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4 Timing Secrets That Fueled Billion-Dollar Venture Growth
4 Timing Secrets That Fueled Billion-Dollar Venture Growth

Forbes

time09-06-2025

  • Business
  • Forbes

4 Timing Secrets That Fueled Billion-Dollar Venture Growth

Time to Takeoff: Get It Right! getty Most unicorn founders weren't first — they just mastered timing. These timing secrets fueled unicorn growth by helping entrepreneurs spot the right emerging trends early, act before takeoff, and use that narrow window to build the right strategy and skills to lead the industry. That's how Sam Walton beat Kmart, Jeff Bezos won over Borders, and Mark Zuckerberg overtook MySpace — without needing early venture capital and often beating those who had more capital. Here are 4 key timing secrets of Founder-CEOs who achieved rapid growth and market dominance. Just like ChatGPT, DeepSeek, and Mistral, unicorns are best launched when the industry is just emerging. The key to building a unicorn is entering the right emerging trend — for you — at the right time. This is after the industry starts and before it takes off and this time period has ranged from about 3 to 11 years ( • After the start because major trends are started by external factors – not by an entrepreneur. These factors can include disruptive technologies, new laws, and economic changes. • Before takeoff because it is difficult even for existing giants to catch up, as is demonstrated by Sears, Wards and the countless other giants crushed by upstart billion-dollar entrepreneurs. Nearly every billion-dollar entrepreneur took advantage of an emerging trend, including: • Big-box stores: Sam Walton (Walmart) and Dick Schulze (Best Buy). • Personal computers: Bill Gates (Microsoft) and Michael Dell (Dell) • Linking PCs: Leonard Bosack and Sandy Lerner (Cisco) • Internet 1.0: Jeff Bezos ( and Page and Brin (Google) • Internet 2.0: Mark Zuckerberg (Facebook/ Meta) • Internet 3.0: Travis Kalanick (Uber) and Brian Chesky (Airbnb). What can you do? Emerging trends often take 3 to 11 years to take off – but your window to enter is at the beginning, not after takeoff. The earlier you start, the more time you'll have to refine your strategy and build dominance. When you enter the trend is important. The winners are rarely first movers. They're usually first dominators. One of the key reasons why only about 11% of first movers led their industry ( is that first-to-market or even a product-market fit is often not enough. The winners are those who dominate, not those who rush. The ultimate winners are usually smart followers. In artificial intelligence, IBM was the first, but many other companies, including ChatGPT, seem to be leading. Examples of smart followers included Sam Walton in the big-box trend, Bill Gates in the personal computer trend, Steve Jobs in the iPod and iPhone trends, and Brian Chesky in the online trend ( Alex Karp noted that some in Europe are waiting for the right moment to get in on AI, and that they will rue their delay. His point – get in now or miss a major emerging trend. What can you do? If you are the first mover, keep pivoting to find the right strategy (see #3). If you are the smart mover, find the neglected segment that can be targeted by the emerging trend. Finding the right strategy is key because each emerging trend is different. Product-market fit gets you started. But domination requires the right combination of product, market, strategic group, sales driver, and unicorn-launch skills: • Walmart: Found his niche in rural locations by pivoting from small stores. • Gates: Found his edge with a strategic alliance with IBM by pivoting from writing programs. • Dell: Dominated by selling direct-to-consumer. • Bezos: Launched with books to dominate. • Chesky: Focused on helping landlords find guests and pivoted from guests. What can you do? Most unicorns didn't guess their way into dominance — they learned, pivoted, and refined until they found the dominant strategy. You may have to do so also. So be flexible to pivot and test to find the right strategy – this takes time. Unicorn-entrepreneurs rely on skills to grow from idea to unicorn. They do not rely on VCs or their hired CEOs. They learn both technical skills (or partner with someone who has them) and unicorn-launch skills. Gaston Taratuta didn't jump in blindly – he learned the skills to enter the emerging Internet trend by joining Universo Online in Brazil and then scaled Aleph into a billion-dollar company ( What can you do? Identify the unicorn-launch skills you lack. Then learn, test, and practice them before the trend takes off. ( MY TAKE: Timing isn't about being first. It's about being ready — with the right skills, strategy, and edge — before the trend takes off. Jump in when the trend begins, then use the runway to master your skills, evaluate your strategy, and position yourself to dominate when the trend takes off. Or better yet – be the leader who makes the trend take off. Learn how the top 125 billion-dollar entrepreneurs did it — often without VC. Read my other blogs on Forbes.

