Lily AI Launches Content Optimisation Solutions

Lily AI's content optimisation solutions address the challenge of 'Being Found to Be Sold' by leveraging its proprietary AI and deep understanding of product data assets and consumer intent.
Lily AI has announced the launch of a new solution designed to empower marketers to enhance their product content for optimal visibility and discoverability within traditional Search Engine Optimisation (SEO) and emerging Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) contexts.
The introduction of new content optimisation capabilities ensures products are not only found in Google search but also deeply understood by modern search engines such as Gemini, ChatGPT, Claude, and Perplexity, driving unprecedented eCommerce performance.
In an increasingly competitive digital landscape, product discoverability is paramount. Traditional content lacks the granular detail, semantic richness, and structured data formatting required to leverage the capabilities of sophisticated search algorithms and emerging generative AI experiences.
Compounding this challenge, much of today's product content is saturated with industry terminology and marketing jargon rather than the natural, conversational language that everyday shoppers use. As a result, retailers and brands miss critical opportunities to resonate with high-intent consumers, leading to suboptimal organic traffic and conversion rates.
By failing to create content that is both technically robust and consumer-informed, marketers limit their reach in both traditional and AI-driven search environments and, more importantly, miss out on sales.
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Lily AI's new offering addresses the challenge of 'Being Found to Be Sold' by leveraging its proprietary AI and deep understanding of product data assets and consumer intent.
The solution automatically enriches, standardises, and optimises product content across ecommerce websites, ensuring product listings are not only comprehensive but also precisely aligned with how consumers search and how AI interprets product information for personalised recommendations, conversational commerce, and relevant search results.
Purva Gupta, Co-Founder and CEO, Lily AI, said, 'As the retail landscape evolves, especially with generative AI, the way products are discovered is fundamentally shifting. Our SEO and GEO content optimisation solution directly addresses this evolution.'
'After a successful soft launch with early clients, we're excited to make this solution available to all retailers and brands. We're proud to equip our customers with the tools they need to ensure their products are truly understood and matched with consumer intent, driving new levels of discoverability, engagement, and growth.' Key Features: AI-Ready Structured Data: The PCO platform audits each SKU and delivers enriched JSON-LD fields (Product, FAQPage, ImageObject, etc.), plus optimised alt-text and on-page content (meta titles, description, PDP copy). This creates a machine-optimised knowledge graph for every product, boosting visibility across Google, Bing, and AI platforms like ChatGPT and Perplexity.
Full-Funnel Query Intelligence & Bulk Content Refresh: PCO analyses shopper searches and long-tail queries, maps intent insights to the product catalogue, and updates product titles, descriptions, and attributes in real consumer language, at scale. Instantly closes keyword gaps and keeps catalogues fresh and aligned with changing search trends, all without manual effort.
Shopper-Friendly Language: Proprietary algorithms turn product data into clear, benefit-driven copy, boosting SEO authority, powering concise AEO answers, and providing LLMs with rich context for GEO citations.
'As someone who has spent her career in AI, I believe we're in a pivotal moment for digital advertising and commerce,' said Sowmiya Chocka Narayanan, Co-Founder and CTO, Lily AI.
'It's one thing to connect machines to content, but the real breakthrough is using AI to first understand people: how consumers think, speak, and search. By translating 'consumer-speak' into structured, machine-optimised product data, we're optimising both for algorithms and for intuitive shopper experiences.'
'This launch bridges human language and machine logic, and I'm proud of Lily AI's role in shaping this new era.'
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Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform.
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Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle.
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OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences.
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Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale.
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Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases.
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Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market.
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Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle.
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HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals.
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Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales.
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Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics.
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Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
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Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio.
