Innocean named Germany's leading creative agency
Innocean, a Korean marketing and advertising agency, announced Monday that its German subsidiary Innocean Berlin received the highest honors in Germany and ranked No. 2 in Europe in the latest Creative Agency Rankings.
The rankings are based on results from the Immortal Awards, hosted by Little Black Book, a global marketing platform.
Innocean Berlin's top placement was led by its campaign 'The First Speech,' created in collaboration with Reporters Without Borders. The campaign promotes press freedom with the message 'Trust the free press. Not pretty words,' and was praised for its cinematic quality and emotional resonance.
The acclaimed campaign previously won the Grand Prix for Good at the Cannes Lions International Festival of Creativity, along with major awards from the New York Festivals and the London International Awards.
Innocean has steadily expanded its European presence since establishing its regional headquarters in Germany in 2007. The agency serves major global clients, including affiliates of Hyundai Motor Group, and is known for its culturally insightful and socially driven campaigns. It is expected to achieve even greater success moving forward.
'We're very proud, as this latest ranking is a testament to our efforts,' said Innocean CEO Lee Yong-woo. 'We will continue delivering impactful messages that reflect deep cultural and social insight.'
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Korea Herald
12 hours ago
- Korea Herald
From birth to death, exhibiting seasons of life through hanbok
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Suui and significance of yundal One of the most captivating elements of this exhibition is the display of "suui," traditional burial clothing, made from silk. Lee Il-soon explains the significance of the suui in the context of Korean tradition: 'The suui is worn for a very specific occasion—the passing of an individual. It is, therefore, a very important garment. This year, we prepared suui for the yundal, or leap month. The leap month is seen as a time when no misfortune can occur, and it is traditionally believed to be a fortuitous time to prepare for important life events, including the preparation of the sui." She explained that while a leap month occurs in three- to four-year intervals, this year's leap month, which falls July 25-Aug. 22, is a special leap month, occurring every 100 years. Lee also highlighted the importance of yundal in Korean tradition. 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Lee believes that these garments are not merely for ceremonial occasions but are integral to understanding the Korean worldview and spiritual life. Lee's contribution to the global understanding of Korean culture extends beyond this exhibition. She has showcased hanbok on international stages, including in the US and Italy. Her role as a cultural ambassador has made her a key figure in the promotion of traditional Korean fashion worldwide. Lee recalled a particularly poignant moment during a fashion show in Rome when critics described the hanbok collection as 'unimaginably beautiful.' As the designer explains, the connection between Korean tradition and modern fashion has become a defining theme of her career. "Through my work, I have witnessed how the global fashion world embraces and admires the beauty of hanbok. At the same time, I feel a responsibility to preserve and share the deep cultural significance of these garments.' She continued, 'One of my proudest moments was during the 140th anniversary of diplomatic relations between Korea and Italy, where I had the honor of presenting hanbok at a fashion show in Rome. The experience solidified my belief in the global appeal of our cultural heritage.' Future beyond tradition The current exhibition offers a glimpse into Lee's vision for the future of hanbok. The designer's daughter Chang Ha-eun, who runs the contemporary hanbok brand OUWR, is working to bridge the gap between traditional and modern fashion. 'My daughter is leading a new wave of innovation, bringing hanbok into the modern era by working with famous K-pop artists such as Blackpink and NewJeans while still honoring its traditional roots. The fusion of past and future is something I am very proud of,' Lee said. With this exhibition, Lee hopes to create a lasting dialogue between the past and the future, inviting both Koreans and foreigners to engage with and appreciate the deeper meaning embedded in the clothing that shapes a person's journey through life. The exhibition is open to the public at Chuihandang in Samcheonggak, Seoul.
Korea Herald
12 hours ago
- Korea Herald
Rainy music for early monsoon
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Korea Herald
a day ago
- Korea Herald
Kazakhstan eyes more connection with Korean capital markets: AIFC governor
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