Latest news with #ShinyaIkeda
The Sun
11-06-2025
- Automotive
- The Sun
Mitsubishi Motors Launches Enhanced Triton Athlete in Malaysia
MITSUBISHI Motors Malaysia (MMM), the official distributor of Mitsubishi vehicles in the country, is celebrating two decades of operations with the launch of an upgraded Triton Athlete. This latest iteration of the brand's flagship pick-up truck combines refreshed styling with improved practicality, reinforcing its reputation for rugged reliability and dynamic performance. The enhanced Triton Athlete arrives at a time when Mitsubishi Motors is marking 20 years of presence in the Malaysian market. As part of the celebrations, the company has rolled out a series of exclusive promotions and incentives for customers. The Triton Athlete, now offered at a revised price of RM159,980 (on-the-road, without insurance, for Peninsular Malaysia), features several design and functional enhancements. These include a more aggressive front bumper garnish that accentuates its commanding presence, a new styling bar that adds to its muscular profile, and a tailgate assist function designed to make loading and unloading more effortless. A decorative body decal also gives the vehicle a distinctive and personalised appearance. MMM has described the new Triton Athlete as a model that reflects its continued commitment to delivering high-quality, high-performance vehicles tailored to Malaysian drivers. The flagship pick-up has enjoyed sustained popularity in the market, with close to 120,000 units sold since its introduction. The model's enduring appeal stems from its ability to combine SUV-like refinement with off-road capability and day-to-day usability. Shinya Ikeda, CEO of Mitsubishi Motors Malaysia, stated that the Triton has become a trusted symbol of strength and dependability among local motorists. He added that the latest enhancements reaffirm the brand's dedication to evolving with customer needs while maintaining the vehicle's core appeal. According to him, the 20th anniversary is a moment to reflect on Mitsubishi's journey in Malaysia and to thank customers for their unwavering support. In conjunction with the anniversary, Mitsubishi Motors is offering an exclusive promotion for Triton Athlete buyers. For a limited period, customers may choose between a five-year free maintenance package or up to RM8,000 in rewards. The Triton Athlete is also backed by a five-year warranty with unlimited mileage, adding to its long-term value proposition. Financing packages through Maybank or Public Bank are also available, with interest rates starting as low as 0.6 per cent. These tailored offers aim to make the range-topping Triton Athlete more accessible to customers across the country. To further engage with the public, MMM is launching a nationwide 'Scratch & Win' contest beginning June 16. Customers who book a new Triton or XPANDER at any authorised Mitsubishi dealership will be eligible to participate. Upon vehicle registration and collection, they will receive a scratch card with prizes including the iPhone 16, iPad, iPods, Seiko watches, and THULE merchandise. As the company celebrates its 20th year in Malaysia, Mitsubishi Motors is using this milestone not only to highlight its achievements but also to reaffirm its focus on innovation, customer satisfaction, and value. The enhanced Triton Athlete stands as a testament to that commitment, offering drivers a compelling blend of style, functionality, and performance.
