Mastercard partners with EVA Live to bring 20+ music shows across India

In a major boost to India's live entertainment scene,
Mastercard
has partnered with EVA Live to deliver more than 20 music and performance events across the country between October and December 2025. The lineup includes global stars such as Enrique Iglesias, A.R. Rahman, and DJ Tiësto.
The initiative will kick off on October 30 in Mumbai with the return of pop icon Enrique Iglesias, marking his first performance in India in 13 years. The series will also feature performances across various genres including Bollywood, classical, and electronic, aimed at uniting audiences through shared cultural experiences.
This collaboration marks Mastercard's debut in the performing arts sponsorship space in South Asia. The payments giant will offer cardholders early ticket access, exclusive discounts, and curated fan experiences—such as meet-and-greets with artists and entry to Mastercard lounges. These benefits will be available to Mastercard users in India, Sri Lanka, and Bangladesh, as well as global travelers.
'India's love for entertainment—especially music—is unparalleled, deeply emotional, spiritual, and cultural,' said Gautam Aggarwal, Division President, South Asia at Mastercard. 'Mastercard's collaboration with EVA Live is designed to create unforgettable moments that connect with people's hearts and leave lasting memories. At the same time, it strengthens brand engagement and fuels the passion economy.'
Cardholders can purchase tickets using any Mastercard product—credit, debit, or prepaid—and can access additional exclusive perks through Mastercard's platform Priceless.com/music.
Live Events
Julie Nestor, Executive Vice President, Marketing & Communications, Asia Pacific at Mastercard, said, 'Mastercard has built a powerful global legacy of connecting people to priceless possibilities—through our long-standing collaboration across a range of passion categories globally, including music and entertainment. This collaboration with EVA Live extends this legacy to India in a way that's immersive, inclusive, and deeply rewarding for our cardholders.'
EVA Live, known for producing music events in India and abroad, will manage the logistics and execution of the concert series.
'This seminal collaboration with Mastercard heralds a transformative era for live music in India,' said Deepak Chaudhary, Founder & Managing Director, EVA Live. 'By synergistically combining our proven expertise in executing large-scale, impactful events with Mastercard's expansive global footprint and unwavering commitment to delivering priceless experiences, we are poised to significantly elevate the national live music scene and cultivate deeper connections between fans and the artists they deeply admire.'
Mastercard has been a longstanding supporter of the global music industry, sponsoring major events such as the GRAMMY Awards, Latin GRAMMY Awards, and BRIT Awards. It recently launched its own music album, Priceless, aimed at mentoring emerging artists.

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