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Google's launch of Veo 3 is an opportunity to pivot boldly. Brave's Musa Kalenga on Veo 3's impact on Africa We can't think of Veo 3 as just another shiny AI tool. It's a fundamental shift in conceptualising, creating, and connecting with audiences. While global marketers rush to decode its potential, creative marketers in Africa have a unique opportunity to use this tool to leapfrog. A game changer, Google Veo 3 transforms a simple text prompt into an eight-second cinematic video with synchronised dialogue, ambient sounds, and contextually generated music. For the first time, we're not just automating execution but imagination. This is revolutionary in regions where time, budget, and infrastructure limit creative ambition. Imagine a township entrepreneur generating product ads with multinational production quality or a pan-African NGO building immersive campaigns without hiring film crews. A new era, a new African story For over a century, the global video production industry has been dominated by the United States, an era that began in earnest during World War I. More recently, Bollywood and Nollywood have emerged as regional powerhouses, each with distinctive styles, scale, and storytelling traditions. However, with Veo 3, the US's historical dominance can finally be challenged, enabling new industries and narratives to emerge. Young African creators no longer need to migrate, fundraise, or outsource to tell stories that will impact the world. From Cape Town to Kigali, they can now produce world-class visuals at speed and scale, using only a laptop and their imagination. This levels the playing field in a way no generation could have imagined. This will shake up the global advertising industry. Not only will it introduce new creative voices into the mainstream, but it will also bring much-needed cultural diversity into campaigns. For South African marketers, in particular, it's a breakthrough. It enables us to compete globally with local budgets by exporting our creative style, social intelligence, and storytelling craft without the overheads. This could be the most meaningful economic opening for agencies and production houses across the continent since the digital revolution. AI Video making has changed the game With a prompt laptop and Gemini subscription, creativity is no longer beholden to cost. For too long, video has been a high-investment format, but no longer. Veo 3 hasn't just lowered the barriers to entry; it has obliterated them. Now, creatives and creators can create video on demand. But let's be clear: democratisation doesn't equal commoditisation. Just because anyone can create doesn't mean everyone will make something memorable, relevant and resonant. Veo 3 doesn't understand why stories matter. It can't grasp what makes a South African moment poignant or culturally sharp. It replicates emotion but not intent. At Brave Group, we see Veo 3 as an accelerant, not a threat. It supercharges our ability to prototype and iterate. This is why we developed Forge by Brave. This accessible AI-powered platform gives time back to marketing departments by making brand building quicker, easier and better, thanks to technology. Forge reshapes how campaigns are created, developed and delivered by using one place to effect brand strategy, creative concepts, social media posts, assets, and production. Creativity, say hello to execution at the speed of thought With the current advancements in video AI, we'll soon be able to ideate a TVC in the morning, generate mood films by lunch, and have campaign-ready edits by the end of the day. We applaud Veo 3, which excels at speed, fidelity, and consistency. Veo 3 maintains object continuity, synchronises soundscapes, and simulates physics – all in seconds. It is invaluable for pre-production and transformative for performance marketing, where agility matters. But here's the big challenge for brand owners – the more brands lean into automation, the more homogeneous their creative output will likely become. AI-generated content is only as fresh as the prompts it receives, and prompts are as powerful as the humans who write them. Being human is a strategic advantage Ad agencies will remain highly relevant in the AI age because integrated thinking is a strategic advantage. AI sits inside the creative ecosystem but shouldn't run it. Agencies that understand brands, branding, storytelling, and the creative process and who are strategically and media smart, will be a competitive advantage. Why? Storytelling must remain culturally grounded and emotionally intelligent if brands are to remain relevant and resonant. Veo 3 will displace parts of the production value chain. Entry-level editors, animators, and production studios will feel pressure. Price points will also come under pressure as clients ask: 'Why pay R500,000 for something Veo 3 generates in an afternoon?' This disruption isn't hypothetical; it is happening in mature markets now. But disruption means evolution, not destruction. The big challenge for agencies is to understand what parts of our craft are irreplaceable, and to bring this to the fore. Vision, originality, integrated strategy and cultural resonance are human qualities. Cultivate these and you'll remain indispensable. AI is a boon for the continent Moving outside of our sector, Veo 3 will significantly benefit African creativity. Africa is a continent of technophiles used to making a lot from a little because of infrastructural limitations; we've always been scrappy, lateral, and daring. Veo 3's limitation is cultural nuance. Yes, the videos are hyper-real and photorealistic. But are they authentically local? Can this AI differentiate between a township spaza shop and a suburban deli? Between Joburg's swagger and Durban's cool? Not yet. That's where cultural custodianship becomes critical. Brands that use Veo 3 without cultural intelligence will quickly be exposed. Audiences are unforgiving when authenticity is missing. Use Veo 3 to amplify stories, not erase them. Train your models. Build prompt libraries. Push tech providers to localise datasets. Representation isn't just about who's on-screen but who's shaping the machine. The future of ad agencies The good news is that Veo 3 isn't the end of advertising agencies. It begins a new storytelling era where imagination and execution converge. Why? Because tools don't make magic. People do. Our industry will face the temptation to automate the soul out of creativity. To flood markets with slick, empty videos that say everything and mean nothing. At Brave Group, we choose differently. We believe AI enables ideas to fly higher and faster, but it never replaces the human heart, mind and soul of advertising. Let's build advertising's next chapter with courage, creativity, and conscience.

