Latest news with #JSWMGMotor
Hindustan Times
2 days ago
- Automotive
- Hindustan Times
MG Windsor EV to Vida VX2: Battery-as-a-Service or BaaS schemes changing games in Indian EV market
Battery-as-a-Service or BaaS schemes have been ramping up the appeal of electric vehicles in the Indian automobile market. Check Offers The auto manufacturers in India have been increasingly pushing electric vehicles, which is a strategy in sync with the growing positive consumer perception towards the cleaner powertrain technology, as well well fuelled by the government's continuous push for cleaner mobility solutions. In the recent past, automakers such as JSW MG Motor, Hero MotoCorp's EV wing Vida have introduced this scheme for their respective offerings in the Indian market. In fact, it is one of the key reasons why the MG Windsor EV has become highly popular within a short period after launch and giving other models in the space tough competition. Vida, too, has announced a BaaS scheme for its VX2 electric scooter. While the cost of ownership across the lifespan of the vehicle is lower for the EVs compared to their internal combustion engine-propelled counterparts, at least what is the usual perception among consumers, the upfront acquisition cost for the electric vehicles is significantly higher than their ICE counterparts. This often leads potential EV buyers to shy away from purchasing electric vehicles. To counter this, several electric vehicle manufacturers in India have started adopting a new strategy. They have started offering the consumers a scheme called Battery-as-a-Service (BaaS). Also Read : Upcoming cars in India The BaaS schemes have been changing the game in the Indian electric market over the last few years. Under this scheme, EV users have to pay an upfront cost for the vehicle, which is significantly lower than the scheme under which the whole vehicle is owned. The BaaS scheme allows the user to buy the vehicle and pay for the battery depending on his or her driving distance. In a nutshell, this scheme separates the price of the battery from the bodyshell, and the user pays the automaker the amount based on his or her driving distance. For many, this scheme is a more transparent way to define the cost structure of owning an electric car. Also, for the industry, this scheme has started a significant transition in EV marketing strategy. Battery-as-a-Service: What it is BaaS is basically a battery leasing scheme under which consumers can buy the vehicle without paying the cost of the battery pack. For an electric vehicle, the battery is the key component and commands the largest chunk of the overall pricing. By slashing the cost of the battery pack, the sticker price of the vehicle comes down drastically, making the EV significantly affordable for consumers. Under the BaaS, the customer either buys the bodyshell of the vehicle outright or through a loan, while the cost of the battery pack is broken down into monthly instalments through the schemes curated by affiliated financiers. This battery rental scheme comes as a win-win situation for consumers, auto OEMs, as well as the financiers. The BaaS schemes usually allow the customers to choose customised plans based on their driving patterns and budget. Such plans allow the auto OEMs to reach a larger number of consumers with affordable scheme options, eventually resulting in wider sales numbers. Battery-as-a-Service: Pricing dynamics With the increasing popularity of the BaaS, companies have been offering a wider range of choices for the customers who opt for this scheme. Certain financiers charge clients a certain amount per kilometre, up to a specified limit, exceeding which the customers don't have to pay any additional amount. On the other hand, some plans insist on reserving a certain amount as a security deposit, and in return, there are no specified charges per kilometre, but a standard amount gets deducted every month. In some other plans, if the user exceeds the specified kilometres, he or she is charged for the additional kilometres driven, and the additional money then gets adjusted in the corresponding months where the kilometres driven are less than the specified limit. These flexible BaaS schemes offer a wide spectrum of cost structures to the consumers, ranging from flat fees to more compounding kilometre-based fees. The customers can opt for the plan best suitable to their needs, budget and driving behaviour. Battery-as-a-Service vs traditional buying: What's most value-for-money The BaaS has made electric vehicles available with this scheme more affordable for the consumers, which has eventually encouraged the vehicle buyers to opt for EVs over ICE models. However, the question of whether to pick BaaS or to take the traditional purchase route depends on a case-by-case basis, which is dependent on the customers' requirements, budget and driving habits. Get insights into Upcoming Cars In India, Electric Vehicles, Upcoming Bikes in India and cutting-edge technology transforming the automotive landscape. First Published Date: 19 Jun 2025, 11:57 AM IST
Hindustan Times
3 days ago
- Automotive
- Hindustan Times
Range over performance: Is Indian auto industry selling EVs all wrong?
