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OpenAI just gave ChatGPT a search boost — and it's coming for Google
OpenAI just gave ChatGPT a search boost — and it's coming for Google

Tom's Guide

time5 days ago

  • Business
  • Tom's Guide

OpenAI just gave ChatGPT a search boost — and it's coming for Google

OpenAI just rolled out a major upgrade to ChatGPT Search, and it's a bold step closer toward dethroning traditional search engines. Now available, the new version of ChatGPT Search can interpret more complex questions, run multiple search queries at once and even handle visual inputs like screenshots. Combined with better memory and voice tools in GPT-4o, it's starting to look a lot like the kind of all-purpose search assistant Google's been trying to build, but in chatbot form. Feature ChatGPT Search (GPT-4o) Google AI Search / AI Overviews Query Style Conversational, multi-turn Traditional search input, evolving toward AI summaries Source Transparency Links shown under citations (but limited detail) Inline links with mixed source visibility Live Web Access Yes (with browsing enabled on) Yes, but not always clear when results are real-time Image Understanding Accepts images + screenshots for context-aware responses Limited visual interpretation (outside of Lens) Tone & Use Cases Personalized, assistant-style responses Factual, one-shot summaries for faster results Ad Integration None (currently) Google Ads + Shopping baked into some queries Memory & Context Can recall past prompts and preferences (in GPT-4o) No long-term memory, personalization only if enabled Primary Strength Deep context + synthesis across multiple domains Quick facts, maps, and shopping results ChatGPT Search and Google AI Overviews take different approaches to answering queries. Google AI Overviews pull from existing web content to generate summarized answers at the top of search results, often quoting or paraphrasing websites. In contrast, ChatGPT Search blends AI-generated responses with live web results from trusted sources, offering a more conversational experience. While Google favors brevity and directness, ChatGPT provides more context, personalization and reasoning. ChatGPT also allows follow-up questions in a chat format, making it feel more interactive. Google is still a traditional search engine with AI layered on top — ChatGPT is search reimagined through conversation. Get instant access to breaking news, the hottest reviews, great deals and helpful tips. The upgraded ChatGPT Search now offers: So far, I've also noticed cleaner answers, fewer hallucinations and faster response time. As a power user with ChatGPT Plus, I've noticed a major shift because GPT-4o is enabled by default. With every prompt, responses feel sharper and more confident, with less of the filler or second-guessing I used to get. It's like the model knows what I'm asking before I finish typing, which is without a doubt the upgraded memory in ChatGPT Plus. ChatGPT Search is free for everyone, but Plus, Team and Pro users may experience even more of a streamlined search than those using the free tier. Google Search still dominates traditional queries, especially for quick facts, maps, shopping, or local recommendations. Environmentally, it uses less energy, which is why it might be the better option for short queries. But if you want any of the following, ChatGPT Search just got a lot more competitive: And while OpenAI says it's not trying to "kill Google," CEO Sam Altman admitted earlier this year that he doesn't use Google anymore. In this not-so-subtle statement, the CEO has made it clear that search habits are shifting. ChatGPT Search has become a legit search companion. More than a chatbot with search capabilities, the AI has the ability to understand what you're really asking and how best to answer. While Google is still the default for millions, this recent update from OpenAI shows that the tech giant is aiming higher and getting closer to Google. Do you use ChatGPT or Google for your searches? What is your deciding factor? Let us know in the comments!

