Latest news with #IpsosPopulismReport
News18
16-06-2025
- Business
- News18
Ipsos Populism Report 2025: 59% Give Thumbs Up To Strong Leader Willing To Break Rules
Last Updated: Citizens believe that when the jobs in the country are scarce employers should prioritize hiring locals over immigrants The sixth edition of the Ipsos Populism Report, a 31-country survey which tracks how people around the world feel about issues leading to the rise of populism, shows that India has made remarkable strides in some of the key aspects of populism in sync with the expectations of the citizens. The Ipsos report shows 59% Indians agreeing in 2025, as opposed to 73% in 2023 and 65% in 2016 – displaying positive strides and improvement in the broken index and how we are doing as a country. The index comprises five statements – the country's economy is rigged to advantage the rich and powerful, traditional parties and politicians do not care about people like me, to fix we need a strong leader to break the rules, country needs a strong leader to take the country back from the rich and powerful and experts in the country do not understand the lives of people like me. Interestingly, in 2025, 59% Indians agree that the country needs a strong leader willing to break the rules which is a 14% decline from 2023, showing the leader has fulfilled on these attributes leading to the expectations declining. Likewise for the statement that the country needs a strong leader to take the country back from the rich and the powerful, India has 60% agreeing in 2025 showing a decline of 11% from 2023, indicating improvement and the expectation reducing. Similarly, for many areas – like, experts in the country do not understand the lives of people like me, showed a 14% decline from 2023 to 2025 with 59% agreeing. 'India has shown improvement in some of the key areas of populism, with expectations emerging less glaring as opposed to some of the previous years, when more number of citizens emphasized on the system being broken, and there being lack of meritocracy and level playing field and system was meant to favor the rich and powerful and the citizens being vehement in their demand of the country needing a strong leader at the helm. The incumbent leader has shown strong leadership traits, decision making and tough talking, with the expectation now receding on some of these key aspects, indicating improvement in areas which were strongly expressed by the citizens," said Amit Adarkar, CEO, Ipsos India. One metric where India has shown stark result is in the case of whether the country today is in decline. 1 in 2 Indians (53%) tend to agree showing a +31% increase from 2016. Probably it is to do with people's disappointment with the society and the erosion of the value system. A strong case for National Identity The survey shows a strong support for different elements of national identity. At least 73% Indians believe that defending the country when it is criticized is extremely important as citizens. Getting ahead on one's own efforts is endorsed by at least 7 in 10 (73%) respondents. Citizens also strong believe that the right to vote (75%), to be able to speak (71%), to be born in your own country (72%), being part of a religious majority (69%) and treating people of all backgrounds equally (73%) are all important elements of the national identity. Where should government prioritise spends? Citizens believe that the government should increase its spending in the key areas of creating jobs (73%); education (72%) – schools, universities and job training; public safety (72%) – law enforcement, fire and emergency medical services; defence and national security (72%) – military; healthcare (71%) – disease prevention, diagnosis, treatment and research; infrastructure (70%) – comprising roads and bridges, rail and air networks, water, electricity and broadband; and reducing poverty and social inequality (64%). Immigrants & elites – both viewed in poor light Further, citizens believe that when the jobs in the country are scarce employers should prioritize hiring locals over immigrants. 62% citizens hold this view in 2025, with the public angst receding by -15% from 2023. With government policies becoming more stern discouraging influx of immigrants, public outcry has reduced on immigrants taking away jobs from real people – 60% citizens agree in 2025, showing a -15% reduction from 2023. Elites are perceived to be a closely connected group of people with similar interests and views on many important issues by 52% of the Indian citizens polled. While 48% Indians perceive elites to be a loose group of people with different interests and views on many important issues. Also 44% Indians believe that elites sincerely think of their decisions being in the larger interest of the people but that would not be the case. 1 in 5 Indians (21%) also feel that the elites take decisions to suit their own interests and people in the country do not matter to them. The survey Ipsos interviewed 23,228 people online between Friday, February 21, and Friday, March 7, 2025 in 31 countries. Quotas were set to ensure representativeness and data have been weighted to the known population profile of each country. The sample consists of approximately 1,000 individuals each in Australia, Brazil, Canada, France, Germany, Great Britain, Italy, Japan, Mexico, New Zealand, Spain, and the U.S., and 500 individuals each in Argentina, Belgium, Chile, Colombia, Hungary, Indonesia, Ireland, Malaysia, Mexico, the Netherlands, Peru, Poland, Singapore, South Africa, South Korea, Sweden, Switzerland, Thailand, and Türkiye. The sample in India consists of approximately 2,200 individuals, of whom approximately 1,800 were interviewed face-to-face and 400 were interviewed online. Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing over 20,000 people. Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques. Our tagline 'Game Changers" sums up our ambition to help our 5,000 customers move confidently through a rapidly changing world. Founded in France in 1975, Ipsos has been listed on the Euronext Paris since July 1, 1999. Location : New Delhi, India, India First Published: June 16, 2025, 18:01 IST News india Ipsos Populism Report 2025: 59% Give Thumbs Up To Strong Leader Willing To Break Rules
Indian Express
13-06-2025
- Politics
- Indian Express
India makes positive strides in populist demands of citizens, finds survey
India has made significant progress in some of the key aspects of populism by meeting with the expectations of the citizens, according to the 6th edition of Ipsos Populism Report. The report surveyed 31 countries tracking down how people around the world feel about populism issues. In 2025, 59% Indians agreed to the Broken Index of the Ipsos System, which is an agreement of five statements – the country's economy is rigged to advantage the rich and powerful, traditional parties and politicians do not care about people like me, to fix we need a strong leader to break the rules, country needs a strong leader to take the country back from the rich and powerful and experts in the country do not understand the lives of people like me. This statistic is far better and indicative of improvement compared to the 2023 and 2016 surveys where 73% and 65% Indians agreed, respectively. Surprisingly, with a decline of 14% compared to the figures of 2023, 59% Indians believe in 2025 that the country needs a strong leader who is willing to break the rules. Whereas, 60% Indians (with a decline of 11% from 2023), do believe that India needs a strong leader who can take the country back from the clutches of the rich and powerful. Similarly, for areas like experts in the country who do not understand the lives of people like me, 59% Indians agreed, again 14% less than that in 2023. Amit Adarkar, CEO, Ipsos India said, 'India has shown improvement in some of the key areas of populism, with expectations emerging less glaring as opposed to some of the previous years, when more number of citizens emphasized on the system being broken, and there being lack of meritocracy and level playing field and system was meant to favor the rich and powerful and the citizens being vehement in their demand of the country needing a strong leader at the helm. The incumbent leader has shown strong leadership traits, decision making and tough talking, with the expectation now receding on some of these key aspects, indicating improvement in areas which were strongly expressed by the citizens.' However, 53% Indians believe that the country today is in decline, i.e. one in every two Indians, and this statistic shows a sharp incline of 31% from 2016. This could be the result of people's dissatisfaction from society in general and the degrading value system across generations. The survey also draws attention to the prominence of different aspects of national identity amongst Indian citizens. As much as 73% of Indians believe that it's the duty of the citizens of a nation to defend their country when it is criticized. According to the survey data, around 70% of the citizens believe that the right to vote, to be able to voice their opinion, being born in your own country, treating people from different backgrounds with the same level of respect, and being a part of the religious majority are all parts of national identity. Indian citizens also voted in which sectors the government should increase its spendings. And, more than 70% of the citizens agreed that the major areas include job sector (to create more employment opportunities); education sector (schools, universities and job training); public safety (enforcement of law, fire and emergency services); defence and national security (military); healthcare (disease prevention, diagnosis, treatment and research); infrastructure (building roads and bridges, securing rail and air networks, and providing water, electricity and broadband connectivity). 64% of people agreed to focus on reducing poverty and social inequality. A majority of citizens believe that in times of job scarcity, employers should prioritize hiring locals over immigrants. In 2025, 62% of citizens support this view, although this sentiment has decreased by 15% since 2023. With the government implementing stricter policies to curb immigration, public concern over immigrants 'taking away' jobs has also declined. When it comes to the elite, public opinion is divided. About 52% of Indians see elites as a tightly knit group sharing similar perspectives on key issues, while 48% view them as a diverse set of individuals with varying interests. Additionally, 44% of citizens believe elites genuinely think their decisions are for the greater good, even if that may not be true. Meanwhile, 21%, roughly one in five, feel that elites make decisions primarily for their own benefit, disregarding the interests of ordinary people.
