Latest news with #SearchEngineOptimisation
Time of India
3 days ago
- Business
- Time of India
Eating into SEO budgets, GEO is pushing CTRs to obsolescence
AI-driven search may currently account for just 3% of total search traffic, according to BCG (Boston Consulting Group) data, but its growth trajectory can not be ignored. In India, it's already eating into traditional SEO ( Search Engine Optimisation ) budgets and making long-standing metrics like CTR ( Click Through Rate ) increasingly obsolete. The shift is not just theoretical. Semrush predicts that AI-driven channels could rival traditional search in economic impact by 2027, with AI-powered visits converting at 4.4 times the rate of organic search. Marketers can't simply ignore these figures, as the implications for marketers are profound and demand immediate attention. Adding to the urgency is the fact that India now leads the world in ChatGPT usage, accounting for 13.5% of its global user base, according to Mary Meeker's 'Trends – Artificial Intelligence ' report. According to Parul Bajaj, India leader, marketing, sales & pricing, BCG (Boston Consulting Group), 'Over the past year, visits to top 10 AI chatbots have nearly doubled, from around 30 billion in April 2024 to approximately 55–60 billion by March-April 2025. In our view, this is not a short-term change. It represents a fundamentally new discovery model where AI plays a central role in how consumers find, evaluate, and engage with information.' These developments raise important questions for brands operating in India: How are marketers in India responding to 'conversational commerce'? Are they rethinking their strategies, reallocating budgets, and optimising content for AI-driven discovery? Let's hear directly from the marketers and take a closer look at the AI search ecosystem, unpacking one layer at a time. Status check on GEO SEO (Search Engine Optimisation) was built for a world of clickable links and ranked results. It relies on keywords, backlinks and metadata (information describing the data) to push content to the top, but brands can no longer rely on keyword stuffing or legacy optimisation tricks to gain visibility in AI search. To stay relevant, they must optimise content for how AI models read, interpret and surface information. This optimisation is referred to as GEO ( Generative Engine Optimisation ). 'Our research shows that tactics like keyword density, backlinks, and metadata that were important in SEO do not guarantee visibility in AI results. Some of the most-cited pages in AI answers often have fewer keywords and backlinks than top-ranking SEO pages,' Bajaj noted. AI engines typically prioritise content that is conversational, easy to extract, and clearly presented. Brands need to create content that is well-structured, neatly formatted, and includes numerical facts and credible expert quotes. But, the question remains: where do Indian brands stand when it comes to optimising content for AI-led search? 'We have begun structuring our content for AI visibility, whether through schema-rich explainers (content with structured data, making it more understandable for AI engines), FAQs, or simplified jargon-to-journey formats (simplifying industry jargon into clear content guiding consumer decisions). We are seeing a shift from traditional blogs to content that answers rather than just ranks,' said Sandeep Walunj, executive director and group CMO, Motilal Oswal Financial Services (MOFS). For the BFSI (Banking, Financial Services and Insurance) sector, Walunj believes that future content strategies will focus on creating content that earns trust and citations within AI ecosystems. Highlighting the shift from traditional to AI-driven search in BFSI, Arvind Iyer, marketing head, Piramal Finance, said, 'We're already experiencing the shift where our visibility in AI-generated answers is outpacing our traditional SEO rankings for certain keywords. We are seeing that a significant number of our target keywords that don't rank in the top 50 on Google are already being surfaced by AI platforms in their generative responses. This includes important terms in lending, personal finance, and credit awareness.' It's now evident that AI-driven search isn't just a buzzword; it's a reality for categories like BFSI brands in India. Yet, the question is: is this trend significant enough for marketers to start reallocating budgets for GEO? Investments in GEO While AI-driven search is gaining momentum, it still accounts for just 3% of total search traffic, according to BCG. As a result, most brands in India are not yet making sizable standalone investments in GEO. Instead, they are reallocating a small fraction of their existing digital content budgets to explore this emerging space. Iyer noted that Piramal Finance has begun dedicating 5-8% of its digital content and SEO budget specifically toward AI search optimisation , which includes reformatting content for AI summarisation, tracking how the brand appears in generative answers, and testing what influences being referenced by AI engines. 