Latest news with #LatinGRAMMYAwards
Time of India
4 days ago
- Entertainment
- Time of India
Mastercard partners with EVA Live to bring 20+ music shows across India
In a major boost to India's live entertainment scene, Mastercard has partnered with EVA Live to deliver more than 20 music and performance events across the country between October and December 2025. The lineup includes global stars such as Enrique Iglesias, A.R. Rahman, and DJ Tiësto. The initiative will kick off on October 30 in Mumbai with the return of pop icon Enrique Iglesias, marking his first performance in India in 13 years. The series will also feature performances across various genres including Bollywood, classical, and electronic, aimed at uniting audiences through shared cultural experiences. This collaboration marks Mastercard's debut in the performing arts sponsorship space in South Asia. The payments giant will offer cardholders early ticket access, exclusive discounts, and curated fan experiences—such as meet-and-greets with artists and entry to Mastercard lounges. These benefits will be available to Mastercard users in India, Sri Lanka, and Bangladesh, as well as global travelers. 'India's love for entertainment—especially music—is unparalleled, deeply emotional, spiritual, and cultural,' said Gautam Aggarwal, Division President, South Asia at Mastercard. 'Mastercard's collaboration with EVA Live is designed to create unforgettable moments that connect with people's hearts and leave lasting memories. At the same time, it strengthens brand engagement and fuels the passion economy.' Cardholders can purchase tickets using any Mastercard product—credit, debit, or prepaid—and can access additional exclusive perks through Mastercard's platform Live Events Julie Nestor, Executive Vice President, Marketing & Communications, Asia Pacific at Mastercard, said, 'Mastercard has built a powerful global legacy of connecting people to priceless possibilities—through our long-standing collaboration across a range of passion categories globally, including music and entertainment. This collaboration with EVA Live extends this legacy to India in a way that's immersive, inclusive, and deeply rewarding for our cardholders.' EVA Live, known for producing music events in India and abroad, will manage the logistics and execution of the concert series. 'This seminal collaboration with Mastercard heralds a transformative era for live music in India,' said Deepak Chaudhary, Founder & Managing Director, EVA Live. 'By synergistically combining our proven expertise in executing large-scale, impactful events with Mastercard's expansive global footprint and unwavering commitment to delivering priceless experiences, we are poised to significantly elevate the national live music scene and cultivate deeper connections between fans and the artists they deeply admire.' Mastercard has been a longstanding supporter of the global music industry, sponsoring major events such as the GRAMMY Awards, Latin GRAMMY Awards, and BRIT Awards. It recently launched its own music album, Priceless, aimed at mentoring emerging artists.
Forbes
22-04-2025
- Entertainment
- Forbes
Latin GRAMMY Awards Head Back To Las Vegas For 2025 Show
Luis Fonsi performs onstage during the 25th Annual Latin GRAMMY Awards on November 14, 2024 in ... More Miami, Florida. (Photo by) The Latin GRAMMY Awards will make its way back to Las Vegas this year, continuing its long-running partnership with Univision, which will again produce and broadcast the show. The event, which honors achievements in Latin music across a range of genres and languages, returns to Las Vegas for the 15th time. "The city has welcomed the Latin GRAMMYs over the years, and we look forward to another great Latin GRAMMY Week celebrating Latin music and its creators,' says Manuel Abud, CEO of The Latin Recording Academy. The return to Las Vegas comes after a period of change, innovation and expansion for the awards show. In 2023, the Latin GRAMMYs were held outside the United States for the first time, with the ceremony taking place in Sevilla, Spain. The Latin Recording Academy made the move as a way to capitalize on the growing international reach of Latin music, which also led to the inclusion of new categories such as Best Portuguese Language Urban Performance to acknowledge the influence of artists from Brazil and Portugal. Last year, for its 25th anniversary, the Latin GRAMMYs were brought back to Miami, where the first ceremony was held in 2000 and where the Academy is headquartered. The 2024 show marked the fourth time Miami hosted the awards. It previously did so in 2003 and 2020. The 2020 ceremony was held without a live audience due to the COVID-19 pandemic. Latin GRAMMY Week will again feature a series of events in Las Vegas, including the Special Awards Ceremony, Leading Ladies of Entertainment, Latin GRAMMY In The Schools, Nominee Reception, Best New Artist Showcase, Person of the Year Gala, and the Premiere Ceremony. Nominations will be revealed on September 17, 2025, and streamed on the Latin Academy's social channels. The first round of voting runs from July 28 to August 8, with final voting from October 1 to October 13. The 26th annual Latin GRAMMY Awards ceremony is scheduled for November 13, 2025, at the MGM Grand Garden Arena, with live coverage on Univision beginning at 8 p.m. ET/PT (7 p.m. Central) and a pre-show at 7 p.m. ET/PT (6 p.m. Central).
