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India Today
4 days ago
- India Today
Sonos Arc Ultra and Sub 4 review: A match made in home theatre heaven
The word 'ultra' stands for something that goes way beyond what many perceive as usual or ordinary. Regardless of whether you use it as a prefix or a suffix, it is widely understood, what we're dealing with is something extraordinary. Especially in consumer tech circles – where it gets thrown around a lot these days – the word ultra represents the latest and absolute greatest thing a brand can here's the thing: sometimes, it can get tricky. What if someone made an ultra-capable thing, but did not call it ultra? Marketing would say they missed an opportunity. But what if that thing was so far ahead of its time, it didn't matter what they called it? What's in a name, right? But here's another thing: what if the same company goes and launches a follow-up model? Only this time, it names it could say that this brand – which is called Sonos – chooses its words with extreme caution. You could also say it has a crack marketing team, which decided to hold off 'overselling' its product – the Sonos Arc – with fancy naming knowing full well, its engineers could pull off something even more impressive, something truly worthy of the title ultra, even if it takes another five years to get unbelievable as it might seem, it is business as usual at Sonos, where a lot of these decisions are in fact being taken by the very people who are making these products. So, despite what you may hear about it – based on recent events – this is a company with a great culture. We don't know where it will go from here, but that is a subject for another day and another discussion. For now, what's fascinating to me is how on earth Sonos managed to make an already ultra-class product, even more ultra. We'll try and find out in this India Today Tech review of the Sonos Arc Ultra premium soundbar, and its companion piece (but completely optional), the Sonos Sub 4 Arc Ultra and Sub 4: Design and buildSonos, like Apple, is known – and revered – for minimalist design. Everything from the box to its contents and the device inside mirror the sentiment as if it were a ground rule. The Arc Ultra and Sub 4 are no exception. Unboxing is an experience and Sonos wants you to feel and enjoy it. Strange that a piece of tech brings joy like this, but in a world that is full of complexities, anything that makes your life simple is priceless. But I Arc Ultra retains the sleek, elongated, and gracefully curved silhouette that made its predecessor – Sonos Arc – an instant design icon. Available in stand-alone white and black, it is designed to sit elegantly beneath large televisions, or you can mount it on your wall. Either way, it has a general propensity to blend well with the dcor if you have a large room setup. I won't go into the specifics, but the soundbar is 117.3 cm in width, 8 cm in height, and 11 cm in depth. It weighs 5.9 kg. So, you can go It is not huge per se, but it is not small, like say, the Ray or Beam, other soundbars that Sonos makes. But – and this is the real kicker – it is noticeably more compact than the Arc, meaning that Sonos was able to shrink a lot of things, add more things, and yet, make a relatively smaller product. A newly included back panel now provides more convenient access to controls and ports. Surely, people who've had no prior access won't be able to relate, which is why, if possible, you should visit a Sonos store near you. The difference – and the spec upgrade – will blow your Sub 4, with its unique central opening, doesn't stray very far from the Sub 3 in look and feel. It is still striking to look at, yet very tasteful and functional. You can put it vertically or horizontally, much like the PlayStation Arc Ultra and Sub 4: SetupThe simplicity extends, or rather, it blends into the setup process as if it were one entity. You start by plugging in the Arc Ultra to power and connecting it to your TV's HDMI eARC port. The Sub 4 needs to be plugged into a separate power outlet wherever you feel it is convenient (you don't need to connect it to the TV or even the soundbar). Once ready, open the Sonos app on your phone or tablet, at which point, it will detect new Sonos devices nearby. Follow the on-screen prompts to add the Arc Ultra to your existing Sonos system or create a new the soundbar is set up, the app will prompt you to add the Sub 4. With a few taps, it pairs wirelessly with the Arc Ultra. The setup is now complete. You can choose to start using it at this point or, enable Trueplay, which is basically Sonos' version of Apple's Colour Balance, but for audio. It basically lets you calibrate the soundbar to the shape and confines of your room so it can deliver – per Sonos – the best possible sound stage and tonal is all technical jargon and there is an off chance, most people would simply skip it much in the same way they do with instruction manuals. But it doesn't take up a lot of your time and doesn't require you to jump through multiple hoops to call it a menial and cumbersome task, so I'd say you should go ahead with it. Watching, or rather listening to your soundbar firing invisible beams of sound in the air like in Sci-Fi movies, was definitely not something that I had signed up for. But I am glad it exists and with Sonos