A GPS Blackout Would Shut Down the World
A GPS Blackout Would Shut Down the World

WIRED

time04-06-2025

  • Business
  • WIRED

A GPS Blackout Would Shut Down the World

Jun 4, 2025 6:00 AM GPS jamming and spoofing attacks are on the rise. If the global navigation system the US relies on were to go down entirely, it would send the world into unprecedented chaos. Around 12,500 miles above our heads, the satellites that make up the Global Positioning System (GPS) quietly keep the world running. A blackout would result in almost instantaneous chaos. 'You would see traffic jams, a lot more traffic accidents, because transportation is going to see the first most immediate impact,' says Dana Goward, the founder of the Resilient Navigation and Timing Foundation, a charity which works to strengthen GPS. Thousands of planes in the air, which use GPS among other systems for navigation and precision landing, would face a wave of uncertainty. Then other critical parts of society—from financial transactions to energy production systems—which have come to rely upon the precision positioning, navigation and timing (PNT) provided by the US-owned constellation of 31 GPS satellites may start to stutter. The ripples would be felt around the world. 'If it was a catastrophic moment that happened at a blink of an eye and we lost GPS entirely, you would see this global seizure of everything that moves, every piece of data that moves, every human that moves. All of that would shut down,' says Erik Daehler, the vice president of defense, satellites, and spacecraft systems at Sierra Space. The timing signals included in GPS would be one of the most impactful losses. Cell phone connections would likely collapse. Billions would quickly be wiped from stock markets amid the disruption. A GPS outage could be particularly ruinous to the United States, which has a heavy reliance on its sovereign space system and has dragged its feet in building backups that can provide the required resilience needed to keep the country running. The US has fallen behind, the National Space-based PNT Advisory Board warned last year. In contrast, China has reinforced its own more modern satellite navigation system—BeiDou—with a sprawling network of fiber-optic cables and terrestrial radio signals. The conditions needed to cause the entire GPS network to be entirely knocked out would be extraordinary and likely would come with wider societal ramifications. Such an outage, for instance, could be caused by China or Russia firing anti-satellite weapons against the GPS satellites (the US also has anti-satellite weapons), a powerful geomagnetic storm, or an escalation in the capabilities of electronic warfare. Despite the improbability of a total outage, GPS isn't infallible. It has its demons. 'What really happens is, regionally, GPS gets messed with and jammed and interfered with on a regular basis,' Daehler says. Thousands of planes and ships are having their GPS interfered with each week, and signals are regularly disrupted around war zones. 'America is not well prepared at all,' Goward says. More should be done to build out PNT systems that can act as a backstop to the space-based GPS signals, he says. 'There's not a general overall awareness. We certainly don't have a resilient PNT architecture or a PNT architecture of any kind other than GPS.' The GPS constellation of 31 satellites, which has received several hardware updates over the years, has been in operation for the past 40 years. The system typically broadcasts at 100 percent availability and provides accurate location data to within 7 meters. The GPS satellites are just one of the four so-called global navigation satellite systems (GNSS) in operation. As well as China's BeiDou, there is Russia's GLONASS and Europe's Galileo constellation. Over the past half decade, though, GNSS signals have increasingly been attacked as the technology to disrupt them has become cheaper and more sophisticated. Most commonly, disruption happens around Russia, Israel, Myanmar, the South China sea, areas of the Middle East, and the Baltic countries in Europe. Broadly, there are two main forms of attack against GNSS signals: jamming and spoofing. Jamming involves blocking signals so that positioning isn't available, while spoofing involves creating mock signals that make something appear somewhere else on the map. Ships have been made to appear inland at airports, while planes are made to look like they are flying in tight circles. In one video shared by the Resilient Navigation and Timing Foundation that appears to show GPS interference, a plane's systems blast out a warning message to 'pull up' when its pilots reported they were flying higher than Mount Everest. 'I'm most concerned about aviation,' says Todd Humphreys, the director of the University of Texas at Austin's radio navigation laboratory. 'At least one fatal aviation accident in Europe can be traced to GNSS interference as a primary cause. A deliberate attack against US aviation, as opposed to the collateral attacks in Europe, would cause astounding economic harm.' The number of spoofing incidents last year was 500 percent higher than in 2023, according to aviation officials. The US Space Force, which is responsible for the GPS satellites, did not respond to a request for comment for this article from WIRED. Across the US, PNT data is crucial to almost all critical infrastructure—from communications and health care monitoring systems to food production and wastewater management—but GPS is often the 'sole' source of this information, according to the Cybersecurity and Infrastructure Security Agency, making the systems more vulnerable. (The military uses a more robust GPS setup than commercial applications). 