Latest news with #RayBan
CBS News
5 hours ago
- Entertainment
- CBS News
Meta introduces Oakley AI smart glasses that start at $399
Meta is expanding its line of AI-powered eyewear through a new partnership with sportswear brand Oakley. The new smart glasses introduced Friday, called Oakley Meta HSTN, were built for performance wear and are intended for "athletes and fans alike" according to a Meta statement. The full lineup will arrive this summer, Meta says, with glasses starting at $399. "Built for life on the field, trail, or track, with everyday use cases, Oakley Meta is here to evolve sport and enhance performance," Meta states on its website. The high-tech frames are part of Meta's partnership with EssilorLuxottica, the eyewear brand Meta worked with to launch its first round of AI sunglasses with Ray-Ban in 2021. While the Oakley Meta HSTN glasses feature Oakley's typical style, the frames also include Meta's technology, with small cameras that can record videos hands-free and Bluetooth speakers so wearers can listen to music and podcasts while they are on the go. The smart glasses also allow users to send and receive text messages and make calls. Each pair is equipped with a personal AI assistant that answers questions after being prompted by the phrase, "Hey Meta." In a teaser video, former NBA player J.R. Smith is shown playing golf with the glasses on when he asks, "Hey Meta, how strong is the wind today?" "The wind is blowing 12 mph from the northwest," Meta AI responds. As the glasses are intended for athletes, Meta is leaning on popular sports figures to get the word out. The advertising campaign will be led by World Cup winner Kylian Mbappé and three-time Super Bowl MVP Patrick Mahomes, Meta said in its statement.
Yahoo
7 hours ago
- Business
- Yahoo
Meta and Oakley Are Launching AI-Powered Glasses This Summer
Meta on Friday unveiled a new line of AI-powered glasses made in collaboration with Oakley. The Oakley Meta HSTN will drop later this summer with a $399 price tag, Meta said, with a $499 limited edition version available for preorder on July 11. Oakley's parent company EssilorLuxottica previously partnered with Meta on Ray-Ban branded AI (META) and Oakley unveiled a new line of AI-powered glasses Friday that will be available for preorder starting next month. The Oakley Meta HSTN glasses include an Ultra HD camera, open-ear speakers, and the Meta AI app built in, allowing users to take hands-free photos and videos. It also comes equipped with a longer battery life than earlier models of Meta AI glasses. A limited-edition version of the HSTN will be available for preorder starting July 11 for $499, with a $399 version expected to launch later this summer. The new Oakley glasses are Meta's latest collaboration with eyewear maker and Oakley owner EssilorLuxottica, which also partnered with the tech giant on a line of Ray-Ban Meta glasses. A line of Prada glasses is expected in the future, according to a report from CNBC. 'Glasses have emerged as a major new hardware category of the AI era,' Meta said in a statement. It isn't the only Big Tech player trying its success with AI-powered eyewear. Alphabet's (GOOGL) Google in May said it partnered with glasses retailer Warby Parker (WRBY) to develop AI-powered glasses. Google committed to investing as much as $150 million, including buying a stake in Warby Parker. Snap (SNAP), meanwhile, has said it plans to launch the latest version of its own AI glasses, known as Specs, in 2026. Meta shares were down about 2% to just above $684 in Friday afternoon trading. They've added roughly 17% of their value since the start of the year. Read the original article on Investopedia
Yahoo
7 hours ago
- Business
- Yahoo
Meta Just Launched $499 Smart Glasses With Oakley
Meta (NASDAQ:META) is making a fresh play in the smart glasses spacethis time with Oakleyand it could open up a new lane for growth. The company just unveiled the Oakley Meta HSTN glasses, its first model aimed directly at athletes and sports enthusiasts. Priced at $499 for the limited-edition gold-accented version and $399 for the base models, the new line will roll out starting July 11, with broader availability later this summer. The design is built off Oakley's HSTN frame and adds hardware upgrades that double the battery life of the original Ray-Ban Meta glasses, along with a new 3K video camera and real-time Meta AI voice assistance. Warning! GuruFocus has detected 5 Warning Sign with META. The tech stack is clearly evolving. The glasses come with open-ear speakers, front-facing cameras, and microphonesallowing wearers to stream music, take hands-free calls, or record content instantly. Meta AI can now translate languages or respond to visual prompts like what am I looking at? Battery performance has also taken a leap forward: 8 hours of regular use, a 20-minute fast charge to 50%, and a new charging case offering up to 48 hours of backup. Oakley's Prizm Lens tech is available in select styles, optimized for performance in different lighting conditions. Frame and lens color options span six variants, all prescription-ready. This launch is part of Meta's longer-term collaboration with EssilorLuxottica, the eyewear giant behind Oakley and Ray-Ban. So far, the Meta Ray-Bans have sold over two million pairs, according to EssilorLuxottica's FY2024 results. The new Oakley Meta HSTN line will be released in more than 15 markets including the US, Canada, UK, France, and Germany, with additional expansion into Mexico, India, and the UAE planned for later this year. For investors, this rollout could signal Meta's intent to build a more sustainable and mainstream wearables businessanchored by global partnerships and real-world utility that extends far beyond social apps. This article first appeared on GuruFocus. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