Indian auto industry has been devising its marketing strategies for electric vehicles on the range per charging cycle, but not the performance, which is quite the opposite of the marketing plan for ICE vehicles. Check Offers One word that is gradually becoming the driving force of the Indian passenger auto industry is EV. The electric vehicles have been finding an increasing footprint in the Indian automobile industry, owing to the growing demand and continuous government push for environmental concerns. Other peripheral issues that have been fuelling the growth of electric vehicles in India include sky-high prices of petrol and diesel, uncertainty over the regulations regarding fossil fuel vehicles, and perception of lower operational cost compared to ICE vehicles, etc. Owing to the rising demand for battery electric vehicles, the automakers too are increasingly focusing on bringing more EVs to the Indian market, to encash the trend and ramp up their revenue. If we keep an eye on the electric vehicle manufacturers' EV marketing trend, one thing becomes clear. All the automakers focus on highlighting how much range their respective electric vehicles offer, how the charging cost is lower than other competitors, and how the overall ownership cost is lower than ICE vehicles or other competing EVs. In comparison to that, when automakers market petrol or diesel or even CNG vehicles, one of the key focus areas remains the performance. But, in the case of EVs, better performance over ICE vehicles is often not mentioned as a key highlight. Also Read : Upcoming cars in India While the industry experts debate range anxiety and charging costs when discussing electric mobility, the pure instant performance is often missed, which in fact should be the biggest selling point of EVs. For example, Hyundai Creta Electric, the pure electric iteration of Hyundai Creta, delivers maximum power from zero rpm. On the other hand, the fossil fuel powered iteration of Creta needs 3,000 rpm to churn out the peak torque. The MG Windsor EV, which has been increasingly becoming popular among the Indian consumers, is not only popular because it offers a plethora of premium features but also because of the performance. While JSW MG Motor dubs the Windsor EV as low maintenance electric car and intelligent CUV, one of the key highlights of it is the 200 Nm torque pumped out straight from zero any similarly priced SUV with a fossil fuel engine struggles through the dense city traffic, the electric vehicles feel no extra effort in generating the performance. Fuel efficiency question still looms large One of the fundamental factors driving the Indian automobile buyers' purchase decision for decades has been the fuel efficiency. The age-old question, 'Kitna deti hai?" (How much fuel efficiency it offers?), continues to shape the commercial success of most vehicles in India across segments. The automobile companies too device their marketing strategy themed around that. Speaking about this, Puneet Gupta, Director, Indian Automotive Market, S&P Global Mobility, said that the auto companies' marketing strategy typically reflects the priority factors of the Indian consumers. 'Indian car buyers have traditionally prioritized fuel efficiency, technology, and brand value when making purchase decisions. While performance does factor in, it typically ranks lower in importance compared to markets in developed economies. Automakers have aligned their strategies accordingly, tailoring powertrains and features to suit the needs of a value-conscious and price-sensitive market," he said. Maketing electric vehicles: What goes wrong? Electric vehicles handle the stop-go traffic in congested cities excellently, as compared to their ICE peers. Climbling the hilly slopes becomes easier for the electric cars owing to the instant torque delivery they offer. On highways, in case of a quick overtake manoeuvre, an electric vehicle can easily allow the driver to perform the move with immediate acceleration and without him or her hunting for the right gear. These advantages of the electric vehicles are not marketed by the EV manufacturers in India. While marketing the electric vehicles, many auto manufacturers selling EVs in India portray the vehicles in