Latest news with #RareLife
News18
17 hours ago
- Business
- News18
Swiggy Makes Foray Into Concierge Segment Under Brand Name 'Crew'; Details Here
Last Updated: Swiggy's Crew offers highly personalised services, including assistance with international driving permits, bespoke travel planning, and curated gift sourcing within budgets. Swiggy has entered the lifestyle and travel concierge space with the beta launch of a new app called Crew, aimed at catering to India's growing base of premium consumers. Currently available to select users on both the Apple App Store and Google Play Store, Crew is being developed under Swiggy's parent company, Bundl Technologies Pvt Ltd. The app offers highly personalised services, including assistance with international driving permits, bespoke travel planning, and curated gift sourcing within specific budgets. Crew is Swiggy's latest push to diversify its offerings beyond food delivery and marks its second known attempt to reach affluent users. Last year, Swiggy piloted Rare Life, a subscription-based premium concierge service that provided access to high-end experiences. While Rare Life never became a standalone app, Crew appears to be a more formal and structured initiative. On the B2B front, Swiggy also rolled out Assure, a procurement platform enabling restaurants to source kitchen and pantry supplies, directly competing with Zomato's Hyperpure. First Published: June 21, 2025, 09:18 IST
Economic Times
a day ago
- Business
- Economic Times
Swiggy pilots travel and lifestyle concierge app Crew
Swiggy has launched a travel and lifestyle concierge app, Crew, on a pilot basis, according to information about the app published on Google Play Store. This marks the Bengaluru-based company's entry into a new business after food delivery, dining out, quick commerce and professional services. The app, which involves human concierges in addition to generative artificial intelligence (AI), helps users plan trips, going beyond simply suggesting itineraries.A Swiggy spokesperson did not comment on the year, ahead of its initial public offering (IPO), the company had started testing Rare Life, a personalised concierge service focused on elite and exclusive experiences. However, this project was discontinued after Swiggy decided not to scale it up beyond a small cohort. In January, the company rolled out professional services marketplace Pyng, signalling that it was following a house of apps strategy similar to Chinese tech giants Alibaba and Meituan, which have also had multiple apps for various services. This is in contrast to the 'superapp' strategy, where consumers are expected to come for one basic use-case and transact across multiple services. Also, superapps are yet to see any noteworthy success at scale in Crew and Pyng, Swiggy now has the main app, which houses food delivery, quick commerce, dining out and its events platform Scenes. The quick commerce unit, Instamart, also got a separate app in launch of Crew was first reported by Entrackr. Swiggy recently suspended its peer-to-peer parcel delivery service Genie, which was available in 70 cities. The company has also licenced its cloud kitchen brands to food service outfit Kouzina, with plans to fully transfer these businesses upon fulfilment of certain conditions. On Friday, Swiggy shares ended 3.1% higher at Rs 385.90 on the BSE.
Time of India
2 days ago
- Business
- Time of India
Swiggy pilots travel and lifestyle concierge app Crew
Swiggy has launched a travel and lifestyle concierge app, Crew, on a pilot basis, according to information about the app published on Google Play Store. This marks the Bengaluru-based company's entry into a new business after food delivery, dining out, quick commerce and professional services. The app, which involves human concierges in addition to generative artificial intelligence (AI), helps users plan trips, going beyond simply suggesting itineraries. A Swiggy spokesperson did not comment on the development. Last year, ahead of its initial public offering (IPO), the company had started testing Rare Life, a personalised concierge service focused on elite and exclusive experiences. However, this project was discontinued after Swiggy decided not to scale it up beyond a small cohort. In January, the company rolled out professional services marketplace Pyng, signalling that it was following a house of apps strategy similar to Chinese tech giants Alibaba and Meituan, which have also had multiple apps for various services. Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories This is in contrast to the 'superapp' strategy, where consumers are expected to come for one basic use-case and transact across multiple services. Also, superapps are yet to see any noteworthy success at scale in India. Besides Crew and Pyng, Swiggy now has the main app, which houses food delivery, quick commerce, dining out and its events platform Scenes. The quick commerce unit, Instamart, also got a separate app in January. The launch of Crew was first reported by Entrackr. Swiggy recently suspended its peer-to-peer parcel delivery service Genie, which was available in 70 cities. The company has also licenced its cloud kitchen brands to food service outfit Kouzina, with plans to fully transfer these businesses upon fulfilment of certain conditions. On Friday, Swiggy shares ended 3.1% higher at Rs 385.90 on the BSE.