The Hill
7 hours ago
- Business
- The Hill
Meta, Oakley partner for AI-powered glasses
Meta, the parent company of Facebook and Instagram, is partnering with Oakley to launch new artificial intelligence (AI) powered glasses, the tech giant announced Friday. The new smart glasses, like Meta's earlier Ray Ban glasses, are equipped with a built-in camera, open-ear speakers and AI capabilities. The Oakley glasses also feature a longer-lasting battery and a higher resolution camera that can shoot 3K video. 'Oakley Meta glasses are a new product line that will combine Oakley's signature design DNA with Meta's industry-leading technology to give you deeper insights into your physical capabilities and help you share your biggest wins – on and off the field,' Meta said in a press release, noting the glasses are geared toward 'athletes and fans alike.' The initial Oakley Meta HSTN glasses will be available for pre-order starting July for $499, while the rest of the collection will be available later in the summer for $399. Meta's newest product launch comes as the tech giant continues to spend heavily on AI, most recently to acquire key talent. The company confirmed last week that it was making an investment in Scale AI, reportedly worth about $14 billion, and hiring the AI firm's CEO, Alexandr Wang, to work on its superintelligence efforts. Meta is also in talks to hire Safe Superintelligence CEO Daniel Gross and former GitHub CEO Nat Friedman, according to multiple reports.
Phone Arena
9 hours ago
- Business
- Phone Arena
Meet the Oakley AI glasses, a more robust successor to the Meta Ray-Ban smart glasses
Meta Oakley smart glasses Oakley and Meta partnered up for these AI-powered smart glasses. | Video credit — Oakley Would you ever buy smart glasses that don't have a display? Yes No Undecided Not interested in smart glasses Yes 0% No 0% Undecided 0% Not interested in smart glasses 0% Ray-Ban glasses were an unprecedented success The Ray-Ban smart glasses were very popular. | Video credit — Meta When the Ray-Ban smart glasses took off, Meta immediately restructured Reality Labs: its XR ( Extended Reality ) division. The idea was to focus much more heavily on similar wearables that are affordable and don't have a display, yet are extremely practical due to AI. This strategy has caught the attention of competitors like Apple, which is also experimenting with releasing a similar product. Apple is working on proper AR glasses too, of course, but something like the Oakley and Ray-Ban smart glasses is a currently achievable product that is proven to be in demand. A stepping stone towards AR smart glasses The Meta Ray-Ban and Oakley smart glasses are, in my eyes, an intermediary step between smartphones and proper AR smart glasses. Meta, as you may know, is working on the On the other hand, Apple CEO The Meta Oakley smart glasses will become available for pre-order in the coming months and cost $399. A limited edition $499 model will be available for ordering from July 11. When the Ray-Ban smart glasses took off, Meta immediately restructured Reality Labs: its XR () division. The idea was to focus much more heavily on similar wearables that are affordable and don't have a display, yet are extremely practical due to strategy has caught the attention of competitors like Apple, which is also experimenting with releasing a similar product. Apple is working on proper AR glasses too, of course, but something like the Oakley and Ray-Ban smart glasses is a currently achievable product that is proven to be in Meta Ray-Ban and Oakley smart glasses are, in my eyes, an intermediary step between smartphones and proper AR smart glasses. Meta, as you may know, is working on the Orion smart glasses . A consumer version is expected to launch around 2027, though a version with a simpler display make come out later this the other hand, Apple CEO Tim Cook is obsessed with making Apple the first company to bring consumer-grade AR smart glasses to market. I'm quite excited to see what these companies are able to offer in a few years, and if they manage to replace the Meta Oakley smart glasses will become available for pre-order in the coming months and cost $399. A limited edition $499 model will be available for ordering from July 11. Grab Surfshark VPN now at more than 50% off and with 3 extra months for free! Secure your connection now at a bargain price! We may earn a commission if you make a purchase This offer is not available in your area. When Meta launched the second-generation Ray-Ban smart glasses in 2023, the company did not foresee just how popular they would become. Following that unprecedented success, today Meta has announced a successor to the Ray-Ban smart glasses: the Oakley AI performance collaboration with Oakley wasn't just for a flashy new design — and they look pretty neat — it's also for enhanced functionality. Meta Oakley smart glasses are built with the outdoors in mind. The glasses have almost double the battery life of the Meta Ray-Ban smart glasses, and come with water resistance as can also record videos in 3K resolution, a way for Meta to encourage more people to use these when they're out having a good time. The standard features of the Ray-Ban glasses — taking photos, making calls, and getting answers from Meta AI to name a few — are also present.
