Latest news with #e.l.f.Cosmetics
Refinery29
4 days ago
- Entertainment
- Refinery29
We Wore e.l.f.'s New SPF Skin Tint In A Heatwave — & It Seriously Impressed Us
All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. There has never been a better time to shop for a skin tint. A slew of new options have hit the shelves recently, each promising to impart a natural, 'your skin, but better' finish without any streakiness. Some feature buzzy ingredients with skincare benefits (MILK Makeup Hydro Grip Gel Tint, which contains brightening niacinamide, comes to mind). Others, like Merit's The Uniform, pull double duty by offering SPF protection, guarding the skin from harmful UVA and UVB rays. The latest to join this ever-expanding product category? e.l.f. Cosmetics' Halo Glow Skin Tint SPF 50, £18. If you're familiar with e.l.f. Cosmetics, you've probably already heard of the brand's Halo Glow Liquid Filter Foundation, £15. This bestseller has cultivated a dedicated following as a more affordable alternative to Charlotte Tilbury's Hollywood Flawless Filter Foundation, £39. Now, the brand promises to bring the same glow-boosting benefits in a featherlight format which also includes SPF 50 protection. After wearing this new skin tint over several hot summer days, our editors share their honest thoughts on whether it lives up to its glowy promises. Jacqueline Kilikita, beauty director 'Sound the klaxon! I think I've found the best skin tint for girlies with light olive skin. Most shades lean too yellow or too pink for me, but 6 Light Cool is just right. It makes me look fresh and alive. Texture-wise, it applies more like a light-coverage foundation than a typical tint, which in my experience tends to be a bit more watery. This one's got more substance; it easily covers breakouts and acne scars, yet still feels like minimal makeup. I blend it in with a fluffy brush in seconds, and my skin just drinks it up. So much so, I actually look forward to using it every morning. I love the finish too: matte and glowy in all the right places. I'm always pleasantly surprised when I check my makeup in the lift mirror at the end of the day — it's still perfectly intact, with hardly any movement or creasing. I already know I'm going to use this down to the last drop. In fact, I've shelved or given away every other tint in my makeup bag. This is the one.' L'Oréal Blackett, Unbothered UK Editor 'I now have a lovely collection of skin tints, after years of not quite trusting the shade match of many tints on the market. They've now replaced my foundations as the makeup I wear daily, so e.l.f. Cosmetics' new skin tint had a lot to live up to. This is a very light formula but with buildable coverage. It's sheer enough to feel lightweight on the skin but helps to even out the skin tone. My skin tone is gradually shifting to its summer shade, so if you're my 'shade twin', I would pick a few shades darker. The result isn't my perfect match — but close — and I feel good that there were plenty of other options for me in the shade range, from 'tan' to 'deep' with options of cool, neutral and warm undertones (this amount of choice is always a win for an affordable brand). The formula is sheer enough to blend into my skin and look undetectable. It feels just like skin. All in all, this is a great skin tint at an accessible price point — and a handy one to pack in your hand luggage for your next holiday.' Venus Wong, senior writer 'Let's start with the positives: I'm very impressed by the formula, which melts right into the skin and casts a healthy, glowy filter. I wore shade 8 Medium Neutral to a party and got non-stop compliments about how lovely my skin looked. I attribute this to niacinamide, an ingredient that helps brighten the skin and reduce oil production. The coverage is sufficient enough to blur some of the spots around my temples and even out patches of discolouration without feeling like an oil slick, which is always a bonus when I barely feel like wearing makeup in the summer. It has a slightly thick texture, so the application looked far more natural when I stippled the product with a foundation brush, compared to just using my fingers (this is worth keeping in mind if you prefer using your hands). The one letdown for me has to do with the shade: For some reason, Light Cool was far too fair on my skin, while Medium Neutral appeared almost orange. I've seen creators like Golloria and The Lipstick Lesbians discuss their struggles with the shade range, saying that the product can oxidise and appear more orange on the skin. Medium Neutral looked great after I mixed it with my go-to highlighter drops (Glow Recipe's Watermelon Hue Drops in Rosy Glow), but I definitely think the brand can benefit from a shade expansion.' 'Many skin tints and foundations claim to have a skin-like finish, but e.l.f.'s Halo Glow Skin Tint has exceeded my expectations with flying colours. It's truly undetectable on skin, even when I build up coverage. While anything with 'glow' in the product name tends to read as greasy on my oily skin, this stuff miraculously looks incredible. It has a filter-like finish that blurs imperfections but looks like I don't have any makeup on. I mix shades 5 and 7 to get a perfect match, but I could definitely use either one alone based on the time of year and how tanned I am. The fact that it has SPF 50 protection (it's mineral, but doesn't appear ashy on my skin) easily makes this my new go-to complexion product for summer. If it came in a Costco-sized jug, I'd be the first in line to buy.'