'In a world of zero-click search, you either get summarised or sidelined. While we have not seen a significant uplift in branded search volumes yet, we believe this is a space worth investing in,' Iyer noted. Speaking of budgets, Boult (a D2C brand known for its audio products and smartwatches) is allocating 3-5% of its content budget on AI search-related initiatives and anticipates this allocation to grow in the next two quarters. Varun Gupta, co-founder, Boult, mentioned that early adopters of GEO practices have seen up to a 20% increase in snippet visibility. Moreover, Walunj noted that while investing in GEO is a priority, the current budget allocation remains in the single-digit percentage range. However, early indicators such as increased citations in AI summaries, reduced bounce rates on educational pages, and higher conversions from AI-generated leads are already encouraging. 'In broking and AMC (Asset Management Company), where the journey is high-stakes and trust-led, appearing in authoritative AI responses is an edge,' Walunj resolved. Resonating with the above-mentioned marketers, Bajaj also emphasised that most aren't carving out separate budgets for AI search optimisation. Instead, they're reallocating a portion of their existing SEO content spend towards GEO efforts. 'At this stage, no major brand in India has fully cracked the code or committed to large-scale investment in AI-driven search,' Bajaj quoted. A different game While BFSI brands are actively exploring GEO, other categories remain hesitant, waiting to see how AI search evolves. The hesitation largely stems from the challenges AI-driven search presents, but what exactly are they? Varadharajan Ragunathan, head of ad tech and retail media, TCS (Tata Consultancy Services), pointed out that one of the biggest challenges in embracing GEO is the lack of clarity around how advertising will function on AI engines. 'GEO operates very differently from SEO. Think of it like a roll call in school. Earlier, the teacher would call out a name, but now, it's more like, who's fanatical about cricket and has Virat Kohli's autograph? If that's you, you're called upon. It's an entirely new, contextual way of being recognised. That's not how our brains have traditionally processed search. So the question becomes: how do I change my name, or in this case, my content, so that AI recognises and references me?,' said Ragunathan. Another key challenge, according to Ragunathan, is the need for dual strategies: one for conventional search and another for AI-friendly content. He likens this approach to being a car manufacturer who must now build both electric and conventional vehicles and excel in both. Calling out another challenge, Ragunathan shared that brands now face the challenge of optimising their content for multiple AI search engines, without knowing which one will ultimately dominate. Unlike the past, when Google was the clear winner, the AI search landscape is fragmented and evolving rapidly. 'It's like not knowing whether I'm playing cricket, football, or tennis, yet, I need to impress my cricket coach in the morning, my tennis coach in the evening and my football coach at night,' noted Ragunathan. Ragunathan's words raise an important question: do brands need to create separate content optimised for both SEO and GEO? Addressing this challenge, Bajaj said, 'SEO and GEO are not in conflict with each other. It's not an 'either-or' scenario; it's an 'and'. Both strategies can and should coexist. In my view, GEO isn't replacing SEO, it's augmenting it. And despite the tactical differences, both strategies share a common core: delivering value through intent-driven, user-centric content. GEO extends SEO's reach into zero-click (searches that end without the customer clicking on a web page), AI-powered environments, enhancing discoverability and relevance where search results are increasingly synthesized rather than linked.' This brings us to the next dilemma many marketers face: which AI search engine should they prioritise when optimising their content? As Gupta puts it, 'It is tough to optimise one piece of content across every AI search platform plus traditional SEO. These models interpret information differently, and our biggest challenge so far is identifying how to make our content simultaneously 'citable' for LLMs and 'rankable' for Google, without fragmenting our team's bandwidth.' Bajaj offers a clear approach. She said, 'There's a growing list of AI chatbots in the market today, but when we look closely, we begin to see clear differences in their user profiles. The right strategy begins with identifying on which AI platform your customer base is over-indexed on.' Elaborating her stance with an example, she said, 'ChatGPT, for instance, commands the largest and most diverse user base globally. It's widely used across age groups and demographics, making it the most popular in education and workplace contexts. On the other hand, Claude tends to skew more male and shows a higher concentration of users in the United States. Meanwhile, Google's Gemini leans towards a younger demographic. These nuances are essential for brands crafting their GEO strategies as each platform brings its own audience.' Measuring the impact In the past, one of the main measures of SEO success was CTR (Click Through Rate), which measures the number of people who click on a link or an ad. But now, with a growing number of searches, around 60% (BCG data), ending without any clicks, CTRs will increasingly become less relevant. This raises the challenge of how brands will measure the effectiveness of their GEO strategy . 