The Sun
11-06-2025
- Automotive
- The Sun
Mitsubishi Motors unveils enhanced Triton Athlete to mark 20 years in Malaysia
MITSUBISHI Motors Malaysia (MMM), the official distributor of Mitsubishi vehicles in the country, is celebrating two decades of operations with the launch of an upgraded Triton Athlete. This latest iteration of the brand's flagship pick-up truck combines refreshed styling with improved practicality, reinforcing its reputation for rugged reliability and dynamic performance. The enhanced Triton Athlete arrives at a time when Mitsubishi Motors is marking 20 years of presence in the Malaysian market. As part of the celebrations, the company has rolled out a series of exclusive promotions and incentives for customers. The Triton Athlete, now offered at a revised price of RM159,980 (on-the-road, without insurance, for Peninsular Malaysia), features several design and functional enhancements. These include a more aggressive front bumper garnish that accentuates its commanding presence, a new styling bar that adds to its muscular profile, and a tailgate assist function designed to make loading and unloading more effortless. A decorative body decal also gives the vehicle a distinctive and personalised appearance. MMM has described the new Triton Athlete as a model that reflects its continued commitment to delivering high-quality, high-performance vehicles tailored to Malaysian drivers. The flagship pick-up has enjoyed sustained popularity in the market, with close to 120,000 units sold since its introduction. The model's enduring appeal stems from its ability to combine SUV-like refinement with off-road capability and day-to-day usability. Shinya Ikeda, CEO of Mitsubishi Motors Malaysia, stated that the Triton has become a trusted symbol of strength and dependability among local motorists. He added that the latest enhancements reaffirm the brand's dedication to evolving with customer needs while maintaining the vehicle's core appeal. According to him, the 20th anniversary is a moment to reflect on Mitsubishi's journey in Malaysia and to thank customers for their unwavering support. In conjunction with the anniversary, Mitsubishi Motors is offering an exclusive promotion for Triton Athlete buyers. For a limited period, customers may choose between a five-year free maintenance package or up to RM8,000 in rewards. The Triton Athlete is also backed by a five-year warranty with unlimited mileage, adding to its long-term value proposition. Financing packages through Maybank or Public Bank are also available, with interest rates starting as low as 0.6 per cent. These tailored offers aim to make the range-topping Triton Athlete more accessible to customers across the country. To further engage with the public, MMM is launching a nationwide 'Scratch & Win' contest beginning June 16. Customers who book a new Triton or XPANDER at any authorised Mitsubishi dealership will be eligible to participate. Upon vehicle registration and collection, they will receive a scratch card with prizes including the iPhone 16, iPad, iPods, Seiko watches, and THULE merchandise. As the company celebrates its 20th year in Malaysia, Mitsubishi Motors is using this milestone not only to highlight its achievements but also to reaffirm its focus on innovation, customer satisfaction, and value. The enhanced Triton Athlete stands as a testament to that commitment, offering drivers a compelling blend of style, functionality, and performance.
The Sun
01-05-2025
- Automotive
- The Sun
Mitsubishi Motors expands presence in Klang Valley with new Kajang 3S Centre
MITSUBISHI MOTORS MALAYSIA (MMM) and authorised dealer Millennium Autohaus Sdn Bhd have officially opened a new Mitsubishi Motors 3S Centre (Sales, Service & Spare Parts) in Kajang, further strengthening the brand's footprint in the Klang Valley. This latest development brings the number of Mitsubishi 3S centres in the region to 19, underlining the company's commitment to growth and customer service excellence. The new showroom is strategically located at Lot 1872A, Jalan Semenyih, Kajang 43500, Selangor, and is well-positioned to serve the growing customer base in Kajang and its surrounding areas. Set on a 15,800 square-foot plot of land, the 9,600 square-foot facility is designed to provide a comprehensive Mitsubishi brand experience, combining both sales and after-sales services under one roof for enhanced convenience. According to Mitsubishi Motors Malaysia Chief Executive Officer Shinya Ikeda, the opening of the new outlet in Kajang is a reflection of MMM's ongoing partnership with Millennium Autohaus and their shared dedication to delivering exceptional customer experiences. Ikeda stated that the launch not only strengthens the brand's presence across the Klang Valley but also affirms Mitsubishi's focus on meeting customer expectations at every stage of vehicle ownership. The Kajang 3S Centre will feature Mitsubishi's acclaimed models, including the award-winning Mitsubishi Triton and the highly popular Mitsubishi XPANDER. The Triton remains a strong contender in the pick-up segment with its reliable performance and robust capabilities, while the XPANDER has garnered significant popularity among families for its spacious cabin, contemporary design, and practical functionality. This latest facility marks the second outlet for Millennium Autohaus, following the successful establishment of its first dealership in Kota Damansara in September 2021. With this new addition, Millennium Autohaus continues to expand its reach, supporting Mitsubishi's ambition to deliver top-quality vehicles and services across Malaysia.
