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TDCX Group acquires SUPA to supercharge AI-enablement platform Chemin
TDCX Group acquires SUPA to supercharge AI-enablement platform Chemin

Malay Mail

time12 hours ago

  • Business
  • Malay Mail

TDCX Group acquires SUPA to supercharge AI-enablement platform Chemin

Acquisition strengthens Chemin's capabilities in complex AI data services amid global demand surge SINGAPORE - Media OutReach Newswire - 20 June 2025 - TDCX Group, a leading provider of digital customer experience (CX) and growth services for global enterprises, today announced the acquisition of SUPA, a cutting-edge data labeling and annotation platform known for its agile, gig-powered delivery model. SUPA will be integrated into Chemin , TDCX Group's recently launched AI enablement subsidiary, to address the rising complexity of AI development and meet surging global demand for elite-level data artificial intelligence systems evolve rapidly — from large language models (LLMs) to autonomous agents — the nature of data-related work has grown more specialized and cognitively demanding. What was once simple tagging has shifted toward intricate data interpretation, nuanced prompt engineering, synthetic data validation, and multi-modal reasoning tasks increasingly performed by individuals with advanced academic training, including PhDs, engineers, linguists, and Laurent Junique, Chief Executive Officer and Founder, TDCX Group, said, "The future of customer experience is AI-powered, and AI itself runs on increasingly complex, curated data. SUPA brings us the right capabilities and talent frameworks to fuel that future. By embedding SUPA into Chemin, we're doubling down on our ability to support enterprise and frontier AI labs with world-class data operations."Mr. Mark Koh, Chief Executive Officer and co-founder of SUPA, said, "The future of AI is all about the quality of its decisions. At SUPA, we've built a platform that refines raw data into the fuel for smarter, more reliable AI systems. It's about injecting judgment and deep domain expertise at critical points in the data lifecycle. TDCX Group gives us the global platform to scale our model of precision and agility while keeping quality uncompromised."Ms. Lianne Dehaye, Senior Vice President, and newly appointed Head of Chemin, said, "SUPA immediately enhances our ability to deliver complex data pipelines, whether it's fine-tuning models with domain-specific annotations or deploying PhD-level reviewers for critical edge-case scenarios. We enable intelligent task orchestration that scales reliably, maximizes throughput, and ensures high-quality outputs at every stage of the pipeline."Chemin, launched earlier this year, serves as a next-generation platform for AI enablement, offering services such as data collection, annotation, model evaluation, red-teaming, and prompt optimization. With SUPA's tech stack and elite talent network now integrated, Chemin is positioned to serve clients developing foundational models, enterprise AI copilots, and safety-critical strategic move places TDCX Group at the center of the AI enablement, a sector forecasted to become a multi-billion-dollar global market. As AI adoption accelerates among Fortune 500 companies, small and medium-sized businesses (SMBs), to digitally native direct-to-consumer (DTC) brands, Chemin, now fortified with SUPA's deep expertise, aims to be a critical enabler of safe, scalable, and sophisticated Group will continue investing in an end-to-end AI services portfolio, anchored by robust CX infrastructure, gig-economy flexibility, and now, a deep bench of highly qualified human-in-the-loop #TDCX #CustomerExperience The issuer is solely responsible for the content of this announcement. About TDCX Singapore-headquartered TDCX is a leading global business process outsourcing (BPO) company that provides customer experience (CX) solutions, sales and digital marketing services, and content moderation for clients across various industries. These include digital advertising and social media, e-commerce, fintech, gaming, healthtech, media, technology and, travel and hospitality. With a focus on helping companies enable the future, TDCX's smart, scalable approach—driven by innovation and operational precision—positions it as a key partner for companies targeting tangible outcomes. With more than 20,000 employees across 39 locations worldwide, TDCX provides its clients with comprehensive coverage in Asia, Europe and the United States. For more information, please visit About Chemin Chemin is an AI-enablement company that empowers businesses to realize their AI ambitions. Specializing in large language models (LLMs), Chemin helps companies move faster, think bigger, and build smarter with clean data, cutting-edge infrastructure, and expert talent across 18 countries. Chemin's access to a vast network of industry specialists such as PhD level professionals provides companies with an edge in their AI-adoption journey. With a blend of human insight and machine intelligence, Chemin makes it possible to scale AI safely and meaningfully. For more information, please visit About SUPA SUPA is the definitive choice for building better AI with high-quality labeled data. SUPA's lightning-fast, AI-assisted labeling platform integrates seamlessly with a diverse workforce across APAC. SUPA has spent the last five years labeling over 100 million data points for unicorns, enterprises, and startups worldwide, helping them build award-winning AI products in healthcare, consumer retail, transport (AV), robotics, agriculture, construction, and more. For more information, please visit:

TDCX Founder and CEO, Laurent Junique, named Businessman of the Year; launches new venture to help enterprises navigate complexity and unlock full potential of AI
TDCX Founder and CEO, Laurent Junique, named Businessman of the Year; launches new venture to help enterprises navigate complexity and unlock full potential of AI

The Sun

time24-05-2025

  • Business
  • The Sun

TDCX Founder and CEO, Laurent Junique, named Businessman of the Year; launches new venture to help enterprises navigate complexity and unlock full potential of AI

· Chemin is a key pillar in enabling TDCX to tap $1 trillion AI services opportunity · Brings together more than 50 technologists from 18 countries to accelerate AI adoption SINGAPORE - Media OutReach Newswire - 22 May 2025 - Mr. Laurent Junique, Founder and Chief Executive Officer of TDCX, a leading global business process outsourcing (BPO) company for technology and blue-chip companies, was today named the Businessman of the Year at the Singapore Business Awards (SBA) 2025. This is the second time TDCX has been honored at the Awards, with the company clinching the Enterprise Award in 2021/2022. Mr Junique was recognized for his bold vision to create a world-class customer experience company in 1995, at a time when outsourcing in Asia was still uncharted territory. Thirty years on, TDCX is a global leader present in more than 16 geographies with more than 20,000 employees. Mr Junique said, 'Winning the Businessman of the Year award is incredibly humbling. I'm truly grateful to everyone who's helped and inspired me along the journey. I want to share this recognition with our amazing team, and my wonderful wife and family who've supported me through it all. 'This recognition comes at an important juncture for us. Not only is it a moment for everyone at TDCX to celebrate our bravery in aiming for what seemed impossible when we first started, but also our resilience in the face of challenges and relentless pursuit of excellence. As technology rapidly reshapes the customer experience (CX) space, we're evolving too, expanding beyond CX into AI services. This strategic move allows us to increase our total addressable market from $500 billion to over $1 trillion.' Chemin: Simplifying the future of AI To that end, TDCX has launched Chemin, an AI enablement company that helps businesses adopt and scale AI with clarity and confidence. Chemin, which means 'path' in French, was established to solve the challenges companies face in AI implementation by charting a smarter, more systematic course for AI integration, simplifying a journey often marked by complexity and confusion. While the Generative AI (GenAI) market is projected to reach $1.3 trillion by 2032[1], companies are still struggling to operationalize it. Up to seven in 10 companies[2] struggle to integrate GenAI with existing systems and workflows, while 63 per cent lack confidence in their data management practices for AI[3]. It has also been predicted that through 2026, almost two-thirds of AI projects will be abandoned if there is no quality data to support it[4] — highlighting the importance of data preparation and technical integration in successful enterprise AI adoption. At its core, Chemin is built to solve the key barriers to successful AI adoption: fragmented data, lack of integration capabilities, and limited access to AI expertise. The company offers comprehensive support in data sourcing and transformation, model refinement and training, and workflow design to help businesses accelerate their AI implementation journey. Chemin's access to a vast network of industry specialists, such as robotics researchers, genomics experts and PhD professionals, coupled with its proprietary industry-specific data sets enable it to help enterprises accelerate their AI adoption journey. A proven track record and global capabilities The launch of Chemin builds on TDCX's forays into AI enablement, with its earlier tie-up with SUPA, a GenAI-powered data labeling company. The company has more than 50 specialists trained in large language models (LLMs) and data engineers based in labs across more than 18 countries. The team has completed more than 20 pilots — ranging from medical ultrasound annotation to enhancing data quality for design-to-code training in startup environments. Chemin, backed by TDCX's strong balance sheet and decades of experience, is well-positioned to accelerate AI adoption for clients by providing the infrastructure, expertise, and end-to-end support needed to scale AI effectively. Promotes internal talent to lead Chemin TDCX has appointed Ms. Lianne Dehaye, Senior Vice President, to lead Chemin. Ms. Dehaye's strong grasp of AI technologies and strong track record of driving innovation provides her with a keen understanding of how AI can transform business operations. Her practical, results-driven solutions approach has also seen her help clients successfully navigate their AI transformation journeys. Mr. Junique, said, 'Lianne has been integral to helping our clients integrate AI into their CX strategy. What sets her apart is her ability to demystify complex AI concepts and translate them into clear, actionable steps that drive real business impact. Her leadership will be key as Chemin continues to help organizations scale AI with confidence and clarity.' Ms. Dehaye, said, 'AI is a tremendous opportunity for businesses, but turning potential into performance is where many fall short. Implementation takes discipline, focus, and the right expertise. This is especially tough for traditional businesses and small- and medium-sized enterprises, which lack the expertise and resources to help them. 'At Chemin, our mission is to guide companies through the complexity of AI adoption. Drawing on TDCX's decades of helping companies leverage technology for superior CX outcomes, we help organizations build a clear roadmap, from defining outcomes to training models and scaling solutions that deliver real impact.' The launch of Chemin is the latest in TDCX's corporate milestones, the most recent being the acquisition of Open Access BPO. The Singapore Business Awards (SBA) is jointly organised by The Business Times, a business daily published by SPH Media Limited, and DHL, the global market leader of the international express and logistics industry. SBA has grown in stature to become Singapore's most prestigious accolades in the business and corporate sectors. The awards comprise Businessman of The Year, Outstanding Chief Executive of The Year, Outstanding Overseas Executive of The Year, The Enterprise Award and Young Business Leader of The Year.