Martechvibe

2 hours ago

• Martechvibe

Botify Expands its AI Agents and MCP Server Integration

Botify's new AI agentic capabilities give brands the advantage of speed, enabling optimisation at scale and driving meaningful visibility across both traditional search and AI-powered discovery platforms. Botify, a provider of AI-driven search optimisation tools for SEO and Generative Engine Optimisation (GEO), has announced expanded platform capabilities and service offerings, including new AI agents and MCP (Model Context Protocol) server integration. These updates connect Botify's data with other agents to support holistic workflows, while empowering resource-constrained teams to build efficient processes and immediately act on opportunities to boost their search visibility. AI platforms, agentic technology, and traditional search indexes are changing how and where consumers, bots, and agents discover brands. Search is being reinvented and rebuilt in real time by AI engines like ChatGPT, Perplexity, Claude, and Google, with companies under pressure to grow fast, show results, and stay visible. 'Our philosophy prioritises meaningful results through automation and effectiveness, building a set of solutions that not only informs but acts, enhancing how quickly they see results and scale impact for companies,' said Adrien Menard, Co-Founder and CEO at Botify. ALSO READ: Botify Launches Botify Assist With ChatGPT 'With these innovations, we're accelerating the shift from human-only optimisation to agentic workflows, laying the foundation for tomorrow's hybrid teams of humans and AI agents working in tandem. 'We've been leading the way in AI and automation for years, and this marks a major milestone in our continued mission to help companies be found wherever consumers, bots, and AI agents are.' 'The future of search will be powered by hybrid teams where humans and intelligent agents work side by side to accelerate brand visibility, ROI impact, and sustained growth.' Built for both global enterprises and growth-focused companies, Botify's new agentic capabilities, technical workflows, and service offerings give brands the advantage of speed, enabling optimisation at scale and driving meaningful visibility across both traditional search and AI-powered discovery platforms. The latest release includes: Expansion of AI Agents: Botify has introduced new conversational agents designed to help brands better understand and improve their search performance. Botify Assist, the platform's AI copilot, helps marketers navigate website data, surface recommendations, and take direct actions. MCP Server Integration: The new MCP server allows teams to connect Botify data with other tools or integrate their own agents within the Botify environment. 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View More Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. VISIT WEBSITE Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. VISIT WEBSITE Pega is a combined business process management and robotic process automation (RPA) platform that comes with workforce analytics features. It offers a wide variety of tools such as Pega Email Bot to automate repetitive tasks with personalised customer replies at scale. 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It offers 23+ one-click, native integrations, enabling advertisers and marketers to create follow-up campaigns based on real-time customer feedback. VISIT WEBSITE SAP Sales Cloud comes with end-to-end solutions and offers AI-fueled insights for understanding customers' preferences. It helps build customer profiles at scale. It also empowers users to automatically manage contact information, which streamlines clients' journeys. VISIT WEBSITE Freshsales by Freshworks is an AI-powered software that streamlines the sales cycle by automating mundane tasks and personalising customer engagement. It generates quality leads and nurtures relationships by understanding visitor intent in real-time. VISIT WEBSITE Developed for midsize enterprises and large organisations, Creatio offers end-to-end CRM software solutions, allowing users to manage sales, marketing, and services all in one place. 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With Nycte, data and marketing teams can pre-define events such as attributed campaign performance to evaluate their efforts with live notifications. VISIT WEBSITE CleverTap is a customer engagement and retention platform that offers the functionality to integrate app analytics and marketing. Powered by TesseractDB, a purpose-built database for engagement & retention, it combines the features of audience analytics, omnichannel engagement, and product A/B testing for marketing functions. VISIT WEBSITE Oracle Advertising and Customer Experience (CX), lets advertisers personalise their campaigns. Its flagship product, Oracle Moat, a comprehensive analytics and measurement platform, provides a suite of solutions across marketing and ad intelligence. Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential. 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Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. 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It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. 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VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE

Khaleej Times

5 hours ago

• Khaleej Times

16 billion passwords leaked in largest data breach, find researchers

In what is being touted as the largest data breach ever, 16 billion login credentials were found exposed. Researchers from Cybernews have discovered a number of supermassive datasets, with billions of login credentials. The findings were the result of an ongoing investigation that the team started at the beginning of 2025. So far, they've discovered 30 exposed datasets containing from tens of millions to over 3.5 billion records each. The leak includes billions of login credentials from social media, VPNs, developer portals and user accounts for all the major vendors. According to the report, most of the information followed a clear structure: URL, followed by login details and a password. They said that this is exactly how most modern infostealers – malicious software stealing sensitive information – collect data. Which services are affected? Researchers state that the the leak opened the door to 'pretty much any online service imaginable, from Apple, Facebook, and Google, to GitHub, Telegram, and various government services.' 'With over 16 billion login records exposed, cybercriminals now have unprecedented access to personal credentials that can be used for account takeover, identity theft, and highly targeted phishing' the researchers said. They emphasized that it is especially concerning alarming that these aren't just old breaches being recycled. 'This is fresh, weaponizable intelligence at scale,' researchers said. How can you protect yourself? The researchers say that maintaining basic cyber hygiene is essential. You can use a password manager to generate strong, unique passwords, and update them regularly. Users should also review their systems for infostealers, to avoid losing their data to attackers.