Latest news with #engagement
The Independent
an hour ago
- Entertainment
- The Independent
Dua Lipa shows off impressive yoga skills as singer prepares for headline Wembley shows
Watch as Dua Lipa prepares for her two nights headlining at Wembley Stadium this weekend by doing some yoga. The singer, who is performing in London on June 20 and 21 as part of her Radical Optimism tour, showed off her impressive flexibility in a post shared to her 88 million followers on Friday (June 20). In between her two shows in the capital, the pop star will be hosting a yoga morning event for some of her fans. Earlier this month, the singer shared the 'very exciting' news that she was engaged to actor Callum Turner.
Daily Mail
2 hours ago
- Entertainment
- Daily Mail
Dua Lipa shows off her impressive balance with a headstand and flashes the middle finger with boyfriend Callum Turner in fun photodump ahead of headlining Wembley Stadium
Dua Lipa looked over the moon in a series of pictures posted to Instagram, as she gushed in the caption that she's 'LOVINGGGGG LIFEEEE!!!' And it's no wonder the Levitating hitmaker looked elated as she is due to headline Wembley Stadium on Friday night, just one week after confirming her engagement to Callum Turner. In her latest social media carousel, the British actor was seen with his arms wrapped round the popstar as the lovebirds beamed while brandishing their middle fingers. Other pics included a radiant selfie snapped by the 29-year-old singer in Wembley Stadium, and several photos of her band high-fiving on stage. In one snap, Dua looked a picture of calm as she performed a headstand against a brick wall in gym wear, and in another, she moved through yoga positions as sunlight dappled through the open door. There were several snaps of the British-Albanian singer being chased by her dog down a windswept beach, as well as a seaside eatery promising 'FRESH LOCAL FISH.' In one touching image, the superstar was flocked by fans who brandished merch for her to sign, including a 35mm waterproof film camera and a Radical Optimism vinyl. In another picture she grinned while brandishing her July '25 British Vogue cover story, and the penultimate image was a sweet snap of Callum sauntering through a field, clasping a takeaway coffee while gazing at his phone. Earlier this month, the singer-songwriter, who turns 30 in August, publicly shared her excitement for the first time since the actor, 35, got down on one knee. 'Yeah we're engaged. It's very exciting', she told British Vogue. 'This decision to grow old together, to see a life and just, I don't know, be best friends forever — it's a really special feeling.' Late last year, news of their romantic proposal emerged and Dua has regularly been seen with a dazzling diamond ring on her finger. Speaking of their wedding plans, Dua said she hopes to finish her tour and Callum to wrap up filming before they tie the knot. While the wedding hasn't been at the forefront of her mind amid her busy schedule touring, she did admit she has started to think about her dress. She said: 'I want to finish my tour, Callum's shooting, so we're just enjoying this period. 'I've never been someone who's really thought about a wedding, or dreamt about what kind of bride I would be. All of a sudden, I'm like: "Oh, what would I wear?" Dua said she's 'obsessed' with her engagement ring, before insisting 'It's nice to know the person that you're going to spend the rest of your life with knows you very well.' Dua and Callum were first linked in January 2024 and reportedly got engaged over Christmas in 2024. The Dance the Night Away hitmaker also shared that she is keen to have a family of her own but admitted she doesn't know when would be a 'good time' because of the demands of her pop career. She said: 'I'd love to have kids one day. But it's like the constant question of when would there ever be a good time – how it would fit in with my job and how it would work if I went on tour, and how much time out I'd have to take. On Thursday, Dua commanded attention as she arrived at her exclusive merchandise pop-up shop in London. the pop sensation stunned in a black sheer lace mini dress that flaunted her incredible figure, paired with a black bra and hotpants. She elevated her sizzling look with sleek black boots and carried a stylish leopard print bag. Appearing in high spirits, Dua greeted fans outside the venue to mark the launch of the limited-time pop-up - a four-day immersive experience celebrating her music and upcoming summer stadium shows. Presented by American Express, the event runs from June 19-22 at Protein Studios in London. Fans can explore exclusive merchandise, interactive photo moments, and a bar serving Dua's favourite drink. The pop-up also offers a unique opportunity to experience her album Radical Optimism using cutting-edge L-ISA Immersive Sound technology. It comes after it was reported that Dua has 'lined up' two huge British pop stars to support her at her upcoming 'monumental' Wembley Stadium gigs. The singer said to have approached Charli XCX and Raye to open her shows on June 20 and 21, ahead of their upcoming Glastonbury performances. A source told The Sun: 'These two Wembley shows are monumental for Dua and she wants to give her fans an extra treat. 'Her team has approached Raye to open Friday's show, while Charli is in talks to perform on Saturday. 'Dua, Raye and Charli are all super supportive of each other and it would be amazing to have these three British female powerhouses playing Wembley. 'With Glastonbury the week after, this is the perfect warm-up for Raye and Charli too as they'll be playing to almost 80,000 fans at Wembley Stadium.'
