Latest news with #HelloSunshine
Yahoo
a day ago
- Entertainment
- Yahoo
Reese Witherspoon's Hello Sunshine Launches Gen Z Label
Reese Witherspoon's Hello Sunshine has launched Sunnie, a Gen Z-focused label 'designed to inspire the next generation of young women to reclaim their time, follow their curiosity and step into their power.' Unveiling the label at Cannes Lions, Witherspoon said Sunnie will feature collaborations with Gen Z creators and celebrities, including Lana Condor and Hello Sunshine Collective talent like Molly Carlson and Raegan Revord. The label will focus on social content, experiential events, book clubs and digital zines, all designed for the Gen z generation. Sunnie's foundational partner e.l.f. Beauty. It kicks off with strategic alliances with the likes of Child Mind Institute, Être, Lyda Hill Philanthropies' IF/THEN Initiative, Step Up, the Women's Sports Foundation, and Purdue University. More from Deadline Disney & Amazon Advertising Units Team Up: "We're Breaking Down Traditional Barriers Between Content And Commerce" Netflix Adds Yahoo To Its Roster Of Programmatic Advertising Partners 'The Morning Show' Season 4: Everything We Know So Far 'It's been a dream of mine to build a space where young women can be the truest version of themselves,' said Witherspoon. 'We've discovered that young women are not defined by doom and gloom as they're often portrayed in media – they're complex, creative individuals with incredible agency. Sunnie will be a celebration of that spirit, giving them the tools and community to navigate life's challenges while embracing their authentic selves.' The announcement was made at Cannes Lions, where the likes of Jamie Lee Curtis and Sterling K. Brown have been speaking. Hello Sunshine, which is owned by Candle Media and is making a Legally Blonde prequel series, already has partnerships with the likes of Making Space Media. Yesterday at Cannes Lions it unveiled a podcast deal with iHeartMedia for Witherspoon's monthly book club. Best of Deadline 2025-26 Awards Season Calendar: Dates For Tonys, Emmys, Oscars & More 'Stick' Soundtrack: All The Songs You'll Hear In The Apple TV+ Golf Series 'Stick' Release Guide: When Do New Episodes Come Out?
Yahoo
3 days ago
- Business
- Yahoo
e.l.f. Beauty (NYSE:ELF) Partners With Hello Sunshine To Empower Young Women
e.l.f. Beauty recently announced a partnership with Hello Sunshine to launch Sunnie, a brand aimed at empowering young women. This aligns with the company's focus on community and empowerment, likely complementing its strong financial performance in the last quarter. The company's shares surged 97% over this period, potentially influenced by its successful business initiatives like store expansions in Europe and a sizeable share repurchase program. The broader stock market faced volatility due to geopolitical instability and awaited Federal Reserve decisions, but e.l.f.'s initiatives may have attracted positive investor sentiment amid these challenges. We've spotted 2 weaknesses for e.l.f. Beauty you should be aware of. Diversify your portfolio with solid dividend payers offering reliable income streams to weather potential market turbulence. The partnership between e.l.f. Beauty and Hello Sunshine to launch Sunnie could potentially enhance the company's market presence among young women, aligning with its community-focused goals. This move may positively influence e.l.f.'s long-term narrative centered around digital and international expansion. By opening new revenue channels, it could bolster the firm's financial performance and possibly support the projected 9.1% annual revenue growth. Over the five-year span, the company's total shareholder return, combining share price and dividends, achieved a very large gain of approximately 591.08%. This long-term performance stands in contrast to recent underperformance compared to the US market and industry benchmarks over the past year. Moreover, recent shares surged 97%, suggesting strong investor confidence in the company's strategic initiatives and aligning share repurchase efforts. The current share price is slightly below analyst consensus price target, suggesting potential room for growth if the forecasts are materialized. Insights from our recent valuation report point to the potential overvaluation of e.l.f. Beauty shares in the market. This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Companies discussed in this article include NYSE:ELF. This article was originally published by Simply Wall St. Have feedback on this article? Concerned about the content? with us directly. Alternatively, email editorial-team@
Daily Mail
3 days ago
- Entertainment
- Daily Mail
Reese Witherspoon puts on a leggy display in a chic white mini dress as she launches girl power venture at Cannes Lions
