Latest news with #fragrance
Zawya
a day ago
- Business
- Zawya
Eurofragance appoints new General Manager for the Middle East
Oumayma Tabet will assume leadership of the region in January 2026 and Antoine de Riedmatten will remain connected to the company through the Middle East and India Regional Board The transition guarantees continuity and drive while retaining close ties with regional clients and partners Expanded production plant in Barcelona, Spain, triples capacity to meet growing demand from the Middle East region Barcelona - Spanish fragrance house Eurofragance announces a strategic leadership change in the Middle East in the running of the Gulf region, a key market for the business, with the appointment of Oumayma Tabet as the new General Manager for the region, effective January 2026. Antoine de Riedmatten, who has held this role for over a decade, will step down from operational duties while remaining actively involved with the company as a member of the Middle East and India Regional Board. The leadership of the region will now be structured under two distinct geographical areas: India, led by General Manager Mayur Kapse, and Middle East, under the leadership of Oumayma Tabet. 'This step allows us to consolidate a new phase in our regionalization strategy with solid foundations and a renewed approach. I am proud to remain linked to this extraordinary region from a new perspective, and to accompany Oumayma, whose talent, vision and knowledge of the market are unquestionable,' says Antoine de Riedmatten. Since his arrival at Eurofragance in 2014, Antoine has been a key figure in the professionalization and internationalization of the company. His career highlights include the creation and establishment of Eurofragance's Creative Center and regional headquarters in Dubai. This leadership transition coincides with the recent inauguration of the company's expanded manufacturing site in Spain. A €10 million investment has allowed Eurofragance to triple its production capacity, enhancing its ability to respond to increasing demand from the Middle East with greater agility, efficiency, and customization. 'Expanding our capacity in Spain directly supports our commitment to the Middle East, a region that continues to inspire us and drive our innovation,' said Clara Mena, Chief Operations Officer at Eurofragance. 'The site now represents half of our global production and is designed to respond to the scale and sophistication of market needs.' The upgraded plant integrates advanced robotics engineering, automating 80% of production processes and includes sustainability features such as solar panels supplying over one-third of its energy consumption. It also offers improved ergonomics and workspaces for enhanced employee well-being. These changes are part of the process of strengthening Eurofragance's business in the Middle East, which experienced extraordinary growth in 2024. In response to this favorable, but also highly competitive and fast-evolving environment, the company has restructured its regional board. This organizational shift is designed to support the company's sustained growth alongside clients and to implement Eurofragance's global strategies with relevance and agility. A strategic vision with a customer-first focus The appointment of Oumayma Tabet as the new head of the Middle East marks a new chapter for Eurofragance, reinforcing its commitment to internal talent, strategic continuity and client-centered leadership. With over 21 years of experience in the fragrance sector, Tabet brings a blend of technical expertise, market knowledge and creative sensitivity. Over her career she has worked in international companies such as Quest International and Mane, to name just a few. During the past two years, she has led Eurofragance's Creative Center in Dubai, establishing the team as a regional benchmark for innovation and teamwork. Under her leadership, the company has strengthened key partnerships and fostered a high-performance culture rooted in excellence, diversity and close client engagement. 'I embrace this new challenge with great excitement and responsibility. I believe in the power of people and the strength of shared ideas. My commitment is to drive growth in the region and build solid partnerships with our clients. The key ingredients for this are innovation, sustainability and our passion for fragrance, so we can continue to make a meaningful difference,' says Tabet. With this reorganization, Eurofragance bolsters its global growth strategy and moves forward with stronger structures and leadership fully equipped to meet the evolving demands of the industry. About Eurofragance Eurofragance manufactures and markets the highest quality fragrances for worldwide brands in fine perfumery, home, personal and air care. The company is a privately held B2B enterprise founded on family values in Barcelona in 1990 and currently has over 550 employees. Driven by a passion for perfume and the entrepreneurial spirit of its founders, Eurofragance first grew in Europe and the Middle East, before taking on the Far East and the Americas. The company is now represented on five continents; runs its own plants in Spain, Singapore and Mexico; and works with manufacturing partners in China and India. Eurofragance's international network of Creative Centers and outstanding manufacturing capabilities enable it to create and deliver fragrances around the world. Over the years, Eurofragance has cultivated lasting relationships and has grown hand in hand with its partners. Eurofragance is wholeheartedly invested in addressing sustainability issues and its decision-making process is built around strategic initiatives supporting this cause. The company spearheads activities around four major axes: safety, community, business ethics and resources.
