Latest news with #VeraViews
Entrepreneur
06-06-2025
- Business
- Entrepreneur
UAE Tech Firm Launches Country's First Ad Exchange Platform To Combat Ad Fraud
The platform was developed under the country's innovative NextGenFDI initiative that helps connect local companies with verified advertisers and publishers. Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur Asia Pacific, an international franchise of Entrepreneur Media. VeraViews, a United Arab Emirates-based adtech firm developing ad-fraud detection solutions has announced the country's first home-grown Ad Exchange and Supply-Side Platform (SSP), according to a recent media report. The platform was developed under the country's innovative NextGenFDI initiative that helps connect local companies with verified advertisers and publishers. The announcement further introduces the UAE's biggest media outlet Khaleej Times as its the first official publisher. The futuristic move aims to ensure the ad experience remains free from malicious actors, and enforces the rigorous Anti-Money Laundering (AML) and digital crime prevention regimes put in place by the Emirati government. According to one article from Forbes, global ad fraud is projected to reach a massive $172 billion. The solution by VeraViews aims to cut out intermediaries and minimize invalid traffic (IVT) to help boost the UAE's profile as a top ad destination. Employing blockchain technology to help combat fraud is a natural use case of the distributed ledger approach. After capturing the UAE market, its next aim is to target the global advertising sector. The project is being launched under the umbrella of the country's ambitious Digital Economy Strategy 31, a wide-ranging initiative to boost the country's digital economy footprint through investments in blockchain technology, AI, and IoT infrastructure. Khaleej Times and VeraViews The renowned Gulf media Khaleej Times is the first official verified publishing partner on the new VeraViews platform. It offers fully certified, fraud-free ad placements for companies of all backgrounds. The media house offers a locally built, completely transparent programmatic ad inventory and is proud to be an exclusive partner of the anti-fraudulent ad initiative. "By launching the UAE's first home-grown, fraud-proof Ad Exchange, (the firm) speaks to our mandate for trust, transparency, and advanced data governance," stated Dr Thani Al Zeyoudi, Minister of State for Foreign Trade, UAE government. The CEO of Khaleej Times Charles Yardley welcomed the improved ad experience of the media house and further commented that "Khaleej Times is proud to light the way for the UAE's next-gen digital economy. Onboarding to the VeraViews Ad Exchange means our inventory is not just premium — it will be 100 per certified and fraud-free, with a significant increase in demand. Advertisers gain instant, accountable access to loyal Gulf audiences, while we advance the nation's drive for transparent, tech-led media." Olena Buyan, the Chief Product Officer at VeraViews detailed the strategic nature of the verified ad economy and taking KT onboard: "Khaleej Times onboarding as the first premium publisher partner signals — both to the market and to Centennial 2071 ambitions — that the UAE intends to lead, not follow, in creating a trust-first advertising ecosystem." Massive Advantage for Legitimate Businesses At the fundamental level, VeraViews' SSP platform is a digital marketplace for adverts. It helps connect advertisers with available ad space across multiple websites and mobile apps automatically. Local news sites, video platforms, and mobile apps remain the primary destination these days, but through an automated protocol, the publishing experience is streamlined and gives companies complete control over their monetization. Brand integrity is a crucial component of the online ad experience, and the new ad marketplace allows firms to maintain their unique brand identity. The ad platform uses well-tested technologies like AdTrace and Proof of Traffic (PoT) to help detect fraud and incorporate strict Know Your Business (KYB) protocols. It ensures every ad impression is legitimate and every transaction can be traced back to legitimate sources, as every participant within the ecosystem is verified. According to Jean Laurent Vion, the MD of Global Media outlet Mazarine: "The launch of the VeraViews Ad Exchange and SSP marks a pivotal moment for the region's digital advertising ecosystem [...]. We're proud to support this next-generation solution, which aligns perfectly with our commitment to innovation, performance, and integrity in brand storytelling," The launch of the new platform by VeraViews is being treated as a major turning point in the UAE advertisement sector, which is forecasted to be worth $1.7 billion in the current 2025 calendar year. While it is only a fraction of the global advert market, worth reportedly in excess of $1 trillion, the small Middle Eastern country is a global trendsetter and home to a growing blockchain economy. If VeraViews is able to succeed here, it will set a benchmark for other countries and possess the first-mover advantage in the nascent economy.