finally opening the platform to Android, more people can access it now. Previously, Trueplay was an Apple-exclusive feature, meaning that only people with iPhones could use Arc Ultra and Sub 4: Sound performanceWe've established that the original Sonos Arc was a strong performer, so, what does the Arc Ultra do, its predecessor couldn't? The devil, apparently, lies in the details. This starts with the hardware set itself. The Arc Ultra simply has more powerful hardware. Despite its tighter dimensions, Sonos was able to put 15 Class-D digital amplifiers and 14 drivers inside it while the Arc had 11 of each. That's four more amps and three additional upwards and sideways-firing drivers. Sonos even says the design was modified internally for better acoustics. What you might be more interested to know is, the Arc Ultra has a 9.1.4 Dolby Atmos surround sound profile. The 5.0.2 Arc, even though it sounded amazing, was technically less immersive even by Sonos's own spec Arc Ultra is also getting the first dibs at its new Sound Motion technology, which is basically a new – and proprietary – type of transducer that takes up less space and yet, theoretically delivers double the bass response. The idea is to let the soundbar itself do more of the heavy lifting even before the subwoofer kicks in. In the real world, what this means is that the Arc Ultra delivers a surprisingly and substantially more robust low-end while freeing up the other drivers to focus on mid-range and high-frequency clarity. Speech enhancement is also getting an upgrade with more fine-tuning options that work silently in the background to enhance dialogue, which is often a pain point for soundbars. Maybe you're getting the sense that this is a very thought-out product, the work of scientists and engineers who worked day in and day out to perfect the internal structuring, so everything has a distinct purpose. Good, we're on the same the Arc Ultra holds its own, pairing it with the Sub 4 – unsurprisingly – unlocks greater immersion (provided you're willing to loosen your wallet). Compared to the Arc Ultra, the upgrades here are less headline-grabbing. In fact, they are incremental at best, but frankly speaking, that is okay. There was nothing wrong with the Sub 3. It is still a compelling system, but the newer generation brings promise of more polish and refinement. Also, from pure marketing speak, your mind would say, it should work better with the Arc Ultra even if your heart says, there's merit in saving some hard-earned cash. Both are right, which is why it helps to know that the Sub 4 is an optional purchase, not a necessity. You can pick and choose your poison. Whatever works for the Sub 4 has dual 5- x 8-inch elliptical woofers. While they do deliver deep and impactful bass, what stands out more is how they do it with full and total control. Subwoofers often tend to run around like headless chickens but the Sub 4 walks into a room and owns it. Its force-cancelling design, of course, plays a key role in this, its two inward-facing woofers virtually eliminating cabinet vibration, meaning you get pure, unadulterated bass without any annoying distortions, even when you crank up the volume. But truth be told, this was mostly expected. What's surprising is how quickly it can plunge down to something like 25 Hz, letting you feel every explosion, every rumble of thunder, and every beat of a bass drum as if you were right there. Not many subwoofers can brag about a wide soundstage like the Arc Ultra and Sub 4 work like a dynamic duo. They work to each other's strengths. They lift each other up when the going gets rough. More specifically, the Sub 4 takes over the demanding low-frequency duties, allowing the Arc Ultra to focus its substantial power and drivers on rendering the mid-range and high frequencies with even greater precision and openness. The synergy creates a wider, deeper, and more open Arc Ultra and Sub 4: ConnectivityThe Sonos Arc Ultra also brings a much-needed connectivity upgrade. While Wi-Fi 6 lets it stream high-resolution audio, with Bluetooth 5.3 support, you can now also stream directly from mobile devices. It might seem small, but this quality-of-life feature was missing from the original Arc for some curious reason. Then there are the usual suspects: HDMI eARC, AirPlay 2, and voice control, though this is still limited to Amazon Alexa and Sonos's own voice control offering. While not a deal-breaker, the absence of DTS:X support might be a minor concern for a very niche audience with extensive DTS:X media Arc Ultra and Sub 4: Should you buy?The Sonos Arc Ultra at Rs 99,999 and the Sonos Sub 4 at Rs 84,999 offer an amazing home theatre experience. The Arc Ultra is a big step up from the original, with more powerful insides and a fuller Dolby Atmos sound that really pulls you into the content. Even on its own, it delivers impressive if you want the absolute best sound, adding the Sub 4 makes a huge difference. It handles the deep bass perfectly, letting the Arc Ultra focus on clear voices and detailed sounds. Together, they create a wider, richer sound that fills the room. Plus, with Bluetooth and better sound tuning for Android phones, these Sonos products are a smart buy for anyone serious about great home audio despite their premium price tags. It is truly a match made in home theatre heaven.