Daily Mail
2 days ago
- Entertainment
- Daily Mail
Woolworths shopper discovers an $18 dupe of a popular $445 designer item: 'Insane'
A budget-savvy Aussie mum has sent supermarket shoppers and beauty lovers into a frenzy with a new find. During a trip to her local Woolworths to pick up her essentials, busy mum Chloe Jackson stumbled upon a new body wash that smells eerily like one of the world's most coveted (and very expensive) designer perfumes. In a now-viral video that's racked up more than 24,000 views, Chloe casually filmed herself browsing the body wash aisle when she made the discovery of the year. 'Guys, I'm just at Woolworths and I'm smelling the body washes, like you do when you need a new body wash,' Chloe said. 'This is absolutely not sponsored but I have found a Baccarat Rouge dupe. It's this one here. The smell is unreal.' The star of the show is an $18 bottle of Soma Body Wash in the scent Amber & Jasmine, a brand-new arrival that's turning heads for all the right reasons. While it's easy to assume anything under $20 won't come close to high-end beauty, Soma is the exception to the rule, it seems. Founded by two Aussie mums who also happen to be former Mecca head honchos (yes, the actual Mecca), Soma was born from their frustration with boring, low-quality supermarket body care. The star of the show is an $18 bottle of Soma Body Wash in the scent Amber & Jasmine, a brand-new arrival that's turning heads for all the right reasons It seems they've brought their insider know-how to the supermarket shelves, launching the body washes exclusively in 1,000 Woolworths stores across the country by July. From a quick look on Soma's website, it's clear their aim was to create premium, fragrance-led body care that looks and smells like it belongs in a luxury hotel bathroom, without the price tag to match. The scent in question is a take on Baccarat Rouge 540, the cult French perfume by Maison Francis Kurkdjian that has developed a near-religious following among fragrance lovers. The original shower gel used to set shoppers back a cool 75 Euros for 350ml (upon investigation, Mecca no longer stocks the item, but you can order it from overseas), while the matching 70ml eau de parfum clocks in at an eye watering $445. Compare that to this sleek $18 body wash, and it's no wonder shoppers are losing their minds. Fans of Baccarat Rouge will instantly recognise the addictive warm, woody, and amber-like notes the dupe is said to capture. TikTok users flooded the comments to tag their friends and share their excitement. 'How good is it!!!!! Secrets out!!' one wrote. 'Yes!! It's true!! I think it's a mix of Baccarat Rouge and Who is Elijah Haze!' said added. It seems the entire line was designed to blend function with fragrance, delivering salon-worthy skin benefits and luxe aromas without the sticker shock. And a bonus for those that aren't huge fans of this particular scent - Soma has two other fragrance options to choose from. Their Almond & Vanille variant is apparently reminiscent of L'Occitane's iconic Almond Shower Oil ($80), and their Vetiver & Cedar takes inspiration from Byredo Vetyver ($91 for 450ml). 'Omg what other scents do they have! I need to try this.' 'The Almond and Vanille smells exactly like the L'Occitane Almond Shower Oil!' one confirmed. In a time where the cost of living is through the roof, finding a supermarket gem like this is a win.
