Latest news with #LEGO®
Hi Dubai
16 hours ago
- Entertainment
- Hi Dubai
LEGOLAND® Dubai Resort and Dubai Customs Surprise Families at Dubai Airport
In celebration of Eid Al Adha, LEGOLAND® Dubai Resort partnered with Dubai Customs and Dubai Airport to surprise arriving families with a joyful and unexpected welcome at Terminal 3 on Sunday, 8th June 2025. As passengers arriving, waited at the baggage carousel, children were amazed to see LEGOLAND gift bags arriving with their luggage — each bag labelled with a child's name. Greeted by beloved LEGOLAND Boy and Girl costume characters, the families received the gift bags containing LEGO® sets, plush toys, and complimentary tickets to either LEGOLAND Dubai Theme Park or Water Park, valid to use until 3rd December 2025. The activity was met with smiles, laughter, and heartfelt reactions as families arrived with smiles, laughter, and heartfelt reactions as families arriving expressed their happiness at receiving such a warm and thoughtful welcome into the UAE during Eid. The initiative also reflects the spirit of the UAE's Year of Community, celebrating unity, generosity, and meaningful moments that bring people together. At LEGOLAND Dubai Resort, we believe in creating unforgettable moments for families — and this Eid, we wanted to bring a little extra magic right to Dubai airport. Seeing the surprise and delight on the children's faces was truly heartwarming, and we're grateful to our partners at Dubai Customs and Dubai Airport for helping us make this vision come to life. — Tim Harrison-Jones, General Manager, LEGOLAND® Dubai Resort Khalid Ahmed, Director of Passenger Operations at Dubai Customs, expressed his delight in taking part in this special initiative, which brought joy to children and their families arriving at Dubai Airport during the Eid Al-Adha holiday. He emphasised that Dubai Customs is committed to enhancing the travel experience and contributing to Dubai's vision of becoming the world's tourism capital. He noted that, The initiative left a positive impression on travellers, who appreciated Dubai's efficient procedures and the pleasant surprises that make their visits memorable and encourage them to return. He also highlighted that Dubai Customs continually works to ensure smooth and seamless passenger movement, particularly during peak times such as holidays and major events. News Source: Empyre Communications
Campaign ME
17 hours ago
- Business
- Campaign ME
LEGO reimagines Father's Day with 'Build It With Him' campaign
This Father's Day, the LEGO Group is inspiring families across the UAE to rethink gifting traditions with its regionally tailored 'Build It With Him' campaign – a creative call to action that invites parents and children to connect through the joy of LEGO® play. Ula Bieganska, Head of Marketing, LEGO Group MEA says, 'The creative vision was inspired by the idea that Father's Day isn't really about celebration it's about connection. Our campaign for the LEGO Group set out to reframe the occasion not as a moment for grand gestures, but as a chance to be present and playful. The campaign was a collaboration between Publicis Middle East and MSL Middle East, with MSL handling the strategy and insights and earned amplification and PME leading on creative. Insight-led storytelling To shape the campaign, the team conducted extensive local research to better understand Father's Day in the UAE The strategy was rooted in a deep understanding of Father's Day in the UAE, an occasion that is officially acknowledged but often culturally overlooked. Bieganska says, 'We carried out primary research to understand mindsets and habits around Father's Day, among the country's diverse expat population, alongside the influence of Khaleeji family dynamics, and the last-minute nature of gifting behaviour in this market. Rather than importing a global idea, we built a regional-first narrative that played into human truths, social behaviours, and localised gifting patterns.' She adds, 'A combination of local research and cultural insight revealed a disconnect between how Father's Day is recognised and how it is actually experienced in the UAE. A YouGov study showed that 75 per cent of UAE dads had received the same gift more than once, with cliché and predictable gifts like mugs, wallets and shirts topping the list,' 'Yet, when asked about their most meaningful gifts, a quarter of dads said it was something handmade by their child. Our focus groups echoed this sentiment, as dads spoke not about being celebrated, but about wanting to spend more time with their kids. This emotional truth became the anchor for the campaign,' reveals Bieganska. Transforming tradition through play The campaign's primary goal was to build brand affinity by positioning LEGO bricks as a meaningful Father's Day gifting solution. Rather than focusing on conversion, it was designed to resonate emotionally with families and boost top-of-mind awareness during a typically under-leveraged seasonal moment in the region. 