Latest news with #communicate
Time of India
6 days ago
- Business
- Time of India
Written by Steve Jobs: Three 'most-important' words of Apple philosophy that define the company since almost past 50 years
The Apple Marketing Philosophy by Steve Jobs In a world where technology evolves faster than most companies can catch up, Apple's staying power isn't just impressive — it's historic. From revolutionizing personal computing to reimagining how we communicate, work, and listen to music, Apple has shaped nearly every corner of modern life. But behind every product launch, keynote, and sleek design lies a foundational philosophy that has remained unchanged for almost five decades. It all began in 1977, not with a marketing campaign or a product blueprint, but with a memo. A short, 88-word document that captured the soul of a company still finding its place in a chaotic tech landscape. Though it was penned by Apple's early investor and chairman Mike Markkula, it would come to be embraced and embodied most powerfully by co-founder Steve Jobs . These three deceptively simple words — Empathy, Focus, and Impute — have defined Apple ever since. And perhaps more remarkably, they still do. Inside 'The Apple Marketing Philosophy': The 'three words' that still shapes every big decision by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Order New Blinds Online & Get $199 Home Installation Learn More Undo The document, known as The Apple Marketing Philosophy, was not an abstract corporate vision statement. It was a hands-on guide — direct, sharp, and actionable. It didn't talk about profits, market share, or competition. Instead, it drilled into how Apple should think, behave, and communicate — both internally and with the world. It was a set of principles that Steve Jobs not only internalized but used as a compass every time Apple faced a critical decision. Let's break down the three words that have become Apple's north star. 1. Empathy Apple's first priority has never been what's trending — it's what the customer truly needs, even if they can't articulate it. That's what Empathy means in the Apple context. It's not just listening to feedback or conducting user surveys. It's putting yourself so completely in the shoes of your users that you anticipate their wants before they do. Steve Jobs was a master of this. He famously said, 'People don't know what they want until you show it to them.' That was never arrogance — it was insight. Apple's approach has always been: meet human need before technical spec. Empathy explains why the iPod wasn't just another MP3 player — it was a music revolution. Why the iPhone didn't just add a touchscreen — it redefined the phone entirely. It's why Apple software feels intuitive, even to a child, and why its hardware often 'just works.' 2. Focus One of the hardest disciplines in business is knowing what not to do. That's where Apple's second guiding word comes in. Focus has been Steve Jobs' personal mantra and a defining principle of Apple's product philosophy. Focus is why Apple never drowned itself in a dozen product lines. When Jobs returned to Apple in 1997, the company had a confusing sprawl of products. His first major act was to cut 70% of them. The result? A simplified product grid — desktop and portable, for consumers and pros — that laid the foundation for Apple's modern dominance. Focus doesn't mean limiting ambition. It means channeling it. Every ounce of Apple's creative energy is poured into a small number of products, each of which is obsessively crafted. That's why updates take longer. That's why features are rolled out only when Apple believes they're truly ready. And that's why users trust them. 3. Impute In Markkula's words: 'People DO judge a book by its cover.' And Apple has always known this better than anyone. The idea behind Impute is simple but profound — every interaction with a product, from packaging to advertising to interface design, sends a signal. That signal must always reflect care, quality, and thoughtfulness. When Steve Jobs returned to Apple, he didn't just focus on tech specs. He obsessed over font choices, box design, and store layouts. Because if a product looks cheap or cluttered, it will feel that way — regardless of how powerful it is inside. Impute is the reason why Apple Stores feel more like design museums than retail outlets. Why unboxing a new iPhone feels like an event. Why even the inside of a Mac is sometimes as beautiful as the outside. The message is clear: what you see is a reflection of what's underneath. Apple's secret? Three words that still run the show Nearly five decades later, Apple remains fiercely loyal to these three words. Not because of nostalgia, but because they work. When Steve Jobs passed, many wondered if Apple would drift. But the continued success of the iPhone, the rise of the Apple Watch, the evolution