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ITB China 2025 breaks records with 35% attendee surge
ITB China 2025 breaks records with 35% attendee surge

Trade Arabia

time03-06-2025

  • Business
  • Trade Arabia

ITB China 2025 breaks records with 35% attendee surge

ITB China 2025, the premier B2B trade show dedicated to the Chinese travel market, reported a record-breaking success with the event welcoming more than 20,500 attendees, marking a 35% year-over-year growth in attendance. The event featured a 30% expansion in net exhibition area compared to 2024 and welcomed over 700 exhibitors from 85 countries. The attendees included 1,400 high-quality buyers and around 280 media representatives – reflecting the soaring demand and global interest in China's travel market. It also facilitated over 38,800 high-value business meetings, establishing a new standard for industry engagement. At the ITB China Conference, 150 high-profile speakers delivered insights on 60 diverse topics, fostering innovation and driving global collaboration across the tourism industry. ITB China 2025 set new records in scale and innovation, marking a pivotal moment for international engagement with China's travel industry. The three-day show attracted a record number of exhibitors and participants, delivered high-impact content and facilitated valuable business opportunities, strongly reflecting the market's renewed dynamism. Leading figures from across the travel sector showcased their latest offerings and solutions, demonstrating a clear and collective commitment to unlocking growth in China's dynamic travel market, a statement said. David Axiotis, Managing Director, Messe Berlin China, reflected: 'ITB China 2025 stands as a landmark success – uniting a record-breaking international presence with cutting-edge insights that are shaping the future of travel. From the resurgence of Chinese cross-border tourism to the rise of smart, themed, and personalized travel, this year's show not only reflected the market momentum, but clearly accelerated it. By fostering global collaboration, spotlighting innovation, and amplifying the voice of China's travel industry, we are actively shaping the travel landscape of tomorrow.' Top-Level gathering The impactful C-Talks welcomed more than 30 senior C-level executives from China's leading outbound travel companies and high-ranking officials from national tourism boards and ministries worldwide to discuss how Chinese key industry players can collaborate more effectively with international destinations to foster resilient and sustainable growth in today's complex global landscape. The highly successful gathering is a testament to ITB China's ability to convene key figures from the Chinese market and the global travel industry. This year's show welcomed an all-time high of 1,400 hand-picked buyers from across China and around the world, including representation from all Chinese provincial-level regions – a first in the show's history – as well as inbound buyers from 19 countries, such as Germany, Italy, UK, France, and the US. Over the course of the three-day show, the buyers engaged in more than 38,800 meetings with over 700 exhibitors, fostering valuable partnerships and new collaborations. The positive feedback from attendees further solidifies ITB China's position as the premier travel event in China. Norhayati Zainuddin, Deputy Director / Malaysia Tourism Promotion Board, this year's Partner Destination, emphasised: 'Since we brought a larger delegation from Malaysia this year, the feedback from our Malaysia sales staff has been very positive. As they have met many buyers during the business meetings, not only from China but also from other countries, they were able to close more deals. They were happy with this year's participation and hope to participate again at next year's ITB China.' Aileen Chan, Expedia Group's Vice President, Private Label Solutions, APAC, shared: 'We are seeing surging demand from different travel segments in the China travel market. Based on our recent research, 87% of Chinese travelers said they will travel internationally – this percentage is way higher than the global average of about 68%. Around 65% of Chinese travelers say they are likely to increase their travel budget, which is something we are really excited about.' An official from the Hubei Provincial Department of Culture and Tourism