Latest news with #HyundaiCreta
Hindustan Times
3 days ago
- Automotive
- Hindustan Times
Range over performance: Is Indian auto industry selling EVs all wrong?
Indian auto industry has been devising its marketing strategies for electric vehicles on the range per charging cycle, but not the performance, which is quite the opposite of the marketing plan for ICE vehicles. Check Offers One word that is gradually becoming the driving force of the Indian passenger auto industry is EV. The electric vehicles have been finding an increasing footprint in the Indian automobile industry, owing to the growing demand and continuous government push for environmental concerns. Other peripheral issues that have been fuelling the growth of electric vehicles in India include sky-high prices of petrol and diesel, uncertainty over the regulations regarding fossil fuel vehicles, and perception of lower operational cost compared to ICE vehicles, etc. Owing to the rising demand for battery electric vehicles, the automakers too are increasingly focusing on bringing more EVs to the Indian market, to encash the trend and ramp up their revenue. If we keep an eye on the electric vehicle manufacturers' EV marketing trend, one thing becomes clear. All the automakers focus on highlighting how much range their respective electric vehicles offer, how the charging cost is lower than other competitors, and how the overall ownership cost is lower than ICE vehicles or other competing EVs. In comparison to that, when automakers market petrol or diesel or even CNG vehicles, one of the key focus areas remains the performance. But, in the case of EVs, better performance over ICE vehicles is often not mentioned as a key highlight. Also Read : Upcoming cars in India While the industry experts debate range anxiety and charging costs when discussing electric mobility, the pure instant performance is often missed, which in fact should be the biggest selling point of EVs. For example, Hyundai Creta Electric, the pure electric iteration of Hyundai Creta, delivers maximum power from zero rpm. On the other hand, the fossil fuel powered iteration of Creta needs 3,000 rpm to churn out the peak torque. The MG Windsor EV, which has been increasingly becoming popular among the Indian consumers, is not only popular because it offers a plethora of premium features but also because of the performance. While JSW MG Motor dubs the Windsor EV as low maintenance electric car and intelligent CUV, one of the key highlights of it is the 200 Nm torque pumped out straight from zero any similarly priced SUV with a fossil fuel engine struggles through the dense city traffic, the electric vehicles feel no extra effort in generating the performance. Fuel efficiency question still looms large One of the fundamental factors driving the Indian automobile buyers' purchase decision for decades has been the fuel efficiency. The age-old question, 'Kitna deti hai?" (How much fuel efficiency it offers?), continues to shape the commercial success of most vehicles in India across segments. The automobile companies too device their marketing strategy themed around that. Speaking about this, Puneet Gupta, Director, Indian Automotive Market, S&P Global Mobility, said that the auto companies' marketing strategy typically reflects the priority factors of the Indian consumers. 'Indian car buyers have traditionally prioritized fuel efficiency, technology, and brand value when making purchase decisions. While performance does factor in, it typically ranks lower in importance compared to markets in developed economies. Automakers have aligned their strategies accordingly, tailoring powertrains and features to suit the needs of a value-conscious and price-sensitive market," he said. Maketing electric vehicles: What goes wrong? Electric vehicles handle the stop-go traffic in congested cities excellently, as compared to their ICE peers. Climbling the hilly slopes becomes easier for the electric cars owing to the instant torque delivery they offer. On highways, in case of a quick overtake manoeuvre, an electric vehicle can easily allow the driver to perform the move with immediate acceleration and without him or her hunting for the right gear. These advantages of the electric vehicles are not marketed by the EV manufacturers in India. While marketing the electric vehicles, many auto manufacturers selling EVs in India portray the vehicles in a manner to alleviate the consumers' range anxiety concerns by highlighting the range figures per charging cycle. This somehow puts the electric vehicle purchase as a compromising decisions, but in many cases, they are actually upgrading to a new and cleaner technology. While the automakers try to sell their story as sustainable ones, the story of performance remain untold. But for many consumers, the story of performance is the story that sells. Speaking on this, Gupta said that the battery electric vehicle narrative is evolving. He believes the Indian auto manufacturers present in the EV market, are gradually changing their marketing strategies. 