14 hours ago
Bangor-on-Dee Racecourse announces Wrexham Lager partnership
Wrexham Lager Beer Company has signed a three-year deal with Bangor-on-Dee Racecourse, giving the brewer exclusive pouring rights until 2028.
The agreement will see Wrexham Lager served on draught, in 440ml cans, and in 330ml bottles across the racecourse, including its Pilsener and Export varieties.
Jon Roberts, interim chief executive officer of The Wrexham Lager Beer Company, said: "We're proud to announce this new partnership.
"Wrexham Lager has been a supporter of Bangor-on-Dee Racecourse for many years now, and we're delighted to strengthen our relationship even further.
"Tucked away in Wales' picturesque countryside, Bangor-on-Dee Racecourse is a true hidden gem, so we're delighted that guests can now enjoy our premium lager as they experience the excitement on the track.
"The partnership is another great opportunity to continue supporting Bangor-on-Dee Racecourse and to provide award-winning Wrexham Lager to racegoers who value quality, craftsmanship and authenticity."
First brewed in 1882, Wrexham Lager is the oldest lager brand in the UK and continues to use traditional Bavarian methods in its brewing process.
The partnership will also include prominent branding on-site and across racecourse promotional materials.
Kate Dawson, commercial director at Bangor-on-Dee Racecourse, said: "We're thrilled to announce a multi-year partnership between Bangor-on-Dee Racecourse and Wrexham Lager – a collaboration that brings together two proudly local and historic businesses.
"Bangor-on-Dee has been welcoming racegoers since 1859 and Wrexham Lager, established in 1881, remains a beloved brand with deep roots in the community.
"As a successful family-run business, Wrexham Lager perfectly complements the racecourse experience, and we're delighted to showcase their products to our guests.
"This agreement reinforces our shared commitment to delivering outstanding experiences in North Wales."