Latest news with #MVNO
Android Authority
8 hours ago
- Business
- Android Authority
Klarna is making an unexpected move into the mobile carrier space
Chase Bernath / Android Authority TL;DR Klarna is joining the mobile carrier market. The company's mobile service will launch in the US in the coming weeks with one $40 plan. The service will also be available in the UK, Germany, and other markets at a later date. Premium and international plans will roll out later this year. One could say there have been some unexpected additions to the MVNO space this week. On Monday, the Trump Organization announced the launch of T1 Mobile and the T1 Phone. Now fintech giant Klarna is also throwing its hat into the ring. This week, Klarna announced its intentions of expanding into the mobile market. The launch of the company's new mobile service will happen in the coming weeks and will be spearheaded by a single $40 unlimited plan. That $40 plan will include: Unlimited 5G data, talk, and text Nationwide AT&T coverage No fees for activation or cancellation You'll also get to keep your number or get a new one with instant eSIM activation. Klarna adds that you'll be able to activate your phone plan within its app, which should prove convenient for current users. According to the buy now, pay later provider, 'half of Americans believe switching phone plans is too difficult.' The company says it's aiming to make switching to its plan 'effortless' with 'no hidden fees, flexible contracts, and a smooth set-up experience.' US consumers will have the first go at the service when it launches. Klarna is directing those who are interested to join the waitlist. However, the service will expand to the UK, Germany, and other markets soon after. That will be followed up by the rollout of premium and international plans later this year. Got a tip? Talk to us! Email our staff at Email our staff at news@ . You can stay anonymous or get credit for the info, it's your choice.
The Verge
9 hours ago
- Entertainment
- The Verge
Truth, lies, and the Trump Phone
The idea behind Trump Mobile is relatively straightforward. It's easy to launch a mobile carrier these days, and it can be extremely lucrative — just ask Ryan Reynolds! You should know, though, that Trump Mobile is a pretty bad deal. And the network's supposed flagship phone? We're willing to bet that this $500, made-in-America, coming-soon device will end up being hardly any of those things. If it exists at all. On this episode of The Vergecast, Nilay's off doing business meetings or whatever, so David and Jake are joined by The Verge 's Dominic Preston to talk about all things Trump Mobile. They talk about the phones that resemble the Trump Mobile T1 Phone 8002, and whether any of them are a good deal in 2025. They talk about the rise in MVNOs, the many ways you can define 'made in the USA,' and whether there's an inkling of a good thing behind this obvious grift of a product. After that, David and Jake talk through some big news in the TV world: namely, that TV is dying faster than anyone expected. They discuss the ongoing rise of both Netflix and YouTube, the underrated success of FAST networks, and what this all means for Hollywood as a whole. Plus, we totally predicted a new feature in Max, and we're pretty proud of ourselves. Finally, in the lightning round, we talk about the Senate's confirmation of Olivia Trusty to the FCC, the onrushing of ads into WhatsApp, the GENIUS bill that's big news for crypto, Threads and the fediverse, and what we like — and don't — about the Framework Laptop 12. If you want to know more about everything we discuss in this episode, here are some links to get you started, beginning with Trump Mobile: And in streaming and TV news: And in the lightning round:
Washington Post
2 days ago
- Business
- Washington Post
Yes, more and more celebrities are entering the phone business. Here's why
NEW YORK — More and more celebrities are looking to attach their names to your phone. Or rather, wireless services that could power it . From cosmetics to snacks and signature spirits , brands launched or co-owned by high-profile figures are just about everywhere you look today. But several big names are also venturing into the market for mobile virtual network operators — or MVNOs, an industry term for businesses that provide cell coverage by leasing infrastructure from bigger, more established carriers.