News.com.au
4 days ago
- Business
- News.com.au
‘You've got to learn': Young Aussie reveals how a simple idea turned into a multi-million dollar business
Raquel Bouris has built up a multimillion-dollar perfume empire, but even she still makes mistakes that can cost her six figures. Ms Bouris, 31, is the founder of Who Is Elijah, a genderless fragrance brand that describes itself as 'bold, timeless and unapologetic' and has been widely successful since its launch in 2018. Well, almost since launch. When Ms Bouris originally launched the brand on Shopify, she made 'zero sales,' which ended up being both the making of her and the business. 'It was one of those garage to global stories,' she told Who Is Elijah came to be after Ms Bouris attended the Coachella music festival back in 2017 and met a woman who she said smelled amazing. It was so good that even after she returned to Australia, she couldn't stop thinking about the other woman's perfume. It prompted her to track down the smell, which the fellow Coachella-goer said was from India, and once she started wearing it back in Sydney, she began getting constant compliments. 'I had over 100 people asking me what the fragrance was,' she said. The compliments she received on the fragrance made her realise how much Aussies craved a good scent. The 31-year-old found an Aussie perfume partner to work with and then launched her fragrance on Shopify – to zero sales. If anything, the failure motivated her because she knew the product was good, so she started hitting the pavement. 'I just started walking into stores and introducing myself and nine out of ten times they'd start stocking the fragrances and I very quickly built up stockists,' she said. Two years later, she quit her full-time job, and at that point the Who is Elijah brand was being stocked in over 50 stores. 'I was making $20,000 a month in revenue,' she said. Ms Bouris said when quit her job she is 'embarrassed to say' she didn't fully understand the business yet. She didn't even know the difference between profit and revenue, but she did see that her perfume business was bringing in money. 'No one was teaching me what profit and loss was. I quit right after I got into David Jones, and then around that time, I got a bookkeeper and accountant,' she said. From there, the business just boomed, from making $1 million a year to $10 million a year, and last year, it made $20 million in revenue. It's the kind of crazy success people only dream about but Ms Bouris said it comes with making so many mistakes. For instance, this year, they've focused on scaling back rather than growth. They went from being stocked with over 600 stores to only 100. The business founder said she wants to focus on getting the 'structure right' and that being stocked in fewer stores hasn't impacted revenue. Perhaps what separates Ms Bouris from her peers is that she's prepared to acknowledge a mistake and rectify it rather than keep going down the same path to avoid admitting she was wrong. She's also recently regretted 'paying ridiculous, like six-figure amounts of money' to people to do something that she should have just done herself. She wants to be open about that though, because in her opinion growing a business doesn't involve getting everything right. 'When I first started and I'd listen to other founders and I'd look up to them so much and I thought they were amazing, and then I got to know these people, and they'd come to me for advice,' she said. 'I'm very honest with our journey, and it has stuck with me that people in business don't like to admit that it is hard and they've made mistakes.' Ms Bouris said she feels like the last six years of business have ultimately been about learning 'lesson after lesson' but that is part of it. 'I started this when I was 23, I knew nothing about owning my own company. You've got to learn and there's a lot to learn.'
The Sun
4 days ago
- Health
- The Sun
I'm a skincare expert – the five reasons perfume smells wrong on you and how to fix them
WE'VE all been there - you spray a perfume in a shop or smell it on a pal and fall in love instantly. But when you buy it and get it home, it smells completely different on your skin or begins to give you a headache after a few hours. 1 It turns out this is a common experience - and there's a science behind why it happens. According to scent expert Esmé Gelder no two individuals share the same skin chemistry, which means fragrances behave differently from person to person. She said: "Factors such as your skin type, pH level and even your recent meals can influence how a scent unfolds." There are five main things that affects the way a perfume smells on different people. The first is body chemistry. Esmé says "Your natural oils, hormone levels and perspiration impact how a perfume interacts and develops." Skin type also impacts scent. Oily skin tends to retain fragrance and amplify it, while dry skin often accelerates evaporation. Diet and hydration can also have an effect so what you eat and how well-hydrated you are can subtly alter your scent profile. Meanwhile, certain medications can shift your body chemistry enough to change how perfume behaves on your skin. Finally, climate and environment have an impact. Esmé said: "Temperature and humidity also influence how different fragrance notes are released. "So when a citrus-floral scent smells like a fresh breeze on your friend but turns unexpectedly sweet or