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Business Standard
10 hours ago
- Business
- Business Standard
Why new liquor vendors in Noida are opting for container-based setups
Liquor vendors in Noida are increasingly choosing container-based outlets to navigate zoning bottlenecks, steep rents, and real estate constraints, after a policy shift in Uttar Pradesh formally permitted prefabricated setups. According to a report in The Times of India, the first such outlet in Noida was opened in Delta 1 sector this April. Housed in a 40x12-foot prefabricated container, the store marks a departure from traditional liquor vends and aligns with Clause 5.16 (17) of the UP Excise Shops Number and Location (Amended) Rules, 1968, which were updated earlier this year. The revised rules allow vendors to set up shops in prefabricated structures on both government and private land—provided local zoning and distance norms are met. The framework draws on models already implemented in Haryana and Punjab, and is aimed at plugging tax leakages while offering logistical flexibility to licensees. 'Legalisation of informal practices already in place' District excise officer Subodh Kumar said the policy was shaped by the informal use of temporary structures by vendors in recent years. 'This brings such setups under legal oversight and helps ensure proper tax collection. Haryana had already implemented this, and UP is now doing the same,' The Times of India quoted him as saying. In Gautam Budh Nagar district, 16 of the 501 new liquor licences issued this year have reportedly opted for container setups—12 in Noida and four in Greater Noida. Land shortages, zoning hurdles drive shift Though the policy has opened up a legal route for container-based shops, its implementation has not been smooth. Licensees say it is difficult to find commercial land that meets excise norms, especially the requirement of staying 50 metres away from residential areas. 'There's not enough compliant commercial land in Noida,' said a vendor who previously operated in Lucknow. 'I offered to pay rent to Noida Authority, but there was no response. Eventually, I rented a farmhouse for ₹75,000 a month just to get started.' District urges land allocation for compliant setups The district magistrate has reportedly written to the Noida and Greater Noida Authorities requesting land parcels suitable for container shops. However, excise officials said that no formal response has been received yet, though informal talks are underway. Greater Noida Authority additional CEO Prerna Singh confirmed that the matter may be taken up in the next board meeting. 'These shops could be a controlled, high-revenue model. We are considering incorporating container-based formats into our bylaws,' she said. Public resistance and enforcement action Despite the regulatory backing, some container shops have met local resistance. Earlier this week, the Noida Authority dismantled one such outlet in Sector 129 after complaints from nearby residents. Vendors argue that the container model provides a way to comply with government norms while overcoming urban constraints. 'We're not looking to break rules—we want to do business legally. But the system needs to support that,' said a licensee. Excise officials maintain that regulated outlets are vital to state finances. 'For every ₹1 lakh in liquor sales, ₹70,000 is state revenue,' a department official said, reported The Times of India.
Time of India
16 hours ago
- Business
- Time of India
Noida: Liquor sales go modular as prefab shops roll out under new UP excise policy
Live Events (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel Noida's Delta 1 became home to the city's first liquor store operating from a 40-by-12 feet prefabricated container in April, following changes to Uttar Pradesh's excise policy earlier this year. The state, taking cues from Haryana and Punjab, amended the rules to simplify business operations and plug revenue new excise policy, introduced on February 13, allows license holders to set up shops inside prefabricated containers on both private and government land—provided they comply with the UP Excise Shops Number and Location (Amended) Rules, 1968. Clause 5.16 (17) of the updated policy permits such outlets specifically in urban and industrial authority areas like Noida, Greater Noida, YEIDA, and Mandi Samiti zones, with rent determined by local excise officer Subodh Kumar said the move is aimed at regulating previously informal setups and ensuring proper tax revenue. 'Haryana has already implemented this model. We saw vendors in UP starting to do the same informally, which led to revenue loss. Legalising it helps the government ensure proper tax collection,' he Gautam Budh Nagar district, 16 out of 501 new liquor licences issued this year have opted for container shops—12 in Noida and four in Greater implementing the policy on the ground hasn't been easy. Zoning constraints, lack of landlord support, and steep rental demands are hampering progress. 'There's a shortage of commercial units in Noida, and landlords are often unwilling to rent to liquor vendors. Some demand exorbitant prices, others outright refuse,' Kumar address these challenges, the district magistrate wrote to the Noida and Greater Noida authorities in May, urging them to identify appropriate plots for container-based liquor outlets. As of now, no formal response has been received, though informal consultations are underway, officials Ghaziabad has already set up two prefabricated liquor shops, located in Sahibabad and Rajnagar Extension.
Time of India
a day ago
- Business
- Time of India
Spirits in a box: Why new liquor shops in Noida are in a container
Noida: Delta 1 got the city's first liquor shop operating out of a 40 by 12 feet prefabricated container in April after UP amended its excise policy earlier this year, taking a leaf out of Haryana and Punjab, to make business operations easier and plug revenue leaks. Under the new policy, introduced on Feb 13, licensees are allowed to set up prefabricated containers for shops on private or govt land, provided they met the guidelines under UP Excise Shops Number and Location (Amended) Rules, 1968. Clause 5.16 (17) of the new policy specifically permits such setups in urban and industrial authority zones, including Noida, Greater Noida, YEIDA and Mandi Samiti, against a rent fixed by local officials. District excise officer Subodh Kumar said the move aims to curb illegal, makeshift operations and bring them under a regulated, tax-paying framework. "Haryana has already implemented this model. We saw vendors in UP starting to do the same informally, which led to revenue loss. Legalising it helps the govt ensure proper tax collection," he said. In Gautam Budh Nagar alone, 16 out of the 501 new liquor licences issued this year opted for container setups — 12 in Noida and four in Greater Noida. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 임플란트, 지금 시작하세요 [자세히 보기] 임플란트 더 알아보기 Undo However, turning policy into practice has proven complicated. Zoning restrictions, reluctance from landlords, and rising rental prices have left many licensees struggling to find appropriate commercial space. "There's a shortage of commercial units in Noida, and landlords are often unwilling to rent to liquor vendors. Some demand exorbitant prices, others outright refuse," Kumar added. To ease implementation, the district magistrate wrote to Noida and Greater Noida authorities in May, urging them to identify suitable plots for prefabricated liquor outlets. But no formal response has been received, according to officials, although informal discussions are ongoing. A first-time licensee, who previously ran a shop in Lucknow's Hazratganj, said he was forced to rent land from a farmhouse owner at Rs 75,000 per month. "Every commercial unit I checked was within 50 metres of a residential building, which is against the rules. I applied to the Authority for permission to install a container, offering to pay rent. But when no reply came, I had no choice but to use a private plot," he said. Similar stories are emerging from Greater Noida. In Delta 1, another vendor found refuge on a commercial plot owned by a private builder near the metro station. "In April, when I was supposed to start operations, I couldn't find a space. Eventually, I set up the container on private land after reaching an agreement with the builder," he said. Despite the early hurdles, the move has long-term potential. Greater Noida Authority's additional CEO Prerna Singh said the matter will be taken up at the next board meeting. "We are looking at the policy's revenue potential. Prefabricated shops can be a regulated source of income for the Authority. We will explore incorporating these provisions into our bylaws." Excise officials stress that licensees are not just traders but partners in ensuring state revenue. "For every Rs 1 lakh in liquor sales, Rs 70,000 goes to the govt," said a vendor. "We want to comply — but the system has to work with us." While the policy offers greater flexibility to vendors and promises more revenue for the state, it has not been without friction on the ground. Earlier this week, Noida Authority dismantled a container-based liquor shop in Sector 129 following complaints from residents.