Associated Press
2 days ago
- Business
- Associated Press
Yes, more and more celebrities are entering the phone business. Here's why
NEW YORK (AP) — More and more celebrities are looking to attach their names to your phone. Or rather, wireless services that could power it. From cosmetics to snacks and signature spirits, brands launched or co-owned by high-profile figures are just about everywhere you look today. But several big names are also venturing into the market for mobile virtual network operators — or MVNOs, an industry term for businesses that provide cell coverage by leasing infrastructure from bigger, more established carriers. U.S. President Donald Trump's family was the most recent to join the list with the launch of Trump Mobile this week. Here's what to know. Which big names have entered the phone business? On Monday, The Trump Organization (currently run by the president's sons Eric and Donald Jr.) unveiled Trump Mobile. The company says this new business will offer cell service, through an apparent licensing deal with 'all three major cellular carriers' in the U.S., and sell gold phones by August. Trump Mobile marks the latest in a string of new Trump-branded offerings — which already span from golden sneakers to 'God Bless the USA' bibles — despite mounting ethical concerns that the president is profiting off his position and could distort public policy for personal gain. 'This raises a real question about a conflict of interest,' said Ben Bentzin, an associate professor of instruction at The University of Texas at Austin's McCombs School of Business. As the sitting president, Trump appoints leadership for the Federal Communications Commission — and the family's new phone venture exists under this regulatory authority. All of this sets Trump Mobile apart from other big names that have recently ventured into the wireless business. Still, its launch arrives as a growing number of celebrities tap into this space. Just last week, actors Jason Bateman, Sean Hayes and Will Arnett launched SmartLess Mobile, a name that mirrors the trio's 'SmartLess' podcast. Now live across the contiguous U.S. and Puerto Rico, SmartLess Mobile runs on T-Mobile's 5G Network. Another wireless provider with ties to fame is Mint Mobile. While not launched by celebrities, Ryan Reynolds purchased an ownership stake in Mint in 2019. Mint's parent, the Ka'ena Corporation, was later acquired by T-Mobile in a deal worth up to $1.35 billion. Beyond names of famous people, well-known brands that weren't traditionally in the phone business have also got in on the action over the years — particuarly outside of the U.S., Forrester Research senior analyst Octavio Garcia Granados notes. He points to Walmart's 'Bait' mobile plan in Mexico, for example, as well as Italian soccer club AC Milan launching its own mobile SIM cards for fans. 'The MVNO market is not new,' said Garcia Granados. 'What's new is the development on how it's consumed and the (ease) for brands to launch such plans.' MVNOs have also emerged outside of high-profile brands or launch teams. Bentzin points to Straight Talk and Cricket — which are now owned by Verizon and AT&T, respectively. Still, traditional celebrity endorsements are common across the board. And in recent years, 'influencer marketing' has been 'the fastest growing area of advertising and promotion,' he notes. What are these cell services offering? Why were they launched? For Trump Mobile, the pitch seems to be all about having an 'all-American service' while also tapping into the fan base of the president. The company noted Monday that it chose to unveil Trump Mobile on the 10th anniversary of Trump launching 'his historic presidential campaign.' The name given to its flagship offer, The 47 Plan, and the $47.45 monthly fee make reference to the president's two terms. And a mock-up of the planned gold phone on the company's website shows Trump's 'Make America Great' slogan on the front screen. According to the company, Trump Mobile's 47 Plan will include unlimited calls, texts and data through partner carriers, as well as free roadside assistance and telehealth services. It also says the new phone, called the 'T1 Phone,' will be available for $499 in August — but notes that this device won't be designed or made by Trump Mobile. Still, the company emphasized that these phones will be built in the U.S. Experts have since shared skepticism about that being possible in two months. And beyond the future T1 Phone, others stress that a monthly cell service fee of just under $50 is pricey compared to other MVNO options today. 