a manner to alleviate the consumers' range anxiety concerns by highlighting the range figures per charging cycle. This somehow puts the electric vehicle purchase as a compromising decisions, but in many cases, they are actually upgrading to a new and cleaner technology. While the automakers try to sell their story as sustainable ones, the story of performance remain untold. But for many consumers, the story of performance is the story that sells. Speaking on this, Gupta said that the battery electric vehicle narrative is evolving. He believes the Indian auto manufacturers present in the EV market, are gradually changing their marketing strategies. 'In its initial phase, it is increasingly attracting an aspirational set of consumers seeking tech-laden, high-performance electric vehicles. Models like the Mahindra BE 6 electric SUV are designed for the technology-driven customer, whereas offerings like the Tata Harrier EV appeal to the emerging cohort that prioritizes performance," he added. Check out Upcoming EV Cars in India, Upcoming EV Bikes in India. First Published Date: 18 Jun 2025, 13:05 PM IST
India Today
3 days ago
- Automotive
- India Today
MG celebrates sixth anniversary in India with special price cuts on ZS EV
JSW MG Motor India is celebrating six years in the Indian automotive market with a significant price drop on the MG ZS EV. As part of a limited-time anniversary offer, the ZS EV is now available at a starting ex-showroom price of Rs 16.75 lakh, making it more accessible to EV buyers across the Ex-Showroom Price Old Ex-Showroom Price Price Difference ExecutiveRs 16,75,000Rs 16,88,000Rs 13,000Excite ProRs 18,49,800Rs 18,97,800Rs 48,000Exclusive PlusRs 19,49,800Rs 23,64,800Rs 4,15,000EssenceRs 20,49,800Rs 24,93,800Rs 4,44,000advertisementThe MG ZS EV was the brand's second product and its first electric offering in India, following the launch of the MG Hector. With this special pricing, JSW MG Motor aims to further accelerate the shift toward clean ZS EV is powered by a 50.3kWh battery paired with a 176bhp electric motor, delivering 280Nm of torque and an ARAI-claimed range of 461km. With a 7kW AC charger, it can be fully charged in around 7.5 hours, while a 50kW DC fast charger juices it up from 0–80% in just 60 minutes. Feature highlights on the top-end variants include a 10.1-inch touchscreen, 360-degree camera, panoramic sunroof, wireless charger, six airbags, and Level 2 ADAS, offering a comprehensive package in safety, convenience, and Sen, Head of Sales, JSW MG Motor India, said, "I would like to thank all our customers and other related stakeholders who have helped us chart a growth story in the dynamic Indian automobile market for the last six years. The foundation of the company is based on innovation, and the ZS EV stands as a true testament of what the MG brand was truly capable of back in 2020. It was a car that redefined traditional mobility with the inclusion of tech-driven innovations in it. To commemorate our 6th anniversary in India, we have made the MG ZS EV even more accessible for customers looking to upgrade to a stylish electric SUV. Our other two EVs are already at an accessible price point, and with this special pricing, the ZS EV will also attract customers seeking a premium ride. We remain confident that with an attractive overall packaging and pricing, the MG ZS EV will surely captivate Indian car buyers."Subscribe to Auto Today Magazine
News18
14-06-2025
- Automotive
- News18
JSW MG Motor Celebrates Sixth Anniversary In India, Launches Limited Time Offer On ZS EV
Last Updated: The company has brought down the price range. It now starts at Rs 16.75 lakh (ex-showroom), making it more accessible to the masses in the country. The top carmaker in India, JSW MG Motor, finally completed 6 years in its business operations in India. The company celebrated its sixth anniversary by introducing a limited-time, exciting offer on its tech-loaded offering, ZS EV. The company has brought down the price range. It now starts at Rs 16.75 lakh from 16.88 lakh (ex-showroom), making it more accessible to the masses in the country. Price Range According to the details shared by the brand, interested customers can enjoy the price cut offer across the range. The top model