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Majid Al Futtaim Collaborates with Coca-Cola Middle East and Sparklo Furthering its Commitment to Promoting Circular Communities
Majid Al Futtaim Collaborates with Coca-Cola Middle East and Sparklo Furthering its Commitment to Promoting Circular Communities

Mid East Info

timea day ago

  • Business
  • Mid East Info

Majid Al Futtaim Collaborates with Coca-Cola Middle East and Sparklo Furthering its Commitment to Promoting Circular Communities

The partnership will see Coca-Cola Middle East sponsor a few Reverse Vending Machines RVMs in key Carrefour locations, serving as an extension to Carrefour's existing recycling efforts. The aim is to collect 1.8 million bottles a year, which can reduce CO ₂ emissions. Dubai, United Arab Emirates, June 2025 : Majid Al Futtaim, which owns the exclusive rights to operate Carrefour in the UAE, announces its partnership with Coca-Cola Middle East and Sparklo, a UAE-based cleantech company, to boost Carrefour recycling efforts under the Reverse Vending Machine (RVM) initiative. This collaboration, driven by a shared commitment to building a community of eco-conscious customers and a focus on innovation, will see Coca-Cola co-operate RVMs in key Carrefour locations across the UAE, building on the programme's proven success in promoting collection and recycling and contributing to the UAE's ambitious sustainability agenda. Carrefour's RVM initiative, powered by Sparklo's innovative technology, was launched in July 2023, and since then it has empowered customers to actively support circularity by incentivising recycling. Using the Sparklo app, users earn points for each item recycled and they can redeem the points for rewards from participating partners. Rewards include savings at Carrefour, discounted taxi rides, among others. Based on the 2024 Sparklomats RVMs results, the partnership is projected to collect over 1.8 million plastic bottles and aluminium cans annually, with an average of over 1,000 containers per day, helping to contribute to CO₂ emissions reduction. Commenting on the partnership, Jean-Luc Graziato, Chief Operating Officer at Majid Al Futtaim – Retail , said: 'We are committed to playing an active role in advancing sustainability across the UAE, in support of the nation's vision for environmental leadership and its ambitious goals around waste reduction and responsible consumption. Our partnership with Coca-Cola and Sparklo is a powerful example of how collaboration can drive scalable impact. By leveraging advanced technologies, we are transforming our retail spaces to serve greater purpose; empowering customers to actively participate in building a circular economy.' 'At Coca-Cola, we aim to grow our business in ways that drive positive change and build a more sustainable future for our planet. Through our partnership with Majid Al Futtaim and Sparklo, we are making it easier for people in the UAE to recycle and contribute to circularity and sustainability. This initiative is part of our broader efforts to improve waste collection and strengthen local recycling infrastructure, helping to build a circular economy where packaging is collected, recycled, and reused,' said Andrew Buckingham, Vice President and General Manager at The Coca-Cola Company Middle East. 'We're glad to see our joint initiative with Majid Al Futtaim now supported by Coca-Cola. It shows a shared commitment to making it simple and engaging for people to recycle bottles and cans. Together, we're building the infrastructure to collect every bottle in the UAE and show what real progress on sustainability can look like,' added Maxim Kaplevich, Founder and CEO of Sparklo. The collaboration also supports the ambitions of the UAE Circular Economy Policy 2031, which aims to divert 75% of waste from landfills by 2030 by promoting recycling, reusing material, and reducing reliance on raw resources. Through the initiative, Carrefour, Coca-Cola, and Sparklo are accelerating the UAE's transition towards a waste-free, circular economy. The co-operated machines are located across Carrefour stores at Ibn Battuta Mall, City Centre Mirdiff, City Centre Deira, and Burjuman Mall in Dubai, and Dalma Mall in Abu Dhabi. About Majid Al Futtaim Retail: Founded in 1992, Majid Al Futtaim is an Emirati-owned, diversified lifestyle conglomerate operating shopping malls, communities, retail and leisure outlets, across the Middle East, Africa and Asia. The Group employs 43,000 people, with owned assets valued at US$19 billion, and has the highest credit rating ( BBB) among privately held corporates in the region. Majid Al Futtaim Retail holds the exclusive rights to operate Carrefour across 12 markets in the Middle East, Africa, and Asia, with a network of over 390 stores. It is also the owner and operator of HyperMax, a new grocery retail brand with 44 locations in Jordan and Oman. Additionally, the Group operates Supeco, its latest grocery retail concept—a low-cost hybrid model that combines a traditional supermarket with a wholesale warehouse—across 15 locations in Egypt, and Myli, the Group's health and beauty brand, operating in 12 stores across Asia and North Africa. To meet the growing needs of its diverse customer base and communities, Majid Al Futtaim Retail offers omnichannel customer experiences tailored to the needs of the modern consumer. Through its innovative physical and digital customer services, Majid Al Futtaim Retail provides access to an unrivalled choice of quality products, at unbeatable value for over 700,000 customers it serves daily. Aligning with the Group's commitment to support local economies, local producers and suppliers, Majid Al Futtaim Retail resources over 80 percent of its products from the region. About Coca-Cola Middle East: The Coca-Cola Company (NYSE: KO) is a total beverage company, with products sold in more than 200 countries and territories. The Coca-Cola Company Middle East operation spans across 12 markets including GCC countries, Iraq, Yemen and the Levant. With 23 bottling plants across the region, our portfolio includes nearly 20 sparkling soft drink brands including Coca-Cola, Sprite, Fanta, Thums Up, QJ, Canada Dry and Schweppes; our hydration and juice brands include Arwa, Crystal, Al Waha, Dasani minera, Safia, Minute Maid, Cappy, Fuze Tea and glaceau smartwater. Our company's purpose is to refresh the world and make a difference and we're constantly transforming our portfolio to bring innovative new products with something for everyone. We also seek to positively impact people's lives, communities and the planet through our sustainability initiatives – from water replenishment to waste management, recycling to women empowerment initiatives while we continue to create a rewarding ecosystem for our employees, partners, consumers and customers. About Sparklo: Sparklo is a global UAE-based cleantech company that revolutionises the recycling industry and encourages sustainable practices worldwide. Through its innovative reverse vending machines (RVMs) known as Sparklomats, the company motivates users to recycle plastic bottles and aluminium cans by offering engaging rewards. Sparklo's cutting-edge software and hardware solutions utilise AI and machine learning to optimise recycling processes, making it fun and easy for individuals to contribute to a sustainable lifestyle. With a growing network of more than 250,000 users in the UAE alone, Sparklo collects over 200,000 bottles and cans daily. The company operates in over ten countries, including the UAE, Saudi Arabia, Oman, Qatar, Vietnam, India, Thailand, Kazakhstan, and Georgia.

