Latest news with #Lyriq
7NEWS
3 days ago
- Automotive
- 7NEWS
Cadillac is going where Tesla went before
It's not often Brisbane gets something before Melbourne, but that's exactly what's happening with Cadillac's network of Experience Centres. After opening its first Australian Experience Centre late last year in Sydney, at the Rosebery Engine Yards, General Motors' luxury brand is opening its next one in Brisbane. While Cadillac has confirmed it plans to open a retail outlet in Melbourne, it has yet to find a suitable location and is instead relying on pop-up locations. Cadillac hasn't officially announced its Brisbane location yet, but temporary signage has appeared at a location in Fortitude Valley. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Located at Homemaker The Valley, this store previously housed Tesla and faces out onto not only the retail complex but also busy Ann Street. The company has yet to confirm when the Experience Centre will open this year, though Tesla signage is still visible on the walls inside. Until earlier this year, this was a sales and service centre for Tesla, suggesting Cadillac could also both sell and service vehicles here, like it does at its Sydney location. Cadillac commenced deliveries of its debut model in Australia, the Lyriq electric SUV, earlier this year. It's offering vehicles with five years of free scheduled servicing, as well as five years of roadside assistance, a five-year, unlimited-kilometre vehicle warranty and an eight-year, 160,000km battery warranty. The new Brisbane location puts Cadillac in close proximity to other luxury brands such as Audi, BMW, Genesis, Lamborghini, Lexus, Lotus and Volvo, while Jaguar, Land Rover and Mercedes-Benz are located in neighbouring Newstead. Fortitude Valley has traditionally been the epicentre of luxury brands in Brisbane, being situated close to Brisbane's central business district. When brands with premium aspirations want to establish a high-profile retail location in Brisbane, the Valley is where they tend to go. Infiniti, for example, had a location here, as did Opel during its brief stint here. With BYD opening its flagship Brisbane store in Fortitude Valley directly across from BMW in 2023, there's a changing mix of brands selling cars in the suburb. Fellow Chinese brand Omoda Jaecoo has opened a showroom next door, while signage indicates Geely will do the same. And while Tesla has left the suburb, it's moving to larger digs. It lodged a development application back in 2022 for a showroom and service centre in Red Hill, located in what used to be the headquarters for the Queensland Egg Board. This location is finally set to open later this year, with residents notified via letterbox drops earlier this year that construction activity would be taking place.
Perth Now
3 days ago
- Automotive
- Perth Now
Cadillac is going where Tesla went before
It's not often Brisbane gets something before Melbourne, but that's exactly what's happening with Cadillac's network of Experience Centres. After opening its first Australian Experience Centre late last year in Sydney, at the Rosebery Engine Yards, General Motors' luxury brand is opening its next one in Brisbane. While Cadillac has confirmed it plans to open a retail outlet in Melbourne, it has yet to find a suitable location and is instead relying on pop-up locations. Cadillac hasn't officially announced its Brisbane location yet, but temporary signage has appeared at a location in Fortitude Valley. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Supplied Credit: CarExpert Located at Homemaker The Valley, this store previously housed Tesla and faces out onto not only the retail complex but also busy Ann Street. The company has yet to confirm when the Experience Centre will open this year, though Tesla signage is still visible on the walls inside. Until earlier this year, this was a sales and service centre for Tesla, suggesting Cadillac could also both sell and service vehicles here, like it does at its Sydney location. Cadillac commenced deliveries of its debut model in Australia, the Lyriq electric SUV, earlier this year. It's offering vehicles with five years of free scheduled servicing, as well as five years of roadside assistance, a five-year, unlimited-kilometre vehicle warranty and an eight-year, 160,000km battery warranty. Supplied Credit: CarExpert Supplied Credit: CarExpert The new Brisbane location puts Cadillac in close proximity to other luxury brands such as Audi, BMW, Genesis, Lamborghini, Lexus, Lotus and Volvo, while Jaguar, Land Rover and Mercedes-Benz are located in neighbouring Newstead. Fortitude Valley has traditionally been the epicentre of luxury brands in Brisbane, being situated close to Brisbane's central business district. When brands with premium aspirations want to establish a high-profile retail location in Brisbane, the Valley is where they tend to go. Infiniti, for example, had a location here, as did Opel during its brief stint