'Unlike SEO, where we have ranking reports, AI search lacks direct feedback loops. It's unclear why certain sources are preferred or ignored. Moreover, it is difficult to quantify the exact impact of being mentioned in an AI answer since there's often no click-through or attribution. Therefore, we are correlating AI visibility timelines with branded search spikes, time-on-site improvements, and conversion lifts - helping us infer the ROI of being AI-visible,' Iyer revealed. Drawing attention to the challenge posed by the evolving nature of AI, Bajaj said, 'What works today in AI search may not work a month from now. The pace of change is rapid, with platforms constantly evolving and new versions of chatbots being released regularly. This makes it difficult for marketers to rely on fixed playbooks or long-standing best practices.' The rise of social listening In the world of SEO, the formula was relatively straightforward: create quality content, ensure it ranks at the top when customers search for your brand, and move on. But the AI search landscape is changing that dynamic. Since AI engines generate contextual answers by citing third-party sources, brands must now also be concerned with how they are portrayed across the broader internet, not just on their own platforms. This shift means marketers will need to go beyond owned content and actively monitor how their brand is represented in external sources. It calls for continuous engagement with publishers, online communities, and customers. As Bajaj points out, this will drive a greater focus on social listening, with brands enhancing their capabilities to shape and manage their narrative in an AI-driven environment. Naturally, this also signals a growing demand for social listening and online reputation management tools. Tackling AI biases Imagine you're using a voice assistant like Alexa or Siri and you say, 'Call me a cab.' That sentence sounds simple. But behind the scenes, the assistant has to understand what you mean, turn that into a command, find an app that can do it, and then book the ride. Now, let's say a cab company gives Alexa a special set of instructions to help it complete that task. It seems helpful, free code, easy connection and a smooth experience. But here's the catch: those instructions are written in a way that makes Alexa more likely to pick that one company. It doesn't block other ride-hailing apps, but it quietly gives one an advantage. Things like default settings or backup options are all tilted in its favour. Referring to this challenge, Ragunathan said, 'If another cab company wants to show up with the same voice command, they will have to build their own integrations and try to compete against a deeply embedded default algorithm. Eventually, saying 'Call a cab' might always bring up that one company, not because it is the only option, but because the system was quietly built to prefer it. That's how bias can sneak into technology that looks fair on the outside.' AI tools overlook branded content Shedding light on the challenges faced by BFSI brands, Walunj mentioned that BFSI content is typically too jargon-heavy, leading AI tools to skip it. Compounding the issue is the lack of transparency in tracking how and where content appears in AI search results. Additionally, much of the legacy content is not easily understood by large language models like ChatGPT. 'We're solving this by rewriting core education and product pages in LLM-friendly formats, auditing brand presence in AI platforms and building reporting frameworks, and training internal teams to think 'answer-first', not 'SEO-first',' Walunj noted. The challenge of consistency Like humans, AI is also prone to errors and can sometimes hallucinate, generating information that is inaccurate or off-brand. For marketers, ensuring consistency across various AI search engines remains a significant challenge, particularly as content is interpreted and presented differently by each platform. Shifting attention to this challenge, Rajat Abbi, VP - marketing, Schneider Electric, Greater India, said, 'The primary issues include data availability, hyperpersonalisation, and LLM-specific concerns such as hallucination. Delivering contextually relevant content at scale while maintaining consistency is a complex task. Additionally, LLMs pose risks like hallucination, where AI-generated responses may misrepresent facts or dilute brand messaging.' While challenges remain in optimising content for AI-driven search, sectors like BFSI are leading the way through continuous experimentation, setting an example for other industries. The lack of clear feedback loops, combined with the fast-evolving nature of AI platforms, has led many brands to adopt a cautious, wait-and-watch approach. However, AI-driven search is rapidly gaining ground and poised to disrupt traditional SEO practices. With growing optimism around its potential, especially among digitally savvy consumers, brands, particularly consumer-focused D2C players, must begin preparing for this shift now to stay ahead of the curve.