Yahoo
5 days ago
- Business
- Yahoo
e.l.f. Introduces "color e.l.f.nalysis" and Curated Pinterest Boards
Personalized tool democratizes access to color analysis for every eye, lip, and face. OAKLAND, Calif., June 16, 2025--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), introduces "color global, immersive digital experience for personalized beauty. With this tool, users can discover makeup shades that harmonize with their unique features and get matched with a curated Pinterest board featuring shoppable e.l.f. products tailored to their individual color story. This innovative and free experience delivers color-season analysis at your fingertips—no gatekeeping, no guesswork. Just snap a selfie (or upload one from your camera roll), and the tool analyzes your hue (warm or cool), value (light or deep contrast), and chroma (bright or muted) to reveal your color season and custom board. "'color is about breaking down beauty barriers and making personalized color analysis accessible to every eye, lip, and face—for free," said Patrick O'Keefe, Chief Integrated Marketing Communications Officer at e.l.f. Beauty. "This tool, developed with Pinterest and in collaboration with real-life color experts, complements—not replaces—the human touch. It's a smart, seamless, and fun way for our community to discover what works for them—and find their perfect e.l.f. product matches in just a few taps." To bring this experience to life, e.l.f. worked with Pinterest's insights team to map seasonal trends. By looking at user search, save, and shop behavior on Pinterest —including, a 23% increase in "true summer makeup"1 and a 30% increase in "spring color palette analysis"2 — the Pinterest team identified trending searches to fuel e.l.f.'s curated boards. The experience also features Pinterest's newest collages format, bringing color ideas to life in a dynamic way that reaches shoppers exactly when inspiration strikes. "With 1.6 billion makeup-related searches over the past year and a 22x increase in interest around tools like 'color season analysis,' it's clear consumers are craving personalized beauty experiences," said Katie Dombrowski, VP of CPG at Pinterest. "We're thrilled to partner with e.l.f. to bring this innovation to life and meet users exactly where inspiration strikes." e.l.f. partnered with Pinterest creators to develop season-specific content through the platform's new creator partnership packages. This collaboration enables creators to produce Pinterest-first content and amplify their reach using Idea Ads with paid partnerships. To bring "color to life, e.l.f. also tapped Movement Strategy — a social-powered creative agency that uses real-time insights and platform behavior to build brand strategies, breakthrough content, and influencer partnerships that move culture. e.l.f. is changing the way beauty lovers discover, explore, and shop for their perfect colors on Pinterest. Explore the experience here. e.l.f. and Pinterest will bring "color to Pinterest Manifestival at the Carlton Beach Club in Cannes on June 19, 2025. Attendees will get an exclusive first look at the new tool and enjoy a mini seasonal makeup styling session. About e.l.f. Cosmetics e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified™ facilities. Learn more at About Pinterest Pinterest is a visual search and discovery platform where people find inspiration, curate ideas and shop products—all in a positive place online. Headquartered in San Francisco, Pinterest launched in 2010 and has over half a billion monthly active users worldwide. _______________________________________ 1 Source: Pinterest internal data, US, changes are calculated using searches between May 2024 - May 2025 compared to May 2023 - May 2024 2 Source: Pinterest internal data, US, changes are calculated using searches between May 2024 - May 2025 compared to May 2023 - May 2024 View source version on Contacts e.l.f. Beauty Alexandria KasperAkasper@ Laura CosgraveLcosgrave@ Pinterest Elizabeth Lukeeluke@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Refinery29
06-06-2025
- Entertainment
- Refinery29
6 Food-Inspired Beauty Trends That'll Have You Serving Looks
Glazed donut nails, tiramisu makeup, cinnamon cookie butter hair… Food-inspired beauty trends are giving new meaning to the term 'serving looks,' and not unlike patisserie day on my favorite baking show, new options stay coming in hot by the second. The inspo for your next look isn't just on your feed — it's in your fridge. Think sugared pink and red tones with a slight glossy sheen, mimicking the dewy glow of that viral $19 strawberry (you know the one), or decadent toffee hues that give your look equal parts warmth and sweetness. Scrolling through #BeautyTok feels like making that weekly grocery run, and honestly? Yes, chef. The trend goes beyond indulgent aesthetic choices, too. With the launch of the new Glow Reviver Melting Lip Balms, e.l.f. Cosmetics is taking food-inspired beauty trends to the next level. These buttery soft, nourishing lip balms combine hues that pay homage to gummy candies, strawberry shortcake, and toffee among other delicious treats, with coordinating scent and flavor profiles for that 360 experience deserving of a Michelin star.