Forbes
2 hours ago
- Business
- Forbes
Break The 5,000 LinkedIn Follower Wall With Proven Growth Tactics
Break the 5,000 LinkedIn follower wall with proven growth tactics If you created your LinkedIn account a while ago, have been posting decent content, and adding new connections after meeting people in person, you could have just hit 5,000 followers or pretty close. That's the easy bit done. There's a benefit to your account being this size. LinkedIn's algorithm favours content from accounts with highly engaged followers. The data shows that accounts with under 5,000 followers (58% of LinkedIn creators) often achieve an engagement rate of nearly 6% per post, which is significantly higher than the 3% seen by accounts with over 100,000 followers. So you want to build your account beyond 5,000 followers, but you want to keep your engagement rate high. You want to break through a follower plateau and hit the next level while making it worth your while. Growing beyond 5,000 requires fundamental shifts in how you create, engage, and think about growth. Let's get intentional about growing on LinkedIn. Those accounts getting all the attention already did the hard work. They found your people. Now stop competing and start complementing. Look at what they never talk about. Maybe they skip the messy parts of running a business. Maybe they avoid pricing discussions. Those gaps become your opportunities. Create content that makes their audience need both of you. Message them directly. Propose a follower swap where you each shout out the other's email list. Run a series where you tackle the same challenge from opposite angles. Partner with three so-called "competitors" and you could triple your growth in three months. Unless you're offering identical services to the exact same audience, you're not competing. You're building an ecosystem. Your rivals have what you want. Turn them into partners and watch both accounts grow. Your audience followed you for your specific take, not recycled LinkedIn wisdom. They can get generic tips anywhere. Share the weird stuff only you know. The pricing model that shouldn't work but does. The onboarding process you invented after losing three clients. The framework you built from your biggest failure. Give your methods names. Document them so precisely someone could steal them. When you package expertise into systems nobody else teaches, every share expands your reach. Call it the "7-minute meeting method" instead of "meeting tips." Show the exact steps, the specific results, the measurable outcomes. A post about a unique sales process could get shared hundreds of times when people see an approach they've never considered. Your unique methods are your growth engine. Stop hiding them. The LinkedIn algorithm gave you a free ride to 5,000 followers. That ride's over. Now you need allies with bigger accounts who share your audience. Find creators with 10,000-20,000 followers in adjacent spaces. Comment meaningfully on their posts for a week. Then propose something they can't create alone. Add messaging that serves both audiences. Maybe you know productivity systems and they know team management. Write comments combining both, and build out carousels from the comments that do well. Host a LinkedIn Live debating opposite approaches. Your 5K sees you partnering with someone they admire. Their 15,000 discovers fresh perspective. One collaboration beats fifty solo posts. Pick partners who make your content better, not just bigger. If you've gotten this far by posting once or twice a week, it's time to scale up. There's almost a direct relationship between posting frequency and LinkedIn account size, so you might as well get involved. Every post gives you a chance to hit people with your strong beliefs and ethos in a brand new way. You never know what might land. Staying consistent on LinkedIn isn't easy. You need a proven way of creating great content three to five times a week. But crack that content system and you'll likely see consistent, week-on-week growth. Scale far beyond 5,000 followers in no time at all. Every DM holds a content idea. That founder asking about your recent results represents hundreds with the same question. The consultant confused by your tech stack speaks for a silent segment. Your inbox shows you exactly what your audience needs. Screenshot the best questions and turn them into posts. Share your detailed answer then expand with context. This guarantees relevance because real humans asked for this exact information. Track which DM topics generate the most engagement. Build weekly series around those themes. You could grow from 5,000 to 20,000 by turning DM conversations into content. Your inbox already has your next viral post. Build past 5,000 followers by throwing everything at LinkedIn and not stopping until you are growing by thousands every month. Other people have done it, and it's possible for you. Share others' brilliance with your unique lens. Explain why it matters. Add the context your audience needs. Become the filter that saves them time while establishing your takes as worth trusting. Post better stuff, more often. Suddenly, you're everywhere, adding value to conversations you didn't start. People find you and follow, and the number grows from there. Access my best ChatGPT prompts to build your personal brand.
