Latest news with #Ray-BanMeta
Arabian Post
an hour ago
- Business
- Arabian Post
Oakley Meta HSTN delivers AI eyewear edge for athletes
Arabian Post Staff -Dubai Meta has unveiled the Oakley Meta HSTN, a new smart glasses model tailored for sports enthusiasts that introduces high-resolution video and extended battery life. Pre-orders open on 11 July for the premium $499 edition, with standard variants priced from $399 available later in the summer. Initial markets include the US, Canada, UK, select European countries, Australia, and later expansions slated for Mexico, India, and the UAE. Built on Oakley's performance-driven HSTN design, the glasses feature an ultrawide 12-megapixel camera capable of capturing 3K video—surpassing the previous Ray-Ban Meta's full-HD resolution—and eight-hour active battery life, doubling the endurance of its predecessor, with a charging case offering an additional 48 hours. The frames are IPX4 splash-resistant, making them sweat- and rain-ready, and incorporate open-ear speakers and dual microphones, supporting music playback, calls, and Meta AI interaction. ADVERTISEMENT Meta's chief wearable strategist, Alex Himel, explained that user data showed demand for more robust gear: athletes were using Ray-Ban Meta in high-intensity conditions, prompting this sports-grade iteration. Enhanced lens options such as Oakley's PRIZM treatments aid visual clarity, particularly useful in dynamic outdoor activities like cycling or surfing. Powered by integrated Meta AI, wearers can issue voice commands like 'Hey Meta' to record video, translate languages, query environmental conditions—such as wind speed on the golf green—or post content hands-free. Celebrity endorsements include Kylian Mabappé, Patrick Mahomes, and J.R. Smith, used to reinforce the performance narrative. The launch underscores Meta's broader strategy to diversify its wearable offerings through EssilorLuxottica partnerships, expanding the previously successful Ray-Ban Meta range which sold over two million units. The companies aim to reach 10 million smart glasses units annually by 2026, marking a substantial scaling effort. This product enters a competitive AI-wearables arena. Alphabet is partnering with Warby Parker on its own AI glasses, backed by a $150 million investment, while Snap continues to develop its Specs line for a 2026 release. Analysts view Meta's positioning of the Oakley Meta at the $399–$499 price point as striking a balance between premium features and wider market appeal, drawing comparisons to Apple's tactics in wearable pricing strategies. Critics note the relatively modest IPX4 rating—which protects from splashes but not submersion—indicates room for further durability improvements. Meta acknowledges future iterations will aim at higher standards, such as IP67, to match real-world athlete demands. Privacy advocates continue to monitor smart glasses for discreet recording capabilities, though these Oakley frames still feature a visible LED to indicate active recording. The Oakley Meta HSTN will make its public debut at sporting events including Fanatics Fest and UFC International Fight Week in late June, signalling Meta's intent to align the product with live athletic experiences.
The Hindu
4 hours ago
- Business
- The Hindu
Meta partners with sports eyewear brand Oakley to launch AI-powered glasses
Meta said on Friday it has teamed up with Oakley to release AI-powered smart glasses, expanding its push into wearable tech after the success of Ray-Ban Meta glasses. The social media company is expanding its partnership with Oakley and Ray-Ban-parent EssilorLuxottica amid growing consumer interest in AI-powered wearable devices. Meta has sold millions of Ray-Ban Meta glasses since their launch and said its "Oakley Meta HSTN" will feature a hands-free high-resolution camera, open-ear speakers, water resistance and Meta AI capabilities. The limited-edition product will be available for preorder starting July 11 at $499, with additional products starting at $399 launching later this summer. Meta said the product line would roll out in North America, Australia and several European countries, with plans to expand to Mexico, India and the United Arab Emirates by the year-end. The Oakley Meta HSTN will debut this month at several major sporting events including Fanatics Fest and UFC International Fight Week. Smaller rival Snap said earlier this month it would launch its smart glasses, called Specs, for consumers next year. Companies such as Google are also exploring similar investments.
NDTV
5 hours ago
- Sport
- NDTV
Meta Launches Oakley Smart Glasses: Check Availability, Price And Features
Meta on Friday (Jun 20) officially announced its next pair of AI-powered smart glasses under the Oakley brand. Capable of capturing 3K video, the new smart glasses have double the battery life of the Meta Ray-Bans, which have sold over two million units since launch, according to the company. The AI smart product has been named Oakley Meta HSTN (pronounced HOW-stuhn), based on the HSTN style of Oakley glasses. It is being described as Meta's "first product for athletes and fans alike". Meta said the new line will launch in a new global campaign starring World Cup winner Kylian Mbappe and three-time Super Bowl MVP Patrick Mahomes. Availability and price The limited-edition Oakley Meta HSTN model will be available for preorder starting July 11 for Rs 43,204 ($499), with the rest of the collection starting at Rs 34,546 ($399) dropping later this summer. It will be initially available in the US, Canada, UK, Ireland, France, Italy, Spain, Austria, Belgium, Australia, Germany, Sweden, Norway, Finland and Denmark. Users can buy Oakley Meta glasses on and on Meta added that it was working to bring the AI-powered glasses to India, Mexico and the United Arab Emirates (UAE), later this year. Features The Oakley glasses feature a front-facing camera, open-ear speakers and microphones. It also has Meta AI, which can be used for assistance by the users. The glasses are available in six frame and lens colour combos: warm grey with ruby lenses, black with polar black lenses, brown smoke with polar deep water lenses, black with amethyst lenses, clear with grey lenses, and black with clear lenses. What can Oakley Meta glasses do? Primarily designed for athletes, the Oakley Meta glasses can be used for: Capturing high-quality video and photos hands-free with a built-in ultra-wide 12 MP camera. Listen to music, podcasts and more through Bluetooth speakers. Make and take phone calls hands-free. Live-stream anything using the built-in camera. Meta AI can be used to seek instant information and assistance. Oakley Meta glasses vs Ray-Ban Meta glasses? Compared to the Ray-Ban Meta glasses, the latest Oakley glasses allow users to take photos using a 12 MP camera. It also allows for higher-quality video in 3K. Oakley glasses have longer battery life, with up to eight hours of normal use and up to 19 hours on standby. Users can also charge the Oakley glasses up to 50 per cent in 20 minutes. Additionally, the glasses come with a charging case that can deliver up to 48 hours of charging on the go.