Daily Mail
29-05-2025
- Business
- Daily Mail
Justin Bieber keeps humiliating his wife Hailey with brutal betrayals... his true feelings about their marriage have always lurked beneath the surface, writes CAROLINE BULLOCK
Justin Bieber has a billion reasons to be proud of his wife Hailey. For that's the number of dollars she just got for her skincare brand Rhode, which was acquired by e.l.f. Cosmetics on Wednesday. Yet while Hailey celebrated with a sophisticated dinner in West Hollywood, looking effortlessly chic in a strapless black mini-dress and her ubiquitous dark glasses, her husband was nowhere to be seen.
Yahoo
28-05-2025
- Business
- Yahoo
e.l.f. Beauty (NYSE:ELF) Eyes Expansion Into Netherlands and Belgium by 2025
e.l.f. Beauty announced plans to expand its presence with e.l.f. Cosmetics and e.l.f. SKIN into the Netherlands and Belgium by May 26, 2025. This European market expansion aligns with the company's reported 66% year-over-year growth in non-U.S. net sales, highlighting its global aspirations. Meanwhile, major stock indices displayed minimal movement while awaiting Nvidia's earnings report, reflecting a generally flat market trend. Despite the mixed signals in broader markets, e.l.f. Beauty's price observed a notable 50% increase, possibly supported by the company's international growth initiatives and robust non-U.S. sales performance. Be aware that e.l.f. Beauty is showing 2 weaknesses in our investment analysis. Outshine the giants: these 28 early-stage AI stocks could fund your retirement. The announcement of e.l.f. Beauty's expansion into the Netherlands and Belgium is likely to bolster their competitive stance in the global market, reinforcing their strategy to drive revenue growth beyond the U.S. The move aligns with the company's existing focus on international markets, which has previously shown a 66% increase in non-U.S. net sales year-over-year. This anticipated international growth could further support revenue forecasts, importantly contributing to a diversification in market presence and reducing dependency on domestic sales. Over the past five years, e.l.f. Beauty's total shareholder return reached a very large 444.01%, underscoring its strong long-term performance. However, when comparing the company's recent performance to the industry over the past year, e.l.f. Beauty underperformed, with the US Personal Products industry declining 18.7% while the US market gained 11.3%. This underperformance could reflect temporary industry challenges rather than a fundamental flaw in the company's growth strategy. The current share price of US$67.69 suggests room for potential upside, with analysts' consensus price targets predicting a 16.7% increase to US$81.28. The infusion of international sales and digital channel expansions, notably through platforms like Amazon, could facilitate achievement of this target by enhancing revenue and earnings, forecasting an increase to US$277.3 million by 2028. However, risks such as foreign currency losses and tariffs could impact net income, necessitating monitoring of market dynamics and operational efficiency to meet these projections. Click here and access our complete financial health analysis report to understand the dynamics of e.l.f. Beauty. This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Companies discussed in this article include NYSE:ELF. This article was originally published by Simply Wall St. Have feedback on this article? Concerned about the content? with us directly. Alternatively, email editorial-team@