'In its initial phase, it is increasingly attracting an aspirational set of consumers seeking tech-laden, high-performance electric vehicles. Models like the Mahindra BE 6 electric SUV are designed for the technology-driven customer, whereas offerings like the Tata Harrier EV appeal to the emerging cohort that prioritizes performance," he added. Check out Upcoming EV Cars in India, Upcoming EV Bikes in India. First Published Date: 18 Jun 2025, 13:05 PM IST
Hindustan Times
3 days ago
- Hindustan Times
Ludhiana: SUV tries to run over SHO, cops open fire in high-speed chase
A dramatic firing incident unfolded on late Tuesday evening near Bahadurke Road when Ludhiana police opened fire at a Haryana-registered SUV that allegedly tried to run over a station house officer (SHO) at a checkpoint near Chhawani Mohalla. The occupants of the SUV managed to flee on foot after abandoning the vehicle, prompting a search. According to additional deputy commissioner of police (ADCP-1) Sameer Verma, the incident began when inspector Harpreet Singh, SHO of Division Number 4 police station, was conducting a routine checking near Chhawani Mohalla. Around the time of the incident, the inspector signalled a suspicious-looking Hyundai Creta with a Haryana number plate to stop for inspection. 'Instead of complying, the driver accelerated and attempted to run over the SHO. Thankfully, no injuries occurred,' said ADCP Verma. The refusal to stop triggered a high-speed police chase. As the suspects sped away recklessly, they reportedly collided with at least three other vehicles while trying to evade the police. The pursuit continued until Bahadurke Road, where the police, in an attempt to bring the vehicle to a halt, fired three warning shots at the SUV. The shots forced the suspects to abandon the vehicle at the spot. They fled the scene on foot under the cover of darkness, and their identities remain unknown. The police have launched an intensive search operation and are scanning nearby CCTV footage for clues. The Hyundai Creta has been seized and is now in police custody. ADCP Verma confirmed that no weapons, drugs, or contraband were found in the vehicle during preliminary checks. 'We are currently trying to trace the suspects. An FIR is being registered at Salem Tabri police station against unidentified individuals under relevant sections of the IPC,' he added.
Time Out Abu Dhabi
3 days ago
- Automotive
- Time Out Abu Dhabi
You can get Dhs400 off your Careem car rental this summer
If you've been thinking about swapping taxis for your own set of wheels – at least for the summer – Careem's latest offer might be just what you need. The homegrown super app has launched a limited-time car rental deal, giving drivers across Abu Dhabi Dhs400 off on two-month bookings. Running from June 15 to July 15, the promotion is ideal for those seeking to cruise through the warmer months with a little more independence (and air conditioning). Whether you're running errands, heading to the office, or escaping to cooler climes on the East Coast, you can now do it without the hassle of car ownership. The deal is available through Careem's car rental partner, Swapp and includes a wide range of vehicles like Mazda 6, Hyundai Creta and Volvo S90, with prices starting from Dhs2,340 before discount. Just use the code 'SUMMER400AUH' and the savings are yours. Careem's car rental service is designed for ease so there's no deposit required and same-day delivery means your chosen ride could be parked at your doorstep just hours after booking. Everything happens via the Careem app too, so there's no paperwork, no long queues and no waiting around. Bookings range from short to long-term, but the average rental duration sits at three months, with some customers keeping their cars for over a year. While the Nissan Sunny and Mitsubishi Attrage remain everyday favourites, premium options like the Mercedes G63, Lamborghini Huracan and Ferrari F8 are also part of the fleet, for those looking to level up their summer drives. Bassel Alnahlaoui, chief business