heavy on you, it's your chemistry influencing the transformation." The expert explained that perfume is composed of layered elements known as notes - top, middle, and base. When first applied, the top notes, usually light and bright, are most noticeable. These quickly fade to reveal the heart - or middle notes - which are often floral or spicy. Finally the base notes, like musk or wood, linger the longest. Esmé says: "Your skin chemistry affects how these transitions occur. For example, dry skin might cause the top notes to vanish more quickly, pushing the deeper base notes to the forefront sooner than intended." The good news is you don't have to give up on a scent that doesn't wear perfectly right away. There are easy ways to help perfume perform better for your unique skin. The expert explains: "Fragrance clings more effectively to hydrated skin. If your skin is dry, it acts like a sponge - absorbing the perfume and allowing it to evaporate quickly. Applying an unscented moisturiser or body oil first creates a base layer that helps lock in the scent and slow its fading. "Instead of spraying randomly, focus on pulse points like the wrists, neck, inner elbows and even behind the knees. These warm spots help activate and project the scent. "And for a pro tip - avoid rubbing your wrists together. It disturbs the top notes and can disrupt the natural progression of the fragrance." Another good tip is to layer complementary scents or using matching products, such as scented lotions, oils, and mists. IT'S A MATCH KNOWING your skin type can guide you toward scents that perform better and last longer: For Oily Skin: Oily skin holds onto scent well, making it ideal for complex fragrances like woody, spicy, or oriental compositions that evolve richly over time. For Dry Skin: Opt for oil-based formulas or Eau de Parfum concentrations, which are more potent and long-lasting. Florals, ambers, and musks tend to wear better on dry skin. For Sensitive Skin: Look for clean, minimal-ingredient perfumes with natural oils and low alcohol content. Niche or eco-conscious brands often cater to sensitive skin without sacrificing character. Esmé said: "This technique enhances longevity and allows you to build a scent profile that feels uniquely yours. For example, layering a warm vanilla-based perfume with a subtle floral mist can create a balanced, signature blend." And the pro says always test perfume directly on your skin, not just on a blotter strip, and wear it for several hours to observe how the scent evolves. She added: "What starts as citrus might settle into something entirely different by evening. This is where a perfume subscription becomes useful, offering a chance to sample travel-size versions of high-end scents before committing to a full bottle. "
Forbes
5 days ago
- Entertainment
- Forbes
The Summer Fragrances Every Traveller Should Know About
Spritz on one of these luxury scents for a hint of blue skies, sun-drenched days and fragrant blooms. Glossier You Fleur adapts to an individual's skin. Famous for its iconic You fragrance, Glossier's latest launch gives the fêted original a floral twist. Glossier's eau de parfums are described as 'skin enhancers', meaning that they smell a little different on everyone. The airy You Fleur opens with a fresh mineral salt accord, which develops to a velvety sweetness enhanced with tones of apricot. Its floral heart of osmanthus and creamy ylang ylang adds a depth to the delicate aroma. Meanwhile, cashmeran wood brings warmth, while musky ambrox provides a long-lasting, subtly sensual finish. It sits differently on everyone and adapts to your skin, giving it a unique allure. £70 for 50ml, Purple Mémoire is a delicate floral scent inspired by an English country garden. Who doesn't love a scent with an enticing back-story? The new eau de parfum from heritage fagrance house, Floris London, is inspired by the English charm of Ivy Lodge, the home of the brand's founders. Mary Anne Floris and James R.D. Bodenham lived at Ivy Lodge for over 50 years, from the late 1800s, and the property was renowned for its idyllic, sprawling gardens, filled with lavender and lined with fragrant herb gardens. Purple Mémoire is an ode to this idyllic space and aims to encapsulate a summer-time spent amid the flowers. Floris has been a British family perfumery since 1730, and its store has stood in the heart of Jermyn Street for nearly 300 years. The new, sophisticated scent opens with fresh top notes of aromatic lavender, bergamot, mandarin and just a hint of coriander (a nod to the herb gardens). The soft floral heart unfolds with lavender and warm jasmine, with rich white flower notes, green cyclamen and smooth orris. A sensual base of amber, creamy sandalwood, rich labdanum and powdery musk, layered with the comforting notes of vanilla and tonka bean to bring the fragrance to a smooth close. £180 for 100ml, Aldebaran is a celebration of white tuberose. The new alluring floral scent from cult perfumer, Marc-Antoine Barrois, is a celebration of white tuberose. Created by Marc-Antoine Barrois and long-term accomplice, perfumer Quentin Bisch, Aldebaran is delicate yet complex, with notes of paprika, mate and tonka bean. Designed to be a 'white light in the darkness', one spritz feels modern and optimistic. Aldebaran is named after the brightest star first observed and recorded by an Arab astronomer in the 18th century. Its name is derived from the Arabic word