Beware of parking ticket scam in Massachusetts, police warns
Beware of parking ticket scam in Massachusetts, police warns

Yahoo

time7 days ago

  • Yahoo

Beware of parking ticket scam in Massachusetts, police warns

LUDLOW, Mass. (WWLP) – Police departments are warning of a new scam that is targeting Massachusetts drivers. Victims of the scam have received a text message claiming they have unpaid parking tickets, owe tolls, or license suspension and must report to their nearest RVM to pay them. Police are advising drivers to look at the sender's information before responding to any message. Woman dead after apartment fire on Franklin Street in Westfield U.S. government agency websites end with .gov. You will never get a text message about an overdue RMV payment. If you do receive a text like this, the Hampden County Sheriff's Office states to do the following: If you get a text like this: Do NOT click any links or reply Delete the message or mark it as spam Report it to your cell provider (by forwarding to 7726) or the FTC at Verify directly by visiting your state's official RMV/DMV website – never trust info from a suspicious text. WWLP-22News, an NBC affiliate, began broadcasting in March 1953 to provide local news, network, syndicated, and local programming to western Massachusetts. Watch the 22News Digital Edition weekdays at 4 p.m. on Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Pick n Pay celebrates World Environment Day with major recycling milestone
Pick n Pay celebrates World Environment Day with major recycling milestone