Reddit is the 2nd most-cited source in Google AI Overviews, but that might not mean much for its bottom line
Reddit is the 2nd most-cited source in Google AI Overviews, but that might not mean much for its bottom line

Business Insider

time6 days ago

  • Business
  • Business Insider

Reddit is the 2nd most-cited source in Google AI Overviews, but that might not mean much for its bottom line

Reddit's relationship with Google is complicated. The social media forum, which went public last year and is under pressure like never before to attract advertisers and turn a profit, has recently enjoyed priority status on Google Search. And now that Google has launched its AI Overview, a natural language synopsis of search results at the top of the page, it seems its preference for citing Reddit remains. Analytics firm Semrush shared data this month on how AI-powered search is affecting traffic. It found that Reddit is the second most-cited website in Google AI Overviews, following Quora. "Quora and Reddit users often ask and answer niche questions that aren't addressed elsewhere. Making them rich information sources for highly specific AI prompts," the study's authors wrote. "Reddit may also perform well because Google has a partnership with Reddit and uses Reddit data to train its systems." Reddit and Google entered a partnership, worth a reported $60 million, in 2024 that allowed Google to train its AI models on Reddit's content. Google said the deal would "facilitate more content-forward displays of Reddit information." All of this has helped Reddit increase its traffic over the last year, which might entice more advertisers. That traffic, however, is largely coming from so-called logged-out users, meaning they aren't account holders at Reddit and are unlikely regular visitors. Analysts at Redburn called much of Reddit's growth"misconstrued." "Accelerated user growth has been driven predominantly by logged-out users who arrive on the platform largely via Google Search," the Redburn analysts wrote in March. "These users are much less valuable to Reddit as they are typically just looking for an answer to a query and thus spend little time on the platform." And while Google AI Overview might often cite Reddit as a source, the way it displays search results in a natural language summary means many searchers will be less likely to click through to Reddit itself. Reddit's stocks fell in May after Google launched its new AI Mode, as concerned analysts said the new feature would likely decrease traffic to Reddit.

Local Businesses Get Google AI Search Reprieve - But For How Long?
Local Businesses Get Google AI Search Reprieve - But For How Long?

Scoop

time13-06-2025

  • Business
  • Scoop

Local Businesses Get Google AI Search Reprieve - But For How Long?

Businesses worried about losing Google rankings to AI search have more time to update tactics - new research reveals. Google AI Overviews are the AI-written answers that now appear at the top of many Google search results. This has shifted businesses rankings further down the page and the fear is that the AI answer will take away traffic from websites. According to new Semrush research, AI Overviews were triggered for 6.49% of queries in January, climbing to 13.14% by March 2025. 'While this looks concerning, the detail reveals good news for businesses: to date, Google AI Overviews primarily target 'informational' searches like 'how do solar panels work',' said Rachel Alexander, CEO of SEO agency Alexanders, in Christchurch. 'This leaves commercial keywords such as 'heat pump installation Christchurch' largely untouched,' Alexander said. "Google isn't disrupting the searches that drive revenue from Google search ads or shopping ads because it is protecting its advertising revenue,' said Alexander. Alexander warns against complacency. 'The upshot is that businesses shouldn't rely on old SEO. Plus, there are many other AI platforms that are not guarding ad revenue who will in fact give AI summaries on commercial phrases,' said Alexander. To address this, Alexander explained that SEO techniques need to be updated so information is picked up by generative engines, if business owners want to get listed in AI recommendations. According to Alexander, aiming to rank through well-structured pages with video, local SEO, and schema markup for ecommerce products is still fundamental, as website visitors are more likely to be sales-ready when they arrive, having read the AI overviews. Alexander recommends a strategy of appearing in listicles, such as ' The 10 best luxury hotels in Christchurch' on trusted platforms, as this can help businesses get picked up in AI recommendations. About Alexanders Digital Marketing Founded in 1997, Alexanders Digital Marketing has spent over 28 years helping Canterbury businesses achieve growth through SEO services and strategic marketing.

Local Businesses Get Google AI Search Reprieve – But For How Long?
Local Businesses Get Google AI Search Reprieve – But For How Long?

Scoop

time13-06-2025

  • Business
  • Scoop

Local Businesses Get Google AI Search Reprieve – But For How Long?