here. Supplied Credit: CarExpert Supplied Credit: CarExpert With BYD opening its flagship Brisbane store in Fortitude Valley directly across from BMW in 2023, there's a changing mix of brands selling cars in the suburb. Fellow Chinese brand Omoda Jaecoo has opened a showroom next door, while signage indicates Geely will do the same. And while Tesla has left the suburb, it's moving to larger digs. It lodged a development application back in 2022 for a showroom and service centre in Red Hill, located in what used to be the headquarters for the Queensland Egg Board. This location is finally set to open later this year, with residents notified via letterbox drops earlier this year that construction activity would be taking place. MORE: Cadillac unveils its first Australian experience centre
The Advertiser
6 days ago
- Automotive
- The Advertiser
What it'll take for GM's clever hands-free driving system to come to Australia
General Motors has cited government regulations as the reason it can't offer Super Cruise in Australia, but even if these were changed it wouldn't be as simple as flipping a switch. Super Cruise is a Level 2+ autonomous driving technology that supports hands-free driving across over a million kilometres of roads in North America – typically divided highways and not city streets, even though it works at all speeds and in stop-and-go traffic. It combines adaptive cruise control and lane-centring functions and uses a camera to monitor the driver and ensure they're looking ahead, and it has been upgraded to even detect appropriate opportunities for lane changes and execute these. To allow for this hands-free driving, Super Cruise uses a combination of cameras, sensors, radar and GPS data. Crucial to its effectiveness, however, is LiDAR-scanned map data. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. "We do have a precision LiDAR map. The vehicles don't have LiDAR, but the mapping supplier that we contract to go map the road, those are fully LiDAR-equipped vehicles," Super Cruise product manager Jeff Miller told Australian media in Michigan. "Mapping typically costs millions of dollars. "It depends on the scale, the number of miles that you have to map, are they continuous roads," he said when asked how long mapping takes. "Typically, it's about two years to do a country." Mr Miller noted that the size of a landmass doesn't directly correlate with how much of it needs to be mapped, citing the example of Alaska which is roughly the size of Queensland but much more sparsely populated. GM's LiDAR map is proprietary, and it doesn't offer it to other automakers. That includes Ford, which followed GM's Super Cruise in 2021 with its very similar BlueCruise. When asked whether other automakers could share the costs of LiDAR mapping, Mr Miller said, "It depends." "There are crowdsource maps like Mobileye… And then there's… TomTom. They all have different maps," he said. "They are not high-fidelity, to the level of fidelity that we would like, so we have a separate company that we contract – DMP." On the topic of crowdsourced mapping data, Mr Miller said it could work if it came from a high volume of vehicles, and could help address black spots in coverage – for example, where the front camera can't identify lane markings, which today sees the system tell the driver to take control. Super Cruise was launched in North America in 2017, though GM subsequently rolled the feature out to China in 2022. It's currently offered across more than 20 models, including vehicles already sold in Australia or soon to arrive such as the Chevrolet Silverado, GMC Yukon Denali, and Cadillac Optiq, Lyriq and Vistiq. Cadillac launched the Lyriq in Australia earlier this year with only lane-keep assist. Lane-centring aids have become increasingly common, available even with affordable vehicles from Chinese brands such as Chery, making its omission from the luxury Lyriq conspicuous. However, in North America GM is rolling out what it calls hands-on lane centring assist (HoLCA) in model year 2026 (MY26) vehicles equipped with Super Cruise. It's unclear at this stage whether this feature will be introduced locally, though GM Australia and New Zealand has previously said such a feature could be offered here. After ceasing operation of robotaxis through its Cruise autonomous vehicle division late last year following a well-publicised collision with a pedestrian, GM says it's now redirecting resources to enhance its Super Cruise system. It says by doing so, it's "emphasising a cautious and safety-first approach to autonomous driving technology". "The reason we've constrained Super Cruise to where we constrained it too is because you don't have to worry about pedestrians, people on bikes," said Mr Miller, referring to GM's focus on divided highways. "There's a lot of those unknown scenarios that you get into that are more difficult to develop around. That obviously increases the cost of the sensing set that you need to detect