Latest news with #Sharpie
New York Post
12 hours ago
- Entertainment
- New York Post
‘Genius' lip liner hack guarantees a long-lasting look — but experts say it's iffy: ‘Get that off your face'
Beauty buffs are ditching lip liner for permanent marker in a jaw-dropping new TikTok trend that's got the internet doing a double-take. Makeup influencers across the globe are lining their lips with Sharpies — yes, the same ones you'd find in a school supply drawer — leaving viewers both mesmerized and mortified. The bizarre beauty hack started making the rounds this month, with TikTokkers swiping on the bold, inked-up look (rather than lip liner like the rest of us) and sparking a viral frenzy. Advertisement One gutsy glam gal, Rachel Carlisle (@rachelmadisoncarlisle), took to TikTok and casually traced her pout with a pink Sharpie from the brand's 'precious gemstones' collection — like it was just another drugstore lip liner. 'Sharpies are non-toxic — at least, this one is,' she said in the clip and added that her pout looked 'super, super pretty' afterwards. Advertisement Many users in her comments section agreed. 'It looks so good!!' one wrote beneath the video that showed Carlisle blending in the Sharpie marks and adding a similarly colored lip gloss over it to top it all off. Another added that the hack was 'honestly genius' as someone else commented, 'looks stunning on u babe.' Other detractors weighed in as one advised, 'Get that offf your face girl' and someone else urged, due to a Sharpie's permanent nature, 'just don't make a mistake.' Another TikTokter, Kaitlyn Curtis (@ gave the off-the-wall trick a whirl — claiming she reached for the Sharpie because she was considering getting her lips 'blushed.' Advertisement Her recent video shows Curtis coloring in her pout with the marker as a DIY test run for lip blushing — a semi-permanent tattooing procedure that adds a tinted flush using pigment and a cosmetic tattoo gun. Before going under the needle, Curtis wanted to see if the marker method could do the trick. Just like Carlisle, she smudged the marker like a lip liner, slicked on some gloss to seal the deal — and shockingly, she was 'actually impressed' with the results, according to her caption. Advertisement Others in the comments weren't as dazzled. 'Abbbbbbbsolutely naht. With a damn Sharpie?!?' one asked as another replied, 'I fear that is dangerous.' One other inquired, 'Is this rage bait?' as someone else wrote, 'omg. So bad.' 4 The wacky beauty hack blew up this month, with TikTokkers ditching lip liner and grabbing Sharpies instead — setting off a viral frenzy of inked-up pouts. @ lebaneseangel22, / TikTok 4 Makeup mavens around the world are lining their lips with Sharpies — yep, the same markers from your pencil case. @makeupwithlaetitia / TikTok Regarding the trend's popularity, one wrote, '@Sharpie this is like the 5th video I've seen of people using your markers as a lip liner…. I think this might be your moment to move on over to beauty.' So, is scribbling on your smoocher with a Sharpie actually safe? Skincare pros have some thoughts. Jamie Alan, PhD — a pharmacology and toxicology pro at Michigan State — told Well+Good the appeal is simple: Sharpies don't smudge and they stick around. Advertisement However, the expert warned that doctors 'have no idea' what happens when you regularly use Sharpie on your skin — and anything on your lips can easily end up in your mouth. 4 Docs say they 'have no idea' what repeated Sharpie use does to your skin — and remind beauty daredevils that what goes on your lips can end up in your mouth. azrisuratmin – 'We have no idea what can happen if you constantly ingest small amounts of this daily,' she explained. And don't be fooled by the 'non-toxic' label — Dr. Ife J. Rodney, a derm and founder of Eternal Dermatology + Aesthetics, told the outlet that claim doesn't hold up when you're using a Sharpie as lip liner. Advertisement It's only 'non-toxic' when used 'correctly, like on paper, not on your skin,' the doctor said. Dr. Joshua Zeichner, head of Cosmetic & Clinical Research at Mount Sinai, told the publication a Sharpie probably won't kill you — but that doesn't mean it's a great idea. He stressed that the ink from Sharpie markers is 'generally considered to be safe if it comes in contact with the skin and relatively non-toxic if ingested.' Experts are pretty clear: stick to actual lip liner — not your office Sharpies — if you want a flawless pout. Advertisement 4 Experts say to leave the Sharpies at your desk and line your lips with real makeup if you want your pout to pop — safely. starush – Looking for a legit hack? As previously reported by The Post, celebrity makeup artist Kathie Janes Hughes revealed that the secret to a perfect line is using the lipstick bullet backward for 'more control.' She explained in a viral TikTok clip that the flat part of the applicator makes for a messier, 'cumbersome' swipe, while the backward method keeps things neat with 'reduced visibility.' Because when it comes to beauty hacks, it's better to draw the line — not with a Sharpie.