'There is no one sector that doesn't use GPS, and some are more reliant than others. Users in these sectors are not all acutely aware of the risks associated with their dependency on it and the ways that the system can be disrupted or degraded,' says Caitlin Durkovich, a former national security official and critical infrastructure expert. Building a 'layered' approach could help to make GPS less vulnerable to attack, experts say. Both Europe's Galileo and China's BeiDou are newer than GPS and, in some ways, more resilient. Last year, the National Space–based PNT Advisory Board produced a comparison of GPS and BeiDou that flagged a broader series of backups to Beijing's system. While GPS satellites are located only in middle Earth orbit, BeiDou has satellites in multiple orbits and is further along in deploying them into low Earth orbit. China also has a terrestrial radio broadcast network, called eLoran, and has laid 20,000 kilometers of fiber-optic cables that link up with 295 timing centers to broadcast alternatives. 'In the case of BeiDou, the system's enhanced resiliency and capability should be considered an element of 'soft power' and an element of great power competition,' the advisory board wrote last year. The board, led by Admiral Thad Allen, a former leader of the US Coast Guard, called for a more joined-up approach to managing PNT across the US government and for GPS to be specifically designated as 'critical infrastructure.' On April 26, 2024, the first of two Finnair flights were forced to turn around due to GPS interference likely carried out by Russia. After a second aircraft was diverted the following day, Finnair suspended its daily flights between Helsinki and Tartu, Estonia. Source: AirNav 'I think there has to be a federal role in this, both because the system and signals are operated and provisioned by the federal government. But because of the complexity of the system and the fact that you need a common standard,' Durkovich says. 'We'd like to see a core national PNT architecture,' Goward says. 'Then we would suggest some form of fiber network and a terrestrial broadcast. We think it would be a substantial deterrent and it would actually make space-based systems safer because folks would be less likely to interfere with it.' Across the country, there are various levels of backup systems in place that have been sporadically introduced and multiple ongoing efforts to improve the GPS setup. Financial institutions, for instance, have been deploying atomic clocks to ensure they have backups for the timing element provided by GPS and telecoms networks have some capacity in place. 'It's not to say that the US doesn't have a robust timing infrastructure, actually it's quite robust,' says Jeremy Bennington, the vice president of PNT Assurance at Spirent Communications, adding that much of it is spread across commercial entities, a stark difference to China's national approach. 'I do think that a backup is going to be required so that you end up with that layered approach.' The calls to modernize PNT have increasingly become more urgent. In 2020, a first-term Trump executive order called for making PNT systems more resilient. At the end of March this year, the Federal Communications Commission opened an inquiry to identify GPS alternatives that can provide backups. 'Relying on GPS alone as the primary source of PNT data leaves America exposed to a single point of failure and leaves our PNT system open to disruption or manipulation by adversaries,' the FCC said at the time. There are multiple ways to add more resilience and upgrade the existing GPS system. The military has long been working on upgrades to be used in defense situations. Bennington says that GPS satellites could be added to other orbits and the further rollout of more capable signals. Daehler and colleagues at Sierra Space are working on creating ways to reduce the impact of jamming and spoofing. Lisa Dyer, the executive director of the GPS Innovation Alliance, says the GPS system could build in authentication to confirm its signals are genuine, like Galileo and BeiDou. Dyer says that rolling out the newer L5 signal can also build in more protection for planes and aviation. 'To me that's an important national objective of the United States: that GPS remains the de facto international navigation standard,' Dyer says. There are also hardware updates happening, though some of them are slow and have dragged on for years. The US Space Force has recently been funding multiple companies to develop low Earth orbit satellite GPS constellations and quickly launching systems into space. Elsewhere, quantum technologies are being used to create new navigation systems. SandboxAQ, a Google spinout, is working on magnetic navigation. Ultimately, as well as better government management around GPS, organizations need to spend money to upgrade their systems and protections, Bennington says. That means spending money. 'If GPS jamming or spoofing were to happen at any major airport, whether it's Heathrow, Frankfurt, Munich, New York, the amount of cancellation and delays in the cost incurred by the airlines just in several hours would be more than the cost to upgrade their fleets,' he says.

