Latest news with #PrimallyPure
Hamilton Spectator
4 days ago
- Health
- Hamilton Spectator
Sunscreen ‘is poison.' Sunscreen is essential. As the debate reaches a boiling point, we asked a dermatologist what to believe
A few weeks ago, the 'mindfully made' indie skin care brand Primally Pure launched a series of billboards so provocatively anti-science they may as well have been sponsored by the baby oil lobby. 'The sun isn't poison. But your sunscreen is,' read one splashed around Los Angeles and Chicago. 'Sun fear ends here,' said another. The plot twist: Primally Pure was releasing its own sun cream, a zinc and tallow 'seed oil-free sun shield' that it claims 'delivers powerful, non-toxic sun protection.' Behind all this is the simmering sentiment that you actually don't need to wear sunscreen every day — and that existing sunscreen formulations are, in fact, harmful. 'For too long, we've been told to avoid the sun at all costs and to slather on toxic ingredients daily in the name of 'protection,'' reads the caption on a Primally Pure social media post showing off the billboards. 'We're on a mission to encourage mindful sun exposure — because the sun can be medicine.' (Primally Pure, which was founded by Bethany Joy McDaniel, did not respond to our request for an interview.) A post shared by Primally Pure Skincare (@primallypure) While certainly not novel — remember those Lululemon bags that said sunscreen was worse than sunshine — this rhetoric seems to be gaining steam. If your algorithm feeds you posts about '5 Reasons Seed Oils are Killing you,' or you've got the kind of Pilates instructor who'll riff on the many benefits of alkaline water while you tremble in a side plank, there's a good chance you've come across the growing anti-sunscreen, pro-sun-exposure discourse. The story goes something like this: Most commercial sunscreens contain 'toxic' chemicals that do things like disrupt your hormones or cause cancer, or break down on your skin when exposed to UV light in such a way that they actually increase your melanoma risk . (Here, they'll usually insert a stat about how skin cancer rates have increased since sunscreen was introduced, bypassing the possibility that we're finding more skin cancer because of better access to screening and treatment.) The offered solution? Your body 'needs' the sun and you should seek it out so that you build up a tan, allegedly nature's oldest form of sun protection. If you insist on some kind of sunscreen, it should be 'natural,' usually zinc mixed with beef tallow, that other current 'clean' darling. As you might guess, it's not an approach that dermatologists endorse. 'It's gut wrenching. I just can't believe that in 2025 we are still having to defend something that has such a strong safety profile — and saves lives,' said Dr. Julia Carroll , a Toronto dermatologist who's on the board of Melanoma Canada , a non-profit for melanoma and skin cancer survivors. Part of what's at play here is the often misunderstood difference between chemical and mineral sunscreens . Titanium dioxide and zinc oxide (the latter is Primally Pure's filter of choice) are the two ingredients most commonly used in 'mineral' sunscreens, which block UV rays rather than absorb them like the compounds found in 'chemical' formulas. The former have long been popular for folks with more sensitive skin but can leave a white cast. The latter tend to be more cosmetically elegant but, in a post-'clean beauty' world, can suffer from the sinister-seeming 'chemical' label. In the actually scientifically legitimate column, there are concerns about their impact on coral reefs and sea life . To find out how we got to this place of questioning a product that once felt as innocuous as wearing a seatbelt, Carroll said you have to follow the money — or the viral clicks. 'This is a business. When you see these claims, there's usually a financial gain behind them,' she said. 'In this situation, [Primally Pure is] trying to create fear, and pivot people to their solution, which is their sunscreen.' This narrative projects ulterior motives onto a faceless 'they' of sunscreen manufacturers, scientists and dermatologists, accused of knowingly misleading us, depriving us of the ancient goodness of sun exposure, even poisoning us for their own profit. It's something Carroll finds absurd. 'As a dermatologist, I'm in the business of skin cancer treatment, and the treatment and prevention of aging, so actually I should be anti-sunscreen. It would improve my bottom line,' she said. While some people who advocate unprotected sun exposure just cite vibes—'I feel so much better when I get some sun,' or 'My skin clears up when I'm tanned' — there is also a lot of so-called scientific 'evidence' that gets thrown into this conversation. Cosmetic chemist Michelle Wong spends a lot of time debunking this sort of misinformation on her social media account, Lab Muffin . 'Yes, there are some scientific studies that claim that sunscreen could be toxic. However, these are misinterpretations of the evidence and don't hold up when you examine the entire body of evidence. A lot of studies tend to overstate their conclusions, and the implications of their research,' said Wong. 