Campaign ME
03-06-2025
- Business
- Campaign ME
Khaleej Times partners with VeraViews to optimise digital advertising infrastructure
VeraViews, an end-to-end ecosystem for transparent advertising, has announced a strategic partnership with Khaleej Times to power and optimise its digital advertising operations. The partnership will enable Khaleej Times to elevate its digital platform to a premium standard, enhancing user experience, boosting transparency, and improving overall ad performance. This will be achieved through the integration of VeraPlayer, Proof of Traffic (PoT), and other proprietary technologies and services. In addition to infrastructure optimisation, the partnership will expand premium video inventory to better meet the expectations of global, high-value advertisers. With a focus on mobile-first design, brand safety, and seamless viewing, the initiative sets a strong foundation for long-term growth in video ad revenue. As part of this initiative, VeraViews will conduct a domain audit to uncover areas for improvement and streamline ad delivery. Olena Buyan, Chief Product Officer at VeraViews, says, 'This partnership goes beyond technical integration – it sets a new benchmark for digital advertising in the UAE. By combining VeraViews' advanced video and IVT detection technologies with Khaleej Times' trusted digital reach, we're building a more accountable and transparent advertising ecosystem.' Charles Yardley, Chief Executive Officer of Khaleej Times, commented, 'As media consumption habits evolve at record pace, video – especially on mobile – has become the dominant way our audiences engage with content. Partnering with Vera Views enables us to deliver a seamless, high-quality video experience while driving greater efficiency and transparency in our digital advertising efforts.' As part of the rollout, Khaleej Times will exclusively implement VeraPlayer, a fully customisable video player developed for premium ad environments. It includes patented Proof of View (PoV) technology that provides impression-level verification of genuine user engagement. Simultaneously, Khaleej Times will deploy VeraViews' proprietary IVT (invalid traffic) detection tool, Proof of Traffic (PoT), at the domain level. Together, these technologies aim to enhance user experience while increasing the credibility and value of Khaleej Times' video inventory for brands globally. Yardley adds, 'This collaboration not only supports our ongoing push into premium video at scale but also opens the door to a wealth of new advertisers and stronger CPMs. We're excited to take this next step as we continue to lead in mobile-first content delivery across the region.' This announcement follows VeraViews' recent launch of Ad Trace, its comprehensive advertising supply chain solution.
Khaleej Times
02-06-2025
- Business
- Khaleej Times
UAE gets first homegrown ad exchange platform to combat advertising fraud
In a landmark move for the region's digital advertising landscape, VeraViews has announced the official launch of the UAE's first home-grown Ad Exchange and Supply-Side Platform (SSP), established to set a new gold standard for fraud-free programmatic advertising. Developed under the Ministry of Economy's NextGenFDI initiative, the platform connects advertisers directly with verified local publishers and ensures that campaigns are delivered to real people on verified platforms. It also aims to significantly reduce ad fraud and boost the UAE's profile with regards to anti-money laundering and digital crime prevention by cutting out intermediaries and minimising invalid traffic (IVT). The UAE government has applauded the initiative as a key step toward realising the goals of the Digital Economy Strategy 2031. 'By launching the UAE's first home-grown, fraud-proof Ad Exchange, (the firm) speaks to our mandate for trust, transparency, and advanced data governance," said Dr Thani Al Zeyoudi, Minister of State for Foreign Trade. KT as first official publisher Khaleej Times has been confirmed as the first official publisher partner on VeraViews, making it the first media outlet in the country to offer 100 per cent verified, fraud-free ad inventory through a locally built, fully transparent programmatic platform. The minister added, "Khaleej Times' early adoption signals that our media sector is ready to set global benchmarks, while ensuring every advertising dirham amplifies real engagement and safeguards our reputation as a premier, tech-led business hub.' Charles Yardley, CEO of Khaleej Times, welcomed the partnership saying: 'Khaleej Times is proud to light the way for the UAE's next-gen digital economy. Onboarding to the VeraViews Ad Exchange means our inventory is not just premium — it will be 100 per certified and fraud-free with a significant increase in demand. Advertisers gain instant, accountable access to loyal Gulf audiences, while we advance the nation's drive for transparent, tech-led media.' Olena Buyan, chief product officer at VeraViews, highlighted the strategic impact of the media organisation's involvement: 'Khaleej Times onboarding as the first premium publisher partner signals — both to the market and to Centennial 2071 ambitions — that the UAE intends to lead, not follow, in creating a trust-first advertising ecosystem.' Turning point for advertisers The launch is being hailed as a turning point for UAE advertisers and publishers who have long been dependent on international ad platforms — systems often criticised for lack of transparency, high fraud rates, and limited control. With VeraViews, brands can directly connect with verified local publishers, targeting 100 per cent real audiences based in the country. The platform's technology stack, including AdTrace and Proof of Traffic (PoT), uses AI to detect fraud and incorporates strict Know Your Business (KYB) onboarding. This ensures that every ad impression is legitimate, every transaction is fully traceable, and every participant is verified. At its core, an Ad Exchange is a real-time digital marketplace that connects advertisers with available ad space across websites and mobile apps. The accompanying Supply-Side Platform (SSP) allows publishers such as local news sites, video platforms, and mobile apps to manage and sell that ad space automatically, giving them full control over monetisation while protecting their brand integrity. 'The launch of the VeraViews Ad Exchange and SSP marks a pivotal moment for the region's digital advertising ecosystem," said Jean Laurent Vilon, managing director of global media agency Mazarine. "It not only elevates transparency and accountability in digital media but also unlocks measurable value for the premium brands we represent. 'We're proud to support this next-generation solution, which aligns perfectly with our commitment to innovation, performance, and integrity in brand storytelling," Vilon added.