Fast Company
a day ago
- Business
- Fast Company
The Sharpie story: Inside a brand so strong that Starbucks is now depending on it
Mere weeks into his new role as CEO of Starbucks, Brian Niccol joined an earnings call with investors and trumpeted an iconic brand. But it wasn't Starbucks. 'Bringing the Sharpies back to our baristas,' Niccol declared last October, will 'give them the opportunity to put that additional human touch on every coffee experience' by writing each customer's name or an inspiring note on their cup. 'We're tracking down the Sharpies,' Niccol later told CNBC, estimating the company would need about 200,000 of them. The comments drew attention—Starbucks even followed up with a TV ad featuring baristas jotting on cups—but in a way, they revealed more about Sharpie than they did about the coffee giant. Sharpie defines a category. It's simultaneously universal and personal, instantly recognizable, and ubiquitous. It's such a strong brand, in fact, that Starbucks, a global juggernaut with a market cap of more than $100 billion, is in effect leaning on it for support. Yet when the CNBC hosts mused that maybe it was time to go long on whoever makes Sharpies, they weren't certain which company that was—3M, maybe?—until they looked it up. It's Newell Brands, the Atlanta-based conglomerate behind Rubbermaid, Mr. Coffee, and Oster appliances. Sharpie is part of a suite of 'learning and development' brands that includes Paper Mate, Elmer's, Expo, and Prismacolor, which is the company's most profitable division, says Kris Malkoski, the segment's CEO. The final deadline for Fast Company's Next Big Things in Tech Awards is Friday, June 20, at 11:59 p.m. PT. Apply today.
USA Today
6 days ago
- Business
- USA Today
How much do UFL players make? Salary, more to know about contracts
How much do UFL players make? Salary, more to know about contracts Show Caption Hide Caption Ashton Jeanty talks all things Las Vegas Raiders and his hopes in the NFL Ashton Jeanty spoke with USA TODAY Sports about his upcoming rookie season with the Raiders and his partnership with Sharpie. Sports Seriously United Football League players may not be paid as much as their NFL counterparts, but they were able to secure a salary raise for the 2025 season. The raise came in April after months of negotiations between the UFL and its players. The parties agreed to a two-year collective bargaining agreement (CBA) that gave the players a 12.7% minimum salary increase between the 2024 and 2025 seasons. The agreement was reached during the season, but it was retroactive to the start of training camp on March 2. How much are players making during the 2025 UFL season? Here's what to know about their present salaries and what they will look like in 2026. UFL CHAMPIONSHIP GAME: How to watch Panthers vs. Defenders How much do UFL players make? UFL players have a minimum salary of $62,005 for the 2025 season, per ESPN. In 2024, UFL players made a minimum salary of $55,000, meaning the players received a $7,005 raise for the 2025 campaign. They will also see a minor bump in 2026, when the minimum salary will rise 3.2% to $64,000. Below is a look at the year-by-year minimum salary for players since the USFL and XFL merged into the UFL for the 2024 season. 2024 : $55,000 : $55,000 2025 : $62,005 : $62,005 2026: $64,000 Players will also receive year-round health insurance as part of the new CBA, with the league footing the bill for seven months of care, followed by subsidized COBRA for the remaining five months. The UFL only provided its players with four months of health insurance in 2024. Michigan Panthers quarterback Danny Etling told USA TODAY Sports in a phone interview he believes the pay raise and plan for year-round health insurance will allow players to "extend their lives in this league for longer." "There's been a lot of turnover in this league just because people have to eventually call it quits, or they just can't monetarily afford that lifestyle anymore," Etling explained. "They can't grow a family without health insurance, and it's hard to find a job for four months that gets you that. So, those were all the things we saw that we had issues with." "It's a good testament to the league that they heard us out and they found a really creative solution and worked hand-in-hand with the union to do so," he added. "I'm very thankful for that. I hope that it will continue to help this league grow and prosper and show the strength of it." The CBA between the UFL and its players runs through the 2026 season.