'It's not actual lower pricing. It's really trading on the fan base, if you will, of Trump,' said Bentzin. SmartLess Mobile and Mint Mobile, of course, don't carry these same political ties. And the wireless plans offered by both boast less expensive offerings. T-Mobile-owned Mint advertises 'flexible, buy-in-bulk' plans that range from $15 to $30 a month. Each option includes unlimited talk and text nationwide, but vary depending on plan length and data amount. Mint, founded in 2016, says it started 'because we'd had enough of the wireless industry's games' — and promises to help consumers avoid hidden fees. SmartLess Mobile's plans also start at $15 a month. Depending on the data amount purchased, that base fee can rise to $30 — but all of its plans similarly offer unlimited talk and text using T-Mobile's network. When launching last week, SmartLess underlined that its goal is to help people stop paying for the data they don't use, noting that the majority of data used by consumers today happens over Wi-Fi. 'Seriously, if your phone bill knew how often you're on Wi-Fi, it would be embarrassed,' Hayes said in a statement for SmartLess Mobile's June 10 launch. What's the demand? MVNOs have proven to be attractive acquisitions to big wireless carriers over the years. But whether or not the star factor promises significant demand has yet to be seen for the market's most recent entrants. For the more established Mint Mobile, Reynolds' investment is a success story. The 25% stake that the actor reportedly owned in 2023, when the company announced that it would be acquired by T-Mobile, was estimated to give him a personal windfall of over $300 million in cash and stock. And since that deal closed, Reynolds has remained in his creative role for Mint and as the face of many campaigns — helping the brand continue to attract new customers. It's no surprise that the potential of such business returns might attract other celebrities to make similar investments, Bentzin notes. Still, newer ventures are untested. And 'as the market becomes more crowded, it could be harder and harder to pick off individual consumers,' he added. Beyond a high-profile name, quality of service and what consumers can afford is also critical. 'The competition battleground here is brand and price,' Bentzin said. Still, if the marketing is right and product meets consumer needs, experts like Garcia Granados note that MVNOs can be a profitable business, for both the brands that start them and the telecommunications giants — like T-Mobile, Verizon and AT&T — offering this 'wholesale' access to their infrastructure. As a result, he said, such high-profile ventures become 'a catalyst for others to follow.' ______ AP Business Writer Bernard Condon contributed to this report from New York.
CNET
2 days ago
- Business
- CNET
We Did the Math: Trump Mobile Is a Bad Deal for Consumers
When the Trump Organization announced its new Trump Mobile cell service and gold colored T1 phone -- complete with an American flag on the back -- it raised a lot of questions. While most of them focused on the numerous mistakes and typos on the Trump Mobile site -- some of which have been fixed -- other errors and questionable policies, like calling RAM storage, not identifying the handset's processor or the fact that you can't get a refund for the T1 phone raised several flags for us. Even the images of the phone don't look real. Clever pricing, but better deals abound The Trump T1 phone gives me flashbacks to the Freedom Phone that launched in 2021 and was more a political statement than ground breaking smartphone. But it's the Trump Mobile phone service that seems like an odd fit in 2025. At a time when there are hundreds of MVNOs (mobile virtual network operators) -- think Mint Mobile or GoogleFi -- Trump Mobile aims to break into a crowded market with a curious value proposition: Pay $47.45 a month (President Donald Trump is the 45 and 47 president of the United States, get it?) for unlimited text, calls and data when it is expected to ship in September 2025. You can do that now for much cheaper with other wireless providers. In fact, Liberty Wireless Mobile, the MVNO that "powers" Trump Mobile, offers all that for just $40 a month (which includes 10GB of high-speed data, compared to 20GB on the 47 Plan, before data speeds are likely curtailed). I haven't used Liberty Wireless, but if the numerous instances of "Lorem ipsum" text on its FAQS page is any indication, it might be best to look elsewhere. Of course, Trump Mobile's 47 Plan comes with other perks that could justify the price jump, including telehealth sessions provided by Doctegrity, which normally costs $29 a month, and roadside assistance through Drive America (though it isn't clear what types of services are covered or if there are limits on the amount you can spend). The 47 Plan even includes "device protection," which would be great if it weren't for the fine print saying that "device protection is not insurance." So could Trump Mobile be a good deal? If I ignore all the vagueness that surrounds the 47 Plan, then maybe. But there are too many unknowns for me to recommend. Like how much is an additional line? Does the 47 Plan include hotspot data? Is there an autopay discount? Do I get streaming service perks like other carriers? Are there discounts for seniors? We reached out to Trump Mobile for clarification. Luckily, between the big three main US carriers and hundreds of US-based MVNOs, you have a lot of options. Here are a few wireless plans that are live now, offer a better price or value than Trump