Phone Arena
3 hours ago
- General
- Phone Arena
OnePlus will try to beat the ROG Phone and RedMagic and their own game
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Entrepreneur
6 hours ago
- Business
- Entrepreneur
I've Worked With 1,000 Brands — 11 Social Media Secrets Every Business Should Be Using in 2025
I've spent years working with thousands of brands across industries. If you're a business owner looking to get more out of your social efforts without wasting time or money, you're in the right place. Opinions expressed by Entrepreneur contributors are their own. If you think social media is just a place to share selfies or cat videos, you're missing the big picture. Social is now a search engine. A storefront. A hiring hub. A sales machine. And in 2025, it's changing fast — faster than most businesses can keep up with. If you're an entrepreneur trying to make sense of it all, this guide is your shortcut. These aren't tired tips like "post more often." These are practical, money-making strategies we're seeing work right now. Let's get into it. Related: This One Google Feature Is Eating Away at Your Online Traffic — Here's How to Fight Back The harsh truth is that organic reach is tanking Posting and hoping is a losing game. Organic reach across most platforms has nosedived. Facebook and X sit at about 0.15% engagement. Instagram's not much better. TikTok? That's where the action is. It's still holding strong at around 2.5% engagement. But engagement doesn't pay the bills. Revenue does, which is why smart businesses are moving toward paid social. And they're doing it differently in 2025. Why most business owners are getting social media wrong (and how you can do it right) Let's be honest. Social media can feel like a waste of time. You post. You get a few likes. Maybe a comment. But not much else. Meanwhile, your competitors seem to be everywhere. Their content gets shared. Their ads are slick. Their followers actually buy. Social media can drive serious growth, but only if you treat it like a business channel and not a side hustle. That means knowing which platforms are worth your time, which trends are actually profitable and how to turn content into conversions. I've spent years working with thousands of brands across industries. If you're a business owner looking to get more out of your social efforts without wasting time or money, you're in the right place. Let's break down the real social media secrets you need to know in 2025. 1. Pay to play, but smarter We've established that paid marketing is key to getting the maximum value out of social. The thing is, you don't need a massive ad budget. You need a strategy. Here's what's working: Hyper-targeted ads: Stop boosting posts. Use granular targeting based on behaviors, not just demographics. Stop boosting posts. Use granular targeting based on behaviors, not just demographics. A/B testing: Every creative, every headline, every call to action (CTA) needs to be tested to make sure it's worth your investment. Every creative, every headline, every call to action (CTA) needs to be tested to make sure it's worth your investment. Data-driven tweaks: Watch how different creatives perform. Scale the winners and remove the losers. Even big dogs like Meta use predictive AI to help with this, but don't go full autopilot. Human input still matters, especially for creative. We recommend using AI to enhance your best-performing human-created ads. Your content still needs to connect emotionally and visually. Use tools like Adobe Firefly or Midjourney to scale fast, but keep the human touch. Authenticity wins. In our internal tests, AI-modified versions outperformed standalone AI ads by 75.7%. Related: I Trusted the Wrong Marketing Metrics for Years — Here's What I Track Now Instead 2. Pinterest: The underrated powerhouse Pinterest has moved far beyond just DIY and recipe boards. Look at these user metrics: This is your chance to rank for buyer-intent searches without competing against massive brand budgets. As an added bonus, it's still cheaper than Meta or Google Ads. With that said, you need to meet the preferences of Pinterest users, or you won't see these benefits. Formats that work include: Infographics Animated pins How-to visuals Educational "instructographics" Pinterest also offers advanced ad options and creative support. 3. Your employees are your secret weapon You've seen user-generated content (UGC) work. Now take it a step further with employee-generated content (EGC). People trust people. And when your employees show up as real humans on LinkedIn or TikTok, it builds: Trust Brand authority Reach (without paying a cent) Encourage team members to share behind-the-scenes moments, wins, product demos — whatever feels authentic. And yes, this works in B2B, too. My agency, NP Digital, has several employees regularly posting industry insights and content on social platforms, boosting their own thought leadership profiles while putting a face to useful information. Related: I Have Over 214,000 Followers on TikTok. Here's What I'm Doing Right Now In Case a Ban Happens. 