Martechvibe
5 days ago
- Business
- Martechvibe
Lily AI Launches Content Optimisation Solutions
Lily AI's content optimisation solutions address the challenge of 'Being Found to Be Sold' by leveraging its proprietary AI and deep understanding of product data assets and consumer intent. Lily AI has announced the launch of a new solution designed to empower marketers to enhance their product content for optimal visibility and discoverability within traditional Search Engine Optimisation (SEO) and emerging Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) contexts. The introduction of new content optimisation capabilities ensures products are not only found in Google search but also deeply understood by modern search engines such as Gemini, ChatGPT, Claude, and Perplexity, driving unprecedented eCommerce performance. In an increasingly competitive digital landscape, product discoverability is paramount. Traditional content lacks the granular detail, semantic richness, and structured data formatting required to leverage the capabilities of sophisticated search algorithms and emerging generative AI experiences. Compounding this challenge, much of today's product content is saturated with industry terminology and marketing jargon rather than the natural, conversational language that everyday shoppers use. As a result, retailers and brands miss critical opportunities to resonate with high-intent consumers, leading to suboptimal organic traffic and conversion rates. By failing to create content that is both technically robust and consumer-informed, marketers limit their reach in both traditional and AI-driven search environments and, more importantly, miss out on sales. ALSO READ: Apple WWDC 25 Day 4: Games, Glanceability, and System-Native Growth Lily AI's new offering addresses the challenge of 'Being Found to Be Sold' by leveraging its proprietary AI and deep understanding of product data assets and consumer intent. The solution automatically enriches, standardises, and optimises product content across ecommerce websites, ensuring product listings are not only comprehensive but also precisely aligned with how consumers search and how AI interprets product information for personalised recommendations, conversational commerce, and relevant search results. Purva Gupta, Co-Founder and CEO, Lily AI, said, 'As the retail landscape evolves, especially with generative AI, the way products are discovered is fundamentally shifting. Our SEO and GEO content optimisation solution directly addresses this evolution.' 'After a successful soft launch with early clients, we're excited to make this solution available to all retailers and brands. We're proud to equip our customers with the tools they need to ensure their products are truly understood and matched with consumer intent, driving new levels of discoverability, engagement, and growth.' Key Features: AI-Ready Structured Data: The PCO platform audits each SKU and delivers enriched JSON-LD fields (Product, FAQPage, ImageObject, etc.), plus optimised alt-text and on-page content (meta titles, description, PDP copy). This creates a machine-optimised knowledge graph for every product, boosting visibility across Google, Bing, and AI platforms like ChatGPT and Perplexity. Full-Funnel Query Intelligence & Bulk Content Refresh: PCO analyses shopper searches and long-tail queries, maps intent insights to the product catalogue, and updates product titles, descriptions, and attributes in real consumer language, at scale. Instantly closes keyword gaps and keeps catalogues fresh and aligned with changing search trends, all without manual effort. Shopper-Friendly Language: Proprietary algorithms turn product data into clear, benefit-driven copy, boosting SEO authority, powering concise AEO answers, and providing LLMs with rich context for GEO citations. 'As someone who has spent her career in AI, I believe we're in a pivotal moment for digital advertising and commerce,' said Sowmiya Chocka Narayanan, Co-Founder and CTO, Lily AI. 'It's one thing to connect machines to content, but the real breakthrough is using AI to first understand people: how consumers think, speak, and search. By translating 'consumer-speak' into structured, machine-optimised product data, we're optimising both for algorithms and for intuitive shopper experiences.' 'This launch bridges human language and machine logic, and I'm proud of Lily AI's role in shaping this new era.' ALSO READ: PMG Acquires Momentum Commerce The Martechvibe team works with a staff of in-house writers and industry experts. 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Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Business Recorder
12-06-2025
- Business
- Business Recorder
PITB opens registrations for new batch of SheWins