of Macs, and the company's growing dominance in services all suggest otherwise. Every major Apple move — from their push into custom silicon with the M-series chips to their cautious and considered rollout of Vision Pro — can be traced back to these principles. Empathy for how people really want to use technology. Focus on a narrow, high-quality product line. And Impute, ensuring that everything from keynote slides to App Store icons exudes intention and design clarity. Why these three words still matter in a noisy world In 2025, the tech industry is louder than ever. Artificial intelligence is reshaping entire sectors. Mixed reality is beginning to enter the mainstream. New gadgets appear and vanish in the blink of an eye. And yet, Apple remains not only relevant — but aspirational. That's no accident. It's because these three words are more than a philosophy. They are a filter. A way to cut through hype, avoid distractions, and deliver lasting value. For any company wondering how to endure, inspire, and lead — the answer isn't in chasing the latest trend. It's in embracing a few timeless truths. And if they're lucky, they'll write them down on one sheet of paper, just like Apple did in 1977. Also read | Steve Jobs was brilliant but don't copy this 'one habit' of him; warns Pixar's Pete Docter AI Masterclass for Students. Upskill Young Ones Today!– Join Now
Associated Press
13-06-2025
- Business
- Associated Press
New Partnership Between 3BL and Women in Sustainability Leadership
ATLANTA, June 13, 2025 /3BL/ - 3BL, a communications technology company helping organizations transform impact and sustainability programs into a business advantage, announced today a partnership with WSLA, the nonprofit behind the Women in Sustainability Leadership Awards. 3BL's real-time feed of videos, articles and other digital content from some 1,500 companies and NGOs is now integrated into the WSLA website. They are the latest addition to a worldwide Publishing Partner Network 3BL debuted in 2009, an exclusive network of sustainability-focused websites and publications that reach purpose-driven, influential audiences across industries. While distribution is a key part of what we do, it's only one piece of the picture. At 3BL, our mission is to transform how businesses communicate their impact investments, helping organizations turn responsible action into real business outcomes. More than 2,500 stories have been distributed so far in 2025. 'The Women In Sustainability Leadership Awards Alumnae Group is a dynamic community that honors women making a difference,' said Dave Armon, 3BL executive vice chair. 'Our partnership gives WSLA access to our suite of solutions while providing added visibility of 3BL client stories to influential audiences visiting the WSLA site.' Since 2014, WSLA has honored women sustainability leaders by elevating their stories, fostering mentorship, and building a powerful network dedicated to creating a more sustainable future. 'Our mission is to create a more sustainable world by advancing women sustainability leaders, giving them greater influence and helping them to do even more transformational work. This benefits all of us.' said Rochelle Routman, WSLA president and chairman. 'Partnering with 3BL helps us gain greater exposure for our organization and the women leaders and elevates our presence to an even larger audience, which increases our impact around the world.' Get in touch to learn more about our Publishing Partner Network. About 3BL 3BL transforms impact and sustainability initiatives into business advantages. Since 2009, we've helped 1,500+ organizations—from Fortune 500s to NGOs—connect purpose with performance. Our proprietary platform delivers targeted distribution, strategic insights, and measurable analytics, while our media division TriplePundit provides solutions-focused journalism and brand storytelling support. About WSLA: The WSLA Alumnae Group, a 501(c)(3) charitable organization, is a community of past Women in Sustainability Leadership Award winners: over 135 of the most influential women trailblazers who have become a powerful force in the profession of creating a more sustainable world. The group's annual awards program, summits, service activities and mentorship opportunities continue to pave the way in sustainability and for future leaders in the field. WSLA welcomes a diversity of women to unite as a strong collective of unique lived experiences and perspectives committed to sustainability and impactful environmental stewardship. WSLA is a strong proponent, advocate, and practitioner of equity, diversity, inclusion, and justice and as such is an organization open to all women. Our definition of women is expansive and includes those who may identify as non-binary, genderqueer, gender-expansive, two-spirit, and otherwise do not exist within a gender binary.