those." Nevertheless, GM continues to expand the availability of Super Cruise. "In 2017 it was 130,000 miles of roads. In 2019 we were at 200,000. In 2022 we were up to having 400,000, now we're up to 600,000, so we're expecting to see those numbers grow," said Mr Miller. The system is also being improved through analysis of performance data. "There is performance data where we can create heat maps to determine where disengagements are occurring, where the higher frequency disengagements are occurring, and then the reason for the disengagements… Is it a mapping issue? Is it a sensor issue? Are the lane lines missing? And then we can go in there and fix those," said Mr Miller. Content originally sourced from: General Motors has cited government regulations as the reason it can't offer Super Cruise in Australia, but even if these were changed it wouldn't be as simple as flipping a switch. Super Cruise is a Level 2+ autonomous driving technology that supports hands-free driving across over a million kilometres of roads in North America – typically divided highways and not city streets, even though it works at all speeds and in stop-and-go traffic. It combines adaptive cruise control and lane-centring functions and uses a camera to monitor the driver and ensure they're looking ahead, and it has been upgraded to even detect appropriate opportunities for lane changes and execute these. To allow for this hands-free driving, Super Cruise uses a combination of cameras, sensors, radar and GPS data. Crucial to its effectiveness, however, is LiDAR-scanned map data. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. "We do have a precision LiDAR map. The vehicles don't have LiDAR, but the mapping supplier that we contract to go map the road, those are fully LiDAR-equipped vehicles," Super Cruise product manager Jeff Miller told Australian media in Michigan. "Mapping typically costs millions of dollars. "It depends on the scale, the number of miles that you have to map, are they continuous roads," he said when asked how long mapping takes. "Typically, it's about two years to do a country." Mr Miller noted that the size of a landmass doesn't directly correlate with how much of it needs to be mapped, citing the example of Alaska which is roughly the size of Queensland but much more sparsely populated. GM's LiDAR map is proprietary, and it doesn't offer it to other automakers. That includes Ford, which followed GM's Super Cruise in 2021 with its very similar BlueCruise. When asked whether other automakers could share the costs of LiDAR mapping, Mr Miller said, "It depends." "There are crowdsource maps like Mobileye… And then there's… TomTom. They all have different maps," he said. "They are not high-fidelity, to the level of fidelity that we would like, so we have a separate company that we contract – DMP." On the topic of crowdsourced mapping data, Mr Miller said it could work if it came from a high volume of vehicles, and could help address black spots in coverage – for example, where the front camera can't identify lane markings, which today sees the system tell the driver to take control. Super Cruise was launched in North America in 2017, though GM subsequently rolled the feature out to China in 2022. It's currently offered across more than 20 models, including vehicles already sold in Australia or soon to arrive such as the Chevrolet Silverado, GMC Yukon Denali, and Cadillac Optiq, Lyriq and Vistiq. Cadillac launched the Lyriq in Australia earlier this year with only lane-keep assist. Lane-centring aids have become increasingly common, available even with affordable vehicles from Chinese brands such as Chery, making its omission from the luxury Lyriq conspicuous. However, in North America GM is rolling out what it calls hands-on lane centring assist (HoLCA) in model year 2026 (MY26) vehicles equipped with Super Cruise. It's unclear at this stage whether this feature will be introduced locally, though GM Australia and New Zealand has previously said such a feature could be offered here. After ceasing operation of robotaxis through its Cruise autonomous vehicle division late last year following a well-publicised collision with a pedestrian, GM says it's now redirecting resources to enhance its Super Cruise system. It says by doing so, it's "emphasising a cautious and safety-first approach to autonomous driving technology". "The reason we've constrained Super Cruise to where we constrained it too is because you don't have to worry about pedestrians, people on bikes," said Mr Miller, referring to GM's focus on divided highways. "There's a lot of those unknown scenarios that you get into that are more difficult to develop around. That obviously increases the cost of the sensing set that you need to detect those." Nevertheless, GM continues to expand the availability of Super Cruise. "In 2017 it was 130,000 miles of roads. In 2019 we were at 200,000. In 2022 we were up to having 400,000, now we're up to 600,000, so we're expecting