Latest news with #GRB
Business Standard
4 days ago
- Entertainment
- Business Standard
Manju Warrier Joins Hands with GRB Ghee to Celebrate Kerala's Rich Culinary Heritage
Kochi, 16 June 2025 – GRB Ghee, a name synonymous with purity and authenticity, proudly unveiled its latest integrated brand campaign featuring the icon of Malayalam cinema, Manju Warrier. The collaboration is not just an endorsement but a heartfelt celebration of the deep-rooted food values cherished by Malayalees. For Keralites, food is more than just nourishment. It is a cherished ritual, an expression of love, and a celebration of family. The creative narrative draws on this emotional connection Malayalees have with ghee—seen in moments like the aroma of a grandmother's dosa, festive biryanis, Onam feasts brimming with flavour, and the joy of sharing a meal with loved ones. The film featuring Warrier taps into this insight, showing how GRB Ghee evokes the feeling of home and authenticity across generations. 'For us, Kerala represents not just customers, but connoisseurs of heritage,' said Mr. Bala Karthik, Director at GRB. 'Malayalee consumers don't just buy products—they embrace experiences that reflect their cultural identity. The state is home to evolved, discerning consumers who value authenticity, purity, and quality. At GRB, we have always respected these expectations and worked to exceed them. This campaign featuring Manju Warrier is our sincere tribute to the refined culinary sensibilities of Kerala.' As part of its strategic brand initiative, the campaign underscores GRB's continued commitment to delivering culturally relevant and market-specific messaging, while fostering a deeper emotional connection with consumers across India. "GRB Ghee is more than a kitchen staple—it represents purity, trust, and a deep emotional connection to our way of life,' said Manju Warrier. 'I'm proud to associate with a brand that understands the emotions behind everyday meals and the cultural significance of food in Kerala.' The campaign has been rolled out across television, digital platforms, and social media—reaching homes across Kerala and resonating with consumers who value authenticity and emotional depth in their food choices. About GRB: Established in 1984 by Mr. G.R. Balasubramaniam, GRB Dairy Foods started as a humble ghee venture and has today evolved into India's largest distributed ghee brand, built on a foundation of uncompromising quality, trust, and innovation. At the heart of GRB lies a commitment to blending tradition with cutting-edge technology. The brand proudly operates one of the most advanced food production facilities in the country, equipped with state-of-the-art automated systems that ensure consistency, hygiene, and tradition. Every batch of GRB Ghee undergoes rigorous checks at its NABL certified advanced scientific laboratory, ensuring rigorous testing and global compliance at every stage. GRB's portfolio has grown to include traditional Indian sweets, instant mixes, and traditional south Indian snacks - TOWN BUS, each crafted with the same dedication to purity and tradition. Today, GRB exports to over 50 countries.
Time of India
5 days ago
- Entertainment
- Time of India
Manju Warrier joins hands with GRB Ghee to celebrate Kerala's rich culinary heritage
GRB Ghee , a name synonymous with purity and authenticity, has unveiled its latest integrated brand campaign featuring the icon of Malayalam cinema , Manju Warrier . The collaboration is not just an endorsement but a heartfelt celebration of the deep-rooted food values cherished by Malayalees. The creative narrative draws on this emotional connection Malayalees have with ghee—seen in moments like the aroma of a grandmother's dosa, festive biryanis, Onam feasts brimming with flavour, and the joy of sharing a meal with loved ones. The film featuring Warrier taps into this insight, showing how GRB Ghee evokes the feeling of home and authenticity across generations. Bala Karthik, director at GRB said, 'Malayalee consumers don't just buy products—they embrace experiences that reflect their cultural identity . The state is home to evolved, discerning consumers who value authenticity, purity, and quality. This campaign featuring Manju Warrier is our sincere tribute to the refined culinary sensibilities of Kerala.' The campaign underscores GRB's continued commitment to delivering culturally relevant and market-specific messaging, while fostering a deeper emotional connection with consumers across India. Warrier said, 'I'm proud to associate with a brand that understands the emotions behind everyday meals and the cultural significance of food in Kerala.' The campaign has been rolled out across television, digital platforms and social media—reaching homes across Kerala and resonating with consumers who value authenticity and emotional depth in their food choices. Watch the video here:
The Hindu
6 days ago
- Politics
- The Hindu
Four Maoists, including three women, killed in ongoing encounter in M.P's Balaghat
At least four Maoists, three of them women, have been killed in an ongoing encounter between security forces and Maoists in Madhya Pradesh's Balaghat district on Saturday (June 14, 2025), the police said. Madhya Pradesh's anti-Maoists Hawk Force Commandant Shiyaz K.M. told The Hindu that the encounter was under way in the Pachamdadar and Katejhiriya areas of the Sonewani forest area. Mr. Shiyaz said a search operation was launched in multiple parts of the district's dense forest areas based on inputs from the Maoist movement. 'Combing efforts are going on in multiple areas and the encounter will continue at least till tomorrow (June 15, 2025),' he said, adding that heavy rains in the area had made the operation more challenging. Mr. Shiyaz said the operatives belonged to the Malajkhand unit of the GRB (Gondia-Rajnandgaon-Balaghat) Division of the Maoists. 'We had received input of their movement a couple of days ago after which multiple parties were deployed for a search operation. During one such search, firing started from their side and our personnel responded,' the officer said. The encounter is part of a joint operation by the Madhya Pradesh Police's Hawk Force and the Central Reserve Police Force (CRPF), he said. Special Director-General (Anti-Maoist Operations) Pankaj Shrivastav told The Hindu that the four cadres were killed in two separate encounters and that a self-loading rifle (SLR), two .315 rifles, a grenade launcher and other ammunition were recovered from them. 'We cannot divulge much information, as it is an ongoing operation. The forces and officers are currently in the forest. It has also been raining heavily there today (June 14, 2025), which is adding to the challenge but we are continuing the search operation. The encounter is likely to continue till tomorrow,' he said. Chief Minister Mohan Yadav congratulated the security forces and dubbed the encounter as a major success for the campaign to end Maoism by March 2026, a deadline set by the Union Government. 'Under the guidance of Prime Minister Narendra Modi ji and Union Home Minister Amit Shah ji, the State has achieved a major success in the campaign to eradicate Maoism by March 2026,' he said on X. हम हर हाल में मार्च 2026 तक नक्सलवाद को समाप्त करेंगे। मध्यप्रदेश पुलिस सफलता के साथ इस अभियान में लगी है। नक्सल विरोधी अभियान में शामिल बहादुर पुलिसकर्मियों को पदोन्नति मिलेगी। — Dr Mohan Yadav (@DrMohanYadav51) June 14, 2025 'The search is still on, in which a large number of police officers and personnel are engaged. Hearty congratulations to our indomitable soldiers and senior police officers of the State for this success,' Mr. Yadav said.