'While this wasn't a conversion-led campaign, it was designed to drive customer loyalty through emotional resonance and cultural relevance,' says Bieganska. 'Build It With Him' The campaign ran across owned the LEGO Group social channels, earned media, and in-store with an activation at the LEGO Store at Mall of The Emirates. Creative assets included static visuals, with playful LEGO brick-built reinterpretations of traditional Father's Day gifts, all created for digital-first consumption. Aside from this, influencer marketing also took place. Influencers known for parenting and lifestyle content were chosen for their alignment with LEGO's values of imagination and quality. Their content focused on sharing the experience of building LEGO gifts with their children and reflecting on Father's Day meaningfully, enhancing engagement and authenticity. The 'Build It With Him' campaign specifically spoke to two core audience segments in the UAE. Expat mums (aged 28–45) – the key gift buyers in the household, often time-poor but looking for thoughtful and meaningful gifting options that reflect shared family values. Older expat kids (aged 16–25) – trend-aware gift-givers who want to move beyond the generic and find gifts that feel personal, creative and social-media-worthy. A celebration of connection beyond the occasion More than a seasonal campaign, 'Build It With Him' champions the enduring value of creativity and cross-generational bonding – turning a traditionally quiet holiday into a playful opportunity for family connection. 'The key brand message is simple but powerful: the best gifts aren't bought, they're built. Through this lens, LEGO bricks becomes more than a product, it becomes a tool for cross-generational connection and shared memory-making,' Bieganska concludes. By tapping into regional behaviours and emotional truths, the LEGO Group campaign transforms a token holiday into a creative opportunity for connection. 'Build It With Him' not only refreshes the Father's Day conversation in the UAE, but also reinforces the LEGO Group's role as a brand that champions shared experiences and the enduring value of play across generations. The campaign launched ahead of Father's Day on June 21, coinciding with World Play Day on June 11, and continues across key channels in the UAE. Credits: Client: The LEGO Group Creative Agency: Publicis Middle East Tuki Ghiassi – Executive Creative Director Pablo Tesio – Associate Creative Director Juan Sebastian Portilla – Associate Creative Director Oussama El Founi – Associate Creative Director Abdulla Samir – Art Director Rimma Krasavina – Senior Art Louis Borniche – Motion Designer PR Agency: MSL Middle East
Hypebeast
4 days ago
- Entertainment
- Hypebeast
Channel Your Inner Creativity at the LEGO® PLAY Pavilion in Serpentine London
To commemorate this year's World Play Day,the LEGO Grouphas unveiled its latest installation at theSerpentine Galleryin London with a calendar of must-visit programs running all summer. Designed by iconic British architect Sir Peter Cook, the new cultural center is a free, inclusive space for all to channel their creativity and tap into the power of imagination, with the vibrant, interactive structure bringing a burst of color to Kensington Gardens. Launched as a response to LEGO®'s research, which found one in three kids feel overlooked by urban design, the space aims to champion creativity, uplift London's grassroots communities, and give young people a place to craft freely. Speaking on the inspiration behind his design, Cook explains, 'I've always believed architecture should surprise you, especially if you're young. The Play Pavilion does just that, not in a grand way, but in the small detail and moments of discovery as you navigate the space. Inspired by young people there is a space to hide, climb, perform or simply let your imagination run wild. It really is about unlocking infinite possibilities through play.' As well as music curated byNTS Radio, LEGO® has brought together its master builders alongside the scene's most influential figures to host a