TDCX Founder and CEO, Laurent Junique, named Businessman of the Year; launches new venture to help enterprises navigate complexity and unlock full potential of AI
TDCX Founder and CEO, Laurent Junique, named Businessman of the Year; launches new venture to help enterprises navigate complexity and unlock full potential of AI

Associated Press

time23-05-2025

  • Business
  • Associated Press

TDCX Founder and CEO, Laurent Junique, named Businessman of the Year; launches new venture to help enterprises navigate complexity and unlock full potential of AI

SINGAPORE - Media OutReach Newswire - 22 May 2025 - Mr. Laurent Junique, Founder and Chief Executive Officer of TDCX, a leading global business process outsourcing (BPO) company for technology and blue-chip companies, was today named the Businessman of the Year at the Singapore Business Awards (SBA) 2025. Mr Chee Hong Tat, Minister for Transport of Singapore, presenting the Businessman of the Year 2025 award to Mr Laurent Junique, Founder and CEO of TDCX held at Ritz Carlton, Millenia. This is the second time TDCX has been honored at the Awards, with the company clinching the Enterprise Award in 2021/2022. Mr Junique was recognized for his bold vision to create a world-class customer experience company in 1995, at a time when outsourcing in Asia was still uncharted territory. Thirty years on, TDCX is a global leader present in more than 16 geographies with more than 20,000 employees. Mr Junique said, 'Winning the Businessman of the Year award is incredibly humbling. I'm truly grateful to everyone who's helped and inspired me along the journey. I want to share this recognition with our amazing team, and my wonderful wife and family who've supported me through it all. 'This recognition comes at an important juncture for us. Not only is it a moment for everyone at TDCX to celebrate our bravery in aiming for what seemed impossible when we first started, but also our resilience in the face of challenges and relentless pursuit of excellence. As technology rapidly reshapes the customer experience (CX) space, we're evolving too, expanding beyond CX into AI services. This strategic move allows us to increase our total addressable market from $500 billion to over $1 trillion.' Chemin: Simplifying the future of AI Chemin's clean, typography-led logo symbolizes the brand's mission to simplify AI adoption through sharp thinking and a clear, systematic and actionable framework. To that end, TDCX has launched Chemin, an AI enablement company that helps businesses adopt and scale AI with clarity and confidence. Chemin, which means 'path' in French, was established to solve the challenges companies face in AI implementation by charting a smarter, more systematic course for AI integration, simplifying a journey often marked by complexity and confusion. While the Generative AI (GenAI) market is projected to reach $1.3 trillion by 2032[1], companies are still struggling to operationalize it. Up to seven in 10 companies[2] struggle to integrate GenAI with existing systems and workflows, while 63 per cent lack confidence in their data management practices for AI[3]. It has also been predicted that through 2026, almost two-thirds of AI projects will be abandoned if there is no quality data to support it[4] — highlighting the importance of data preparation and technical integration in successful enterprise AI adoption. At its core, Chemin is built to solve the key barriers to successful AI adoption: fragmented data, lack of integration capabilities, and limited access to AI expertise. The company offers comprehensive support in data sourcing and transformation, model refinement and training, and workflow design to help businesses accelerate their AI implementation journey. Chemin's access to a vast network of industry specialists, such as robotics researchers, genomics experts and PhD professionals, coupled with its proprietary industry-specific data sets enable it to help enterprises accelerate their AI adoption journey. A proven track record and global capabilities The launch of Chemin builds on TDCX's forays into AI enablement, with its earlier tie-up with SUPA, a GenAI-powered data labeling company. The company has more than 50 specialists trained in large language models (LLMs) and