Sonos unveils Arc Ultra Soundbar with Sound Motion technology, launches Next-Gen Sub 4 for Deeper Bass - Price and specs here

Sonos has introduced the new Arc Ultra Soundbar. The soundbar features Sound Motion technology. The brand has also introduced Era 100 Pro for commercial installations
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Era 100 Pro: Pro-Grade Audio, Simplified
Price & Availability
Sonos has introduced three new additions to its product portfolio—the Arc Ultra soundbar, Sub 4 subwoofer , and Era 100 Pro speaker—signaling a significant advancement in both immersive home audio and professional-grade sound solutions.Leading the announcement is the Arc Ultra, a flagship soundbar that debuts the company's proprietary Sound Motion technology . This innovation dramatically reduces transducer size while enhancing bass response, delivering up to twice the low-end output of its predecessor. The result is a powerful 9.1.4-channel spatial audio experience, all packed into a refined, minimalist form factor.Complementing the Arc Ultra is the redesigned Sub 4, which builds on the legacy of Sonos' iconic subwoofer with richer, more dynamic bass performance and a refreshed aesthetic tailored for modern interiors.Rounding out the launch is the Era 100 Pro—the brand's first speaker designed specifically for professional installation in light-commercial and high-end residential settings. With support for Power over Ethernet+ (PoE+), professional-grade mounting options, and integration with Zones, a new software platform for managing multi-zone audio environments, the Era 100 Pro is poised to become a go-to solution for integrators seeking both versatility and premium performance.At the heart of the Arc Ultra is the all-new Sound Motion woofer and 14 custom drivers, delivering a 9.1.4 Dolby Atmos soundstage with precision and depth. Enhanced Speech Enhancement ensures crystal-clear dialogue, while tuning via Trueplay—now available on iOS and Android—optimizes sound for any room. Designed in collaboration with Hollywood audio veterans, Arc Ultra brings studio-level immersion to your living room.Paired with Sub 4, the setup gains even more low-end power. Its dual woofers offer distortion-free, pulse-pounding bass, now in a refined, matte finish and with improved energy efficiency.Engineered for commercial and residential installs, the new Era 100 Pro offers premium audio with PoE+ support, pro-mount compatibility, and seamless zone-based control via Sonos' new software tools. It delivers standout sound and streamlined setup—no separate power cable required—making it ideal for larger-scale integrations with minimal hassle.Arc Ultra, Sub 4 and Era 100 Pro will be showcased at Smart Home Expo, 8 - 10 May and Palm Expo, 29 - 31 May in Mumbai. Arc Ultra and Sub 4 will be available beginning on May 8, 2025 for Rs 99,999 and Rs 84,99.

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