'This is an accepted part of scientific publishing — just because something is peer-reviewed doesn't mean it's true — but for people who aren't used to these conventions, these statements can seem very convincing, especially when taken out of context.' Wong links anti-sunscreen sentiment to the same ideology that undergirds the 'clean beauty' movement . 'We tend to assume that natural things are safer than synthetic things, even though the most toxic substances on earth are natural. Sunscreen ingredients have long scary names, but the sun is natural, so it's easy to misjudge the risks,' she said. Sunscreen, she continues, has joined a host of other once-benign things that have become politicized in our post-pandemic world, like vaccines, fluoride and pasteurized milk. 'It's a generalized distrust of institutions, a sort of conspiracy mindset,' she said. Sometimes, the institutions don't help themselves, said Jill Dunn, a beauty editor and co-host of the Breaking Beauty podcast . 'Every single country has their own governing body on what sunscreen filters they approve or do not approve,' said Dunn. 'Because there's no universal standard for it, it leads to a lot of confusion.' The 'biggest blow' to sunscreen's credibility, Dunn said, happened in 2019. The Food and Drug Administration, the body that regulates sunscreen in the United States, requested 'more information' about some of the most common chemical active ingredients found in sunscreens, in an effort to ensure that their requirements for approval reflect the latest science. At no point did they tell people to stop using these ingredients. At the same time, titanium dioxide and zinc oxide were declared to be 'generally recognized as safe and effective.' 'That set off a lack of confidence in using traditional sunscreens,' Dunn said, 'We'd had the La Roche-Posays, the Neutrogenas, the Ombrelles of the world using chemical filters for years and years, but then all of the sudden the FDA is saying, 'You can continue to use them, but we want more safety data now, and what we're saying is safe currently is titanium dioxide and zinc oxide.' Five years later, the FDA has not released any followup on this, although it has called for further industry testing, specifically around whether it's harmful that some ingredients may be absorbed into the bloodstream . Health Canada didn't comment on it and continued to recommend both chemical and physical UV filters (it did issue a 2024 warning about using homemade sunscreens). It didn't help matters that not long after, in the spring of 2021, there was a recall of spray sunscreens from major brands like Aveeno, Coppertone and Neutrogena because of the presence of benzene, a known carcinogen. Crucially, though, it was in the propellant to get the sunscreen out of the bottle, rather than in the formula itself. Strike three in the zeitgeist against sunscreen was a sun-kissed, invariably blond esthetic that began emerging on social media.'You had this perfect storm of not trusting sunscreen, but then the look of being tanned became popular again,' said Dunn, nodding to the r esurgence of tanning beds among Gen Z . She recalls a story on this in the Washington Post last summer that quoted a TikTok comment: 'I'd rather die hot than live ugly.' There's maybe something inherently enticing in being given permission to not wear sunscreen, which can be a hassle or sticky or mess with your makeup, and just be in a world that often asks so many things of us. 'It's like, 'My grandmother never wore sunscreen, so I'm not going to,' that kind of thing … Until you have someone in your life that dies from melanoma,' said Dunn. 'I've known three young people who have died from melanoma. It's so upsetting because it's so preventable, and I fear that young people in particular are really just not getting the message.' If they are, it's often one slathered in misinformation, or screaming at them from social media — or even writ large on a billboard. Ultra Violette Future Fluid SPF 50+ Superlight Mineral Skinscreen, $54, . Shop Now This mineral sunscreen is from Australian brand Ultra Violette and contains Japanese zinc formulated for an ultra-light texture. Shiseido Ultra Sun Protector Sunscreen Spray SPF 40, $49, . Shop Now This lightweight chemical sunscreen mist is a joy to apply and leaves limbs feeling hydrated (it contains water-retaining hyaluronic acid) with no sign of shimmer or cast. Naked Sundays CabanaCreme SPF 50 Hydrating Moisturizer, $30, . Shop Now As seen above, Australians make some of the best sunscreens and this easy-to-blend chemical SPF 50 daily face moisturizer from Naked Sundays is no exception. Vichy Capital Soleil Sport Ultra-Light Refreshing Lotion SPF 60, $34, . ] Shop now Great for those days when you're playing back-to-back pickleball games in the park, this SPF 60 lotion is water- and sweat-resistant for up to 80 minutes. Glow Recipe Watermelon Glow Dewy Defense SPF 30, $48, . Shop Now This K-Beauty brand favourite needs no introduction. Its new sunscreen contains chemical filters as well as glycerin, watermelon seed oil, and Vitamin E for hydration. When you make a purchase through the links in this article, we may earn a small commission. Our journalism is independent and not influenced by advertising. Learn more .