Mint
14-06-2025
- Mint
Is the Sonos Arc Ultra soundbar worth its price tag?
It might be an expensive proposition, and it's wrapped in an elegant package, but is it a worthy successor to an already great soundbar? Yes, I'm talking about the Sonos Arc Ultra, a true sequel and replacement for the original Arc, which is being phased out. Going forward, the Arc Ultra will be the only option for potential buyers. Why the 'Ultra' tag despite the soundbar looking eerily similar? The company states that the entire interior of the soundbar has been completely revamped. It has undergone extensive acoustic re-engineering to reach its current state. Pair the Sonos Arc Ultra along with their Sub 4, and you've got one spicy combination. Yes, the company may have experienced extensive app troubles, but to overcome the hurdle, this is what was needed. A complete re-engineering and an entirely new way of thinking have brought the American audio maker Sonos back into the fold as one of the leading companies in the industry. Going the 'Ultra' route allowed Sonos to showcase its brilliant audio tuning alongside the brand-new Sound Motion technology to a much broader customer base. It won't be light on the pocket, but then again, it's competing with 'flagship' products in this segment. The whole package The Arc Ultra comes in at ₹99,999, but alongside it, you'll probably want to pick up the Sub 4 subwoofer. That'll set you back by ₹84,999—that's a whopping ₹1,84,998 for the bundle, though in line with the Bose Smart Ultra & Bass Module 700 (approximately ₹1,89,900). There's also Sony, which offers the Bravia Theatre Bar 9 and SA-SW3 subwoofer (approximately ₹1,79,800). The point is that Sonos is in a class where there are few players, even fewer buyers (Indian consumers are heavily price-conscious) and many with decades more experience in producing audio products. However, what Sonos nails, right from the start, is the sound quality. It's simply top-notch. Simply put, you're getting a more detailed and immersive surround sound experience along with the Dolby Atmos touch. Immediately after unboxing and plugging in the soundbar and subwoofer, I played the Mission Impossible theme sound. That loud thud, the bass, it just rocked my room. Yes, the doors were quite literally quaking, and there was a rumble all along the floor. This is, in part, thanks to Sound Motion technology, which helped create a smaller subwoofer with equal bass output. A smaller woofer means that there is more space for other drivers. The Arc Ultra has 14 individually powered drivers, three more than the Arc. The drivers include seven tweeters, six midrange drivers and the new 'Sound Motion' woofer. As has always been the case, there is support for lossless Dolby Atmos and DTS surround. What the Arc Ultra does best is replicate a surround sound speaker. It is just one soundbar, but it bounces the sound at varying angles to imitate a surround sound experience. To my surprise, it was pretty good. The Arc Ultra is a little longer than the previous version, the sonos Arc (so make sure the table is long enough to accommodate it), has a smaller profile, and the controls are a bit further back. In fact, the controls are in a dedicated block at the rear of the soundbar. A familiar sound signature It was the opening scene of Mad Max: Fury Road (which I had put on for testing purposes and also cause it's one of my favourite movies of the 21st century), and the soundbar nailed it all: the explosions, the voices, and the bass. The movie took over the entire room, which shook as though I was in the thick of things. This is what Sonos has been good at for many products now, and it's gotten that much better. Sonos has refined the sound even further. There's a very detailed soundstage, and the bass just hits right. Then there is the subwoofer (more on that in a bit) if you want more bass. The Sonos Arc Ultra has been tested for a wide array of genres, and it shows. The instrument separation is excellent. The only downside was that some dialogues felt a little more screechy than they should have. There is a feature called Speech Enhancement, which has three levels of adjustment. I set it to medium, and the dialogues become clearer without overpowering the other sounds. The sound signature is warm, fuzzy, and welcoming. And if you need to amp it up a notch, you can go into the app and adjust the settings. Back to that bass The Arc Ultra, on its own, is a fantastic soundbar. It's comparable to the Sony and Bose models I presented earlier. While those models tend to become fuller and more immersive, the Arc Ultra holds its own. And while the Arc Ultra is fantastic on its own and suitable for most