Latest news with #Innocean
Cision Canada
3 days ago
- Automotive
- Cision Canada
Hyundai Motor Wins Grand Prix and Two Gold Lions at Cannes Lions with 'Night Fishing' and 'Tree Correspondents'
Hyundai Motor landed Grand Prix for its lauded short film, 'Night Fishing', highlighting the brand's innovation and creative excellence 'Night Fishing' marks Hyundai Motor's first Grand Prix at the Cannes Lions Festival Hyundai Motor also won two Gold Lions and one Silver Lion for its 'Tree Correspondents', an AI-driven CSR marketing campaign for the 'IONIQ Forest' global tree-planting initiative SEOUL, South Korea and CANNES, France, June 18, 2025 /CNW/ -- Hyundai Motor Company netted a Grand Prix, two Gold Lions, and a Silver Lion at the 2025 Cannes Lions International Festival of Creativity for its acclaimed short film project, 'Night Fishing,' and artificial intelligence (AI)-driven CSR marketing campaign, 'Tree Correspondents'. These prestigious accolades highlight the brand's innovation and creative excellence in brand storytelling. "Winning four awards, including the Grand Prix, at the prestigious Cannes Lions International Festival of Creativity is a testament to Hyundai Motor's consistent efforts to build an innovative brand identity through creative storytelling," said Sungwon Jee, Senior Vice President and Global Chief Marketing Officer at Hyundai Motor Company. "It also reflects the global resonance of our content marketing approach. We will continue to explore distinctive ways to engage with customers across the evolving media and market landscape." 'Night Fishing' wins Grand Prix in the Entertainment – Branded Content category 'Night Fishing,' a bite-sized thriller or 'snack movie', was awarded the Grand Prix in the Entertainment – Branded Content category. Its recognition marks a rare achievement for a Korean automotive brand, highlighting the campaign's creativity and engaging storytelling on the global stage. This represents Hyundai Motor's first-ever Grand Prix win at the Cannes Lions Festival. 'Night Fishing' is a collaborative film by Innocean, a global brand communications company, director Moon Byounggon and famous Korean actor Son Sukku. The film breaks away from traditional advertising by offering a cinematic narrative free of explicit promotional elements. Filmed entirely from the viewpoints of seven fixed cameras on a car, this project establishes Hyundai Motor as a pioneer in brand storytelling. "I'm delighted that 'Night Fishing', our collaborative campaign with Hyundai Motor's Brand Marketing Division, demonstrated the power of authentic content to build meaningful connections between the brand and its consumers," said Yongwoo Lee, CEO of Innocean. "It's even more rewarding to see that this resonated on a global stage and led to the honor of receiving the Grand Prix. We are deeply grateful for the enthusiastic support of audiences and cheer for this new format of film – 'snack movie'." "I'm truly honored and thrilled to receive the Grand Prix at the world's most prestigious advertising festival, the Cannes Lions International Festival of Creativity," said Director Moon. "I would like to thank Hyundai Motor, Innocean, and everyone who supported and believed in the unconventional yet innovative vision of 'Night Fishing'." 'Tree Correspondents' wins two Gold Lions and one Silver Lion Hyundai Motor also won two Gold Lions and one Silver Lion in the Digital Craft category for its 'Tree Correspondents', the company's first brand campaign on the 'IONIQ Forest', a decade-long CSR project dedicated to conserving biodiversity and acting against climate change. Set to launch in July, the campaign uses AI to analyze ecological data from global IONIQ Forests, providing insights into forest health and biodiversity through innovative storytelling. This year marks the 10 th anniversary of the 'IONIQ Forest' program, and in July, it will reach the milestone of planting a million trees across 13 regions worldwide.
Korea Herald
11-06-2025
- Entertainment
- Korea Herald
Samyang's Buldak hot sauce goes viral with fiery global campaign
Innocean, the marketing agency affiliated with Hyundai Motor Group, said Tuesday that it has launched the global campaign for Samyang Foods' new product, Buldak hot sauce. Titled 'Ride the Buldak High,' the campaign features nine short-form videos that creatively highlight the intense spiciness of the sauce. Released on May 15, the videos have quickly gained popularity on global social media platforms, especially among Generation Z audiences. The campaign leverages meme-inspired humor and vertical video formats to align with digital content consumption trends. A standout element in the videos is the visual of a character being rocketed into the sky after tasting the sauce, symbolizing the fiery sensation and emotional high from having sauce. Since the campaign's release, Samyang Foods, the maker of the hot-selling Buldak ramyeon series, has seen a sharp rise in traffic to its official website, and a surge in social media followers. User-generated content continues to spread organically, especially in the US, with plans to roll out the campaign in more countries. "The campaign signals a new phase in Buldak's global brand evolution by activating multifaceted brand communication channels such as an augmented reality game and a Coachella Festival booth," said Innocean's Executive Creative Director Kim Ki-young.