to see those numbers grow," said Mr Miller. The system is also being improved through analysis of performance data. "There is performance data where we can create heat maps to determine where disengagements are occurring, where the higher frequency disengagements are occurring, and then the reason for the disengagements… Is it a mapping issue? Is it a sensor issue? Are the lane lines missing? And then we can go in there and fix those," said Mr Miller. Content originally sourced from: General Motors has cited government regulations as the reason it can't offer Super Cruise in Australia, but even if these were changed it wouldn't be as simple as flipping a switch. Super Cruise is a Level 2+ autonomous driving technology that supports hands-free driving across over a million kilometres of roads in North America – typically divided highways and not city streets, even though it works at all speeds and in stop-and-go traffic. It combines adaptive cruise control and lane-centring functions and uses a camera to monitor the driver and ensure they're looking ahead, and it has been upgraded to even detect appropriate opportunities for lane changes and execute these. To allow for this hands-free driving, Super Cruise uses a combination of cameras, sensors, radar and GPS data. Crucial to its effectiveness, however, is LiDAR-scanned map data. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. "We do have a precision LiDAR map. The vehicles don't have LiDAR, but the mapping supplier that we contract to go map the road, those are fully LiDAR-equipped vehicles," Super Cruise product manager Jeff Miller told Australian media in Michigan. "Mapping typically costs millions of dollars. "It depends on the scale, the number of miles that you have to map, are they continuous roads," he said when asked how long mapping takes. "Typically, it's about two years to do a country." Mr Miller noted that the size of a landmass doesn't directly correlate with how much of it needs to be mapped, citing the example of Alaska which is roughly the size of Queensland but much more sparsely populated. GM's LiDAR map is proprietary, and it doesn't offer it to other automakers. That includes Ford, which followed GM's Super Cruise in 2021 with its very similar BlueCruise. When asked whether other automakers could share the costs of LiDAR mapping, Mr Miller said, "It depends." "There are crowdsource maps like Mobileye… And then there's… TomTom. They all have different maps," he said. "They are not high-fidelity, to the level of fidelity that we would like, so we have a separate company that we contract – DMP." On the topic of crowdsourced mapping data, Mr Miller said it could work if it came from a high volume of vehicles, and could help address black spots in coverage – for example, where the front camera can't identify lane markings, which today sees the system tell the driver to take control. Super Cruise was launched in North America in 2017, though GM subsequently rolled the feature out to China in 2022. It's currently offered across more than 20 models, including vehicles already sold in Australia or soon to arrive such as the Chevrolet Silverado, GMC Yukon Denali, and Cadillac Optiq, Lyriq and Vistiq. Cadillac launched the Lyriq in Australia earlier this year with only lane-keep assist. Lane-centring aids have become increasingly common, available even with affordable vehicles from Chinese brands such as Chery, making its omission from the luxury Lyriq conspicuous. However, in North America GM is rolling out what it calls hands-on lane centring assist (HoLCA) in model year 2026 (MY26) vehicles equipped with Super Cruise. It's unclear at this stage whether this feature will be introduced locally, though GM Australia and New Zealand has previously said such a feature could be offered here. After ceasing operation of robotaxis through its Cruise autonomous vehicle division late last year following a well-publicised collision with a pedestrian, GM says it's now redirecting resources to enhance its Super Cruise system. It says by doing so, it's "emphasising a cautious and safety-first approach to autonomous driving technology". "The reason we've constrained Super Cruise to where we constrained it too is because you don't have to worry about pedestrians, people on bikes," said Mr Miller, referring to GM's focus on divided highways. "There's a lot of those unknown scenarios that you get into that are more difficult to develop around. That obviously increases the cost of the sensing set that you need to detect those." Nevertheless, GM continues to expand the availability of Super Cruise. "In 2017 it was 130,000 miles of roads. In 2019 we were at 200,000. In 2022 we were up to having 400,000, now we're up to 600,000, so we're expecting to see those numbers grow," said Mr Miller. The system is also being improved through analysis of performance data. "There is performance data where we can create heat maps to determine where disengagements are occurring, where