data engineers based in labs across more than 18 countries. The team has completed more than 20 pilots — ranging from medical ultrasound annotation to enhancing data quality for design-to-code training in startup environments. Chemin, backed by TDCX's strong balance sheet and decades of experience, is well-positioned to accelerate AI adoption for clients by providing the infrastructure, expertise, and end-to-end support needed to scale AI effectively. Promotes internal talent to lead Chemin TDCX has appointed Ms. Lianne Dehaye, Senior Vice President, to lead Chemin. Ms. Dehaye's strong grasp of AI technologies and strong track record of driving innovation provides her with a keen understanding of how AI can transform business operations. Her practical, results-driven solutions approach has also seen her help clients successfully navigate their AI transformation journeys. Mr. Junique, said, 'Lianne has been integral to helping our clients integrate AI into their CX strategy. What sets her apart is her ability to demystify complex AI concepts and translate them into clear, actionable steps that drive real business impact. Her leadership will be key as Chemin continues to help organizations scale AI with confidence and clarity.' Ms. Dehaye, said, 'AI is a tremendous opportunity for businesses, but turning potential into performance is where many fall short. Implementation takes discipline, focus, and the right expertise. This is especially tough for traditional businesses and small- and medium-sized enterprises, which lack the expertise and resources to help them. 'At Chemin, our mission is to guide companies through the complexity of AI adoption. Drawing on TDCX's decades of helping companies leverage technology for superior CX outcomes, we help organizations build a clear roadmap, from defining outcomes to training models and scaling solutions that deliver real impact.' The launch of Chemin is the latest in TDCX's corporate milestones, the most recent being the acquisition of Open Access BPO. [1] Source: Generative AI to become a $1.3 trillion market by 2032, research finds [2] Source: Deloitte 2024 year-end Gen AI report [3] Source: Lack of AI-ready data puts AI projects at risk [4] Source: Lack of AI-ready data puts AI projects at risk Note to editor: The Singapore Business Awards (SBA) is jointly organised by The Business Times, a business daily published by SPH Media Limited, and DHL, the global market leader of the international express and logistics industry. SBA has grown in stature to become Singapore's most prestigious accolades in the business and corporate sectors. The awards comprise Businessman of The Year, Outstanding Chief Executive of The Year, Outstanding Overseas Executive of The Year, The Enterprise Award and Young Business Leader of The Year. Hashtag: #TDCX The issuer is solely responsible for the content of this announcement. About TDCX Singapore-headquartered TDCX is a leading global business process outsourcing (BPO) company that provides customer experience (CX) solutions, sales and digital marketing services, and content moderation for clients across various industries. These include digital advertising and social media, e-commerce, fintech, gaming, healthtech, media, technology and, travel and hospitality. With a focus on helping companies enable the future, TDCX's smart, scalable approach—driven by innovation and operational precision—positions it as a key partner for companies targeting tangible outcomes. With more than 20,000 employees across 39 locations worldwide, TDCX provides its clients with comprehensive coverage in Asia, Europe and the United States. For more information, please visit About Chemin Chemin is an AI-enablement company that empowers businesses to realize their AI ambitions. Specializing in large language models (LLMs), Chemin helps companies move faster, think bigger, and build smarter with clean data, cutting-edge infrastructure, and expert talent across 18 countries. Chemin's access to a vast network of industry specialists such as PhD level professionals provides companies with an edge in their AI-adoption journey. With a blend of human insight and machine intelligence, Chemin makes it possible to scale AI safely and meaningfully. For more information, visit