5 Signs You Met the Right Person at the Wrong Time, According to a Psychologist
5 Signs You Met the Right Person at the Wrong Time, According to a Psychologist

Yahoo

time23-05-2025

  • Entertainment
  • Yahoo

5 Signs You Met the Right Person at the Wrong Time, According to a Psychologist

So you met the person of your dreams…you think. Maybe you just met after chatting on Hinge and realized you share the same values. Maybe your friends love them too, and you can't get over their corny jokes. Regardless, you think you may have found 'the one'—except something seems off. Whether in their case or yours, you begin to wonder if now isn't the right time for you two to be together. Maybe they don't want what you want, at least right now. Whatever the case may be, you think you've met the right person at the wrong time. But how do you know for sure? Let's get a clearer picture from a First, you may be wondering, on an existential level, why this sort of thing happens. Romances that seem 'half-perfect' in this way can be, well, wholly discouraging. Whether you're into astrology, manifestation or are just curious, read on. Related: How Each Zodiac Sign Attracts Their Soulmate'This might be one of the great mysteries of life,' says Dr. Golee Abrishami, PhD, the head of clinical care at Octave. 'Optimistically, these situations are incredible learning experiences.' For example, you might learn you need more commitment than you thought. Or maybe you finally have hope that good people are out there. These are only a couple of many examples. In reality, you have to figure out what the lesson is for you. You may feel very drawn to the other person, Dr. Abrishami says. You two may like to spend a lot of time together, miss each other when you're apart or have a lot in common. But unfortunately, spending time with that person and growing your relationship is easier said than done. Various obstacles may get in the way. 'There are logistical barriers that prevent you from seeing each other, like timing, geographic location or schedules that don't match up,' Dr. Abrishami explains. While age-gap relationships can work, they have a unique set of challenges. 'You are at different phases in your life—therefore, you have different priorities, which are in conflict,' Dr. Abrishami could look like one partner preferring free time for going out with friends while the other wants to build a family and stay in, or many other situations. Related: What Is a May-December Romance, and Can You Make It Work? If you say or hear phrases like 'I have a lot going on in my life, and I can't make time for another relationship' or 'I don't do feelings,' you could be seeing signs of emotional unavailability. Sometimes, people get into meaningful relationships before they're ready, like in the case of a person who wants a long-term relationship but is still struggling with a previous breakup. 'This can be due to varying instances, including different places of emotional development and unresolved issues that impact the level of emotional availability for the relationship,' Dr. Abrishami explains. To some degree, we all bring our past baggage into our new relationships. Sometimes, that baggage can impact our dating experience. For example, there's a difference between someone who wants their ex back and someone who needs extra words of affirmation after dealing with a toxic partner.'There could be unresolved issues with a previous relationship that do not give the potential new relationship space to grow and evolve,' Dr. Abrishami says. Many of us have been here, right? One partner is looking for something casual, while the other hopes for a more serious, committed relationship. Neither person can (or should have to) budge. This misalignment is another sign Dr. Abrishami Huh? What Does a 'Situationship' Actually Mean? First and foremost, know you're not alone if you're going through this. 'Many people have struggled with the confusing feeling that you met the right person at the wrong time,' Dr. Abrishami says. Then, try one of the general coping skills she suggests below. Maybe you're in that stage where you're not 100 percent sure it's the 'wrong time,' so you want to keep assessing the relationship. This tool may come in handy. 'Advocate for yourself by being open and honest about your needs and what you are or are not able to contribute at this time in the relationship,' Dr. Abrishami says. For example, you say you can give a certain amount of time to your partner and want the same from them. Thinking through that for yourself, then communicating it to the other person, is a crucial Can any of the roadblocks be worked through? Do you want to try to work through them? These questions can be helpful too. 'It's possible that if this relationship is important enough to you, you can resolve some of the issues getting in the way,' Dr. Abrishami says. When you feel you've met 'your person,' it's understandable you may try to rush into things and make the relationship work when it's just not going to. Dr. Abrishami advises against this. 'If it's meant to be, time is on your side and you can make the relationship work when the time is right,' she Maybe you two don't work as a romantic pair at the moment, but you can still manage to be friends. Dr. Abrishami says this can be valuable because it maintains the connection and gives you another support make sure you both clarify what is and isn't okay with you. 'While maintaining a friendship may be helpful, you need to protect your heart and make sure that you're not just hurting yourself more by staying in touch,' she explains. 'Try to avoid leading someone on—or even leading yourself on.' Regardless of what you're struggling with, talking it out with a therapist is pretty much always a good idea. Dr. Abrishami says a therapist can help you address relationship concerns, identify relationship patterns, help you resolve previous issues, evaluate your emotional availability and more. They can also help you cope if, yes, the person is right for you, but you met them at the wrong time. Up Next:Dr. Golee Abrishami, PhD, the head of clinical care at Octave 5 Signs You Met the Right Person at the Wrong Time, According to a Psychologist first appeared on Parade on May 22, 2025