Business of Fashion
06-06-2025
- Entertainment
- Business of Fashion
Sunscreen to Shoppers: Pick Your Poison
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and the ultimate wife guy in skincare. Included in today's issue: Byredo, Burt's Bees, Charlotte Tilbury, Cyklar, Decorté, Dermalogica, Diptyque, Dr. Shereene Idriss, Eva NYC, Inkey List, Kylie Cosmetics, Kimchi Chic, Kylie Minogue, Lush, Lux Unfiltered, MAC Cosmetics, Maybelline, Milk Makeup, Murad, Native, Nette, Nuface, Philip B., Snif, Senegence, Soshe, Tarte, Thrive Causemetics, Truly Beauty, Typology, Violette_FR, YSE Beauty and VIP barbecue sauce. But first… There's a gas station and car wash in downtown Los Angeles that will check your car for smog-causing emissions. Above the price chart for toxic fumes is another kind of sky smear: A giant billboard that reads, 'the sun isn't poison but your sunscreen is.' Next to the message is Primally Pure's Sun Cream SPF 30, a $38 beige tube of beef tallow, zinc oxide and the radiant smiles of women who have 'done their own research.' Primally Pure is a brand by the conservative influencer and podcaster Bethany Joy McDaniel. An entrepreneur and mom of two, McDaniel makes some truly excellent points in her content. She encourages faith-based communities to take a more active interest in their members' physical health; she wonders if fillers are making everyone look the same; she encourages young women to explore the connection between gut health and skin health, especially in the context of alcohol. This is all great! But then McDaniel throws out the baby with Sydney Sweeney's bathwater by saying SPF isn't always necessary, and it's better to go bare-skinned than use something 'chemical.' Phew. Naturally, there's been big backlash from dermatologists, social media users, and Blue State moms trying to force a tube of Supergoop onto their kids before they leave for Governor's Ball. I'm not here to litigate that, because: Science. Instead, let's talk about what happened after Primally Pure threw down its billboard gauntlet: The brand got (sun)burned. On Wednesday, Australian skincare label Ultra Violette decided to turn the momentum from its recent launch into the US via Sephora into a clapback. The brand's social team photoshopped their own version of a sunscreen billboard onto the car wash space. 'Warning,' it reads. 'This SPF contains chemicals, hydration and common sense.' Similar posters blare 'This SPF is 100% poisonous to premature aging' and 'Save the beef tallow for your potatoes, not your pores.' On Instagram, Ultra Violette's billboard reveal landed over 4000 engagements and increased the brand's online engagement sixfold, according to the online analytics platform Keywords Everywhere. Primally Pure's unveiling had some skeptical shoutouts in the New York Post and on the morning news program KTLA, landing 3440 engagements and an engagement rate of less than 1 percent. From Primally Pure's POV, the campaign 'was designed specifically to spark conversation, create transparency, and increase awareness,' said founder McDaniel by email, who included a link to a 2020 JAMA study that begs the FDA for more sunscreen safety data. Ultimately, both brands stand to benefit from a clash of ideals (and formulas). Like Wendy's tweeting insults at Katy Perry, digital swipes can turn up the heat on both brands, within reason. But even though neither Ultra Violette nor Primally Pure really 'loses' from their online billboard wars, the American public does lose when they're led to believe that sun care is more harmful than the melanoma it strives to prevent. In that sense, only one brand wins here — the one that uses proven data to keep its customers healthy long enough to shop another day. What else is new… Skincare On March 28, Rachel Antonoff made the near-impossible happen and had an actually fun fashion party at the Margaritaville in Times Square. Among the swag was Vacation's SPF oil, which was promptly swiped off every patio table and bar counter by enthusiastic editors (and most of the SNL writing staff). On March 29, Lux Unfiltered launched its own $44 SPF oil, a scented formula with notes of neroli. The brand also did a Sephora exclusive — a Blurring Body Glow with sunflower seed oil and vitamin C that's $25. Murad's Biome-Balancing serum arrived on May 28 with 'biome-sensing technology' that doesn't actually feel your breakouts coming, but it does use salicylic acid and glutamic acid to help prevent flare-ups. Real Housewife of Atlanta cast member Cynthia Bailey has entered the beauty brand chat. On May 29, she launched Glowissima, a skincare label co-founded