Yahoo
13-06-2025
- General
- Yahoo
Need a 'free dad hug' or 'free mom hug'? These parents are giving them out at Pride.
It all started with a homemade button with 'Free Mom Hugs' written on it in black Sharpie. Sara Cunningham, a mom of two from Oklahoma, wore it to a Pride festival in 2015, offering hugs to anyone who needed one. 'With anyone who made eye contact with me, I would say, 'Could I offer you a hug or a high five?''she tells Yahoo Life. 'The first girl I offered a hug to said it's been four years since she had a hug from her mother because she's a lesbian,' Cunnignham says. That ignited a spark in her to do more, leading her to found the nonprofit Free Mom Hugs. What started as just a few moms in Oklahoma City has turned into a national movement with more than 40,000 registered volunteers. Cunningham didn't start out as a fierce advocate, however. When her son came out to her years ago, she felt devastated and alone, something she wrote about in her book, How We Sleep at Night: A Mother's Memoir. 'I thought I was the only mother in the world, or at least Oklahoma anyway, with a gay kid,' she says. Cunningham wrestled with her conservative Christian faith and admits she didn't treat her son well, 'believing that [he] was condemned for eternity and that if I accepted him or even tolerated him, that made me a sinner too,' she says. 'I was frozen in that fear.' Over time, Cunningham educated herself and met other moms like her. 'It was a journey from the church to the Pride parade without losing my faith or my son,' she says. When her son invited her to join him at a Pride parade in 2014, she met his 'beautiful community' and saw how happy he was. It became a pivotal moment in Cunningham's life, and there was no going back after that. 'I know the power of fear and ignorance, and I know the power of love and education,' she says. Cunningham chose love. When Free Mom Hugs members like Cunningham give hugs, they also share words of encouragement. 'That is, in church words, 'the fruit of the spirit,'' she says. 'It's empowering and it's life-giving just by saying, 'I love you. I'm so glad you're here and you belong.'' Cunningham is one of thousands of moms and dads who show up at Pride celebrations across the country, ready to embrace anyone who needs it. Here, four others describe what giving out these hugs means to them — and why they matter. For as far back as he can remember, Sean Leacy has wanted to be a dad. The father of four, who lives in Washington with his wife, also organizes events for the Tacoma Dads Group, which has grown to 1,200 members. When the group decided to give out free dad hugs at the Tacoma Pride Festival a few years ago, 'we had a bit of pushback from people in the community that did not agree with that idea,' he tells Yahoo Life. The group lost some members, but at the same time 'we've gained in dads who believe in equal human rights for just people, regardless of their orientation.' Leacy cares about showing up as a parent, and giving hugs and high-fives at Pride is one way of doing that. 'If these parents are not going to be parents, if they're not going to step up and they're going to give in to their own selfishness and bigotry, then we'll be there.' That support is making a difference. Last year, his dads group got a booth at the entrance of the Pride festival. 'So you could not walk in without walking past us,' he says. 'We weren't pushy about it, but we wanted to make sure that everyone understood that we're here to give a hug.' And given their location, they gave a lot of them. A police officer stationed at the event came up to the group later on and said, 'I don't know if you really fully understand [the impact] because when people are walking away from you guys and walking toward us, they are just bawling. I'm touched by the impact this is making.' Leacy adds: 'That was a big deal for us.' Leacy acknowledges that with free dad hugs, fathers like him are 'stepping into a space that has been held very much so by mothers, and dads have not been out there doing it. I think that it's more expected for free mom hugs to be there. It's less expected that dads will be involved. I think that's probably where a lot of the impact is coming from — the idea that there is just a bunch of big, huggable guys that are literally just looking to give out a hug.' Five years ago, Erin Gambino-Russo, a Long Island mom of three, was watching a documentary about the LGBTQ community. She can't recall the name, but it left her feeling like she needed to act. 'I can't just sit here and feel sorry for people,' she recalls thinking. 'I need to do something.' An online search led her to Free Mom Hugs. 