TDCX Founder and CEO, Laurent Junique, named Businessman of the Year; launches new venture to help enterprises navigate complexity and unlock full potential of AI
TDCX Founder and CEO, Laurent Junique, named Businessman of the Year; launches new venture to help enterprises navigate complexity and unlock full potential of AI

Arabian Post

time22-05-2025

  • Business
  • Arabian Post

TDCX Founder and CEO, Laurent Junique, named Businessman of the Year; launches new venture to help enterprises navigate complexity and unlock full potential of AI

Chemin is a key pillar in enabling TDCX to tap $1 trillion AI services opportunity Brings together more than 50 technologists from 18 countries to accelerate AI adoption SINGAPORE – Media OutReach Newswire – 22 May 2025 – Mr. Laurent Junique, Founder and Chief Executive Officer of TDCX, a leading global business process outsourcing (BPO) company for technology and blue-chip companies, was today named the Businessman of the Year at the Singapore Business Awards (SBA) 2025. Mr Chee Hong Tat, Minister for Transport of Singapore, presenting the Businessman of the Year 2025 award to Mr Laurent Junique, Founder and CEO of TDCX held at Ritz Carlton, Millenia. This is the second time TDCX has been honored at the Awards, with the company clinching the Enterprise Award in 2021/2022. Mr Junique was recognized for his bold vision to create a world-class customer experience company in 1995, at a time when outsourcing in Asia was still uncharted territory. Thirty years on, TDCX is a global leader present in more than 16 geographies with more than 20,000 employees. ADVERTISEMENT Mr Junique said, 'Winning the Businessman of the Year award is incredibly humbling. I'm truly grateful to everyone who's helped and inspired me along the journey. I want to share this recognition with our amazing team, and my wonderful wife and family who've supported me through it all. 'This recognition comes at an important juncture for us. Not only is it a moment for everyone at TDCX to celebrate our bravery in aiming for what seemed impossible when we first started, but also our resilience in the face of challenges and relentless pursuit of excellence. As technology rapidly reshapes the customer experience (CX) space, we're evolving too, expanding beyond CX into AI services. This strategic move allows us to increase our total addressable market from $500 billion to over $1 trillion.' Chemin: Simplifying the future of AI Chemin's clean, typography-led logo symbolizes the brand's mission to simplify AI adoption through sharp thinking and a clear, systematic and actionable framework. To that end, TDCX has launched Chemin, an AI enablement company that helps businesses adopt and scale AI with clarity and confidence. Chemin, which means 'path' in French, was established to solve the challenges companies face in AI implementation by charting a smarter, more systematic course for AI integration, simplifying a journey often marked by complexity and confusion. While the Generative AI (GenAI) market is projected to reach $1.3 trillion by 2032[1], companies are still struggling to operationalize it. Up to seven in 10 companies[2] struggle to integrate GenAI with existing systems and workflows, while 63 per cent lack confidence in their data management practices for AI[3]. It has also been predicted that through 2026, almost two-thirds of AI projects will be abandoned if there is no quality data to support it[4] — highlighting the importance of data preparation and technical integration in successful enterprise AI adoption. At its core, Chemin is built to solve the key barriers to successful AI adoption: fragmented data, lack of integration capabilities, and limited access to AI expertise. The company offers comprehensive support in data sourcing and transformation, model refinement and training, and workflow design to help businesses accelerate their AI implementation journey. ADVERTISEMENT Chemin's access to a vast network of industry specialists, such as robotics researchers, genomics experts and PhD professionals, coupled with its proprietary industry-specific data sets enable it to help enterprises accelerate their AI adoption journey. A proven track record and global capabilities The