with Dana Hill-Robinson, the chief executive of subscription beauty service Cocotique, which specifically focuses on Black-owned brands. It's got two hero products, a $64 face oil and $46 face cream. Welcome to Sephora, YSE Beauty! The brand founded by actress Molly Sims entered 361 doors on June 1 with four of its key formulas, including vitamin c serum and moisturiser. Online, you can get eight more items, like YSE's first foray into colour cosmetics, a tinted lip gloss. (I just tested it: Super-thick, pigment rich, crazy shiny. Nice one, Molly.) Do you want to smell like The Great British Bake Off when you sweat? Native launched a body care range on June 1 called Piece of Cake. It's got notes of frosting, buttercream, and sprinkles, and comes with a deodorant, body wash, shampoo, conditioner and lotion. Everyone knows Mike's Hot Honey is the real MVP of a backyard barbecue, especially when grilled chicken is involved. Now it might be a CVS all-star, too. On June 1, the brand revealed its limited-edition collaboration with Burt's Bees, debuting a Hot Honey lip balm for $4. And it's not sold out yet… Typology's A40 Cryo Plumping Stick hit shelves on June 2 with 'an immediate cooling, plumping effect' and the promise to de-puff and energize skin; its mostly applied around the eyes. It's got polyglutamic acid, a soybean extract that can hold five times its weight in water, plus spirodela, which is better known as duckweed. If you enjoy watching super-graphic content of zits being… uh… un-zitted, pay attention to the Japanese skincare brand Decorté. Its AQ Pore Blackhead Dissolver Deep Pore Cleanser launched June 3 for $90 and claims to 'dissolve keratin plugs' for a more effective detox. The brand sent some lab close-ups of stressed skin to prove the effectiveness, and let's just say Dr. Pimple Popper would be proud. Time to ask your chatbots about Sunday Riley. On June 3, the brand introduced AI Retinoid Serum, a high-tech formula that helps restore skin clarity for optimum filter-free skin. The drop is part of a new acne-treating quartet including a cleanser, mist and salicylic acid serum called 'Peace Keeper.' This is especially fun for Danielle Brooks and John Cena fans, though I fear the name is incidental. On June 3, Dermalogica introduced a star-shaped carabiner that clamped onto a sunscreen stick from the brand's younger Clear Start line. (Think: The Clinique to Derm's Lauder.) The whole set goes for $30. On June 4, Truly Beauty dropped its Cherry Baby shimmery body oil as a TikTok Shop exclusive. The $38 moisturiser is a sister scent to Vanilla Baby, an iridescent white shade that's been spotted all over the University of Arizona sorority houses, according to my 19-year-old niece. (The same girl, who is a competitive dancer and science major, reported LoveShackFancy perfume is 'the absolute most popular thing' last year. I trust her.) Lush took its #1 best-seller, Super Milk Leave-In Conditioner, and turned it into a body shimmer. On June 4, the eco-based brand introduced Super Milk Glitter Mist Spray, a $26 bottle of shiny moisturiser that swaps plastic-based glitter for flecks of titanium dioxide. Why should Rhode have all the fun? On June 4, Cyklar launched its own body milk, Ceramide Milky Essence, for $30. It's got hyaluronic acid and amino acids, but remains dairy-free. Should pimple patches have a doctor co-sign them? Hundreds of millions in Starface revenue says 'nah.' Still, Dr. Shereene Idriss debuted her own version on May 29 that claims to handle both blemishes and discoloration. Face Reality introduced its 'professional grade' pimple patches on June 4 for $10… but what are 'amateur grade' ones? A gold star sticker from Staples and a prayer? Nuface has distilled its skin-lifting tech into a disposable, squishy sheet. On June 4, the brand dropped its Ionplex Hydra-Gel mask, a one-and-done face mask which blends electrolytes and glacial minerals. It's $37 for a pack of five. Face mists are TikToking along, with a 178% increase in mentions from April to May of this year. Inkey List wants in on the trend with its June 6 drop, the Hydro-Surge Dewy Face Mist, a $13 formula that includes aquaxyl, a moisturising compound that comes from sugar molecules, and 'earth marine water,' which comes from… like… the ocean. Inkey List is also debuting a Cream-to-Milk Cleanser ($19) with rice extracts and hyaluronic acid. Makeup Remember back in October, when Maybelline sponsored SNL's 50th anniversary season and got a surprise 'bonus' sketch that featured Ariana Grande and Jennifer Coolidge applying its lip gloss? This week, NBC revealed that the fake Maybelline commercial was the third-most watched SNL skit of the season, coming just behind the unstoppable 'Domingo' jingles. Let's see if sales for Maybelline liquid lipstick get a lift from the ratings. 