4. Micro-influencers are driving sales Forget celebrity influencers. The real action is happening with micro-influencers — the ones with loyal niche followings (generally between 10,000 and 100,000 followers). Why? Higher trust, more engagement and better cost efficiency. Just make sure you're choosing influencers who match your target audience and values. Then get strategic: Have them use SEO-friendly keywords. Repurpose their content across your own channels. Track and attribute results. This isn't just a brand play. 5. Short-form video still rules but long form is making a comeback TikTok. Reels. Shorts. You know the drill. Short-form video is still the best way to grab attention. But don't sleep on long-form content. Platforms are leaning in because long-form content can hold attention longer, fit more ads and build brand depth. TikTok now allows 10-minute uploads. YouTube is prioritizing Shorts and long-form content in its algorithm. Here are some ways you can take advantage: Mix it up. Use short clips to hook and long-form to convert. Add subtitles, chapters and CTAs to your videos. Post consistently. Even once a week builds momentum. 6. Social shopping is exploding Social shopping isn't just for e-commerce brands anymore. According to Salsify: 37% of people find new products on social. 31% do research on social platforms before buying. Platforms like TikTok and Instagram are doubling down on shopping features like live sales, in-app checkouts and influencer storefronts. You're leaving revenue on the table if you're not integrating social commerce. Bonus tip: Prioritize video content in your product listings. Short-form product demos can double conversions. 7. LinkedIn is more than just a resume hub If you want to make a B2B impact, LinkedIn should be your home base for your social media strategy. The professional networking platform: Has more than 1 billion users Offers the highest return on investment (ROI) platform for B2B Is used by 92% of businesses Effective content tips here include: Thought leadership (aka storytelling with purpose) Strategic commenting, providing additional insight and support on relevant pieces Humor (yes, really — when appropriate) Native video Employee advocacy (remember what I said about employee-generated content earlier) Even LinkedIn ads, while smaller in scale, are seeing higher engagement with lower competition. Related: How to Keep Eyes on Your Business Even When Google's Algorithm Changes, According to a Marketing Expert 8. Don't ignore niche networks Reddit, Threads, Discord and Facebook Groups are where some of the most passionate conversations are happening. If you serve a niche, chances are your audience is already active in one of these places. Jump in. Contribute. Start a conversation. Also, direct messages (DMs) are your underrated sales tool. Slide into DMs after high-engagement posts or poll responses. That's how you turn attention into leads. We've closed deals on leads that originated from one comment reply. No ads. No funnel. Just smart, human engagement. 9. Find opportunities to repurpose content Don't create more content. Remix what's working. That killer quote? Make it a LinkedIn carousel. That viral tweet? Turn it into a Reel. Your customer's review? Drop it into a voiceover TikTok. Repurposing multiplies your reach. According to our internal studies, it drives 2.5 times more views, often with a fraction of the effort. 10. Know what your audience actually wants Different generations use social media very differently. You're wasting effort if you push the same content across all platforms, hoping it sticks. Here's what we've seen work, broken down by age group: Gen Z (12–27): They're all about live streams, viral challenges and interactive content. Keep it fun, fast and visual. Think TikTok trends or "behind-the-scenes" Reels. They're all about live streams, viral challenges and interactive content. Keep it fun, fast and visual. Think TikTok trends or "behind-the-scenes" Reels. Millennials (28–43): This group loves engagement — polls, contests, dynamic infographics. If it's shareable and feels personal, you're on the right track. This group loves engagement — polls, contests, dynamic infographics. If it's shareable and feels personal, you're on the right track. Gen X (44–59): Give them something useful. Think quizzes, calculators or tools that solve a problem. Give them something useful. Think quizzes, calculators or tools that solve a problem. Boomers (60–78): This generation appreciates value-packed education. Offer interactive timelines, expert Q&As or how-to explainers. The takeaway: You can't copy-paste content and expect results. Match the format to the audience, or you'll miss the mark completely. 11. Get strategic with when (and how often) you post Posting every day doesn't guarantee growth. Posting smart does. What we've found from testing across industries is this: Timing and frequency can make or break your visibility. Here's what matters: Know your audience's active hours. Tools like Meta Insights or TikTok Analytics will tell you. Don't just post "because it's Tuesday." Post when you have something valuable and your audience is online. your audience is online. Find your sweet spot for frequency. For most businesses, that's 3–5 quality posts a week, not 20 low-effort ones. And don't overthink the algorithm. Start with consistent, helpful content. Then use performance data to fine-tune your schedule. Conclusion If your social strategy still looks like it did two years ago, it's probably broken. You don't need to post more. You need to post smarter. You don't need bigger budgets. You need better targeting, better creative and better data. And you don't need to chase every trend. Focus on what drives revenue. The businesses winning in 2025 aren't necessarily the loudest. They're the most strategic. So, take what's working here, apply it to your brand, and stop treating social like a side a sales channel. Treat it like one.