IOL News

time05-06-2025

  • Business
  • IOL News

Pick n Pay celebrates World Environment Day with major recycling milestone

Since launching the pilot in 2018, the RVM initiative grew into a national network of 39 machines across Pick n Pay stores in Gauteng, KwaZulu-Natal, the Western Cape, and the Eastern Cape. Image: Supplied. Marking World Environment Day 2025 on 5 June 2025, with this year's theme of 'Ending Plastic Pollution', South Africa's major retailer, Pick n Pay celebrated a major environmental milestone: its Reverse Vending Machines (RVM) customer recycling initiative, which has now diverted over 1.1 million plastic and packaging recyclable items from landfill. Since launching the pilot in 2018, the RVM initiative grew into a national network of 39 machines across Pick n Pay stores in Gauteng, KwaZulu-Natal, the Western Cape, and the Eastern Cape. Each machine accepts recyclable items, such as plastic bottles, aluminium cans, and glass containers, and rewards customers with Smart Shopper loyalty points, which can be used for everyday purchases. 'What started as a small test has evolved into a movement. This programme has shown that people are willing to recycle when it's made convenient, accessible, and rewarding,' Riley van Rooyen, Sustainability Lead at Pick n Pay, said. As of May 2025, the initiative collected and diverted over 1.1 million recyclable items from landfill, resulting in over 80 000 kgs of waste recycled and an estimated 1 200 tonnes of CO₂e emissions avoided. Customers received a total of over R135 000 in recycling rewards since the pilot launched, and over R56 000 in Smart Shopper points since the integration with the programme in August last year. Each machine can hold up to 750 items and uses barcode recognition technology to ensure the correct sorting of recyclables. 'Ending plastic pollution isn't a one-day project. But this initiative proves that scalable, community-led environmental solutions work. And on this World Environment Day, we're proud to celebrate our plastic reduction initiatives wins with our customers and our partners in the project, who've helped us take over a million small steps toward a cleaner, more sustainable future,' van Rooyen added. The retailer has exceeded its Plastic Pact 2025 target for packaging weight, reporting a 38% reduction in average packaging weight. This also builds on the retailer's broader efforts to reduce waste in the environment. Last year, it diverted nearly 13,000 tonnes of waste from its stores, equivalent to the weight of approximately 2 100 average adult male elephants Through its regular beach clean-ups, it has removed nearly 2,000kg of plastic waste from local beaches over the past five years.

Pick n Pay celebrates major environmental milestone
Pick n Pay celebrates major environmental milestone