'Shine first, safety second.' That's the tagline for Caliray's Lipguard, a glossy balm with SPF 31 that comes in five surf-inspired shades. It launched on May 29. Tarte's brand trips are some of the beauty industry's most viral. On May 30, they embraced the jetsetting notoriety with a 12-shade palette of new shades inspired by their tropical destinations. It's called the #TrippinWithTarte palette and retails for $47. Remember the '90s sleepover staple Caboodles? On June 2, Kimchi Chic unveiled a collab with the beloved neon makeup cases, including a limited-edition mini tote stuffed with four highlighting and contour crayons and a sheet of cutie-pie stickers. It's $32 and adorbs. Teen dreams do come true! On June 2, MAC Cosmetics created its first-ever Viva Glam Lipglass, a gleaming red shade called Kimmitment after brand ambassador Kim Petras. It's $26 with 100 percent of proceeds going to charities for LGBTQ+ rights, AIDS prevention and environmental justice. Mwah! Kylie Cosmetics has gone into the gloss. On June 3, the Coty-owned makeup brand introduced four Dew Balm Sticks, which combine the shimmery warmth of a blush and the shiny finish of a skin glaze. They're $28 each, and yes, they resemble Haus Labs' Glassy Highlighter Balms quite a bit, but they cost a teeny bit less. Get your Jelly Tints with free delivery. Milk Makeup hit Amazon Premium Beauty on June 3 with a robust selection of primers, mascara, brow gel and skin tints. It's hard to get a good, singular product name but Violette Serrat has done it. The Guerlain creative director and makeup artist behind Violette_FR debuted 'Lip Nectar' on June 3. It's a $29 hydrating lip stain that comes in four colours, including a deep plum and a rich caramel. The blurry cheek trend continues. On June 3, Soshe debuted Blurring Pillow Blush, a $28 cream-to-powder formula available in four shades, including some deeper hues for richer skin tones. Thrive Causemetics dropped illuminating eye serums and loose powders ($32 each) on June 4. They're meant to compliment the brand's best-selling Brilliant Eye Brighteners, which are basically cream shadow crayons with some shimmer. Pro tip: You can use the darker shades to make a smoky eye in 10 seconds. The lip oil wars continue. On June 6, Senegence debuted Lipsense, a line of three super-shiny lip slicks with jojoba, meadowfoam and vitamin C extracts. Charlotte Tilbury is hitting the thunder road. On June 6, the makeup artist for Kate Moss announced she was officially joining the Dallas Cowboys Cheerleaders as the squad's beauty partner. When I interviewed several DCC stars last year for the Wall Street Journal, they mentioned the brand's setting spray as a favorite… then admitted they also used $3 cans of hairspray because Tilbury's formulas can be pricey. Hopefully now these female athletes — who do so much, so well, and still make around minimum wage — can spritz without going broke. I got a little nervous when Dazzle Dry announced a Carnival-themed collection, out June 6, but thankfully it's got colours inspired by toffee and jelly beans and not clowns. Phew. Hair Care Just in time for the Wicked's new trailer, Eva NYC introduced Beyond Gravity, a volume and texture spray that promises hold without any crunchiness and a dose of shine-boosting Vitamin E. It hit shelves June 6. Philip B. had multitasking in mind for its latest formula, a Weightless Miracle Serum that acts as both a deep conditioner and a flyaway smoother. It's $75 and comes from the eponymous hairstylist brand's own own client base — they wanted a leave-in that worked for finer and thinner hair, and still allowed for movement and bounce. Fragrance Pretty obsessed with Diptyque's new 'Vinaigre de Toilette,' a multi-purpose drizzle of lavender, thyme and rosemary that can be used as a home or skin fragrance. After Loewe's tomato situation and Bath & Body Works' summer Off the Vine collection, a perfume vinaigrette feels just right for the summer salad trend. It's $92 and arrived on June 1. I just can't get eau out of my head. (Sorry.) Kylie Minogue dropped a new fragrance called Lovers on June 2 with the nose Ilias Ermenidis, who made everyone's ninth grade obsession Vera Wang Princess back in 2006. More recently, he did a 2023 stint with Parfums de Marly. For Kylie, he's concocted a mix of honeysuckle, tuberose and coconut milk; it's being made by Scent Beauty, the team behind Sabrina Carpenter's fragrance line. On June 