a day ago
Malaysian tissue products go global
Kooka has spent the last 25 years refining and evolving its business strategies to expand and secure a place in the global market.
FROM local manufacturing roots to global impact, Kooka Papers Manufacturing Sdn Bhd (Kooka) has redefined tissue exports with strategy, simplicity and resilience.
Kooka's marked a significant milestone in history 25 years ago when it sealed and shipped its first export container of tissue paper products to the port.
At that time, the company took its first step beyond Malaysia, even if it was only on an ad hoc basis. However, exporting tissue products has always been a challenging endeavour.
Despite these obstacles, Kooka has spent the last 25 years refining and evolving its business strategies to expand and secure a place in the global market.
This progress is largely thanks to the strategic vision of its chairman, who emphasised two key principles, in-depth development and simplification.
Today, Kooka exports approximately 10 containers every day, surpassing 3,500 containers annually, thanks to its team of dedicated employees – and poised to exceed 6,000 containers in the near future.
Its primary market is North America, followed by Australia and New Zealand. The products also have a strong presence in Japan, South Korea and Middle Eastern nations. The company is also looking at expanding its presence in Malaysia, Thailand and Singapore.
Kooka is targeting high double-digit growth year over year. Fuelled by this growth, the company aspires to become the largest tissue product manufacturer in Malaysia, while continuing to build a reputation for excellence and being a reliable tissue supplier for napkins, towels, toilet tissues and facial tissues in the global market.
