Latest news with #TheSet
Travel Daily News
10-06-2025
- Business
- Travel Daily News
The Set appoints Spotlight Communications
Spotlight Communications appointed global PR agency for The Set, aiming to boost brand visibility and elevate its luxury hotel affiliation worldwide. London based Spotlight Communications has been appointed as the global PR agency representing luxury brand affiliation company, The Set. Spotlight will focus on building brand awareness, affinity and the positioning of The Set through international media relations, thought-leadership, events and brand partnerships. Targeting top-tier travel, luxury, lifestyle, trade and business media, Spotlight's strategy will help define The Set as a modern alternative to traditional representation by highlighting its portfolio of non-competing independent hotels and resorts, its commitment to both individuality and shared values, its collaborative strength and promise of uncompromising luxury. 'We are honoured to be appointed as the PR agency supporting The Set's business objectives globally,' said Lucy Clifton, Spotlight Communications CEO. 'Our strategy will comprise a global communications campaign to build engagement and advocacy by both elevating the storytelling around The Set and its member hotels, as well as highlighting The Set's membership value proposition.' Robin Stangroom, CEO, The Set added, 'We are excited to work with Spotlight Communications to help drive The Set's brand PR, especially as we look to expand further, globally. Spotlight will work as an extension of our PR team as we firmly establish The Set as a global symbol of luxury for both hotel owners and their guests.' Spotlight Communications is a boutique, international PR agency with a commitment to excellence grounded in a personalised, agile approach and strong relationship with the world's most influential luxury travel media. The Spotlight team forges their media connections through strategic, creative storytelling to elevate their clients and their business goals. With a portfolio of non-competing properties, The Set is a carefully curated luxury brand affiliation company comprising some of the world's best, like-minded, independent hotels and resorts. Whilst maintaining full control over daily operations and their own hotel brand and identity, member hotels enjoy the Set's wide commercial and brand benefits on a global scale. Members include: The Upper House (Hong Kong); The Siam (Bangkok); Hotel Esencia (Mexico); Hotel Café Royal (London); Deos Mykonos; Mamilla (Israel); Nay Palad Hideaway |(Philippines); The Middle House (Shanghai); The Temple House (Chengdu) and The David Citadel (Israel).
Daily Mirror
26-05-2025
- Lifestyle
- Daily Mirror
Shoppers buy 'effortlessly stylish' linen dresses for less in set deal
Next's own brand The Set has launched a 2-pack of linen dresses in black and ecru-stripe that are ideal for the summer months. Costing £34, this makes the dress £17 each With summer edging closer, many of us are stocking up on linen looks to help keep us cool as the temperatures rise, from trousers and shorts to dresses. Next has just launched a set of dresses that are simple yet chic and versatile enough to wear to both the office, after work drinks and Sunday coffee stops. Coming in a pack of two, the set costs £34 making the dresses £17 each. The Set Black/Ecru Stripe 2 Pack Midi Dress with Linen is available in sizes 6 to 20 and contains two dresses: one in ecru with delicate yet elegant pinstripes and one in plain black. Promising to 'elevate' everyday wardrobes, especially in the sunshine-drenched seasons, the dresses can easily be dressed up with heels and a blazer for a business-appropriate lunch date or down with sandals and a denim jacket when off duty on the weekend. Plus, they can easily be accessorised being relatively plain - yet timeless - in design, which is always a winner. Featuring a flattering square neckline that makes any outfit look chic and romantic, the dresses have relatively thick straps which is always a welcome details, especially for those of us who need to wear a bra for support. Their sleeveless design is roomy too, which is great for those who get warm rather easily, eliminating the potential for sweat-patches. With a relaxed, A-line shape, the dresses are fitted with 'an easy, comfortable fit'. Made from a combination of 83% Viscose and 17% Linen, the dresses are breathable and come to just below the knees and don't seem to be stiff, as some linen dresses can be, which is always a welcome feature. This Next duo from its own brand The Set is ideal for anyone looking to stock up on summer staples for any upcoming holidays or who simply want to top up their summer wardrobes with pieces that can work for both work and leisure. At £17 a piece, we think it's a bit of a bargain too. However, for those happy to spend a little extra to get more linen in the mix, Mint Velvet offers a similar style for £140. Made with 100% linen, its black linen dress - which comes in black and grey - has a midi silhouette and similar square neckline. It feature lace trim detailing however as well as a rear split hemline and cross back. At GAP, shoppers can get a dress that has a bit more of an hourglass shape in its Black Linen-Blend Square-Neck Maxi Summer Dress, £105. Made from a soft linen blend, the maxi dress has a similar square neckline but smocked back, for added comfort, and has a high percentage of linen at 55% than Next's The Set variation. While the Next The Set duo of linen dresses hasn't yet received any reviews, having only recently dropped on the high street brand's website, the only potential downside we can see is whether or not the ecru shade may come a little see through. If that is the case, make sure to stock up on nude coloured undies. It also looks like the dress's straps aren't adjustable, so keep that in mind when purchasing.