Mobile and are from companies that have a good track record when it comes to their service. Be sure to also check out our list of best phone plans that cover other features and pricing. Trump Mobile vs. T-Mobile, Mint Mobile and US Mobile Plan Cost 1 line (autopay) High-speed data Hotspot data limit Price guarantee Max number of lines Streaming resolution Trump Mobile The 47 Plan $47.45 (no autopay discount) 20GB n/a n/a n/a n/a US Mobile Unlimited Flex $17.50 10GB 5GB n/a Unlimited 480p (SD) T-Mobile Essentials Choice 55 $45 50GB Unlimited 3G n/a 2 480p (SD) Mint Mobile 15GB $20 15GB 10GB n/a n/a 480p (SD) Alternatives to Trump Mobile US Mobile Unlimited Flex Best value for a single line (prepaid) Like Runs on Verizon's network for "Warp" service, AT&T's for its "Dark Star" or T-Mobile's for "Light Speed" 10GB high-speed data, then unlimited at slower speed Taxes and fees are included in the sticker price 10GB of hotspot data Don't like Limited times you can switch networks for free The Multi-Network add-on is available only in the Unlimited Premium plan Phone data slows to 1Mbps after high-speed data is used up Cheapest rate requires annual purchase With the three major carriers in the US, you're using their infrastructure, and if there aren't any high-speed towers in your area, you're out of luck. By contrast, US Mobile calls itself a Super Carrier because, without a network of its own, it rides those three networks. They're given special names -- no doubt to avoid advertising for the competition -- and they break down like this: Dark Star is AT&T, Warp is Verizon and Light Speed is T-Mobile. That sounds convoluted, but it means you can switch to a better network for your area if needed without transitioning to an entirely new carrier. You still need to choose one, but you get two free network transfers and then pay $2 per transfer if you want to switch again after that -- it's a good way to see which one works best in your area. OK, to be fair, it can get more convoluted, depending on the network. Dark Star data speeds are at a reduced priority (dubbed QCI 9) in times of network congestion; for an additional $12 a month you can bump that up to a higher priority (QCI 8). With the Warp plan, data speeds are at that QCI 8 higher priority regardless of congestion. And the Light Speed level is even higher (QCI 7). The Unlimited Flex plan gives you 10GB of high-speed data, then unlimited at 1Mbps, for just $17.50 a month if you purchase an annual plan (otherwise it's $25 a month). Hotspot data is 5GB and then unlimited but throttled to 8Mbps and then 600Kbps if you use more than 200GB within a month. International calls and texts from inside the US are included, but if you're traveling you'll need to buy add-on roaming packages costing either $15 (1GB, 150 minutes, 150 texts) or $45 (5GB, 500 minutes, 500 texts). Why we like it It's an inexpensive plan with taxes and fees rolled into the price, plus you get the ability to surf among the major carrier networks to find the one that works best for your area. Who it's best for Someone looking for a simple phone line who doesn't expect to use much data. Who shouldn't get it If you're frequently away from Wi-Fi, that data could go by in a hurry. It's also not a great option if you need consistently high speeds, or you don't want the complexity of choosing one of the three networks. Customer service options • Online: US Mobile • Phone: 878-205-0088 • Store: n/a • App: US Mobile iOS, Android $17.50 at US Mobile Mint Mobile 15GB Best phone plan for 15GB of data or less Like Runs on T-Mobile's network More data than some comparably priced plans from other prepaid rivals Free calling to Canada, Mexico and the UK Don't like Best pricing often requires a full year commitment or is limited to new customers Hotspot data comes out of monthly allotment Despite the fact that we think most everyone can benefit from having an unlimited data plan, sometimes that's just too much data, and too much expense. When you aren't streaming movies or checking social media frequently (away from Wi-Fi), a limited amount of data on a plan can be just the right amount. Mint Mobile's 15GB Plan costs as little as $20 a month when you pay up front for a year or take advantage of a three-month new customer offer. For that price you get unlimited talk and text using T-Mobile's 5G/4G LTE network and the 15GB of high-speed data (then slower unlimited data if you blow past that allotment). It also includes free calling to Canada, Mexico and the UK, as well as 10GB of hotspot data (which comes out of the 15GB total). Why we like it With T-Mobile's network as the backbone, Mint Mobile's plan offers many of the same features as the larger carrier, but at a reduced, affordable prepaid scale. Who it's best for People who want the features of most mobile plans but won't use much data. Who shouldn't get it Someone who obsesses over data usage or is concerned about hitting the 15GB limit. Customer service options • Online: Mint Mobile Help Center • Phone: 800-683-7392 • Store: n/a • App: Mint Mobile $20 at Mint Mobile