Press Release – Alexanders Digital Marketing According to Alexander, aiming to rank through well-structured pages with video, local SEO, and schema markup for ecommerce products is still fundamental, as website visitors are more likely to be sales-ready when they arrive, having read the AI overviews. Rachel Alexander, Alexanders Digital Marketing / Supplied Businesses worried about losing Google rankings to AI search have more time to update tactics – new research reveals. Google AI Overviews are the AI-written answers that now appear at the top of many Google search results. This has shifted businesses rankings further down the page and the fear is that the AI answer will take away traffic from websites. According to new Semrush research, AI Overviews were triggered for 6.49% of queries in January, climbing to 13.14% by March 2025. 'While this looks concerning, the detail reveals good news for businesses: to date, Google AI Overviews primarily target 'informational' searches like 'how do solar panels work',' said Rachel Alexander, CEO of SEO agency Alexanders, in Christchurch. 'This leaves commercial keywords such as 'heat pump installation Christchurch' largely untouched,' Alexander said. 'Google isn't disrupting the searches that drive revenue from Google search ads or shopping ads because it is protecting its advertising revenue,' said Alexander. Alexander warns against complacency. 'The upshot is that businesses shouldn't rely on old SEO. Plus, there are many other AI platforms that are not guarding ad revenue who will in fact give AI summaries on commercial phrases,' said Alexander. To address this, Alexander explained that SEO techniques need to be updated so information is picked up by generative engines, if business owners want to get listed in AI recommendations. According to Alexander, aiming to rank through well-structured pages with video, local SEO, and schema markup for ecommerce products is still fundamental, as website visitors are more likely to be sales-ready when they arrive, having read the AI overviews. Alexander recommends a strategy of appearing in listicles, such as 'The 10 best luxury hotels in Christchurch' on trusted platforms, as this can help businesses get picked up in AI recommendations. About Alexanders Digital Marketing Founded in 1997, Alexanders Digital Marketing has spent over 28 years helping Canterbury businesses achieve growth through SEO services and strategic marketing. Content Sourced from Original url

Local Businesses Get Google AI Search Reprieve - But For How Long?
Local Businesses Get Google AI Search Reprieve - But For How Long?

Scoop

time13-06-2025

  • Business
  • Scoop

Local Businesses Get Google AI Search Reprieve - But For How Long?

Businesses worried about losing Google rankings to AI search have more time to update tactics - new research reveals. Google AI Overviews are the AI-written answers that now appear at the top of many Google search results. This has shifted businesses rankings further down the page and the fear is that the AI answer will take away traffic from websites. According to new Semrush research, AI Overviews were triggered for 6.49% of queries in January, climbing to 13.14% by March 2025. 'While this looks concerning, the detail reveals good news for businesses: to date, Google AI Overviews primarily target 'informational' searches like 'how do solar panels work',' said Rachel Alexander, CEO of SEO agency Alexanders, in Christchurch. 'This leaves commercial keywords such as 'heat pump installation Christchurch' largely untouched,' Alexander said. "Google isn't disrupting the searches that drive revenue from Google search ads or shopping ads because it is protecting its advertising revenue,' said Alexander. Alexander warns against complacency. 'The upshot is that businesses shouldn't rely on old SEO. Plus, there are many other AI platforms that are not guarding ad revenue who will in fact give AI summaries on commercial phrases,' said Alexander. To address this, Alexander explained that SEO techniques need to be updated so information is picked up by generative engines, if business owners want to get listed in AI recommendations. According to Alexander, aiming to rank through well-structured pages with video, local SEO, and schema markup for ecommerce products is still fundamental, as website visitors are more likely to be sales-ready when they arrive, having read the AI overviews. Alexander recommends a strategy of appearing in listicles, such as ' The 10 best luxury hotels in Christchurch' on trusted platforms, as this can help businesses get picked up in AI recommendations. About Alexanders Digital Marketing Founded in 1997, Alexanders Digital Marketing has spent over 28 years helping Canterbury businesses achieve growth through SEO services and strategic marketing.

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