LAHORE: To empower women through digital skills and career-building opportunities, the Punjab Information Technology Board (PITB) has opened registrations for a new batch of its flagship training initiative, SheWins. The programme offers both on-campus and online training options, enabling women to learn market-relevant digital skills from the comfort of their homes or through hands-on classroom experience, said PITB on Wednesday. Aspiring female candidates can apply for courses in e-commerce, social media marketing, YouTube content creation and video editing, graphic and brand design and Search Engine Optimisation (SEO). So far, over 2,000 women have completed the programme and launched their online businesses, creating a ripple effect of digital inclusion and economic independence. To be eligible, applicants must be between 16 to 50 years of age and possess at least a Matric-level education. Interested candidates can register online through the official SheWins website. Speaking on the initiative, PITB Chairman Faisal Yousaf said that through the SheWins programme, they are equipping women with modern, in-demand skills and helping them establish a strong digital identity. Their goal is to foster inclusive growth by enabling women to drive positive change in the online economy, he added. Copyright Business Recorder, 2025
Scoop
04-06-2025
- Business
- Scoop
Top Corporate Website Design Company In New Zealand
Ultimate Web Designs Helps NZ Corporates Build Powerful, Professional Digital Presence In today's fast-paced digital economy, having a reliable, strategically designed website is not just an asset — it's a necessity. At Ultimate Web Designs, we specialise in crafting high-performance corporate websites that reflect your brand, communicate your value, and drive business results. From listed companies and government agencies to large enterprises and B2B service providers, we are trusted by NZ's leading organisations to deliver scalable, secure, and beautifully designed corporate websites. Why Corporates Need a Specialist Web Design Partner Corporate websites demand more than good looks. They need to deliver: Professional design that builds trust and credibility Compliance with data, security, and accessibility standards Smart navigation for diverse user groups Scalable architecture to support growth Integrated digital marketing tools for lead generation and engagement Fast loading speeds and cross-device responsiveness Seamless CMS integration and back-end flexibility for internal teams Ultimate Web Designs ensures all of these elements are part of your digital foundation — whether you're revamping a legacy site or building from scratch. What Makes Us the Best Corporate Web Design Company in NZ? As a locally owned and operated agency with offices in Auckland and Christchurch, we've earned a reputation for delivering digital excellence to businesses across Aotearoa. Here's why leading corporates choose us: Services Tailored for Corporate Clients We don't just build websites. We build digital ecosystems designed to support your business goals. Custom Website Design & UX Strategy Mobile-Responsive & Accessible Layouts CMS Solutions (WordPress, Craft, Webflow, Headless CMS) Intranet & Client Portal Development API Integrations & CRM/ERP Connections Digital Marketing Automation Hosting & Website Maintenance Corporate Web Design Across New Zealand Wherever your head office is located, our team is ready to deliver nationwide support. Corporate Website Design Wellington Corporate Website Design Christchurch Corporate Website Design Hamilton Corporate Website Design Tauranga Corporate Website Design Dunedin Corporate Website Design Palmerston North Corporate Website Design Rotorua Corporate Website Design Napier-Hastings Corporate Website Design Nelson, Invercargill, Timaru, Blenheim, and more Integrate with SEO, Google Ads, and Digital Strategy As official Google Partners, we can complement your new corporate website with: Google Ads campaigns to drive targeted traffic Search Engine Optimisation (SEO) to rank organically Conversion tracking and analytics to measure ROI Content strategy, blog, and resource section setup Ongoing digital performance improvements Corporate Projects, Delivered Professionally Every project is managed with care, precision, and clear communication. We follow enterprise-grade project management standards and offer fixed timelines and transparent pricing. Our team includes: UX/UI Designers Frontend and Backend Developers SEO & Google Ads Experts Technical Architects Project Managers Let's Build Your Corporate Site Right If you're a corporate, enterprise, or government organisation looking for a website partner in New Zealand, get in touch with the trusted team at Ultimate Web Designs.
