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Social media overtakes TV as main source of news in US, analysis finds
Social media overtakes TV as main source of news in US, analysis finds

Yahoo

time5 days ago

  • Politics
  • Yahoo

Social media overtakes TV as main source of news in US, analysis finds

Social media has overtaken television as a source of news in the US for the first time, according to a comprehensive analysis of media consumption confirming the rapid rise of 'news influencers'. In a watershed moment for the US media, 54% of Americans said they received news from social media, according to the research carried out after President Trump's second inauguration. Half said they sourced news from the once all-powerful TV networks. The accelerating global shift towards social media and video platforms is laid bare in a major study by the Reuters Institute for the Study of Journalism, which surveyed almost 100,000 news consumers worldwide. It reveals a further diminishing of the influence of traditional news organisations, with more people heading to podcasters, YouTubers and TikTokers. The authors warned it is allowing populist politicians such as Trump and Argentina's Javier Milei to bypass the scrutiny of the transitional media in favour of new, online networks. The role of news influencers, who use their personal brand to win an online following, is growing, led by the extraordinary impact of the podcaster Joe Rogan during last year's US presidential election. One-fifth (22%) of those contacted in the US said they came across news or commentary from Rogan in the week after the presidential inauguration, including a disproportionate number of young men, a group traditional media struggles to reach. News influencers on YouTube, Instagram and TikTok are also finding large audiences in India, Brazil, Indonesia and Thailand, which have younger populations that are heavy social media users. Meanwhile, Elon Musk's X has seen a major shift to the right among its users, according to the analysis. Musk's takeover of the site has been followed by a 50% increase among right-leaning users, from 10% of the group in 2021 to 15% this year. There has been a corresponding fall in left-leaning users, from 17% to 14% over the same period, as liberals have abandoned the platform. The findings confirm the huge changes taking place in news consumption worldwide. 'The rise of social video and personality-driven news represents another significant challenge for traditional publishers that are struggling to adapt their content and tone to these very different environments,' said Nic Newman, a founding member of the BBC News website and the study's lead author. 'Online video may be a good way to engage younger audiences, but there is very little commercial upside for publishers, with most news consumption taking place via platforms rather than owned and operated news websites. Publishers also face a loss of influence, with populist politicians increasingly looking to bypass scrutiny by working with sympathetic influencers instead.' A decade ago, just two online networks were delivering news content to more than 10% of the report's global sample. That has now grown to six. Facebook reaches more than a third (36%), while YouTube is not far behind (30%). Instagram and WhatsApp are used by around a fifth for news content, while 16% turn to TikTok and 12% still receive news from X. There are concerns that truth will suffer. Overall, 58% of the populations studied remain worried about their ability to tell what is true from what is false online. Concern is highest in Africa (73%) and the US (73%). The phenomenon of news avoidance continues to rise as users restrict the amount they consume, complaining about feeling overwhelmed by a gloomy news agenda. Four in 10 people in the study's global sample said they sometimes or often avoid the news – up from 29% in 2017 – the joint highest figure ever recorded. The UK has one of the highest proportions of news avoiders, where 46% say they sometimes or often avoid the news. In another major change on the horizon, young people are already turning to artificial intelligence chatbots such as ChatGPT or Google's Gemini for news. It poses a serious risk to news companies as users may receive all the information they need through a chatbot without ever visiting the original source of the story. The numbers using chatbots for news are still relatively small overall, but are higher with under-35s at 12% of the group. Across all the countries involved in the study, people expect AI will make the news cheaper and more up-to-date but less transparent, less accurate and less trustworthy.

Apple just leveled up AirPods: Here's what's new
Apple just leveled up AirPods: Here's what's new

Gulf Business

time12-06-2025

  • Gulf Business

Apple just leveled up AirPods: Here's what's new

Image credit: Getty Images Apple on June 9 unveiled new features for AirPods 4, AirPods 4 with Active Noise Cancellation (ANC), and AirPods Pro 2, introducing studio-quality audio recording and remote camera controls designed to elevate content creation and communication. The latest updates allow users to capture high-quality vocals on the go, even in noisy environments, thanks to enhanced Voice Isolation and beamforming microphones, an Apple newsroom report said. Read- Creators, including podcasters, interviewers, and musicians, can now record clearer, more natural-sounding audio directly through their AirPods, leveraging Apple's H2 chip and advanced computational audio. The new audio recording features integrate seamlessly across iPhone, iPad, and Mac, and are compatible with the Camera app, Voice Memos, Messages dictation, FaceTime, CallKit-supported apps, and third-party video conferencing platforms like Webex. Hands-free camera control for effortless content creation Additionally, Apple introduced a remote camera control feature. By pressing and holding the AirPods stem, users can start or stop video recordings or snap photos using the Camera app or supported third-party apps. This feature aims to simplify hands-free content creation, especially for users recording themselves singing, dancing, or performing. 'With these updates, AirPods are becoming an even more powerful tool for creators and communicators,' Apple said in a statement. The enhancements are expected to roll out in an upcoming software update later this year. Apple Intelligence expands across devices On the same day, Apple also announced new Apple Intelligence features designed to enhance the user experience across iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro. Apple Intelligence introduces capabilities such as Live Translation, enhanced visual intelligence, and creative tools like Image Playground and Genmoji, offering users new ways to communicate, understand, and express themselves. Shortcuts now tap directly into Apple Intelligence, and developers can access the on-device large language model powering it — optimized for speed, privacy, and offline use. These features are now available for testing and will roll out broadly this fall on supported devices and languages. Apple also revealed plans to expand Apple Intelligence language support by the end of the year to include Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese.

The Podcast About Podcasts That's Becoming a Cult Podcast
The Podcast About Podcasts That's Becoming a Cult Podcast

Bloomberg

time29-05-2025

  • Entertainment
  • Bloomberg

The Podcast About Podcasts That's Becoming a Cult Podcast

Newsletter Soundbite Talking Talk is taking the burgeoning podcast industry seriously and finding a growing audience on Instagram By Save Hello, hello. Welcome back to Soundbite. Today's a fun one. As podcasts have become more mainstream, two new voices are finding an audience – and catching podcasters' attention – by just talking about them. I chatted with the creators of Talking Talk (formerly Talking Talk Tuah) to learn more about the show that's been blowing up my Instagram feed. If you don't already subscribe to this newsletter, please do so here, and you can reach me directly through email.

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