Yahoo
11-06-2025
- Health
- Yahoo
Global Healthy Living Foundation Showcases Patient-Centered Digital Innovations for Rheumatic and Musculoskeletal Diseases at European Arthritis Conference
UPPER NYACK, N.Y., June 11, 2025--(BUSINESS WIRE)--The Global Healthy Living Foundation (GHLF), a leader in patient-centered research and education, is proud to announce its participation in the European Congress of Rheumatology (EULAR) 2025 in Barcelona June 11-14. GHLF will present two abstracts highlighting innovative digital solutions designed to address suboptimal treatment and enhance disease management by strengthening doctor–patient communication and equipping individuals living with rheumatic and musculoskeletal conditions. Empowering Patients with Knee Osteoarthritis Through OA Compass In the abstract titled "OA Compass: An Online Decision-Making Tool Empowering Patients with Knee Osteoarthritis Through Stories, Treatment Guidance, and Personalized Support" (Abstract #153, PARE Track), GHLF introduces OA Compass—a free, online, interactive resource designed to help patients with knee osteoarthritis (OA) better understand and manage their condition can be found at "We heard time and again from patients that they felt overwhelmed and isolated when trying to make treatment decisions," said Shelley Fritz, Patient-Centered Engagement and Insights Manager at GHLF. "OA Compass was built to meet people where they are—offering support, education, and validation in a way that truly feels human." Developed through interviews with patients and orthopedic surgeons, OA Compass features real-life patient video stories, treatment information, and customizable guides to support shared decision-making with healthcare providers. Since its launch, the tool has reached nearly 2,000 users, generated over 900 hours of video engagement, and demonstrated its value in improving patient confidence and disease self-management. Real-Time Integration of Patient-Reported Insights in Rheumatic Disease Care A second abstract, "Implementing a Digital Platform for Real-Time Collection and Integration of Patient-Reported Insights in Rheumatic Disease Management" (Abstract #2835, Clinical Research Track), highlights a novel digital tool developed by GHLF to elevate the patient voice in routine rheumatology care. The tool—a brief, 2-minute digital questionnaire available at developed with direct input from both patients and clinicians. It captures real-time insights across conditions such as rheumatoid arthritis, psoriatic arthritis, ankylosing spondylitis, and non-radiographic axial spondyloarthritis. "Many patients struggle to communicate residual symptoms or are unsure how to raise concerns during medical appointments, often resulting in settling for suboptimal disease management. By encouraging open dialogue, the tool empowers patients to voice their experiences and needs and also guides them on how to communicate better with their healthcare team," says David Curtis, Chief Technology Officer at GHLF who led the design and development of the platform, building a streamlined, user-friendly interface that leverages real-time data to enhance patient engagement and clinical communication. Among the 2,192 patients who completed the tool, nearly 89% said they would share their results with their healthcare provider—highlighting its value in enhancing shared decision-making and surfacing hidden barriers to effective care. Innovating With, Not Just For, Patients "These projects reflect our unwavering commitment to developing tools that meet patients where they are," said Shilpa Venkatachalam, PhD, MPH, Chief, Patient-Centered Research Operations and Ethical Oversight Officer at GHLF. "We're proud to bring forward research that not only leverages digital health solutions but does so by embedding the patient voice from the start." GHLF's work continues to advance global conversations on integrating lived experience into rheumatology research, care delivery, and policy. Both abstracts highlight the role of accessible technology in enhancing patient-provider communication and improving quality of life for people living with chronic musculoskeletal conditions. For more information about GHLF's research or to explore the OA Compass and RheumAssessment tools, visit About GHLF The Global Healthy Living Foundation is a U.S. based, 501(c)(3) nonprofit, international organization whose mission is to improve the quality of life for people with chronic illnesses by advocating for improved access to health care through education, patient-centered clinical research, support, advocacy, and economic and policy research. GHLF is also a staunch advocate for vaccines. The Global Healthy Living Foundation is the parent organization of CreakyJoints®, the international, digital community for millions of people living with arthritis and their supporters worldwide who seek education, support, activism, and patient-centered research in English, Spanish, and French. In addition to arthritis and autoimmune disorders, GHLF supports dermatology, gastroenterology, neurology, cardiology, oncology, infectious disease, rare disease, and pulmonary patients through a host of different programs and activities which draw more than 700,000 patients a month to GHLF websites and create more than 10 million impressions a month on seven social media platforms. In 2024, GHLF had more than 1 million views and listens with its patient-centered audio-visual content, found on YouTube and podcast platforms. GHLF never asks the public for donations, receiving funding instead through governments, non-governmental organizations, foundations, industry, family foundations, and GHLF Co-Founder Louis Tharp. Visit for more information. View source version on Contacts Louis TharpLTHARP@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Insider
06-06-2025
- General
- Business Insider
An ally took control of live bombs dropped by US Air Force planes. That's never been done before.
