Latest news with #StrategicMarketingforLeaders:LeveragingAIforGrowth
Indian Express
09-06-2025
- Business
- Indian Express
IIM Calcutta and Emeritus launch AI focused strategic marketing programme
The Indian Institute of Management (IIM) Calcutta has launched a new executive education programme titled Strategic Marketing for Leaders: Leveraging AI for Growth, in collaboration with Emeritus, . The 18-week online programme is designed for mid- to senior-level professionals aiming to integrate AI-driven strategies into their marketing functions. The new course is aimed at addressing the increasing demand for marketing professionals with AI expertise. According to the PwC Global CEO Survey 2024, 70% of Indian CEOs expect Generative AI to significantly reshape value creation and delivery, particularly in marketing and customer experience. EY's The AIdea of India: 2025 report also notes that 71% of Indian retailers intend to adopt Generative AI in the next year. Offered by IIM Calcutta, ranked 5th by NIRF 2024 and accredited by AMBA, EQUIS, and AACSB, the programme provides training in predictive analytics, Generative AI applications, omnichannel strategy, and customer journey mapping. It is aimed at professionals in marketing, digital strategy, consulting, category management, and business development across industries such as retail, FMCG, technology, e-commerce, and media. The curriculum combines asynchronous video lectures with live online sessions conducted by Prof Saravana Jaikumar of IIM Calcutta. Learners will engage in case studies involving brands like Nike, Apple, and Southwest Airlines, along with simulations and a capstone project. Participants also have the option to attend a one-day networking event at the IIM Calcutta campus. Key learning outcomes include applying classical marketing frameworks alongside AI and data analytics, building customer-centric strategies, and managing marketing initiatives in dynamic business environments. The course also covers core topics like branding, pricing, performance marketing, and strategy development. Who can apply for the Strategic Marketing for Leaders programme? The Strategic Marketing for Leaders: Leveraging AI for Growth programme is open to graduates and diploma holders with a minimum educational qualification of 10+2+3. It is designed for mid- to senior-level professionals working in marketing, digital marketing, consulting, business strategy, and related areas. Individuals looking to transition into strategic leadership roles, as well as those aiming to strengthen their expertise in AI-driven marketing, are eligible to across industries such as retail, FMCG, technology, e-commerce, and media who are responsible for customer engagement, market expansion, and data-led growth strategies will also find the programme relevant. Avnish Singhal, Executive Vice President, Head India & APAC at Emeritus, stated that the programme aims to meet the growing industry requirement for marketing leaders capable of integrating strategic insight with AI technologies.
Time of India
30-05-2025
- Business
- Time of India
Redefine marketing leadership with IIM Calcutta's Strategic Marketing for Leaders: Leveraging AI for Growth
When a seasoned marketing leader at a multinational firm found her latest product campaign underperforming, she turned to her data analytics team for answers. The insights were inconclusive. Meanwhile, a competitor's campaign, driven entirely by AI-powered customer journey modelling and dynamic personalisation, was making headlines. It was not just a marketing win. It was a wake-up call. This is not an isolated incident. According to McKinsey 1 , companies integrating AI into their marketing and sales efforts have seen up to a 20% boost in customer satisfaction and a 15% improvement in conversion rates. In this evolving landscape, intuition and experience are no longer enough. There's a growing need for marketing professionals to retool their strategy with data, AI, and GenAI at the core. To address this critical shift, IIM Calcutta offers the Strategic Marketing for Leaders: Leveraging AI for Growth —a cutting-edge executive programme designed to equip leaders with the vision, knowledge, and tools to lead marketing transformations. Strategic Marketing for Leaders: Leveraging AI for Growth by IIM Calcutta to unlock data-powered leadership In a recent Deloitte study 2 , 77% of CMOs stated they are planning to increase investments in AI marketing tools over the next 12 months. Meanwhile, Gartner 3 reports that nearly 63% of marketing leaders feel unprepared to fully leverage the potential of AI in strategic decision-making. These statistics highlight a crucial capability gap that IIM Calcutta's programme directly addresses. AI and Generative AI are transforming marketing into a dynamic, tech-driven, customer-first