Woman Had Kids Later in Life. Now, Why She Is Trying to Convince Other Women to Do the Same (Exclusive)
Woman Had Kids Later in Life. Now, Why She Is Trying to Convince Other Women to Do the Same (Exclusive)

Yahoo

time11-05-2025

  • Lifestyle
  • Yahoo

Woman Had Kids Later in Life. Now, Why She Is Trying to Convince Other Women to Do the Same (Exclusive)

Libby Greenstone went viral on TikTok for sharing her take on motherhood She spoke to PEOPLE about why she thinks women should wait to have children Greenstone had her first child at the age of 37 and her second at 42For many women in their 20s and 30s, the societal pressure to adhere to a specific timeline can be overwhelming, whether it be related to marriage, children, or career milestones. The feeling that time is running out can be suffocating and all-consuming. One mother recently went viral on TikTok for her advice on life, sparking an online conversation that resonated deeply with women feeling uncertain about their next steps. In the video, Libby Greenstone, 70, highlighted that "there's no hurry," reassuring viewers that being in your 30s is not "late," but rather a beautiful and transformative time in life. Greenstone had her first child at the age of 37 and her second at 42. She insisted that having children later on gave her time to 'live a lot of life,' offering her stability and maturity when it came time to start her family. 'I think when you have children in your 30s, you spend some good time on yourself and your spouse or partner, and you are ready to share your knowledge, your love, your energy, and your joy in living a beautiful life,' Greenstone tells PEOPLE exclusively. 'Certainly in your 20s you can do the same, but for me, I just simply think I was better established in my career and really, really ready.' In the video, Greenstone emphasized that raising children isn't a sacrifice of energy but rather an investment in something deeply fulfilling. 'I am a high-energy person to begin with. I was raised in a household where family was everything,' she explains. 'It was always about us as kids, as far as my mom and dad were concerned. Being raised with that philosophy and mindset made it very easy for me to have the energy, the passion, the joy, the excitement in every stage with my children.' This mindset helped her navigate the late nights, the exhaustion, and the challenges of balancing work and family life. Never miss a story — sign up for to stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories. Despite the significant age gap between her and her daughters, Jolie and Katie Greenstone, she takes pride in the strong bond they share – a relationship rooted in quality time. 'We always played together from the time the girls were little. I was in the sandbox with them, so to speak,' the mother of two says. 'We did everything together on the weekends, whether it was gardening or shopping or going out to brunch or exercising together…we did it together.' This deep connection continued as the girls grew older, and even now, as adults, they still make time to nurture their relationship with their mother. 'Consequently, we like doing the same things at later stages in life, and we enjoy each other so much it just is a natural fit,' Libby adds. Her daughter Katie, now 28, was moved by her mom's advice, especially as she navigates her own timeline. 'It's cool because having these conversations as I round out my 20s really felt timely for me,' Katie tells PEOPLE. 'Once I realized that the knowledge she was dropping on me felt important for others to hear, who may be in the same boat as I am — 28, not married, no kids. It's like a wave of relief knowing she had just met my dad then, and she turned out with this beautiful life despite not getting an early start in the way society's pressures tend to try to box us into.' The video's impact was felt far beyond their immediate circle and Katie was taken aback by the responses online, especially from women who found solace in her mother's perspective. 'It showed that there's a big hole in our day-to-day rhetoric as women, where this type of dialogue not only opens the conversation, but fills it in a way my mom did, and a way we needed… with words of comfort,' Katie adds. 'Beyond that, just so wild how many shared the experience of having kids in late 30s and 40s, and how many women in their 20s, reading the comments, didn't even realize that was in their realm of possibility because of the misinformed conversation that our 'clock' ticks out in our early 30s.' For those who feel behind, the video provided a sense of reassurance, offering a new narrative about the possibilities of life. The TikTok was more than just a conversation between a mother and daughter – it was a window into the pressures women face and the freedom that comes with letting go of timelines. Read the original article on People

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