Korea Herald
07-04-2025
- Automotive
- Korea Herald
Innocean's Canvas Worldwide named media agency of the year in US
Innocean, a marketing agency affiliated with Hyundai Motor Group, announced Monday that its US subsidiary, Canvas Worldwide, has been named 2025 Media Agency of the Year by Campaign US, coinciding with the 10th anniversary of Canvas' founding. Canvas was recognized for its data-driven strategy, innovative media solutions, and strong client evaluations, according to Innocean. In particular, the agency's customized strategies have significantly contributed to the improved business performance of its clients. For example, Canvas has supported Kia in achieving seven consecutive years of growth, with six models reaching all-time high US sales. The agency also played a key role in helping Genesis break into the top 10 luxury automotive brands in the US within just six years of its launch. Additionally, Zillow, a major US online real estate platform, reported a 13 percent revenue increase in the first quarter of its collaboration with Canvas. Canvas was established in 2015 as a joint venture between Innocean and Horizon Media, the largest media agency in the US, to drive Innocean's global media expansion. In 2022, Innocean acquired full ownership of Canvas, further strengthening its presence in the competitive North American market.
Korea Herald
31-03-2025
- Business
- Korea Herald
Innocean named Germany's leading creative agency
Innocean, a Korean marketing and advertising agency, announced Monday that its German subsidiary Innocean Berlin received the highest honors in Germany and ranked No. 2 in Europe in the latest Creative Agency Rankings. The rankings are based on results from the Immortal Awards, hosted by Little Black Book, a global marketing platform. Innocean Berlin's top placement was led by its campaign 'The First Speech,' created in collaboration with Reporters Without Borders. The campaign promotes press freedom with the message 'Trust the free press. Not pretty words,' and was praised for its cinematic quality and emotional resonance. The acclaimed campaign previously won the Grand Prix for Good at the Cannes Lions International Festival of Creativity, along with major awards from the New York Festivals and the London International Awards. Innocean has steadily expanded its European presence since establishing its regional headquarters in Germany in 2007. The agency serves major global clients, including affiliates of Hyundai Motor Group, and is known for its culturally insightful and socially driven campaigns. It is expected to achieve even greater success moving forward. 'We're very proud, as this latest ranking is a testament to our efforts,' said Innocean CEO Lee Yong-woo. 'We will continue delivering impactful messages that reflect deep cultural and social insight.'
Korea Herald
05-03-2025
- Automotive
- Korea Herald
Innocean explores marketing collaboration with Netflix leadership
Innocean, a marketing agency affiliated with Hyundai Motor Group, announced Wednesday that it held a meeting with Netflix's advertising leadership team, including Advertising President Amy Reinhard, to explore potential marketing collaborations. During the meeting, Innocean showcased its creative expertise, spanning campaign planning, production, and dominant outdoor advertising media in key commercial districts, as well as its extensive global network. The collaboration is expected to generate significant marketing synergies, leveraging Innocean's branding campaigns and integrated marketing communications strategies for major global clients alongside Netflix's premium streaming services and engaging ad environments. Since last year, Innocean and Netflix have actively collaborated on various online and offline marketing initiatives, including Kia's first domestic single-title sponsorship deal with Squid Game Season 2 in Korea. 'With growing global interest in K-content, including Squid Game Season 2, Single's Inferno Season 4, and The Trauma Code: Heroes on Call, Netflix's ad-supported subscription plans have seen a substantial increase in demand,' an Innocean official said. 'Netflix is evolving into a key media platform for branding campaigns, offering an immersive ad experience that seamlessly integrates with user engagement.' Innocean CEO Lee Yong-woo added, 'We will continue expanding our partnership with Netflix by driving successful collaborations that create meaningful shifts in the global advertising market.'