GMA Network
13 hours ago
- Business
- GMA Network
Meta partners with sports eyewear brand Oakley to launch AI-powered glasses
Meta said on Friday it has teamed up with Oakley to release AI-powered smart glasses, expanding its push into wearable tech after the success of Ray-Ban Meta glasses. The social media company is expanding its partnership with Oakley and Ray-Ban-parent EssilorLuxottica amid growing consumer interest in AI-powered wearable devices. Meta has sold millions of Ray-Ban Meta glasses since their launch and said its "Oakley Meta HSTN" will feature a hands-free high-resolution camera, open-ear speakers, water resistance and Meta AI capabilities. The limited-edition product will be available for preorder starting July 11 at $499, with additional products starting at $399 launching later this summer. Meta said the product line would roll out in North America, Australia and several European countries, with plans to expand to Mexico, India and the United Arab Emirates by the year-end. The Oakley Meta HSTN will debut this month at several major sporting events including Fanatics Fest and UFC International Fight Week. Smaller rival Snap said earlier this month it would launch its smart glasses, called Specs, for consumers next year. Companies such as Google are also exploring similar investments. — Reuters
Time of India
14 hours ago
- Business
- Time of India
Meta launches Oakley-branded AI glasses with built-in camera and IPX4 water resistance
Meta has partnered with Oakley to introduce a new line of performance AI glasses, starting with the Oakley Meta HSTN (pronounced HOW-stuhn). These glasses integrate a built-in camera for hands-free capture and feature IPX4 water resistance, combining Oakley's design with Meta's technology. The new Oakley Meta glasses aim to provide users with insights into physical capabilities and improve sharing experiences. This product line will be supported by a global campaign featuring Team Oakley athletes Kylian Mbappé and Patrick Mahomes. Meta highlights that these glasses are a significant hardware category in the AI era, building on the success of its Ray-Ban Meta glasses. The Oakley Meta HSTN model is designed for athletes and fans, incorporating open-ear speakers for audio in addition to its camera and water-resistant features. Watch the launch video here . Oakley Meta HSTN AI glasses: Price and availability The Limited-Edition Oakley Meta HSTN will be available for pre-order starting July 11 for $499. Additional models from the collection, starting at $399, are scheduled to launch later this summer. The Oakley Meta HSTN will be offered in several regions, including the US, Canada, the UK, Ireland, France, Italy, Spain, Austria, Belgium, Australia, Germany, Sweden, Norway, Finland, and Denmark. Plans are also underway to expand availability to Mexico, India, and the UAE later this year. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Perdagangkan CFD Emas dengan Broker Tepercaya IC Markets Mendaftar Undo The Oakley Meta HSTN will be introduced through a global campaign featuring athletes from Team Oakley and others. The campaign includes appearances by Gabriel Medina exploring surf conditions, J.R. Smith assessing wind on the golf course, Ishod Wair and Boo Johnson skating through various locations, and Bicho Carrera navigating high altitudes. The new AI glasses will also appear at major sporting events, starting with Fanatics Fest from June 20–22 and UFC International Fight Week from June 25–27, with additional appearances expected throughout the year. Oakley Meta HSTN: Here's what these AI-powered glasses can do Meta claims that the HSTN glasses are designed with a focus on battery efficiency and extended usage. On a full charge, they promise to deliver up to eight hours of typical use and up to 19 hours on standby. With fast-charging capabilities, the battery can reach 50% in nearly 20 minutes. The included charging case provides additional convenience, offering up to 48 hours of power while on the move. For visual capture, the glasses are equipped with a higher resolution camera that records in Ultra HD (3K) video. This enables users to document their activities and share key moments with greater clarity. A key feature of the Oakley Meta HSTN is the integration of Meta AI, a built-in personal assistant that offers hands-free functionality and access to information in real time. For example, athletes can ask about weather conditions on a golf course or initiate video recording during a skate session with voice commands like, 'Hey Meta, how strong is the wind today?' or 'Hey Meta, take a video.' The AI assistant supports a range of use cases, from monitoring performance to checking environmental conditions.