launch of Chemin builds on TDCX's forays into AI enablement, with its earlier tie-up with SUPA, a GenAI-powered data labeling company. The company has more than 50 specialists trained in large language models (LLMs) and data engineers based in labs across more than 18 countries. The team has completed more than 20 pilots — ranging from medical ultrasound annotation to enhancing data quality for design-to-code training in startup environments. Chemin, backed by TDCX's strong balance sheet and decades of experience, is well-positioned to accelerate AI adoption for clients by providing the infrastructure, expertise, and end-to-end support needed to scale AI effectively. Promotes internal talent to lead Chemin TDCX has appointed Ms. Lianne Dehaye, Senior Vice President, to lead Chemin. Ms. Dehaye's strong grasp of AI technologies and strong track record of driving innovation provides her with a keen understanding of how AI can transform business operations. Her practical, results-driven solutions approach has also seen her help clients successfully navigate their AI transformation journeys. Mr. Junique, said, 'Lianne has been integral to helping our clients integrate AI into their CX strategy. What sets her apart is her ability to demystify complex AI concepts and translate them into clear, actionable steps that drive real business impact. Her leadership will be key as Chemin continues to help organizations scale AI with confidence and clarity.' Ms. Dehaye, said, 'AI is a tremendous opportunity for businesses, but turning potential into performance is where many fall short. Implementation takes discipline, focus, and the right expertise. This is especially tough for traditional businesses and small- and medium-sized enterprises, which lack the expertise and resources to help them. 'At Chemin, our mission is to guide companies through the complexity of AI adoption. Drawing on TDCX's decades of helping companies leverage technology for superior CX outcomes, we help organizations build a clear roadmap, from defining outcomes to training models and scaling solutions that deliver real impact.' The launch of Chemin is the latest in TDCX's corporate milestones, the most recent being the acquisition of Open Access BPO. Note to editor: The Singapore Business Awards (SBA) is jointly organised by The Business Times, a business daily published by SPH Media Limited, and DHL, the global market leader of the international express and logistics industry. SBA has grown in stature to become Singapore's most prestigious accolades in the business and corporate sectors. The awards comprise Businessman of The Year, Outstanding Chief Executive of The Year, Outstanding Overseas Executive of The Year, The Enterprise Award and Young Business Leader of The Year. Hashtag: #TDCX The issuer is solely responsible for the content of this announcement. About TDCX Singapore-headquartered TDCX is a leading global business process outsourcing (BPO) company that provides customer experience (CX) solutions, sales and digital marketing services, and content moderation for clients across various industries. These include digital advertising and social media, e-commerce, fintech, gaming, healthtech, media, technology and, travel and hospitality. With a focus on helping companies enable the future, TDCX's smart, scalable approach—driven by innovation and operational precision—positions it as a key partner for companies targeting tangible outcomes. With more than 20,000 employees across 39 locations worldwide, TDCX provides its clients with comprehensive coverage in Asia, Europe and the United States. For more information, please visit About Chemin Chemin is an AI-enablement company that empowers businesses to realize their AI ambitions. Specializing in large language models (LLMs), Chemin helps companies move faster, think bigger, and build smarter with clean data, cutting-edge infrastructure, and expert talent across 18 countries. Chemin's access to a vast network of industry specialists such as PhD level professionals provides companies with an edge in their AI-adoption journey. With a blend of human insight and machine intelligence, Chemin makes it possible to scale AI safely and meaningfully. For more information, visit