Al-Debaran and is reminiscent of an outstretched hand that supports and shows the way. The olfactory experience brings to mind the search for a way from the shadows to the light. €115 for 30ml, Tropiques encapsulates sunshine in an endless summer. Perfect for travel-lovers, the new scent from Fragrance du Bois is inspired by the exuberance and energy of exotic lands. Tropiques offers the wearer an opulent scent journey that begins with the zesty tang of bergamot and the sweet caress of tropical fruits. The fragrance then unfolds into a radiant heart of Lavandin, Mahonial®, and Rosyfolia®, to encapsulate sunshine in an endless summer. Finally, it settles into a warm and inviting base of caramel, amber, and musk, evoking the sensation of arriving in a tropical island. Beautifully packaged, the chunky bottle also comes presented in an opulent, velvet-lined box. £285 for 100ml, The opulent Astrum Nova is a rich, woody-fruity fragrance. Launching next month, Astrum Nova, by luxury perfumery Electimuss, is a sophisticated woody scent with a heart that bursts with juicy, modern fruit notes. Crafted by perfumer David Chieze, the fragrance opens with a constellation of citrus—bergamot, lemon, and mandarin—and is lifted by lush mango and dark berries, softened with the apricot-like freshness of osmanthus and the powdery luxury of orris root. Grounded by precious oud, oakmoss, and musk, and enveloped in the warmth of tonka, vanilla, and ambertonic, Astrum Nova leaves a sensual, lingering trail that Is both vibrant and refined. Electimuss London is inspired by Ancient Rome and the Romans' obsession for perfume. Scent was woven into the rich tapestry of everyday life in Ancient Rome. Fountains were scented with rose water and perfume was part of cleansing rituals, celebrations, feasts, seduction and worship. The Romans helped create a fragrance legacy, which has shaped the way that we use and think about scent today. Their colourful tales and rituals provide the inspiration for Electimuss's fragrances. £295 for 100ml, Vetiveria is a citrus-woody fragrance inspired by the island of Indonesi. New from British brand, Ormonde Jayne, Vetiveria is a citrus-woody fragrance inspired by the island of Indonesia. At its heart is vetiver, a vibrant, elegant grass. Rooted in the essence of the earth, the fragrance opens with bursts of Sicilian lime, and aromatic Timur pepper, with notes of safe and juniper berry. It develops with snowbell and lavender to soften the bold scent. Meanwhile, moss and tonka bean give it a richness and earthy soul. £195 for 88ml, Diem's Love Tangle comes with a refillable case. The ultimate summer fragrance, Love Tangle by Diem, has notes of cassis, peony, ylang, musk and sandlewood. Inspired by roses and honeysuckles found in thorny hedgerows, the scent aims to capture wild moments and unexpected romance. Made in the UK, Diem scents have been designed to be layered are long-lasting and are made in small batches. £25 for 10ml and refillable case, Melody by Miller Harris is inspired by Caleb Azumah Nelson's novel Open Water. The latest addition to the Stories Collection by Miller Harris, Melody is inspired by Caleb Azumah Nelson's novel Open Water. It captures the tender moment when the artist, lost in thought, pulls on his hoodie—only to be enveloped in the lingering scent of his absent love. Miller Harris's Stories Collection is an immersive journey through scent and story. A collection of six scents, developed using single pages of text chosen from famous literature as the only inspiration to help convey a certain emotion for the wearer of the fragrance. Melody is a modern floral musk, blended with white musk, rose absolute, and blackcurrant, with warm cocooning notes of vanilla, cashmere wood, and cedarwood. Created by renowned perfumer Sidonie Lancesseur, Melody redefines intimate, skin-scent fragrances with a contemporary, poetic touch. £180 for 100ml, Twilly d'Hermès is inspired by a free-spirited girl. Twilly d'Hermès is a bold and spirited fragrance created by Hermès's perfumer Christine Nagel. Inspired by a free-spirited, irreverent girl, it embodies a playful and daring personality. The fragrance blends spicy candied ginger, delicate tuberose, and warm sandalwood, to give a floral and spicy scent. The lantern-shaped bottle was designed by Florence Manlik. It has a hand-tied silk ribbon—each one unique—that embellishes the cap of each bottle. £98 for 50ml, Sol de Janeiro has bottled the spirit of summer with its three limited edition Mistica Perfume Mists. Sol de Janeiro has bottled the spirit of summer with the launch of three limited edition Mistica Perfume Mists. You can wear them solo or layered with each other to create your own signature scent story. Inspired by Brazil's hidden gardens, Flor Mistica opens with a citrusy symphony of orange blossom and sunlit gardenia, drifting into cool coconut water and white rose. Magical visions of sultry rainforests, emerald parrots and a confetti of petals sailing downstream, the mist is entwined with the verdancy of palm leaf and tropical flamingo flower. Agua Mistica, meanwhile, encapsulates coastal freshness and is inspired by days at the beach with neroli water, tangerine and sea salt notes. Danca Mistica, on the other hand, is inspired by a twilight samba in Brazil with purple fig, warm vanilla and sandalwood. It's dewy and decadent, and comes with the promise of lava-hot sand and sun-dipped skin. £24 for 90ml,
