!) to the now-iconic Prada raffia tote: 'Prada majorly influenced this trend a few seasons ago when they first highlighted the Prada raffia tote. Suddenly, this simplistic design became the bag that made raffia a fundamental material— the must-have for summer. It's not groundbreaking, but it was also monumental, if you know what I mean.' Additionally, woven raffia shoes are showing up from Bottega Veneta to Target. 'There are a lot of woven pieces. Everything from woven bags, slides, visors—you name it. They actually seem to be everywhere. I love that these woven pieces add texture, but they also add a real holiday vibe to your outfit. So think of some of your more classic pieces in a more woven style.' says Leonie Barlow, Auckland-based editor of The Style Insider. Personally, I think the sustainability of raffia harvest, as well as its performance as a material that will withstand years of use, as tying into a movement away from fast fashion and overconsumption and toward sustainable, quality purchases. Madewell A hallmark of modern raffia designs are mixed materials—here, the crocheted body of the shoe is paired with a leather strap. $148 at Madewell Reformation In natural raffia with an on-trend wavy leather edge, this 12 x 13 inch bag is big and strong enough to carry your laptop. $348 at Reformation Dolce Vita Paging '90s Carrie Bradshaw—this corded shoulder bag recalls the classic Fendi Baguette. And in white, it can be a bit dressier than natural-hued raffia bags tend to look. $128 at Dolce Vita J. Crew Full disclosure: These affordable babies have a polypropylene/polyurethane upper and aren't made of actual raffia. But with their natural look and durability, that's a totally cool substitution. (I'm a sucker for a sexy ankle strap with a chunky heel.) $148; $70 at Factory Helen Kaminski This soft shoulder bag has the ease of a crossbody but the security of a drawstring top to secure your valuables. It comes in black, grey and natural raffia. $265; $140 at Nordstrom Rack Aritzia I'll always go for a classic wide brim, but hand-made in a rich camel shade from Aritizia. Note: the style is also available in short-, medium- and adorable mini-brim raffia iterations. $88 at Aritzia Tuckernuck Leather lining and raffia uppers combine to make a summer shoe that's as easy to wear as a pair of flip-flops but will elevate everything from shorts to sundresses to be a whole look. And I love the barely-there heel. $185 at Tuckernuck Sézane This French brand is known for its big belts which cool girls snap up to update whole outfits, so it's no surprise that this striking belt with an eye-catching raffia-wrapped buckle is their summer 2025 offering. $95 at Sézane Tuckernuck and Studio McGee Just Teamed Up for the Seaside Fashion Collection of My Dreams