TDCX Founder and CEO, Laurent Junique, named Businessman of the Year; launches new venture to help enterprises navigate complexity and unlock full potential of AI
TDCX Founder and CEO, Laurent Junique, named Businessman of the Year; launches new venture to help enterprises navigate complexity and unlock full potential of AI

Zawya

time22-05-2025

  • Business
  • Zawya

TDCX Founder and CEO, Laurent Junique, named Businessman of the Year; launches new venture to help enterprises navigate complexity and unlock full potential of AI

Chemin is a key pillar in enabling TDCX to tap $1 trillion AI services opportunity Brings together more than 50 technologists from 18 countries to accelerate AI adoption SINGAPORE - Media OutReach Newswire - 22 May 2025 - Mr. Laurent Junique, Founder and Chief Executive Officer of TDCX, a leading global business process outsourcing (BPO) company for technology and blue-chip companies, was today named the Businessman of the Year at the Singapore Business Awards (SBA) 2025. This is the second time TDCX has been honored at the Awards, with the company clinching the Enterprise Award in 2021/2022. Mr Junique was recognized for his bold vision to create a world-class customer experience company in 1995, at a time when outsourcing in Asia was still uncharted territory. Thirty years on, TDCX is a global leader present in more than 16 geographies with more than 20,000 employees. Mr Junique said, "Winning the Businessman of the Year award is incredibly humbling. I'm truly grateful to everyone who's helped and inspired me along the journey. I want to share this recognition with our amazing team, and my wonderful wife and family who've supported me through it all. "This recognition comes at an important juncture for us. Not only is it a moment for everyone at TDCX to celebrate our bravery in aiming for what seemed impossible when we first started, but also our resilience in the face of challenges and relentless pursuit of excellence. As technology rapidly reshapes the customer experience (CX) space, we're evolving too, expanding beyond CX into AI services. This strategic move allows us to increase our total addressable market from $500 billion to over $1 trillion." Chemin: Simplifying the future of AI To that end, TDCX has launched Chemin, an AI enablement company that helps businesses adopt and scale AI with clarity and confidence. Chemin, which means "path" in French, was established to solve the challenges companies face in AI implementation by charting a smarter, more systematic course for AI integration, simplifying a journey often marked by complexity and confusion. While the Generative AI (GenAI) market is projected to reach $1.3 trillion by 2032[1], companies are still struggling to operationalize it. Up to seven in 10 companies[2] struggle to integrate GenAI with existing systems and workflows, while 63 per cent lack confidence in their data management practices for AI[3]. It has also been predicted that through 2026, almost two-thirds of AI projects will be abandoned if there is no quality data to support it[4] — highlighting the importance of data preparation and technical integration in successful enterprise AI adoption. At its core, Chemin is built to solve the key barriers to successful AI adoption: fragmented data, lack of integration capabilities, and limited access to AI expertise. The company offers comprehensive support in data sourcing and transformation, model refinement and training, and workflow design to help businesses accelerate their AI implementation journey. Chemin's access to a vast network of industry specialists, such as robotics researchers, genomics experts and PhD professionals, coupled with its proprietary industry-specific data sets enable it to help enterprises accelerate their AI adoption journey. A proven track record and global capabilities The launch of Chemin builds on TDCX's forays into AI enablement, with its earlier tie-up with SUPA, a GenAI-powered data labeling company. The company has more than 50 specialists trained in large language models (LLMs) and