Reese Witherspoon looked nothing short of sensational as she announced Sunnie, a Gen Z-focused spin-off of her Hello Sunshine label, at the Cannes Lions International Festival of Creativity on Wednesday. The American actress, 49, put on a leggy display in a chic white mini dress, featuring short puffed sleeves, a scoop neckline, a figure-hugging design, and exposed stitch detailing. Flaunting her long, toned pins, Reese added inches to her frame with a pair of white stiletto heels, which featured a large buckle fastening. On stage, Reese described Sunnie as a 'celebration' of young women's creativity, curiosity and agency. She said: 'It's been a dream of mine to build a space where young women can be the truest version of themselves, 'We've discovered that young women are not defined by doom and gloom as they're often portrayed in media – they're complex, creative individuals with incredible agency. The American actress, 49, put on a leggy display in a chic white mini dress, featuring short puffed sleeves, a scoop neckline, a figure-hugging design, and exposed stitch detailing 'Sunnie will be a celebration of that spirit, giving them the tools and community to navigate life's challenges while embracing their authentic selves.' According to The Hollywood Reporter, the multi-platform brand will feature collaborations with such Gen Z creators and celebrities as YouTuber Lana Condor, Canadian high diver and social media personality Molly Carlson, and Young Sheldon actress Raegan Revord. The group announced strategic alliances with organizations including Child Mind Institute, IF/THEN Initiative, and Purdue University, which will serve as the brand's official university partner. The Sunnie ecosystem will span social content, digital zines, book clubs, custom curriculum, and real-world events. Maureen Polo, head of direct-to-consumer at Hello Sunshine said: 'Young women – despite the many pressures they face – are intentionally creating space for joy, 'They're writing their own stories, setting boundaries, finding community, and embracing both digital and real-world connections on their terms. 'And yet, 75 percent say advertising rarely reflects how they actually talk, dress, or act — a clear signal that the industry still isn't truly seeing them. 'Sunnie will support and amplify these efforts, providing content, curriculum, and experiences that resonate with how they actually live their lives, not how adults assume they do.' Hello Sunshine was launched in 2016 by Reese and Sarah Harden and has produced TV series such as Big Little Lies and The Morning Show. It was acquired by Kevin Mayer and Tom Staggs' Candle Media in 2021, according to the publication.
Yahoo
3 days ago
- Entertainment
- Yahoo
Exclusive: Reese Witherspoon Just Announced a Cool New Platform for Gen Z Women
Actor/producer/leader of your favorite book club Reese Witherspoon famously loves to remind the masses why women's stories matter. And she's far from done. Today, the Hello Sunshine founder can announce exclusively via Cosmopolitan that her next focus is Gen Z women creatives. Reese is creating a new media and lifestyle brand, , that aims to platform social content, book clubs, digital zines, and custom curriculums designed with (and for) Gen Z girls. Reese, who founded Hello Sunshine back in 2016, admitted Sunnie has been on her mind for a while. 'It's been a dream of mine to build a space where young women can be the truest version of themselves,' she said. 'We've discovered that young women are not defined by doom and gloom as they're often portrayed in media–they're complex, creative individuals with incredible agency. Sunnie will be a celebration of that spirit, giving them the tools and community to navigate life's challenges while embracing their authentic selves.' Where will you be able to find/engage with Sunnie? The brand will be active on Instagram, TikTok, YouTube, Pinterest, and of course its site. But it also plans to live far beyond its online platforms, with Gen Z experiential events in the works too. There are also collabs loading. Namely, ones with major Gen Z figures, including Lana Condor, Molly Carlson, and Raegan Revord. These high-profile ladies (and more talent within the Hello Sunshine Collective) will be on hand to provide Sunnie's community with their takes on everything from the huge culture-driving trends to subjects like STEM and mental health. According to a national research report commissioned by Hello Sunshine, Sunnie's efforts are needed. The study found that 75 percent (!) of young women say today's advertising rarely reflects how they actually talk, dress, or act... which is exactly what Sunnie is gearing up to combat. The company's mission isn't to assume the type of content young women want to see but to amplify all of the magic young people already are (and have been) making. 'Young women–despite the many pressures they face–are intentionally creating space for joy,' Maureen Polo, Hello Sunshine's Head of Direct to Consumer, said. 'They're writing their own stories, setting boundaries, finding community, and embracing both digital and real-world connections on their terms. Sunnie will support and amplify these efforts, providing content, curriculum, and experiences that resonate with how they actually live their lives." You Might Also Like Here's What NOT to Wear to a Wedding Meet the Laziest, Easiest Acne Routine You'll Ever Try