Time Business News
29-04-2025
- Business
- Time Business News
Is Cheap SEO Really Worth the Risk?
When it comes to digital marketing, businesses are constantly searching for ways to cut costs and boost ROI. SEO (Search Engine Optimisation) is no exception. It's no surprise, then, that many are tempted by agencies offering 'cheap SEO' services that promise big results at a fraction of the price. But here's the uncomfortable truth: if it sounds too good to be true, it usually is. So, is cheap SEO really worth the risk? Let's dig into why bargain-bin SEO often ends up costing far more than you'd expect. Cheap SEO services often rely on shortcuts that breach Google's guidelines—think keyword stuffing, spammy backlinks, and duplicated content. These so-called 'black hat' tactics might give you a brief traffic spike, but they come with a real danger of penalties or even total de-indexing from search results. High-quality SEO takes time, skill, and strategy. That includes in-depth keyword research, technical audits, quality content creation, and ethical link-building. If an agency is charging a suspiciously low rate, ask yourself how they're affording to deliver all of that. The likely answer? They aren't. It's a lot cheaper to do SEO properly from the start than to clean up the mess later. Businesses that fall victim to bad SEO practices often need to hire a reputable agency to undo the damage, which can take months—sometimes years—of repair work. Toxic backlink removal, site restructuring, and reputation rebuilding aren't just time-consuming—they're also costly. And all that wasted time could have been spent climbing search rankings the right way. The false economy of cheap SEO can cripple your momentum. Every month your site ranks poorly for key search terms, you're losing business to competitors who invested in solid SEO. While your budget agency churns out generic blog posts and questionable links, others are strategically improving domain authority, increasing organic traffic, and building brand trust. That missed visibility translates directly to missed opportunities. Whether you're an e-commerce brand, a local service provider, or a national firm, cheap SEO keeps you invisible to the very people searching for your services. If you're unsure what a reasonable investment looks like, this breakdown of SEO pricing can help put things into perspective. One of the red flags of cut-price SEO is a lack of transparency. Vague reporting, unclear strategies, and mysterious results are common when you're not paying for proper service. Reputable agencies should provide detailed, jargon-free reports that show how your campaigns are progressing—and they should be able to explain exactly what they're doing and why. Trust matters. SEO is a long-term investment, not a quick fix. When you choose a trustworthy agency, you're building a partnership with someone who cares about your goals, understands your market, and will give you honest feedback—even if that means telling you that results will take time. There's no denying that good SEO requires investment. But rather than asking, 'What's the cheapest option?', businesses should be asking, 'What will deliver sustainable growth and real results?' Cutting corners with SEO often ends up as a race to the bottom—one that's hard to recover from. Paying a bit more upfront for quality SEO isn't a cost—it's a safeguard for your brand's online visibility, reputation, and future success. TIME BUSINESS NEWS
