Swiggy pilots travel and lifestyle concierge app Crew

Swiggy
has launched a travel and
lifestyle concierge
app, Crew, on a pilot basis, according to information about the app published on Google Play Store.
This marks the Bengaluru-based company's entry into a new business after food delivery, dining out,
quick commerce
and professional services.
The app, which involves human concierges in addition to generative artificial intelligence (AI), helps users plan trips, going beyond simply suggesting itineraries.
A Swiggy spokesperson did not comment on the development.
Last year, ahead of its initial public offering (IPO), the company had started testing Rare Life, a personalised concierge service focused on elite and exclusive experiences. However, this project was discontinued after Swiggy decided not to scale it up beyond a small cohort.
In January, the company rolled out professional services marketplace Pyng, signalling that it was following a house of apps strategy similar to Chinese tech giants Alibaba and Meituan, which have also had multiple apps for various services.
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This is in contrast to the 'superapp' strategy, where consumers are expected to come for one basic use-case and transact across multiple services. Also, superapps are yet to see any noteworthy success at scale in India.
Besides Crew and Pyng, Swiggy now has the main app, which houses food delivery, quick commerce, dining out and its events platform Scenes. The quick commerce unit, Instamart, also got a separate app in January.
The launch of Crew was first reported by Entrackr.
Swiggy recently suspended its peer-to-peer parcel delivery service Genie, which was available in 70 cities. The company has also licenced its cloud kitchen brands to food service outfit Kouzina, with plans to fully transfer these businesses upon fulfilment of certain conditions.
On Friday,
Swiggy shares
ended 3.1% higher at Rs 385.90 on the BSE.

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