'I did not know that it was an organization,' she tells Yahoo Life. 'I thought it was just a shirt that people wore.' Gambino-Russo joined her local Free Mom Hugs chapter, eventually becoming the co-leader with Lisa Schlossberg (their chapter was even chosen to be grand marshals at Long Island Pride last Sunday). 'I tell people all the time that next to being a mom of three amazing kids, this is the thing I'm most proud of in my life,' Gambino-Russo says. Of all the hugs she has given, one stands out: 'I gave a hug to a 70-year-old trans woman who hadn't had contact with her mother since she came out 30 years prior,' she says. 'She wasn't even permitted to go to her mother's funeral service. This woman hugged me as if I were her mom. She needed a mom hug. She was old enough to be my parent, but it wasn't about that. It was about the love of a mom and the acceptance.' Gambino-Russo's husband joined her at Long Island Pride last year to give out dad hugs. 'He gave a lot of hugs because a lot of kids need the dad hug,' she says, adding that there was one person at Pride who hugged her husband and had a hard time letting go. 'They kept whispering apologies to him. I'm so sorry, but I just really need this. It was emotional.' While the hugs certainly feel good, Gambino-Russo says that's not the main point for her. She keeps showing up because of the statistic that LGBTQ youth who report having at least one accepting adult are 40% less likely to report a suicide attempt in the past year. 'To me, what's important is for every human to know that they're loved and beautiful and perfect the way they are,' she says. Lillian Godone-Maresca, a mom of eight who lives in Rhode Island, says that supporting the gay community aligns with how her parents raised her — and even her Catholic faith. While that might seem surprising given the church's stance on LGBTQ issues, Godone-Maresca says that her teachings were about seeing Jesus 'in the homeless, the hungry, the persecuted, the oppressed, the sick. So that's what moves me to do it.' Godone-Maresca, whose doormat by her front door bears the slogan, 'Hate has no home here,' tells Yahoo Life that her parents and grandparents were 'ahead of their time in matters of equality and social justice. We embrace everyone.' She adds, 'I grew up having been taught about kindness.' That inspired her to show up at her local Pride parade last year to give out hugs, wearing a 'Free Mom Hugs' T-shirt while holding up a handwritten sign that reads: 'I'm here because I'm a Catholic, but you don't need to be a Catholic to get a mom's hug.' 'I got interested in this mom hugs idea because I find it so regrettable that some parents may disown their own children, may not support them and may turn their back on them,' Godone-Maresca says. 'It's unthinkable that someone may not accept their own children.' She recalls a memorable moment at Pride when a young man in his early 20s came up to her for a hug. 'He gave me such a long hug,' she says. 'He really needed it.' Godone-Maresca says she's already signed up to attend two more Pride celebrations this year. 'You feel that you're doing something meaningful,' she says. During Pride month three years ago, Jackie Kaldon Burton watched the documentary Mama Bears, which follows conservative Christian moms whose lives change when they accept and advocate for their LGBTQ children. The film features the Mama Bears organization, founded by Liz Dyer, which supports LGBTQ families and even stands in for absent parents at weddings and other celebrations. 'I cried through the whole thing,' Burton, who has a gay son, tells Yahoo Life. 'I was so taken by this.' That same year, she and her best friend, Christine Dammann, marched with PFLAG, an organization for LGBTQ families and friends. As they walked, Burton says young people kept approaching them with hugs, thanking them for being supportive parents. 'It was so incredibly powerful and wonderful but also sad,' she says. 'Every time one of them would walk away, Christine and I would look at one another and be like, I can't fathom not embracing your child.' This past weekend, Burton's small town of Pleasantville, N.Y, held its first-ever Pride celebration. After reaching out to the founder of Mama Bears, Burton and her best friend set up a table at Pride to share information about the organization with others. 'I think the only way to make change is literally person by person,' she says. Burton acknowledges that as a stranger she can't make up for the acceptance and love of an actual parent. 'But if it helps bridge the gap just a little bit, then that's all that matters.'