people, the Sub 4 is a superb add-on (albeit pricey). The lows hit hard, and the bass consumed the entire floor. The Sub 4 takes things down a notch (and makes you quiver in your room). The explosions have more depth, and the voices are more pronounced. It truly is a room-shattering add-on. You might just have to tone it down lest the rattling get to you. Where the Arc Ultra falters The one area where the Arc Ultra (and the Sub 4) fall behind the competition is in terms of the app. Sonos has been experiencing app issues, and one hopes a new overhaul is forthcoming soon. It was back in January when Sonos CEO Patrick Spence stepped down after the disastrous app launch. I had problems connecting the Arc Ultra to my app despite both being on the same network. Many times, the Arc Ultra would simply disappear from the app, and thereafter, I'd have to power cycle the device to get it to reappear. It was more frustrating than not. The other problem I had, and this is a general rant about Sonos, is the lack of a remote in the package. For a product of this cost, that's an expensive miss. Would I buy it? The Arc Ultra is an excellent upgrade over the original Arc. But, at this point, there is far more competition than before in this segment. And Sony and Bose prove just how good you have to be to make a dent. The Arc Ultra provides a theatre-like immersive sound experience (with a very good Speech Enhancement feature) and thumping bass that outdoes its rivals. It's a good step forward for the company. Arc users needn't upgrade, but if you're coming in fresh, then be prepared to be bowled over by the Arc Ultra—clearer dialogues, deeper bass, and a more immersive experience equal to a fantastic purchase. I would get the Sub 4 alongside it, but the combination will just clean out your wallet. If you can withstand the app troubles and are a believer in the company and its promise to 'fix them", then you won't be disappointed with the Arc Ultra. But, for a product costing over ₹1,00,000, that's a precious decision to be made.
Forbes
09-05-2025
- Business
- Forbes
Sonos Sells 2.5x More Arc Soundbars Than Beam In India: GM Rennie Addabbo
Sonos Arc Ultra and Sub 4 connected to a TV Prakhar Khanna Sonos has launched the Arc Ultra soundbar alongside Sub 4 subwoofer and Era 100 Pro speaker in India. The most expensive Sonos soundbar debuts with a new technology called Sound Motion, which redesigns the diaphragm responsible to displace air and produce sound, helping the Arc Ultra deliver better lower frequencies in a more compact form factor. As the company expands its product portfolio in India, I sat down with Rennie Addabbo, General Manager of Sonos APAC to discuss the growing premium audio market in the country, Sonos' strategy for reaching Indian consumers and more. The conversation has been edited and condensed for clarity. You said last year that the premium audio segment in India is expanding. Is it still the case? And how does Sonos plan to expand their user base in the country? So it is expanding. We can see it grow. We see that across multiple parts of our portfolio. Home theater continues to be a really important part of that growth, and that comes on the back of increased homeownership and the investment in the home, but also the increase in growth in larger TVs. As we see TVs get larger, they get thinner. And as they get thinner, it's harder to create good sound. That naturally means that there is an increasing amount of demand for us to bring an amazing audio experience to an amazing visual experience and make sure those experiences are matched. We continue to see that in the Indian market. Interesting. How are you communicating the benefits of the Sonos system? Like, one of the USPs of owning Sonos products is a multi-room setup. How are you communicating that to the consumers? In many ways, part of that is the conversations we have with you. We have traditional marketing methods, and we've got an extensive channel environment established in India. We've got a really strong installation channel and they are often our biggest advocates right around the world. They understand Sonos from the staff. They understand multi-room really well, as well as smarthome technology and how to integrate that with Sonos. More than 55% of our business today in India comes from our installation channel. Independent experts who provide service, solution and set up in homes is something that's super important in India. Part of the way we communicate with our Indian audience is through that channel. We're also in Chroma, Reliance, Vijay Sales and other key consumer electronics players. We have a presence across 80 stores today and are investing in