can be purchased at Rs 20.49 lakh, witnessing the price cut of Rs 4,44 lakh. The battery-powered model is available in four trims named Executive, Excite Pro, Exclusive Plus, and Essence. Here;s What To Official Says Reacting to the newly launched deal, Rakesh Sen, Head of Sales, JSW MG Motor India, said, 'To commemorate our 6th anniversary in India, we have made the MG ZS EV even more accessible for customers looking to upgrade to a stylish electric SUV. Our other two EVs are already at an accessible price point, and with this special pricing, the ZS EV will also attract customers seeking a premium ride. We remain confident that with an attractive overall packaging and pricing, the MG ZS EV will surely captivate Indian car buyers." In addition, he said, 'The foundation of the company is based on innovation, and the ZS EV stands as a true testament of what the MG brand was truly capable of back in 2020. It was a car that redefined traditional mobility with the inclusion of tech-driven innovations." Under the hood, the MG ZS EV is powered by a 50.3 kWh Lithium-ion battery. It offers an impressive range of 461 km on a single charge. Once drained, the EV can be fully charged with an AC charger, and takes 8.5 to 9 hours, while the DC takes only 60 minutes. First Published: June 14, 2025, 11:03 IST
Hindustan Times
14-06-2025
- Automotive
- Hindustan Times
Auto recap, June 13: MG ZS EV gets a price cut, Royal Enfield's Flying Flea electric bikes spotted
Royal Enfield Flying Flea has been showcased in India. Check Offers The automotive industry is experiencing rapid changes, which makes it difficult to stay informed about all the latest advancements. At HT Auto, we are dedicated to delivering the most relevant and current information as it becomes available. Below is a concise overview of the key highlights from Friday, June 13. MG ZS EV gets a price cut JSW MG Motor celebrates its sixth anniversary in India by announcing a price reduction across all variants of the ZS EV electric SUV. The 2025 MG ZS EV has received a significant price decrease of up to ₹ 4.44 lakh. The starting price for the ZS EV is now ₹ 16.75 lakh, reaching a maximum of ₹ 20.50 lakh (ex-showroom). This price reduction renders the ZS EV considerably more affordable, surpassing the prices of the Tata Curvv EV, Hyundai Creta Electric, Mahindra BE 6, and even the MG Windsor Pro (fixed battery option). Also Read : MG ZS EV gets a massive price cut of up to ₹ 4.44 lakh Tata Curvv EV and Nexon EV get lifetime warranty Tata Motors is set to introduce a lifetime warranty with no limit on kilometres for the Curvv EV and Nexon EV. The term 'lifetime' pertains to a duration of fifteen years starting from the initial registration date of the vehicle at the local RTO office. Existing owners will also be eligible to receive these advantages. It is crucial to highlight that only owners of the 45 kWh Nexon EV qualify for this benefit. For subsequent registrations, the warranty will be valid for 8 years or 1,60,000 km for both the Nexon EV 45 and Curvv EV. Tata emphasizes that all owners following the first must notify the brand regarding the transfer of ownership; otherwise, the battery warranty will not be provided. It is important to note that there are terms and conditions to get the lifetime warranty. Also Read : Tata Curvv EV and Nexon EV get lifetime warranty Royal Enfield Flying Flea C6 and S6 Scrambler spotted Royal Enfield has commenced high-altitude testing of its inaugural electric motorcycles, the Flying Flea C6. Although the C6 has previously been seen on both Indian and international roads, this marks the first occasion we observe the S6 Scrambler in action on the streets. The company has already announced that the Flying Flea C6 is set to be launched in the fourth quarter of FY2026. Manufacturers evaluate their vehicles under diverse climatic conditions to gauge their performance, which explains why the Flying Flea motorcycles are currently in Ladakh. Also Read : Royal Enfield's Flying Flea C6 and S6 Scrambler spotted at Ladakh Get insights into Upcoming Cars In India, Electric Vehicles, Upcoming Bikes in India and cutting-edge technology transforming the automotive landscape. First Published Date: 14 Jun 2025, 08:58 AM IST