Techday NZ
13-06-2025
- Business
- Techday NZ
Newell Brands harnesses Adobe AI to boost content creation speed
Newell Brands has expanded its partnership with Adobe to integrate generative artificial intelligence (AI) solutions into its content supply chain. The collaboration sees Newell Brands utilising Adobe Firefly and Adobe Express, along with other Adobe tools, across its portfolio which includes brands such as Sharpie, Rubbermaid, and Yankee Candle. Efficiency gains Through the adoption of Adobe Firefly Services, Firefly Custom Models, and Adobe Express, Newell Brands has reported significant efficiency improvements in content production workflows. According to the company, the creation of Paper Mate packaging content accelerated by 75%, and the time required to generate social media assets for Oster products was reduced by 33%. This implementation is part of Newell Brands' broader omnichannel marketing and content strategy, which aims to enhance engagement with both consumers and retail partners across various platforms, including social media and e-commerce. Newell Brands has expanded its use of Adobe's enterprise content supply chain solutions, such as Adobe Workfront and Experience Manager, from campaign planning through to asset management and content production. Strategic partnership Melanie Huet, Co-CEO, Home & Commercial Segment at Newell Brands, detailed the company's rationale for expanding its partnership with Adobe. She said, "As part of our corporate strategy to win in the marketplace, we are investing in solutions that help us deliver superior brand communications. We wanted a partner who could help us connect the Newell Brands ecosystem thereby enabling faster, higher quality content creation that can be leveraged globally with ease." "We ultimately decided to expand our partnership with Adobe, a longtime trusted partner with best-in-class tools that can be used directly in our existing workflows. We leaned into Adobe to rebuild our content supply chain and integrate our marketing technology stack with a vision of delivering five times more content, unlocking significant efficiency gains and improving the effectiveness of our brand communications." Brent Rudewick, Vice President of Adobe GenStudio, commented on the demand for scalable content production solutions amid increasing global marketing needs. He said, "Businesses expect the demand for content to rise dramatically over the next few years, putting marketers and creatives under incredible pressure to deliver assets that support global marketing efforts and can drive customer engagement. As Newell Brands looks to expand its reach to new audiences, Adobe's AI-enabled enterprise solutions will empower the company to unify creativity and marketing, scaling the production of standout content that anchors impactful customer experiences." AI-driven production By deploying Adobe's generative AI offerings such as Firefly Services and Firefly Custom Models, Newell Brands can automate and streamline repetitive tasks including resizing content for different digital channels and adapting backgrounds for various regions and campaigns. These services also allow the company to train the generative AI models on their own proprietary assets, maintaining consistency and adherence to brand guidelines across teams. Specifically, the use of Firefly Custom Models in the production of Paper Mate packaging resulted in a 75% increase in speed for content creation, significantly reducing time to market. The firm expects to deliver thousands of additional creative assets annually by optimising these processes. Expanding content creation capabilities Newell Brands is also rolling out Adobe Express across its marketing and creative departments. Adobe Express provides templates and tools for easy content creation while ensuring compliance with brand guidelines defined by Newell's creative teams. The platform incorporates generative AI features, allowing users to produce assets that are both on-brand and secure for commercial purposes. In the Latin American market, the deployment of Adobe Express allowed the Newell team to create a style guide featuring approved logos, colours, fonts and templates. This led to a 33% reduction in the time needed for producing Oster social content, equating to the production of 52 assets in 8 hours rather than 12 hours previously. Workflow integration These Adobe services build on Newell Brands' continued use of Adobe Workfront for managing campaign planning and production assignments, as well as Adobe Experience Manager (AEM) Assets for overseeing the company's digital asset library. Together, these platforms allow Newell Brands to efficiently govern, activate and deliver content across a wide array of digital channels such as websites and mobile applications. By integrating these solutions, the company aims to respond with greater agility to shifting market requirements and consumer preferences for engaging and relevant content.