more, as well as a presence on Amazon, as you'd imagine. We're super proud of our first experience store in Mumbai at Jio World with the White Crow. part of the luxury premium retail. Can you tell me more about the store in Jio World? We worked with him and they were super keen to bring our brand to their customers. As part of the White Crow store in Jio World, there is a specific Sonos Experience center in that location It is somewhere where Indian premium mall shoppers can experience Sonos. Bose hasn't launched a new soundar in India in a while. Is that helping Sonos? How do you compete in the premium INR 50k+ segment?. I would say the way we've always approached Sonos is, are we finding the right customer? So I think the best way to think about that question from our point of view is, are we finding an audience where we fit? And is there a good fit between that audience and Sonos proposition? We are finding that in India. What gives me incredible confidence about our potential in India is that we sell 2.5 times more Arcs than we do Beam in India. And Beam sells super well here. So what an Indian consumer is telling us is that they really appreciate and value our premium products.. We're seeing some of the best attach rates (the number of products that are purchased together) by a Sonos customer in the world. They're amongst the highest in the world in India. Higher than the U.S. I primarily cover phones and India is considered a price-sensitive market. I was under the impression that Beam or Ray would be the best-selling models here. Yeah, Beam and Ray sell well but we sell two and a half times more Arc than Beam. When I talk to people in India, they find that compelling, I find it compelling because I'm able to share with our global organization that there is this really strong fit with a premium consumer that's looking for amazing high high-quality products in India and what Sonos has to offer. It's about making sure that we continue to tell our story through our independent channel – they're strong for us and they do a great job – through consumer electronics and building on that, and through our direct experience to consumers and telling them directly. Do you think more Experience Zones would help with expansion? Because while retailers have the product, they don't have the expertise to explain the features. From my point of view, those multiple channels working together in super important. And from what we see in all of our markets is that it's super valuable to have to strength in each of those channels, and it offers us the right balance. There are different shoppers for Sonos. There may be shoppers who want to enter the Sonos category through a single device and portability. And there's also a customer who wants to enjoy a complete home setup with full 5.1 home theater, not just in their living room, but in their bedrooms. I've seen that in India. Home theater systems in the bedrooms? Yes. Yes. I'm not seen that in Australia. Not that I've been into a lot of homes in Australia. Well, we have smaller spaces here. And smaller spaces. Yes. With the Sonos system, you can start with one or start with many and build over time, and they all work together. I think part of the way we look at a market, like India is, how do we have the balance of channel that can cater to different types of audiences that appreciate quality experiences that appreciate quality content, that are invested in their entertainment experience at home – whether that be TVs, movies, or music, and want that beautiful, warm sound that Sonos can deliver. We find that in those different channels. In consumer electronics, there are shoppers looking for that in an installation channel, which is a super strong channel for us. And you know how important e-commerce and quick commerce are becoming in India. That's certainly an important part of the balance for us too. Sonos Arc Ultra Prakhar Khanna Right. Moving to the new Sound Motion tech, do you plan on delivering it in a much smaller form factor, like in a portable Bluetooth speaker? So that's technology we've had for a few years now and we've brought to market for the first time through our Arc Ultra. It's an amazing innovation. I know the global team will continue to look at avenues for using that technology across our portfolio or where it goes from here. I'm as curious as you. And in some ways, I like that because our engineers and our product group are really well placed to work out what the right innovation experience is for our customers and to make sure that our experience comes first and the tech team is behind in support and service of that experience. So I'm incredibly excited to see where