ecosystem. For senior marketing professionals, embracing AI strategies is no longer an optionality. It is essential for staying competitive, driving innovation, and stepping into future leadership roles. IIM Calcutta's Strategic Marketing for Leaders: Leveraging AI for Growth programme blends timeless marketing principles with cutting-edge tools like predictive analytics, Generative AI, omnichannel marketing, and customer journey mapping. Participants benefit from a distinctive curriculum tailored to modern marketing leadership challenges. Programme highlights: Comprehensive curriculum: Covering modules such as Strategic Marketing Management , Predictive Analytics, Brand Management, Performance Marketing , Customer-Centricity & Omnichannel Strategy, AI & GenAI in Marketing, and Digital Transformation. Live and recorded sessions by renowned IIM Calcutta faculty: Learn from Prof. Saravana Jaikumar of IIM Calcutta through a live session and recorded lectures, combining scholarly excellence with real-world marketing insights. Simulations, case studies, and a capstone project: Experience hands-on learning that seamlessly bridges theory with practice, featuring 7+ real-world case studies from global brands like Nike, Apple, and Starbucks AI and GenAI applications: Leverage AI and GenAI to enhance marketing strategies through practical applications. Get hands-on with AI in omnichannel marketing, search and social media campaigns, and more. Expert-led and highly engaging : A 90-minute live session by esteemed IIM Calcutta faculty. Exclusive networking event at IIM Calcutta : Connect with peers and industry leaders while gaining valuable insider perspectives at a one-day networking event at IIM Calcutta. IIM Calcutta certificate of completion : Awarded to participants scoring 65% or above, this certificate reflects academic rigour and professional distinction. Those below the threshold or with incomplete components will not be certified. Through this programme, marketing professionals will develop strategic acumen by blending classical marketing frameworks with modern AI and data analytics to drive informed, evidence-based decisions. Participants will learn to harness advanced technologies—such as predictive analytics, Generative AI, and omnichannel marketing—to enable scalable, sustainable growth. The curriculum offers a robust understanding of core marketing principles, from branding and pricing to performance marketing, tailored for senior professionals operating in complex market environments. By engaging with real-world case studies, simulations, and a capstone project , participants will translate knowledge into measurable business outcomes. The programme ultimately prepares leaders to drive transformative, customer-centric initiatives using emerging technologies and proactive market adaptation. Who should apply? This programme is ideal for professionals with over 7 years of work experience, ensuring peer-level learning and advanced discourse, which includes: Mid-senior marketing professionals : This programme is built for experienced marketers seeking a comprehensive, strategic understanding of AI-driven marketing. Participants will gain the capability to lead AI-powered transformations with confidence and clarity. Digital marketing professionals : For those aiming to transition into broader marketing leadership roles, this programme bridges the gap between digital execution and strategic vision. It offers the tools to drive business growth through intelligent, data-led decisions. Consultants, startup founders, and strategy professionals : Tailored for those in advisory or entrepreneurial roles, the curriculum supports leaders who want to harness AI-driven insights for customer acquisition, market differentiation, and innovation. Participants will engage with advanced topics like predictive analytics, GenAI, and marketing scalability. Programme details Programme fee : INR 1,30,000 + GST Programme starts on : June 30, 2025 Format : Online + Live Session Eligibility : Minimum graduate or Diploma holder (10+2+3) Transform your marketing leadership strategy In today's hyper-digital economy, being future-ready means being AI-ready. The Strategic Marketing for Leaders: Leveraging AI for Growth programme by IIM Calcutta stands at the intersection of innovation and leadership, designed to help marketing professionals master transformation in a tech-enabled era. With a proven academic framework, world-class faculty, and practical application through case-based learning and a capstone project, this programme empowers you to become a driver of innovation in your organisation by offering a structured, forward-thinking path for marketing professionals to stay ahead of the curve, lead with impact, and deliver measurable business value. Apply now to begin your journey! References -