2, Nette's Lemon Puff perfume hit Sephora. The day before, a line around the block formed for the fragrance at New York's Fluffy Fluffy Dessert Cafe, a pancake and souffle shop in the East Village. Looks like their social media campaign, which saturated Instagram with buttery toast and cream-dolloped pastries that flanked bottles of their fragrance, paid off. A month after Tory Burch's craveable collab with the Swedish candy company Bonbon, Snif debuted Swede Tooth, a perfume 'inspired by the Swedish candy craze' that features notes of watermelon, raspberry, violet and cedarwood. All good choices but guys, where's the salted licorice?! Byredo debuted Absolu versions of its Rose of No Man's Land and Bal d'Afrique scents on June 5. Each ultra-concentrated formula retails for $385 and has a formula that's been engineered for longevity and amplified scent complexity, which means the brand's subtle papyrus notes can finally give out their full 'Library of Alexandria' vibes. And finally… Carter Reum is a venture capitalist whose portfolio has included Classpass, Lyft and Shake Shack. He's also the husband of Paris Hilton, and on June 2, he posted to Linkedin in search of a VP for her new skincare brand, Parivie. 'She's sold $4BN of products with her name the last decade so this is a great opportunity for the right person to be in on the ground level of her latest innovative brand!' wrote Reum. Here's the official listing, which is under the umbrella of Hilton's media company 11:11. Put Reum's name down as your referral and see what happens.
New York Post
01-06-2025
- Health
- New York Post
Controversial ad for a ‘beef fat' sunscreen has people shaking their heads: ‘For skin as healthy as a McDonald's fry'
A photo of a billboard for a beef-tallow sunscreen by a brand called Primally Pure has people doing a double-take. Along with a photo of the product, the ad reads, 'Poison-free SPF with tallow. Next to that ad, there is a photo of a blonde woman under text that reads: 'The sun isn't poison but your sunscreen is.' Shared to X (formerly Twitter) @PeterHamby posted a photo of the controversial ad along with text that joked, 'babes you're poisoning your face try this rendered beef fat instead.' Advertisement And of course, when people saw this Tweet — which has almost 18,000 views — jokes were made. 'For skin as healthy as a McDonald's french fry,' read one Tweet. Advertisement 'My great grandfather (a farmer) slathered his arms with bacon grease, thinking it would help him to keep from sunburning. Nope, it just made him extra crispy!' another person pointed out. 'Lewis Black had a bit about how we should use Crisco instead of sunscreen, because it's cheaper and 'when you start to sizzle, you move your ass,'' Same principle,' someone else quipped. According to their site, the brand promises that its SPF products are free of seed oils, fragrance, chemicals — and that it's made with grass-fed tallow, which is technically the fat derived from the kidneys and loins of cows that eat a grass-fed diet. Advertisement The brand's SPF is made with grass-fed tallow, which is technically the fat derived from the kidneys and loins of cows that eat a grass-fed diet. Primally Pure The company declares that 'tallow is biocompatible with skin for deeper moisture and nourishment.' And this isn't the first time these tallow claims have been made. There is a lot of confusion surrounding sunscreens and what's safe or not. sosiukin – Advertisement Late last year, when people on social media were slathering their bodies in the animal fat to not only give them glowy skin but also to soothe bug bites, rashes and burns — experts were skeptical about it. 'I give it a thumbs down from the scientific and dermatologic perspective,' Dr. Zakia Rahman, a clinical professor of dermatology at the Stanford University School of Medicine, told the New York Times. 'It could potentially cause acne flares or cause irritation.' And before you read too much into this ad, believing that you need to throw out the sunscreen you're using because it's not safe or effective — board-certified dermatologist, Dr. Shereene Idriss, wants you to be cautious of this claim. In an Instagram reel, the expert cleared the air on this supposed myth, saying, 'The danger is not what's in your sunscreen but the misinformation that's stopping you from using it. Just wear the damn sunscreen.' When it comes down to it, there doesn't seem to be enough data on how effective tallow SPF is just yet — so continue to wear whatever sunscreen is accessible to you and stay out of the sun during peak hours, which is typically between 10 a.m. and 4 p.m.