we take it from here. Ok, and will Sonos make earbuds following the Ace headphones? Our focus will be to continue that category. Nothing to share in terms of what expansion might look like beyond Sonos Ace. We think it's an incredible product, I love the way it connects with our home theatre experience. You've had some of that. And so it's pleasing to hear that, and then it'll be something that we continue to focus on, as we know, continue to tell people about the Sonor story. Have you seen any purchasing behaviour differences in India as compared to the rest of the world? We are seeing an incredible connection between what we're offering an Indian audience, reinforced by the amount of Arc we're selling relative to being. I can tell you, with confidence, that Indian consumers and the package they're buying from us as their first purchase is the highest amongst the highest in the world. They are buying two or three Sonos devices as their first purchase. It is as high as anywhere else. Sonos has always done extremely well with word of mouth. Really, really well, because that's one of those things that's easy to show in your home. Right. Check this out, you know, and then starts the conversation. Yeah, so if you're looking for how we compete, how do we stay relevant in markets like India, that word of mouth is super strong for us, alongside that installation channel. If you are trying to understand what makes us unique and different, if you think through the lens of word of mouth and think through the lens of installation channel, I don't think many other brands have the same impact and quality of those two things that we have available to us. As I talk about different types of consumer electronic products, when I think of different brands, the word of mouth and installation channels make us somewhat unique. It is a strength of ours, which is relevant in markets like India. Is there something I didn't ask but you'd like to share? For me, I think it's super important we continue to tell the multi-room story to Indian consumers. We find this in many parts of the world where many consumers might just still see audio in their home as a single device in a single location. And that's part of our strength, but part of our obligation, part of our responsibilities, tell them you can fill your music with home. Like, silent homes are not good homes. We know, people are happier in homes that are filled with music. We've got research to prove it. Can you tell me more about the research? Yes, so we did a Music Makes the Home study (not specific to India) and we found this: Where people listen to music, they're happier and their relationships are stronger. I'm going to give you some of the stats on memory, it is something like 68% of the people we survey told us that the food tastes better with music. The same food, the same dish that you're having now, two out of three people tell us it tasted better with music. It [the study] was done in 2016, and 83% of participants found that doing chores was easier with music. They were spending an additional three hours and 13 minutes together with their household members when they just listened to music out loud. Love is expressed more regularly with music. One of the things I know I need to continue to do, that we need to continue to do, my team, all of us, is to help people understand that they can fill their home with music. And that it all works together or can work together. It's really powerful, too. Bringing music into people's homes is really powerful. There's some of that and then also within app, the ability to customize the sound. There are abilities to tune the sound for your location and TruePlay. Not a lot of people probably know about TruePlay. That ability, within the space of 30 to 60 seconds, to use your phone and tune the sound for your room. I'm asking it again, but wouldn't more Sonos Experience Zones help with this – to help consumers better understand these Sonos features? I think it's important that we have a balance. It is important to have Experience Zones but I think it's also important that we have the best experience possible working with our partners like Croma and Reliance Digital. And it's super valuable for them to work with brands like us to bring those experiences to life for customers. Customers often go to retail spaces as a place of discovery. It's often that first point of discovery for 'what are my options?' I think it's important that we should be there, so that they know we are one of the best options for customers. And then the direct experiences, okay, someone's walking in, they're only going to get a Sonus Experience – Both of those things are important.