officer at Careem, said: 'Our car rental service is built for maximum flexibility and convenience, whether you need a ride for a few days or several months. So many expats in the UAE are looking for easy and cost-effective ways to get around. Careem Car Rental offers a simple way to rent a car in minutes, without the upfront costs or commitment of ownership. And for those booking longer rentals, it's a great way to enjoy added savings during the summer months.' Ready to hit the road? Just open the Careem app, tap 'Car Rental,' and take it from there. Summer in Abu Dhabi The 27 best things to do indoors this summer in Abu Dhabi It's time for some air-conditioned bliss Psst: This is when summer officially starts in Abu Dhabi No complaints here Yas Waterworld's epic new expansion is opening this summer – including 12 new slides Weeeeee! 25 brilliant beach and pool day passes in Abu Dhabi Grab your SPF – a lush day by the water awaits
News18
4 days ago
- Automotive
- News18
This Chennai IT Firm Gifts Hyundai Creta SUVs To Employees On 10th Anniversary
Last Updated: Besides the impressive gesture, Agilisium announced performance-based pay hikes on all levels. To mark its 10th anniversary, a Chennai-based IT company surprised its loyal employees by gifting brand-new Hyundai Creta SUVs as a token of appreciation for their dedication and service. This unexpected gift delighted and excited to employees who had served 10 years of service with the company. The company that bestowed these SUV gifts is Agilisium. Agilisium is a Data Innovation partner for the Life Sciences industry, specializing in Cloud transformation, Advanced Data Analytics, and Generative AI. Addressing the employees, Raj said, 'Our success story belongs to each of you. Without your commitment, we would not be here. I'm honored to gift SUV cars to those who stood by us from day one as a token of our deepest gratitude." Besides the impressive gesture, Agilisium announced performance-based pay hikes on all levels. When workers witness their dedication being meaningfully recognised, it improves morale, fosters an emotional bond with the organisation, and motivates others to go above and beyond, he added. This wasn't merely a recognition of tenure; it celebrated the spirit of generosity in our culture from the start. As long-serving colleagues drove off in their SUVs, they reflected on the journey, the challenges overcome, the teams they helped build, and the confidence in a shared future.
India.com
4 days ago
- Automotive
- India.com
THIS company gifts Creta SUVs to employees, not Mukesh Ambani's Reliance, Ratan Tata's TCS or Adani Group, name is…
(File) A Chennai-based company has caught the attention of many social media users due to its unusual act. Usually during the appraisal time most of the companies pay money as a form of bonus. Sometimes they also give gifts but they can be mostly like vouchers. But this company has given a huge bonus and that is brand new SUVs. The celebrations happenned at the company's office in the World Trade Center in Chennai with more than 500 team members. A company has done this to express gratitude and goodwill towards loyal staff by gifting brand new SUVs. So, this company is Agilisium which is a tech services firm. They were celebrating a decade of its operations so gifted 25 brand-new Hyundai Creta SUVs to some of its most loyal employees. These employees have been part of the company since its foundation. The SUV handover was a surprise for many employees, the joy which made them emotional. Agilisium also gave salary hikes on individual performance across every level of the organization. Agilisium later shared pictures and highlights from the occasion on its LinkedIn page. 'Marking a decade of collective achievement and guided by our Founder & CEO, Raj Babu's unwavering commitment, we honored employees who had completed ten years of service by gifting SUV cars. This act embodied our belief that giving back to our people is the foundation of lasting success. This wasn't merely a recognition of tenure; it celebrated the spirit of generosity in our culture from the start. As long-serving colleagues drove off in their SUVs, they reflected on the journey, the challenges overcome, the teams they helped build, and the confidence in a shared future,' was mentioned in the post. 'Our success story belongs to each of you. Without your commitment, we would not be here. I'm honored to gift SUV cars to those who stood by us from day one as a token of our deepest gratitude,' the CEO said in the LinkedIn post.