The South African

time05-06-2025

  • Business
  • The South African

Pick n Pay celebrates major environmental milestone

To mark World Environment Day 2025 on Thursday, 5 June and this year's theme of 'Ending Plastic Pollution', Pick n Pay is celebrating a major environmental milestone. Its Reverse Vending Machines (RVM) customer recycling initiative has diverted over 1.1 million plastic and packaging recyclable items from landfill. The milestone marks a significant win in Pick n Pay's long-term commitment to supporting circular economies and empowering everyday shoppers to play a direct role in reducing plastic waste. Since launching the pilot in 2018, the RVM initiative has grown into a national network of 39 machines across Pick n Pay stores in Gauteng, KwaZulu-Natal, the Western Cape, and the Eastern Cape. Twelve new RVM machines were added in the past 12 months. Each machine accepts recyclable items, such as plastic bottles, aluminium cans, and glass containers, and rewards customers with Smart Shopper loyalty points, which can be used for everyday purchases. 'What started as a small test has evolved into a movement. This programme has shown that people are willing to recycle when it's made convenient, accessible, and rewarding,' says Riley van Rooyen, Sustainability Lead at Pick n Pay, reflecting on the success of the programme. As of May 2025, the initiative has collected and diverted over 1.1 million recyclable items from landfill, resulting in over 80 000kg of waste recycled and an estimated 1 200 tonnes of CO₂e emissions avoided. Customers have received a total of over R135 000 in recycling rewards since the pilot launched, and over R56 000 in Smart Shopper points since the integration with the programme in August last year. Each machine can hold up to 750 items and uses barcode recognition technology to ensure the correct sorting of recyclables. Customers simply scan their items and instantly receive Smart Shopper points, which they tend to use for groceries, airtime, and data. Prior to the integration with Smart Shopper, customers received recycling rewards through Imagined Earth. 'Ending plastic pollution isn't a one-day project. But this initiative proves that scalable, community-led environmental solutions work. And on this World Environment Day, we're proud to celebrate our plastic reduction initiatives wins with our customers and our partners in the project, who've helped us take over a million small steps toward a cleaner, more sustainable future,' says Van Rooyen. Despite focusing on a wider business turnaround strategy in FY25, Pick n Pay's sustainability team continued to deliver meaningful progress. By prioritising high-impact, customer-facing initiatives – such as RVMs and packaging innovations – Pick n Pay maintained momentum on key environmental goals. The retailer has exceeded its Plastic Pact 2025 target for packaging weight, reporting a 38% reduction in average packaging weight. This also builds on the retailer's broader efforts to reduce waste in the environment. Last year, it diverted nearly 13 000 tonnes of waste from its stores, the weight of approximately 2 100 average male adult elephants. Through its regular beach clean-ups, it has removed nearly 2 000kg of plastic waste from local beaches over the past five years. 1. Fourways Mall 2. Fourways Crossing 3. New Redruth 4. Waterkloof Rand 5. Benmore 6. Southgate 7. Key West 8. Dainfern Square 9. Lenasia 10. Kensington 11. Bedfordview 12. Randburg Square 13. Montana 14. Southdowns 15. Plantland 16. Hazeldean Square 17. Irene Village Mall 18. Boksburg 19. Hyper Centurion 20. Greenstone Hyper 21. Sasolburg 22. Vaal Mall 23. Three Rivers 24. The Glen 25. Mall Of Africa 26. Rosebank 27. The Falls 28. Carnival Mall 29. Kyalami on Main 30. Sunward Park 31. Primrose 32. Kenilworth Centre 33. Constantia 34. V&A Waterfront 35. Gardens 36. Umhlanga Crescent 37. Hilton Family 38. Summerstrand 39. Blue Hills Let us know by leaving a comment below, or send a WhatsApp to 060 011 021 1 Subscribe to The South African website's newsletters and follow us on WhatsApp, Facebook, X and Bluesky for the latest news.

Earn Re 1 for crushing a plastic bottle in Karnataka from this World Environment Day
Earn Re 1 for crushing a plastic bottle in Karnataka from this World Environment Day

Time of India

time22-05-2025

  • Business
  • Time of India

Earn Re 1 for crushing a plastic bottle in Karnataka from this World Environment Day

Bengaluru: Soon, an empty water bottle that you trash as waste could fetch you money! All you need to do is drop those bottles into a reverse vending machine (RVM) set up by urban local bodies at various locations in your city. The RVMs will not just crush and shred the bottle, but also give you Rs 1 in return per bottle. Determined to make Karnataka plastic-free, Karnataka State Pollution Control Board (KSPCB) planned to unveil these RVMs in front of Vidhana Soudha during Environment Day celebrations on June 5. Buoyed by a pilot initiative in Hubballi a few weeks ago, the board submitted a proposal to the state govt for installation within the limits of city corporations and municipalities. PM Narendraswamy, chairperson of KSPCB, said, "If you incentivise anything, people will respond to it. Earlier, there was hardly any response to shredding machines as there were no incentives. But now the machines will give you a coin (Re 1) for every bottle that you deposit. If you do not drop, at least the rag pickers who collect these bottles will drop them at these machines as they will get money." Swamy clarified the machines will be installed by its manufacturer and hence, will not cost anything to the govt. "We only need to provide them with space and operational requirements. For them, the crushed, shredded plastic will be the revenue," he clarified. KSPCB also claimed it would go plastic-free and would recommend the govt to also embrace plastic-free administration aligning with the United Nations' motto 'End Plastic Pollution' from June 5. Close on the lines of KSPCB, completing 50 years, a year-long celebration has been planned with a lot of awareness activities.

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