Yahoo
3 days ago
- Business
- Yahoo
e.l.f. Joins Hello Sunshine Launch of New, Multimedia and Experiential Brand Sunnie—A Cultural Powerhouse and Community Built to Fuel the Next Generation of Women
Sunnie's founding principle is to set up young women for success without pressure of having it all figured out OAKLAND, Calif., June 18, 2025--(BUSINESS WIRE)--e.l.f. (NYSE: ELF) is partnering with Hello Sunshine to make the future brighter – with young women leading the way. e.l.f. announced today its foundational partnership in the launch of Sunnie, a first-of-its kind media, experiential and lifestyle brand created to support, inspire and champion the next generation of women as a full ecosystem and community. The founding principle is that teens and young women need tools – not rules – to succeed without the pressure of having everything all figured out. As Sunnie's partner, e.l.f. is proud to support the Reese Witherspoon-founded Hello Sunshine in building a highly inclusive online and offline experience that champions curiosity, celebration and connection. Sunnie offers a safe space for young women to nurture themselves and one another on their own terms. It's a movement rooted in a belief that confidence is a muscle, community is a fuel and joy is a form of rebellion. Witherspoon and e.l.f. Beauty Chief Marketing Officer Kory Marchisotto are to appear together today at the Cannes Lions International Festival of Creativity in Cannes, France, for a conversation called "Joy Is Rebellion: Hello Sunshine and Gen Z Rewrite the Narrative." "At e.l.f., we use our platform to create pathways for growth for the next generations. Our stars align with Sunnie's mission to help young women star in their own stories," said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. "We are joining forces to create cultural change and give rising stars what they've been missing to reach their highest potential: tools, support and space to shine." To ground the platform in real insights, Sunnie commissioned a research report in partnership with Etre and Ypulse – The Gen Z Rewrite – surveying 1,000 girls ages 13-18. Sunnie is a direct response to the learnings, prioritizing a content, community and experiential platform designed to deliver the positivity, inclusivity and accessibility these young women need versus performative marketing. The data found that 92% of 13- to 18-year-olds appreciate brands that encourage them to define success in their own way. "We couldn't be more proud to have e.l.f. as a foundational partner in bringing Sunnie to life," said Hello Sunshine's Head of Direct-to-Consumer, Maureen Polo. "Sunnie is built to fuel connection, creativity, and confidence—and e.l.f.'s fearless approach to disrupting norms and celebrating self-expression makes them an ideal partner in this mission. Together, we're creating a cultural force that meets young women where they are and empowers them to shine on their own terms." As a foundational partner, e.l.f. is supporting Hello Sunshine as it creates a multifaceted content engine across platforms, including: Emotional wellness and identity Storytelling and shared experience Real-life tools - delivered playfully Self-expression and style discovery A highlight to support self-expression and empowerment is a feature called color e.l.f.-nalysis, a beauty-meets-identity tool featured in Sunnie's newsletter and on Pinterest that helps users discover their "color season" and own their personal aesthetic. About e.l.f. Beautye.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is possible. We are a different kind of company that disrupts norms, shapes culture and connects communities, committed to positivity, inclusivity and accessibility. Our mission is clear: to make the best of beauty accessible to every eye, lip and face. Our brands, e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People and NATURIUM are led by purpose, driven by results and elevated by our superpowers. e.l.f. Beauty offers e.l.f. clean and vegan products, all double-certified by Leaping Bunny and PETA as cruelty free and we proudly stand as the first beauty company with Fair Trade Certified™ facilities. A kind heart is at the center of our ethos: We donate 2% of net profits to organizations that make positive impacts. About Hello SunshineFounded by Reese Witherspoon, Hello Sunshine puts women at the center of every story it creates, celebrates and discovers. Hello Sunshine tells stories across all platforms – from scripted and unscripted television, feature films, animated series, podcasts, audio storytelling, and digital series – all shining a light on where women are now and helping them chart a new path forward. Hello Sunshine is also home to Reese's Book Club. Fast growing in reach and influence, this community is propelled by meaningful connections with stories, authors, and fellow members. Hello Sunshine is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone's flagship private equity business. View source version on Contacts Samantha Critchellscritchell@ Matthew Sign in to access your portfolio