variety of immersive workshops spanning art, sport, fashion, and everything in between. Each session aims to explore the infinite possibilities of the humble yet iconic LEGO® brick. Whether creating abstract art, reimagining iconic album covers, or allowing visitors to get a first-hand experience from London's thriving creative communities including edit workshops that go behind the scenes of the creative processes ofMartine RoseandNiko B, a discovery of ecology session through guided walks in nature withFlock Together, and transforming LEGO® into soundscapes for live beat making with producers Kepler andIglooghost— the rich programming embraces the limitless power of play. Elsewhere, LEGO® also brings its recentmulti-year partnership with Niketo the physical realm, which sees the Swoosh brought to life in brick form. Hosting a series of immersive workshops that find the intersection of football culture, streetwear and creativity, the 'Brickswoosh' builder exercises champion both brands' shared values. See what went down at the launch of PLAY Pavilion in the video above. The LEGO® PLAY Pavilion is open now and will run until August 10. For more information and to book a slot for the free sessions, visit the LEGO Groupwebsitenow. Serpentine South GalleryKensington Gardens,London, W2 3XA
Qatar Living
6 days ago
- Entertainment
- Qatar Living
Events this week : June 15
From mesmerizing candlelight concerts and juicy mango tastings to LEGO® fun and lifestyle festivals — this week is packed with exciting experiences for all ages. Whether you're a music lover, a culture explorer, a family on the lookout for fun, or just want to soak in the Eid spirit, there's something happening just for you. LEGO® Shows 2025 LEGO® Shows Qatar is back – bigger, better, and even more brick-tacular. Immerse yourself in endless creativity, interactive builds, and unforgettable family fun. Date: Until June 22, 2025 Timing : Open 1-11 PM daily Location: QNCC Access: Tickets available at Candlelight: The Best of Hans Zimmer Candlelight concerts bring the magic of a live, multi-sensory musical experience to awe-inspiring locations like never seen before in Doha. Get your tickets now to enjoy The Best of Hans Zimmer at Four Seasons Doha under the gentle glow of candlelight. Date: June 21, 2025 Timings: 7.00 pm Location: Four Seasons Doha Access: Tickets available at Candlelight: Tribute to Adele Candlelight concerts bring the magic of a live, multi-sensory musical experience to awe-inspiring locations like never seen before in Doha. Get your tickets now to enjoy the music of Adele at Four Seasons Doha under the gentle glow of candlelight. Date: June 21, 2025 Timing : 9.00 pm Location: Four Seasons Doha Access : Tickets available at The 2nd Indian Mango Exhibition Enjoy variety of Mangos at Souq Waqif Date: Until June 21, 2025 Timings: 4.00 pm – 9.00 pm Location: Eastern Square – Souq Waqif QPO Presents: Beethoven's 7th Symphony Join the Qatar Philharmonic Orchestra for a rousing evening of Romantic and Classical masterworks under the baton of conductor Andreas S. Weiser, featuring acclaimed cellist Camille Thomas. The concert opens with Mozart's Cosi fan tutte overture, a light, elegant and playful orchestral piece. Camille Thomas then takes the stage for Elgar's Cello Concerto in E minor, a deeply expressive and hauntingly beautiful work that has become a pillar of the cello repertoire. Following the intermission, the orchestra performs one of the most rhythmically exhilarating works in the symphonic canon: Beethoven's Symphony No. 7. Brimming with infectious vitality and emotional depth, it's a triumphant close to an unforgettable evening. Date: June 17, 2025 Timings: 7:30PM Location: Katara Opera House Access: Tickets available at Arz Kiya He - International Kavi Sammelan and Mushaira Celebrate the power of words and emotions at the 5th Anniversary Edition of Arz Kiya He – International Kavi Sammelan & Mushaira, proudly presented by AtoZ Events Trading & Catering. Join us for a soulful evening featuring India's most celebrated poets and shayars who will light up the stage with their wit, wisdom, and heartfelt poetry: 🎤 Arun Gemini | Shabeena Adeeb | Aman Akshar | Azhar Iqbal | Swayam Shrivastav Date: June 20, 2025 Timing : 7.00 pm Location: Regency Hall Access: Tickets available at Run, Paddle, Stretch & Recovery Event This Summer, have a recharging morning with social runs, stretching, and kayaking / SUP. Kayaking / SUP and Fitness Activities with Doha's Skyline at MIA Park. Join us for a rejuvenating morning of