stated: 'ITB China is a vital platform for boosting international tourism cooperation. The Hubei delegation, made up of eight cities and over 60 key companies, introduced two premium travel routes and highlighted cultural and tech experiences like intangible heritage displays and tea tasting. They held more than 200 business meetings with buyers from around the world, seeing strong results. Hubei is working to become a world-renowned cultural tourism destination and looks forward to expanding global partnerships.' Li Zhuyuan, Executive President and Secretary-General of MICE Committee of China Association of Travel Services, said: 'China's MICE market is huge and is an industry that can create higher added value. The development of AI technology poses challenges to offline manual operations, but it is also an inevitable trend. We should embrace the arrival of new technologies and let it create higher value for the MICE industry.' Kim Daeyong, Legal representative of China Regional Corporation of Modetour Network, said: 'China's visa-free policy has had a significant impact on Korean tourists traveling to China. For our company, business in the first half of this year increased by more than 20% compared to last year. We met many Chinese partners at ITB China this time, and they were all very enthusiastic, which will be very helpful for us in developing new Chinese tourism products in the future.' Key themes The 'China Outbound Travel' theme highlighted how new products and innovations are reshaping group tours. Overseas destinations are meeting the diverse needs of Chinese travelers by offering local, tailored services, and using new media to efficiently convert interest into bookings. The 'China Inbound Travel' theme offered insights from the World Tourism Alliance (WTA) and the World Travel & Tourism Council (WTTC) into China's inbound tourism growth and its economic impact. It further highlighted market differences and content marketing strategies for revitalizing cultural destinations, as well as demonstrating how rural tourism can promote sustainable global growth. The 'MICE & Business Travel' theme highlighted how cultural experiences are energizing MICE tourism and examined China's growth in the global convention market. Additionally, it emphasized the role of business associations in fostering cooperation and shared global insights on travel supply and the promising role of AI in business travel management. With a focus on the strong recovery of China's upscale hotel market, the 'Hotel and Hospitality' theme explored how localized experiences boost competitiveness, analyzed brand diversification strategies in profit models, and highlighted the ways in which AI and big data are driving deep industry transformation. The 'Travel Tech Innovation' theme delved into smart tech and innovation across three key areas: destination management, hotel services, and sustainable tourism. It covered topics ranging from AI and digital travel to extended reality (XR), demonstrating how these technologies, such as smart robots, are shaping the future of hospitality. In response to the growing demand for personalised, internet-based travel products in China's increasingly segmented outbound market, ITB China launched six panels dedicated to themed and customized travel. Senior Tourism, Educational Travel, Cruise Travel, Customized Travel, Luxury Travel, and Adventure Tourism. Networking Events Further valuable opportunities for attendees to connect and collaborate were provided at ITB China. The prestigious Grand Opening Dinner, held in partnership with this year's Partner Destination, Malaysia, featured 700 guests and VIPs from the global and Chinese travel industry. Welcome speeches were given by the Honorable Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture Malaysia; Xu Peng, Vice Chair, World Tourism Alliance (WTA); and David Ruetz, Senior Vice President of Messe Berlin. Other events included the Hubei Networking Lunch with the Department of Culture and Tourism of Hubei Province, the Cruise Night with Group, the Beijing Night with the Beijing Municipal Bureau of Culture and Tourism, the Guangxi Night with the Department of Culture and Tourism of the Guangxi Zhuang Autonomous Region, the Travel Innovators Gathering, sponsored by Tencent Smart Tourism; the Aftershow Sundowner, the MICE Afterparty, and the 'Meet the Media' networking event.

