Amagi and Olyzon to transform CTV advertising with AI formats
The initiative focuses on "in-content" ad formats aimed at engaging viewers beyond traditional ad breaks, including overlays and L-band, which come with Olyzon's exclusive demand.
Amagi, a cloud-based SaaS technology provider for broadcast and connected TV (CTV), has announced a strategic collaboration with Olyzon, an AI-driven platform specialising in advanced CTV advertising formats. This partnership aims to streamline the deployment of innovative ad formats, enabling Amagi and Olyzon clients to scale their advertising efforts without requiring additional integrations or third-party vendors.
By leveraging Amagi THUNDERSTORM, Amagi's server-side ad insertion (SSAI) platform, this collaboration facilitates seamless fetching and insertion of AI-optimised ad formats developed by Olyzon. The initiative enhances monetisation opportunities for content owners while delivering a high-quality, engaging viewing experience. The partnership specifically focuses on 'in-content' ad formats that go beyond traditional commercial breaks, including overlays and L-band ads, backed by Olyzon's exclusive demand.
Srinivasan KA, Co-founder and Chief Revenue Officer of Amagi said: 'We are excited to partner with Olyzon to enhance the experience for viewers and advertisers while improving monetization opportunities for streaming content. With six overlays per hour, this collaboration allows advertisers to use diversified ad formats for increased reach.'
Jules Minvielle, Co-Founder and CEO of Olyzon, explained: 'This collaboration with Amagi marks a significant milestone for Olyzon. In a fragmented and complex CTV landscape, we are developing solutions that unlock the full potential of connected television and empower advertisers to thrive. Olyzon's unique formats deliver tangible results by driving audience engagement, enhancing brand impact, and increasing publishers' revenue. Our integration with Amagi allows our clients to stand out in this battle for attention with just a few clicks and without technical complexity.'
This collaboration transforms CTV advertising by offering powerful, engaging, and easy-to-deploy ad solutions, benefiting both advertisers and publishers. With AI-driven formats and Amagi's SSAI technology, the partnership promises optimised user experiences and incremental revenue generation.
Amagi serves a diverse range of clients, including Hearst Networks UK, ABS-CBN, Astro, Cox Media Group, DAZN, Globo, Lionsgate Studio, NBCUniversal, Tastemade and VIZIO, delivering comprehensive solutions for channel creation, distribution, and monetisation.
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