Redefine marketing leadership with IIM Calcutta's Strategic Marketing for Leaders: Leveraging AI for Growth
When a seasoned
marketing
leader at a multinational firm found her latest product campaign underperforming, she turned to her data analytics team for answers. The insights were inconclusive. Meanwhile, a competitor's campaign, driven entirely by AI-powered customer journey modelling and dynamic personalisation, was making headlines. It was not just a marketing win. It was a wake-up call.
This is not an isolated incident. According to McKinsey
1
, companies integrating AI into their marketing and sales efforts have seen up to a 20% boost in customer satisfaction and a 15% improvement in conversion rates. In this evolving landscape, intuition and experience are no longer enough. There's a growing need for marketing professionals to retool their strategy with data, AI, and GenAI at the core. To address this critical shift,
IIM Calcutta offers the Strategic Marketing for Leaders: Leveraging AI for Growth
—a cutting-edge executive programme designed to equip leaders with the vision, knowledge, and tools to lead marketing transformations.
Strategic Marketing for Leaders: Leveraging AI for Growth by
IIM Calcutta
to unlock data-powered leadership
In a recent Deloitte study
2
, 77% of CMOs stated they are planning to increase investments in AI marketing tools over the next 12 months. Meanwhile, Gartner
3
reports that nearly 63% of marketing leaders feel unprepared to fully leverage the potential of AI in strategic decision-making. These statistics highlight a crucial capability gap that IIM Calcutta's programme directly addresses.
AI and
Generative AI
are transforming marketing into a dynamic, tech-driven, customer-first ecosystem. For senior marketing professionals, embracing AI strategies is no longer an optionality. It is essential for staying competitive, driving innovation, and stepping into future leadership roles. IIM Calcutta's Strategic Marketing for Leaders: Leveraging AI for Growth programme blends timeless marketing principles with cutting-edge tools like
predictive analytics,
Generative AI, omnichannel marketing, and customer journey mapping. Participants benefit from a distinctive curriculum tailored to modern marketing leadership challenges.
Programme highlights:
Comprehensive curriculum:
Covering modules such as
Strategic Marketing Management
, Predictive Analytics, Brand Management,
Performance Marketing
, Customer-Centricity & Omnichannel Strategy, AI & GenAI in Marketing, and Digital Transformation.
Live and recorded sessions by renowned IIM Calcutta faculty:
Learn from Prof. Saravana Jaikumar of IIM Calcutta through a live session and recorded lectures, combining scholarly excellence with real-world marketing insights.
Simulations, case studies, and a capstone project:
Experience hands-on learning that seamlessly bridges theory with practice, featuring 7+ real-world case studies from global brands like Nike, Apple, and Starbucks
AI and GenAI applications:
Leverage AI and GenAI to enhance marketing strategies through practical applications. Get hands-on with AI in omnichannel marketing, search and social media campaigns, and more.
Expert-led and highly engaging
: A 90-minute live session by esteemed IIM Calcutta faculty.
Exclusive networking event at IIM Calcutta
: Connect with peers and industry leaders while gaining valuable insider perspectives at a one-day networking event at IIM Calcutta.
IIM Calcutta certificate of completion
: Awarded to participants scoring 65% or above, this certificate reflects academic rigour and professional distinction. Those below the threshold or with incomplete components will not be certified.
Through this programme, marketing professionals will develop strategic acumen by blending classical marketing frameworks with modern AI and data analytics to drive informed, evidence-based decisions. Participants will learn to harness advanced technologies—such as predictive analytics, Generative AI, and omnichannel marketing—to enable scalable, sustainable growth. The curriculum offers a robust understanding of core marketing principles, from branding and pricing to performance marketing, tailored for senior professionals operating in complex market environments. By engaging with
real-world case studies, simulations, and a capstone project
, participants will translate knowledge into measurable business outcomes. The programme ultimately prepares leaders to drive transformative, customer-centric initiatives using emerging technologies and proactive market adaptation.
Who should apply?
This
programme
is ideal for professionals with over 7 years of work experience, ensuring peer-level learning and advanced discourse, which includes:
Mid-senior marketing professionals
: This programme is built for experienced marketers seeking a comprehensive, strategic understanding of AI-driven marketing. Participants will gain the capability to lead AI-powered transformations with confidence and clarity.
Digital marketing professionals
: For those aiming to transition into broader marketing leadership roles, this programme bridges the gap between digital execution and strategic vision. It offers the tools to drive business growth through intelligent, data-led decisions.
Consultants, startup founders, and strategy professionals
: Tailored for those in advisory or entrepreneurial roles, the curriculum supports leaders who want to harness AI-driven insights for customer acquisition, market differentiation, and innovation. Participants will engage with advanced topics like predictive analytics, GenAI, and marketing scalability.
Programme details
Programme fee
: INR 1,30,000 + GST
Programme starts on
: June 30, 2025
Format
: Online + Live Session
Eligibility
: Minimum graduate or Diploma holder (10+2+3)
Transform your marketing leadership strategy
In today's hyper-digital economy, being future-ready means being AI-ready. The Strategic Marketing for Leaders: Leveraging AI for Growth programme by IIM Calcutta stands at the intersection of innovation and leadership, designed to help marketing professionals master transformation in a tech-enabled era. With a proven academic framework, world-class faculty, and practical application through case-based learning and a capstone project, this programme empowers you to become a driver of innovation in your organisation by offering a structured, forward-thinking path for marketing professionals to stay ahead of the curve, lead with impact, and deliver measurable business value.
Apply now
to begin your journey!
References -
https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/ai-powered-marketing-and-sales-reach-new-heights-with-generative-ai
https://www2.deloitte.com/content/dam/insights/articles/us164911_gmt_2022_master/gmt_datacuts/2022GMT_Specialized_Exec_CMO.pdf
https://www.gartner.com/en/newsroom/press-releases/-gartner-says-63--of-digital-marketing-leaders-still-struggle-wi
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