YeePay Showcases One-Stop Global Travel Payment Network at 2025 ITB China
YeePay Showcases One-Stop Global Travel Payment Network at 2025 ITB China

Korea Herald

time03-06-2025

  • Business
  • Korea Herald

YeePay Showcases One-Stop Global Travel Payment Network at 2025 ITB China

SHANGHAI, June 3, 2025 /PRNewswire/ -- ITB China, Asia Pacific's most influential travel industry trade show, officially kicked off on May 27 at the Shanghai World Expo Exhibition & Convention Center. YeePay, a leading enterprise payment service provider in China, made a strong appearance at this year's show with its "One-Stop Global Travel Payment Network." Leveraging cutting-edge financial technology, YeePay aims to power growth across the global travel market. YeePay showcased its full suite of global travel payment solutions through an immersive, tech-driven booth experience. At the heart of the booth, a dynamic LED display supported by on-site demonstrations highlighted YeePay's ability to solve key pain points for international travel partners entering the Chinese market—such as complex multi-currency settlements and high account management costs. The experience reflected YeePay's core brand values in being a Professional, Innovative, and Trusted company. Tang Bin, Founder and CEO of YeePay, shared his insights on the evolving relationship between payments and travel: "I believe payments—enhanced by AI—will make travel transactions more convenient, personalized, and intelligent. Payments also connect the foundational layers of commerce, helping people unlock greater spending power abroad. With data accumulation, we can deliver more personalized services through smart data mining. " Bin added: "At its core, travel is about connecting people with the world, and payments serve as the bridge that connects people with commerce. As global travel becomes more accessible through better transportation and digital infrastructure, we must address new transactional challenges—like the security of payments, local currency processing. There's a huge opportunity to innovate and improve the overall travel experience through payment solutions." YeePay's One-Stop Global Travel Payment Network helps travel companies achieve cost-effective, fast, and optimized international payments. With an end-to-end transaction network and full-spectrum capabilities in global collections, payouts, and FX services, YeePay provides a single-account solution for managing complex global financial flows within the travel industry. About YeePay Founded in 2003, YeePay is a leading enterprise payment service provider in China, offering secure, innovative, and intelligent transaction solutions across industries such as airlines & travel, retail, fintech, and cross-border commerce. As a key player in global B2B payments, YeePay operates an extensive financial network covering 130+ countries and regions and supporting 60+ currencies. YeePay holds full payment licenses in China and is approved by multiple international regulatory bodies.

YeePay Showcases One-Stop Global Travel Payment Network at 2025 ITB China
YeePay Showcases One-Stop Global Travel Payment Network at 2025 ITB China

Yahoo

time03-06-2025

  • Business
  • Yahoo

YeePay Showcases One-Stop Global Travel Payment Network at 2025 ITB China

SHANGHAI, June 3, 2025 /PRNewswire/ -- ITB China, Asia Pacific's most influential travel industry trade show, officially kicked off on May 27 at the Shanghai World Expo Exhibition & Convention Center. YeePay, a leading enterprise payment service provider in China, made a strong appearance at this year's show with its "One-Stop Global Travel Payment Network." Leveraging cutting-edge financial technology, YeePay aims to power growth across the global travel market. YeePay showcased its full suite of global travel payment solutions through an immersive, tech-driven booth experience. At the heart of the booth, a dynamic LED display supported by on-site demonstrations highlighted YeePay's ability to solve key pain points for international travel partners entering the Chinese market—such as complex multi-currency settlements and high account management costs. The experience reflected YeePay's core brand values in being a Professional, Innovative, and Trusted company. Tang Bin, Founder and CEO of YeePay, shared his insights on the evolving relationship between payments and travel: "I believe payments—enhanced by AI—will make travel transactions more convenient, personalized, and intelligent. Payments also connect the foundational layers of commerce, helping people unlock greater spending power abroad. With data accumulation, we can deliver more personalized services through smart data mining. " Bin added: "At its core, travel is about connecting people with the world, and payments serve as the bridge that connects people with commerce. As global travel becomes more accessible through better transportation and digital infrastructure, we must address new transactional challenges—like the security of payments, local currency processing. There's a huge opportunity to innovate and improve the overall travel experience through payment solutions." YeePay's One-Stop Global Travel Payment Network helps travel companies achieve cost-effective, fast, and optimized international payments. With an end-to-end transaction network and full-spectrum capabilities in global collections, payouts, and FX services, YeePay provides a single-account solution for managing complex global financial flows within the travel industry. About YeePay Founded in 2003, YeePay is a leading enterprise payment service provider in China, offering secure, innovative, and intelligent transaction solutions across industries such as airlines & travel, retail, fintech, and cross-border commerce. As a key player in global B2B payments, YeePay operates an extensive financial network covering 130+ countries and regions and supporting 60+ currencies. YeePay holds full payment licenses in China and is approved by multiple international regulatory bodies. For more information, please visit View original content to download multimedia: SOURCE YEEPAY Sign in to access your portfolio

Visit Qatar concludes successful ITB China 2025 participation
Visit Qatar concludes successful ITB China 2025 participation