Time of India
24-04-2025
- Time of India
Maoist couple active in MMC zone surrenders
Raipur: A Maoist couple active for past eight years in the MMC (Madhya Pradesh, Maharashtra and Chhattisgarh) zone, surrendered before Kabirdham district police on Thursday. The surrendered couple carried Rs 7 lakh bounty on their heads and they were identified as Ramesh alias Atam Guddu, 29 and his wife Savita alias Lachhi Oyam, 21. They turned themselves in before police officials in Kawardha town, the headquarter of the district. The couple said that they were upset with the internal differences within the Maoist organization, their inhuman Maoist ideology , atrocities on local tribals and harsh forest life, a police officer said. The officer said that Ramesh was a member of platoon number one and Gondia (Maharashtra)-Rajnandgaon (Chhattisgarh)-Balaghat (Madhya Pradesh)- GRB division committee of Maoists, his wife was active as member of Tanda area committee, he said, adding that they were carrying Rs 5 lakh and Rs 2 lakh respectively. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Google Brain Co-Founder Andrew Ng, Recommends: Read These 5 Books And Turn Your Life Around Blinkist: Andrew Ng's Reading List Undo Ramesh had sustained injuries in an encounter in 2019 with security forces in Bhoramdeo area in Kabirdham district. Police said that the Maoists were desperately making efforts to set up their new base in the tri-junction forest of MMC zone - consisting of areas of Balaghat (MP), Gondia (Maharashtra), Rajnandgaon, Mungeli and Kabirdham districts (Chhattisgarh) since 2017-18. During their time in the outfit, Ramesh operated with a 12-bore gun and Savita carried an 8mm rifle. After surrendering, the couple received an immediate incentive of Rs 25,000 each under the state's surrender and rehabilitation policy. Authorities confirmed that they will now be rehabilitated in accordance with the govt's new surrender and rehabilitation guidelines, which have been credited with encouraging dozens of extremists to abandon violence and rejoin mainstream society.
Time of India
24-04-2025
- Time of India
Maoist couple active in MMC zone surrenders before Chhattisgarh police
RAIPUR: A Maoist couple active for past eight years in the MMC (Madhya Pradesh, Maharashtra and Chhattisgarh) zone, surrendered before Kabirdham district police on Thursday. The surrendered couple carried Rs seven lakh bounty on their heads and they were identified as Ramesh alias Atam Guddu, 29 and his wife Savita alias Lachhi Oyam, 21. They turned themselves in before police officials in Kawardha town, the headquarter of the district. The couple said that they were upset with the internal differences within the Maoist organization, their inhuman Maoist ideology , atrocities on local tribals and harsh forest life, a police officer said. The officer said that Ramesh was a member of platoon number one and Gondia (Maharashtra)-Rajnandgaon (Chhattisgarh)-Balaghat (Madhya Pradesh)- GRB division committee of Maoists, his wife was active as member of Tanda area committee, he said, adding that they were carrying Rs 5 lakh and Rs 2 lakh respectively. Ramesh had sustained injuries in an encounter in 2019 with security forces in Bhoramdeo area in Kabirdham district. Police said that the Maoists were desperately making efforts to set up their new base in the tri-junction forest of MMC zone - consisting of areas of Balaghat (MP), Gondia (Maharashtra), Rajnandgaon, Mungeli and Kabirdham districts (Chhattisgarh) since 2017-18. During their time in the outfit, Ramesh operated with a 12-bore gun, and Savita carried an 8mm rifle. After surrendering, the couple received an immediate incentive of Rs 25,000 each under the state's surrender and rehabilitation policy . Authorities confirmed that they will now be rehabilitated in accordance with the government's new surrender and rehabilitation guidelines, which have been credited with encouraging dozens of extremists to abandon violence and rejoin mainstream society.