data engineers based in labs across more than 18 countries. The team has completed more than 20 pilots — ranging from medical ultrasound annotation to enhancing data quality for design-to-code training in startup environments. Chemin, backed by TDCX's strong balance sheet and decades of experience, is well-positioned to accelerate AI adoption for clients by providing the infrastructure, expertise, and end-to-end support needed to scale AI effectively. Promotes internal talent to lead Chemin TDCX has appointed Ms. Lianne Dehaye, Senior Vice President, to lead Chemin. Ms. Dehaye's strong grasp of AI technologies and strong track record of driving innovation provides her with a keen understanding of how AI can transform business operations. Her practical, results-driven solutions approach has also seen her help clients successfully navigate their AI transformation journeys. Mr. Junique, said, "Lianne has been integral to helping our clients integrate AI into their CX strategy. What sets her apart is her ability to demystify complex AI concepts and translate them into clear, actionable steps that drive real business impact. Her leadership will be key as Chemin continues to help organizations scale AI with confidence and clarity." Ms. Dehaye, said, "AI is a tremendous opportunity for businesses, but turning potential into performance is where many fall short. Implementation takes discipline, focus, and the right expertise. This is especially tough for traditional businesses and small- and medium-sized enterprises, which lack the expertise and resources to help them. "At Chemin, our mission is to guide companies through the complexity of AI adoption. Drawing on TDCX's decades of helping companies leverage technology for superior CX outcomes, we help organizations build a clear roadmap, from defining outcomes to training models and scaling solutions that deliver real impact." The launch of Chemin is the latest in TDCX's corporate milestones, the most recent being the acquisition of Open Access BPO. Note to editor: The Singapore Business Awards (SBA) is jointly organised by The Business Times, a business daily published by SPH Media Limited, and DHL, the global market leader of the international express and logistics industry. SBA has grown in stature to become Singapore's most prestigious accolades in the business and corporate sectors. The awards comprise Businessman of The Year, Outstanding Chief Executive of The Year, Outstanding Overseas Executive of The Year, The Enterprise Award and Young Business Leader of The Year. Hashtag: #TDCX The issuer is solely responsible for the content of this announcement. About TDCX Singapore-headquartered TDCX is a leading global business process outsourcing (BPO) company that provides customer experience (CX) solutions, sales and digital marketing services, and content moderation for clients across various industries. These include digital advertising and social media, e-commerce, fintech, gaming, healthtech, media, technology and, travel and hospitality. With a focus on helping companies enable the future, TDCX's smart, scalable approach—driven by innovation and operational precision—positions it as a key partner for companies targeting tangible outcomes. With more than 20,000 employees across 39 locations worldwide, TDCX provides its clients with comprehensive coverage in Asia, Europe and the United States. For more information, please visit About Chemin Chemin is an AI-enablement company that empowers businesses to realize their AI ambitions. Specializing in large language models (LLMs), Chemin helps companies move faster, think bigger, and build smarter with clean data, cutting-edge infrastructure, and expert talent across 18 countries. Chemin's access to a vast network of industry specialists such as PhD level professionals provides companies with an edge in their AI-adoption journey. With a blend of human insight and machine intelligence, Chemin makes it possible to scale AI safely and meaningfully. For more information, visit TDCX

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