the higher frequency disengagements are occurring, and then the reason for the disengagements… Is it a mapping issue? Is it a sensor issue? Are the lane lines missing? And then we can go in there and fix those," said Mr Miller. Content originally sourced from: General Motors has cited government regulations as the reason it can't offer Super Cruise in Australia, but even if these were changed it wouldn't be as simple as flipping a switch. Super Cruise is a Level 2+ autonomous driving technology that supports hands-free driving across over a million kilometres of roads in North America – typically divided highways and not city streets, even though it works at all speeds and in stop-and-go traffic. It combines adaptive cruise control and lane-centring functions and uses a camera to monitor the driver and ensure they're looking ahead, and it has been upgraded to even detect appropriate opportunities for lane changes and execute these. To allow for this hands-free driving, Super Cruise uses a combination of cameras, sensors, radar and GPS data. Crucial to its effectiveness, however, is LiDAR-scanned map data. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. "We do have a precision LiDAR map. The vehicles don't have LiDAR, but the mapping supplier that we contract to go map the road, those are fully LiDAR-equipped vehicles," Super Cruise product manager Jeff Miller told Australian media in Michigan. "Mapping typically costs millions of dollars. "It depends on the scale, the number of miles that you have to map, are they continuous roads," he said when asked how long mapping takes. "Typically, it's about two years to do a country." Mr Miller noted that the size of a landmass doesn't directly correlate with how much of it needs to be mapped, citing the example of Alaska which is roughly the size of Queensland but much more sparsely populated. GM's LiDAR map is proprietary, and it doesn't offer it to other automakers. That includes Ford, which followed GM's Super Cruise in 2021 with its very similar BlueCruise. When asked whether other automakers could share the costs of LiDAR mapping, Mr Miller said, "It depends." "There are crowdsource maps like Mobileye… And then there's… TomTom. They all have different maps," he said. "They are not high-fidelity, to the level of fidelity that we would like, so we have a separate company that we contract – DMP." On the topic of crowdsourced mapping data, Mr Miller said it could work if it came from a high volume of vehicles, and could help address black spots in coverage – for example, where the front camera can't identify lane markings, which today sees the system tell the driver to take control. Super Cruise was launched in North America in 2017, though GM subsequently rolled the feature out to China in 2022. It's currently offered across more than 20 models, including vehicles already sold in Australia or soon to arrive such as the Chevrolet Silverado, GMC Yukon Denali, and Cadillac Optiq, Lyriq and Vistiq. Cadillac launched the Lyriq in Australia earlier this year with only lane-keep assist. Lane-centring aids have become increasingly common, available even with affordable vehicles from Chinese brands such as Chery, making its omission from the luxury Lyriq conspicuous. However, in North America GM is rolling out what it calls hands-on lane centring assist (HoLCA) in model year 2026 (MY26) vehicles equipped with Super Cruise. It's unclear at this stage whether this feature will be introduced locally, though GM Australia and New Zealand has previously said such a feature could be offered here. After ceasing operation of robotaxis through its Cruise autonomous vehicle division late last year following a well-publicised collision with a pedestrian, GM says it's now redirecting resources to enhance its Super Cruise system. It says by doing so, it's "emphasising a cautious and safety-first approach to autonomous driving technology". "The reason we've constrained Super Cruise to where we constrained it too is because you don't have to worry about pedestrians, people on bikes," said Mr Miller, referring to GM's focus on divided highways. "There's a lot of those unknown scenarios that you get into that are more difficult to develop around. That obviously increases the cost of the sensing set that you need to detect those." Nevertheless, GM continues to expand the availability of Super Cruise. "In 2017 it was 130,000 miles of roads. In 2019 we were at 200,000. In 2022 we were up to having 400,000, now we're up to 600,000, so we're expecting to see those numbers grow," said Mr Miller. The system is also being improved through analysis of performance data. "There is performance data where we can create heat maps to determine where disengagements are occurring, where the higher frequency disengagements are occurring, and then the reason for the disengagements… Is it a mapping issue? Is it a sensor issue? Are the lane lines missing? And then we can go in there and fix those," said Mr Miller. Content originally sourced from:
Top Gear
10-06-2025
- Automotive
- Top Gear
Cadillac's new Optiq-V is coming this autumn... with 519bhp
USA That means 0-62mph in 3.5 ish seconds. In a crossover. Yikes! Skip 12 photos in the image carousel and continue reading This is the brawny new Optic-V, the hot version of Cadillac's cosy crossover, and it's due to hit shelves in the autumn. American shelves, that is, not UK ones. Dang and blast. It's the second instalment in Caddy's 'V' performance EV portfolio – following the Lyriq, you'll remember – and the numbers are not to be scoffed at: 519bhp and 650lb ft from its dual-motor/all-wheel drive setup. Advertisement - Page continues below Activate the launch control and 'Velocity Max' driving mode, and 0-62mph is sorted in around 3.5 seconds. Cadillac's also tightened up the steering, enhanced the suspension and thrown in Brembo calipers at the front for a stronger show around the twisty bits. You might like As for the battery, its 85kWh pack is supposedly good for 275 miles of range. The Optiq-V is also the first GM-built vehicle to get a dedicated NACS charging port for use with Tesla's supercharger network, and means a 10-minute pit stop should regain 70 miles. Elsewhere, you'll spot a 'V-Mode' button on the steering wheel to save your various driving settings, sorta like BMW does with its 'M' driver modes. There's also a 'Competitive Mode' which enables a 'unique sound experience', though we're yet to know if this means a typically synthesised e-motor rumble or a series of whale noises. Advertisement - Page continues below On the design front, the Optiq-V gets a new front fascia with a mesh lower grille, a more aggressive front splitter, rear diffuser and boot lid wing. You can get all this lot in carbon as an optional extra. 21in satin graphite alloys with low-profile summer tyres are dropped in as standard, with blue brake calipers concluding the exterior changes. Internally, the base colour is black with a choice of blue or grey accents, and the fabric pattern is darker than the non-V car. There's a fair bit of carbon fibre on the centre console, and a more performance-y steering wheel in place. Generic traits include a panoramic glass roof, 19-speaker AKG Dolby Atmos audio system and a 33in diagonal LED display. Yes, 33in . Household TVs were that size in the not-too-distant past. READ MORE The 606bhp all-electric Lyriq-V is Cadillac's fastest ever model Looking for more from the USA? Thank you for subscribing to our newsletter. Look out for your regular round-up of news, reviews and offers in your inbox. Get all the latest news, reviews and exclusives, direct to your inbox. Google software will be included from launch, so you'll have access to Maps and the virtual Assistant for… assistance with Maps. Standard Super Cruise technology is programmed in, and supplemented by many radars, cameras and sensors to deploy the various safety technologies. Blind Zone Steering, Forward Collision Alert, you know the deal. Pricing for the Optiq-V starts at an MSRP of $68,795 - subject to change depending on the usual freight charge, dealer fees, additional whale noise choices and so on.
USA Today
05-06-2025
- Automotive
- USA Today
Over 41,000 Cadillac vehicles recalled. See impacted models.
Over 41,000 Cadillac vehicles recalled. See impacted models. Show Caption Hide Caption Car recalls: Why they happen and what buyers should know Why do car recalls happen? Here's what to know if your car has an open recall. General Motors is recalling tens of thousands of Cadillac vehicles due to a video display issue that could increase the risk of crash, according to a notice posted this week by the National Highway Traffic Safety Administration (NHTSA). The Detroit-based automaker reported to the NHTSA late last month that the video display on some Lyriq models may fail, resulting in a blank screen and a subsequent loss of view of the speedometer, warning lights and rearview camera, thus increasing the risk of a crash. As of May 29, when GM reported the recall to the NHTSA, the automaker had not reported any deaths or injuries in connection to the issue. Here's what to know about the recall, including which years are affected and how to remedy the issue. Which years and models are affected? The recall affects 41,376 vehicles in the following models: 2023 Cadillac Lyriq 2024 Cadillac Lyriq What should I do if my Cadillac is recalled? The video display control module software can be updated by a dealer or through an over-the-air (OTA) software update, free of charge, the NHTSA recall notice said. Notification letters are expected to be mailed to owners by July 14. Cadillac Lyric recall number: Owners can contact Cadillac at 1-800-333-4223. The number for this recall is N252500680. Owners may also contact the NHTSA Vehicle Safety Hotline at 1-888-327-4236 or visit Natalie Neysa Alund is a senior reporter for USA TODAY. Reach her at nalund@ and follow her on X @nataliealund.