Qatar Tribune

time02-06-2025

  • Business
  • Qatar Tribune

Visit Qatar concludes successful ITB China 2025 participation

Tribune News Network Doha Visit Qatar concluded a successful participation in ITB China 2025, which was held from May 27 to 29 at the Shanghai World Expo Exhibition & Convention Centre. ITB China is one of the most significant B2B trade shows in the Chinese travel market and serves as a key platform to highlight Qatar's tourism offering, foster strategic partnerships, and attract investment. As part of its participation, Visit Qatar led a delegation of 16 hospitality and travel industry partners, including leading hotels and destination management companies. Participating partners included Discover Qatar, Qatar Airways, Banyan Tree Doha, Mondrian Doha, The Ritz-Carlton Doha, The Westin Doha Hotel & Spa, Steigenberger Hotel Doha, The Outpost Al Barari, The St. Regis Doha, and Marsa Malaz Kempinski, Noor Al Shams Tours, Peninsula Compass Tourism, Regency Holiday, Tawfeeq Holidays, Doha Bus and Ms SKY. As part of its commitment to digital innovation, Visit Qatar participated in the C-Talk session at ITB China, where Jassim Mahmoud, director of PR and Communications, spoke about the transformative role of artificial intelligence (AI) and extended reality (XR) in the future of tourism. He highlighted recent strategic partnerships with Microsoft and Huawei, which are supporting the sector's digital transformation. China remains a key priority market within Qatar's tourism strategy, and Visit Qatar continues to invest in targeted outreach Chinese market, Mandarin-language services, and curated offerings tailored to the preferences of Chinese travellers.

Visit Qatar concludes successful participation at ITB China 2025 in Shanghai
Visit Qatar concludes successful participation at ITB China 2025 in Shanghai

Zawya

time02-06-2025

  • Business
  • Zawya

Visit Qatar concludes successful participation at ITB China 2025 in Shanghai

Visit Qatar has concluded a successful participation at ITB China 2025, which was held from May 27 -29 at the Shanghai World Expo Exhibition & Convention Center. ITB China is one of the most significant B2B trade shows in the Chinese travel market and serves as a key platform to highlight Qatar's tourism offering, foster strategic partnerships, and attract investment. As part of its participation, Visit Qatar led a delegation of 16 hospitality and travel industry partners, including leading hotels and destination management companies. Participating partners included Discover Qatar, Qatar Airways, Banyan Tree Doha, Mondrian Doha, The Ritz-Carlton Doha, The Westin Doha Hotel & Spa, Steigenberger Hotel Doha, The Outpost Al Barari, The St. Regis Doha, and Marsa Malaz Kempinski, Noor Al Shams Tours, Peninsula Compass Tourism, Regency Holiday, Tawfeeq Holidays, Doha Bus and Ms SKY. As part of its commitment to digital innovation, Visit Qatar participated in the C-Talk session at ITB China, where Mr Jassim Mahmoud, Director of PR and Communications, spoke about the transformative role of artificial intelligence (AI) and extended reality (XR) in the future of tourism. He highlighted recent strategic partnerships with Microsoft and Huawei, which are supporting the sector's digital transformation. Qatar is employing advanced tools such as AI-powered itinerary planning, multilingual virtual assistants, and real-time promotional technologies to enhance the visitor experience and promote destinations across the country. With a record attendance of over 700 exhibitors from 85 countries, 1,400 hosted buyers, and 280 media representatives, ITB China 2025 marked its largest edition to date, underscoring the global travel industry's strong commitment to the Chinese market. China remains a key priority market within Qatar's tourism strategy, and Visit Qatar continues to invest in targeted outreach Chinese market, Mandarin-language services, and curated offerings tailored to the preferences of Chinese travellers. For media-related inquiries, please contact Visit Qatar's Press Office on: pressoffice@ About Visit Qatar Visit Qatar is the main arm of Qatar Tourism. Visit Qatar's mission is to promote and expand tourism in Qatar by cultivating its rich culture, developing thrilling attractions, enhancing Qatar's calendar, becoming the leading MICE destination in the region, diversifying events and luxury experiences. Visit Qatar is rooted in Service Excellence, boosting the entire tourism value chain, and increasing local and international visitor demand in Qatar. Through Visit Qatar's network of international offices in priority markets, cutting-edge digital platforms, and marketing campaigns, Visit Qatar is expanding Qatar's presence globally and enhancing the tourism sector. Web:

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