The US Air Force recently allowed another country to take control of American bombs in flight for the first time, with F-15 Strike Eagle pilots passing control of their glide bombs over to Norwegian forces. The Norwegian Armed Forces announced the successful weapons test last week, describing it as a test of networked weapons, "weapons you can communicate with after they're fired," that delivered a "groundbreaking" result. "For the first time, the Americans have allowed another country to take control of an American bomb on its way to the target," the armed forces said. The Norwegians said that two US Air Force F-15E fighter jets flew toward Norway's coast with two American GBU-53/B glide bombs in the exercise, called Jotun Strike. Using data provided by various sensors, including those on a deployed P-8 maritime patrol aircraft, Norwegian soldiers took control of the bombs when they dropped and used a network to direct them toward targets they had selected. With the data support, the soldiers adjusted the bomb's course. Chief of the Norwegian Armed Forces' Operational Headquarters, Vice Adm. Rune Andersen, called the result of the test key to Norway maintaining a "technological lead." He added that the test highlighted the "good relationship" between the US and Norway, saying that the test was "based on a high degree of trust and integration between close allies." Capt. Brett Stell, from the 494th Fighter Squadron, US Air Force, explained that the recent exercise was "a demonstration of what warfighting looks like in the future." It proved that "a weapon launched from a US platform can be guided by a Norwegian sensor across domains and distances," he said, adding that "this level of integration shows our shared ability to conduct complex, network-enabled engagements-even in contested environments." The unprecedented exercise was not just about Europe, "it's about homeland defense forward," Stell said. "Threats to the US can originate beyond the Western Hemisphere, and our forward capabilities in the European theater are essential for early warning, rapid response, and deterrence," he said, explaining that "exercises like Jotun Strike make our collective force more lethal, more integrated, and ready to fight and win together." A new kind of weapons test Network-enabled weapons are ones that can be guided and redirected as they fly using communications networks. The armed forces said that "via a built-in radio transmitter, military personnel can communicate with the weapon after it has been fired, change its course, change the target it is going to attack, and await or abort an attack. All based on updates they receive in real time." The concept tested last month was developed in Norway with Norwegian industry, the armed forces said. Specifically, the Norwegian Battle Lab & Experimentation had been working on its concept for network weapons since 2019, with a 2025 deadline. NOBLE is a group in the Norwegian Armed Forces that is affiliated with the operational headquarters and tasked with concept development and experimentation for the military. Its network weapons concept had only previously been tested in simulations, and Col. Roger Samuelsen, the head of NOBLE, said "this was the big test." He said that "it was fantastic that this worked." "It is the first time this weapon has been released in a live version. And it was also the first time someone from the Norwegian Armed Forces tested a live network weapon." The test took place on May 14 at Andøya, a large island in Norway's northwest. The system had already been tested in the US against other simulators, Samuelsen said. He said Norway was repeatedly told it was ahead of others on this technology and that he believed that was why the US wanted to provide weapons and planes for this test. He added that he was "very excited to see if the software we have developed would work as intended, even though we have done all the preparations and tests that were possible in advance." He said the outcome means Norway "now can both plan, lead, coordinate and carry out an engagement with network weapons." Network weapons can get real-time data from external sensors, making them more likely to hit their targets. And they can