Economic Times
09-05-2025
- Business
- Economic Times
Sonos unveils Arc Ultra Soundbar with Sound Motion technology, launches Next-Gen Sub 4 for Deeper Bass - Price and specs here
Era 100 Pro: Pro-Grade Audio, Simplified Price & Availability Sonos has introduced three new additions to its product portfolio—the Arc Ultra soundbar, Sub 4 subwoofer , and Era 100 Pro speaker—signaling a significant advancement in both immersive home audio and professional-grade sound the announcement is the Arc Ultra, a flagship soundbar that debuts the company's proprietary Sound Motion technology . This innovation dramatically reduces transducer size while enhancing bass response, delivering up to twice the low-end output of its predecessor. The result is a powerful 9.1.4-channel spatial audio experience, all packed into a refined, minimalist form the Arc Ultra is the redesigned Sub 4, which builds on the legacy of Sonos' iconic subwoofer with richer, more dynamic bass performance and a refreshed aesthetic tailored for modern out the launch is the Era 100 Pro—the brand's first speaker designed specifically for professional installation in light-commercial and high-end residential settings. With support for Power over Ethernet+ (PoE+), professional-grade mounting options, and integration with Zones, a new software platform for managing multi-zone audio environments, the Era 100 Pro is poised to become a go-to solution for integrators seeking both versatility and premium the heart of the Arc Ultra is the all-new Sound Motion woofer and 14 custom drivers, delivering a 9.1.4 Dolby Atmos soundstage with precision and depth. Enhanced Speech Enhancement ensures crystal-clear dialogue, while tuning via Trueplay—now available on iOS and Android—optimizes sound for any room. Designed in collaboration with Hollywood audio veterans, Arc Ultra brings studio-level immersion to your living with Sub 4, the setup gains even more low-end power. Its dual woofers offer distortion-free, pulse-pounding bass, now in a refined, matte finish and with improved energy for commercial and residential installs, the new Era 100 Pro offers premium audio with PoE+ support, pro-mount compatibility, and seamless zone-based control via Sonos' new software tools. It delivers standout sound and streamlined setup—no separate power cable required—making it ideal for larger-scale integrations with minimal Ultra, Sub 4 and Era 100 Pro will be showcased at Smart Home Expo, 8 - 10 May and Palm Expo, 29 - 31 May in Mumbai. Arc Ultra and Sub 4 will be available beginning on May 8, 2025 for Rs 99,999 and Rs 84,99.
Time of India
09-05-2025
- Business
- Time of India
Sonos unveils Arc Ultra Soundbar with Sound Motion technology, launches Next-Gen Sub 4 for Deeper Bass - Price and specs here
Sonos has introduced the new Arc Ultra Soundbar. The soundbar features Sound Motion technology. The brand has also introduced Era 100 Pro for commercial installations Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Era 100 Pro: Pro-Grade Audio, Simplified Price & Availability Sonos has introduced three new additions to its product portfolio—the Arc Ultra soundbar, Sub 4 subwoofer , and Era 100 Pro speaker—signaling a significant advancement in both immersive home audio and professional-grade sound the announcement is the Arc Ultra, a flagship soundbar that debuts the company's proprietary Sound Motion technology . This innovation dramatically reduces transducer size while enhancing bass response, delivering up to twice the low-end output of its predecessor. The result is a powerful 9.1.4-channel spatial audio experience, all packed into a refined, minimalist form the Arc Ultra is the redesigned Sub 4, which builds on the legacy of Sonos' iconic subwoofer with richer, more dynamic bass performance and a refreshed aesthetic tailored for modern out the launch is the Era 100 Pro—the brand's first speaker designed specifically for professional installation in light-commercial and high-end residential settings. With support for Power over Ethernet+ (PoE+), professional-grade mounting options, and integration with Zones, a new software platform for managing multi-zone audio environments, the Era 100 Pro is poised to become a go-to solution for integrators seeking both versatility and premium the heart of the Arc Ultra is the all-new Sound Motion woofer and 14 custom drivers, delivering a 9.1.4 Dolby Atmos soundstage with precision and depth. Enhanced Speech Enhancement ensures crystal-clear dialogue, while tuning via Trueplay—now available on iOS and Android—optimizes sound for any room. Designed in collaboration with Hollywood audio veterans, Arc Ultra brings studio-level immersion to your living with Sub 4, the setup gains even more low-end power. Its dual woofers offer distortion-free, pulse-pounding bass, now in a refined, matte finish and with improved energy for commercial and residential installs, the new Era 100 Pro offers premium audio with PoE+ support, pro-mount compatibility, and seamless zone-based control via Sonos' new software tools. It delivers standout sound and streamlined setup—no separate power cable required—making it ideal for larger-scale integrations with minimal Ultra, Sub 4 and Era 100 Pro will be showcased at Smart Home Expo, 8 - 10 May and Palm Expo, 29 - 31 May in Mumbai. Arc Ultra and Sub 4 will be available beginning on May 8, 2025 for Rs 99,999 and Rs 84,99.
