Woolworths shopper discovers an $18 dupe of a popular $445 designer item: 'Insane'
A budget-savvy Aussie mum has sent supermarket shoppers and beauty lovers into a frenzy with a new find.
During a trip to her local Woolworths to pick up her essentials, busy mum Chloe Jackson stumbled upon a new body wash that smells eerily like one of the world's most coveted (and very expensive) designer perfumes.
In a now-viral video that's racked up more than 24,000 views, Chloe casually filmed herself browsing the body wash aisle when she made the discovery of the year.
'Guys, I'm just at Woolworths and I'm smelling the body washes, like you do when you need a new body wash,' Chloe said.
'This is absolutely not sponsored but I have found a Baccarat Rouge dupe. It's this one here. The smell is unreal.'
The star of the show is an $18 bottle of Soma Body Wash in the scent Amber & Jasmine, a brand-new arrival that's turning heads for all the right reasons.
While it's easy to assume anything under $20 won't come close to high-end beauty, Soma is the exception to the rule, it seems.
Founded by two Aussie mums who also happen to be former Mecca head honchos (yes, the actual Mecca), Soma was born from their frustration with boring, low-quality supermarket body care.
The star of the show is an $18 bottle of Soma Body Wash in the scent Amber & Jasmine, a brand-new arrival that's turning heads for all the right reasons
It seems they've brought their insider know-how to the supermarket shelves, launching the body washes exclusively in 1,000 Woolworths stores across the country by July.
From a quick look on Soma's website, it's clear their aim was to create premium, fragrance-led body care that looks and smells like it belongs in a luxury hotel bathroom, without the price tag to match.
The scent in question is a take on Baccarat Rouge 540, the cult French perfume by Maison Francis Kurkdjian that has developed a near-religious following among fragrance lovers.
The original shower gel used to set shoppers back a cool 75 Euros for 350ml (upon investigation, Mecca no longer stocks the item, but you can order it from overseas), while the matching 70ml eau de parfum clocks in at an eye watering $445.
Compare that to this sleek $18 body wash, and it's no wonder shoppers are losing their minds.
Fans of Baccarat Rouge will instantly recognise the addictive warm, woody, and amber-like notes the dupe is said to capture.
TikTok users flooded the comments to tag their friends and share their excitement.
'How good is it!!!!! Secrets out!!' one wrote.
'Yes!! It's true!! I think it's a mix of Baccarat Rouge and Who is Elijah Haze!' said added.
It seems the entire line was designed to blend function with fragrance, delivering salon-worthy skin benefits and luxe aromas without the sticker shock.
And a bonus for those that aren't huge fans of this particular scent - Soma has two other fragrance options to choose from.
Their Almond & Vanille variant is apparently reminiscent of L'Occitane's iconic Almond Shower Oil ($80), and their Vetiver & Cedar takes inspiration from Byredo Vetyver ($91 for 450ml).
'Omg what other scents do they have! I need to try this.'
'The Almond and Vanille smells exactly like the L'Occitane Almond Shower Oil!' one confirmed.
In a time where the cost of living is through the roof, finding a supermarket gem like this is a win.
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