be made to change course after they are fired. The Norwegian Armed Forces said the network weapons have "increased range and safety" since they don't need to see the target. Instead, they can be launched from further away and controlled, so they "can be fired at a safe distance without the platform supplying the weapon having to expose itself." It also means the target can be changed depending on what's happening and what the military wants to hit. The technology is key for Norway, a smaller country that needs to use its resources efficiently and make the most of recent acquisitions like the P-8 and F-35 fighter jets, but there's also interest from allies. Samuelsen said that people who work in "concept development in NATO have already shown interest in the Norwegian concept." And he said allies are interested in the control software that it has developed with Norwegian software company Teleplan. "There are not many nations that have this weapon or the technology within reach," the armed forces said.
Irish Post
03-06-2025
- Business
- Irish Post
Irish tech firm will invest £1.8m in cyber security initiative
A BELFAST based tech firm has announced an investment of nearly £2m into a cyber security initiative for the manufacturing sector. Angoka has confirmed it will support the development of a world leading cyber security solution for the industry with funding of £1.8m. The COSMIC (Cybersecurity for Operational Systems in Manufacturing and Industrial Control) initiative promises to deliver a solution to protect organisations from the threat of cyber-attacks due to the digitalisation of manufacturing systems. It is currently being developed in partnership with the Advanced Manufacturing Innovation Centre (AMIC) and with financial support from Invest NI. (l-r) Sam Turner, CEO of AMIC, Economy Minister Dr Caoimhe Archibald, Steve Berry, ANGOKA Chairman and Dr Vicky Kell, Director of Innovation, Research and Development at Invest NI Founded in 2019, Angoka has developed technology that allows machines to communicate securely without interference from hackers and cyber security threats. 'With cyber threats growing in both scale and sophistication, demand for solutions that protect online devices has surged across the globe,' Angoka Chairman, Steve Berry said. 'COSMIC is a reaction to the growing need for cyber security adoption in the advanced manufacturing sector due to the detrimental impact any breaches could have on the operational resilience of manufacturing facilities,' he added. 'Our new solution will allow us to expand our core offering and achieve ambitious growth targets. 'It will be designed for ease of deployment both on existing and new manufacturing equipment. 'This seamless deployment will be a key enabler for breaking into new markets across the globe.' Northern Ireland's Economy Minister Dr Caoimhe Archibald announced Angoka's investment this week. 'This investment by Angoka will help increase productivity, create good jobs, and boost innovation across two of our priority sectors - cyber security and advanced manufacturing,' she said. 'It is the result of collaboration between government, academia and the private sector and it has been enabled by the City and Growth Deal which established the Advanced Manufacturing Innovation Centre,' the minister added. 'So this announcement is a great example of our economic strategy paying dividends.' Over the next two years AMIC will support the development of the COSMIC solution through product testing, identification of target customers for commercial deployments and acting as a point of contact with industry groups. 'AMIC is at the heart of the innovation support system for Northern Ireland manufacturing,' AMIC CEO Sam Turner said. 'Led by Queen's University in partnership with industry, Antrim and Newtownabbey Borough Council and Ulster University, we support our industrial clients in transforming processes and introducing new cutting-edge innovative products,' he added. 'With our new Factory-of-the-Future opening in 2026 and our mission to drive growth, competitiveness and innovation, the AMIC team is delighted to support Angoka with this project.' See More: Angoka, Belfast, Cosmic, Cybersecurity, Manufacturing