movement, nature, and community! We'll kick things off with a light social run to get the blood flowing, followed by your choice of a Kayaking / SUP session on the water. After moving with the sunrise, unwind with a guided deep stretch, then take the plunge with an optional ice bath to boost recovery and leave you feeling refreshed. All fitness levels are welcome—come connect, move, and reset together! Capture stunning photos of your journey while recharging during this unique outdoor activity. Discover the beauty of Doha's Corniche and skyline while kayaking or paddleboarding in the calm waters of MIA Park—one of the top outdoor experiences in Qatar! Date: June 20, 2025 Timing : 5.00 am – 8.00 am Location: MIA Park Access: Tickets available at Feast and Beats Mega Lifestyle Festival Feast & Beats 2025 — Qatar's Mega Lifestyle Festival. Join us from June 19–21 for an exclusive celebration and explore Qatar's biggest showcase of food, fashion, tech, real estate, hypermarkets, automobile, education, consultancy & healthcare! A landmark event in Qatar's lifestyle calendar. Date: June 19 - 21, 2025 Location: QNCC - Hall 3 Eid Al Adha in Qatar Participants will embark on a special journey of Eid Al Adha celebrations in Qatar. They will discover how Qatar comes to life through related social practices, customs, celebrations, and traditional jewellery. Date: June 21, 2025 Timings: English tour: 1–2.30pm Arabic tour: 4–5.30pm Location: National Museum of Qatar Access : Families with children (ages 10–18) register at A Tribute to Modern and Contemporary Art from Latin America Discover over 170 works of modern and contemporary Latin American art and explore the diverse cultural narratives, artistic movements, and creative expressions that have shaped the region. Led by the National Museum of Qatar (NMoQ) guides, this tour offers visitors a deeper understanding of Latin America's rich artistic heritage. Date: June 16, 2025 Timings: English Tour: 1– 2.30pm Arabic Tour: 4– 5.30pm Location: NMOQ Access : Free to attend, register at --- Make sure to check out our social media to keep track of the latest content. Instagram - @qatarliving X - @qatarliving Facebook - Qatar Living YouTube - qatarlivingofficial
Hans India
6 days ago
- Entertainment
- Hans India
This Fathers Day Let Your Presence be Dads Present: 5 Ways to make special memories with your dad
Being a dad is more than a full-time job. From early-morning alarms and back-and-forth school runs to legendary dad jokes that make us grin, dads do it all, often putting their own needs aside. But in the middle of busy schedules and endless to-do lists, what often gets missed is time to simply unwind and play. Play isn't just for fun—it turns everyday time into something memorable, where imaginations run wild and laughter takes the lead. This Father's Day, The LEGO® Group shares heartfelt ways to slow down, build something fun, and gift your dads the one thing that matters the most – quality time together. Plan a movie marathon: Bring out your dad's favourite movie or old classics that he still quotes from memory. Rewatching these films will help you hear about your dad's old memories and build new ones – all with popcorn in hand. Build together: Choose a LEGO® set that speaks to Dad's passions. Team up to tackle a Speed Champions Ferrari SF-24 F1® Race Car if your dad is a speed fanatic or help him destress with a Fountain Garden set. As the bricks fit into place, you will strengthen your bond with a playful respite that will always stay with you as a perfect day spent with your father. Cook a meal together: Take over the kitchen and prepare something delicious together. Whether it's his signature dish, or trying out a new recipe – have fun in the process. Swap stories, share laughs, and experience the joy of creating something side by side. Unwind with family game time: Pull out the Ludo, dust off the carrom board, or bring out a pack of cards for the family. Make time for everyone to sit together and enjoy undivided family time, complete with friendly competition and fun banter. 5. Have a heart-to-heart with dad: While outings are a good way to spend time with your father, nothing beats an honest catch-up session. It can be about anything – a silly incident with a friend, a new project you're excited about, or anything that scares you. Before you know it, you'll both be trading wisdom, sharing laughs, and feeling lighter. At the end of the day, the best gift you can give isn't found in a box or a bag, it's found in the memories you make together.
