Latest news with #FastCompanyMiddleEast
Libnan News
26-05-2025
- Business
- Libnan News
'Laws Under Attack': ICRC Sounds the Alarm Over Strikes on Hospitals in Conflict Areas
- Advertisement - Dubai, UAE, May 22, 2025 – The International Committee of the Red Cross (ICRC) has launched a bold new campaign, Laws Under Attack, to draw global attention to the repeated targeting of hospitals and medical personnel in conflict areas —despite the Geneva Convention's explicit protections established over seven decades ago. When violence escalated in Lebanon in 2024, the last operational hospital in southern Lebanon became a direct casualty of targeted attacks. In a powerful statement to the world, the ICRC partnered with TBWA\RAAD to transform the very laws being violated into an urgent plea for accountability. Amid the rubble and scars of the Hospital, Lebanese muralist and calligrapher Ghaleb Hawila meticulously inscribed articles from the Geneva Convention onto the building's shattered walls. Each crack and burn stands as concrete evidence of international law violations—an arresting reminder that these laws must be honored and not ignored. This unprecedented initiative does more than commemorate the resilience of frontline medical workers—it demands that governments and armed groups alike respect humanitarian law and protect critical medical facilities. It is a resounding call to the global community to remember that laws written in ink cannot be erased by bombs. 'This campaign is crucial', said Simone Casabianca – Aeschlimann, Head of the ICRC Delegation in Lebanon, 'because it reminds us of what is needed and what can actually be done by the parties to a conflict to spare the civilians. It also ensures that medical and humanitarian teams are protected and can perform their duties in a dignified manner.' — ENDS About TBWA\RAAD: TBWA\RAAD was established in the United Arab Emirates in 2000 to develop and expand TBWA Worldwide's presence across the Middle East and Africa. We are The Disruption® Company, a collective of creative minds with an unlimited creative canvas. We use creativity to help businesses challenge the status quo and capture an unfair share of the future. Named one of the Middle East's Most Innovative Companies by Fast Company Middle East in 2024, 2023 and 2022, one of the Best Workplaces for Women in the Middle East in 2024 by Fast Company Middle East, Adweek's 2024, 2022, 2021 and 2018 Global Agency of the Year. We are a disruptive brand experience company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. Our collective is made up of passionate, dedicated individuals with expertise across the total brand experience — from retail to social and digital, from B2B to experiential, from innovation to production, from design to content. Our regional clients include: Abu Dhabi Government Media Office, Apple, AWR Rostomani Arabian Automobiles, CNN, Commercial Bank of Dubai, du, Essence, Gatorade, Henkel, Hilton, Infiniti, Johns Hopkins, KFC, Meta, NEOM, Nissan, Pfizer, Philips, Pladis. Follow us on Instagram and Twitter and like us on Facebook. TBWA is part of Omnicom Group (NYSE: OMC). About the ICRC: The International Committee of the Red Cross (ICRC) is a neutral, independent humanitarian organization dedicated to protecting and assisting victims of armed conflict and violence. With a presence in over 100 countries, the ICRC works to uphold international humanitarian law and provide lifesaving support where it is needed most.
Zawya
12-03-2025
- Business
- Zawya
TBWA\RAAD names Derek Green as Chief Creative Officer
Dubai, UAE — TBWA\RAAD has announced the appointment of Derek Green as its new Chief Creative Officer, reinforcing the agency's commitment to bold innovation and transformative thinking. With over 25 years of international experience, Green has led award-winning campaigns for some of the world's most iconic brands—including Verizon, Samsung, McDonald's, KFC, Novartis, P&G, Coca-Cola, AMEX, IBM, Nestlé, and Corona. His creative philosophy aligns closely with TBWA's Disruption® mantra: to create brave concepts that truly differentiate brands in the marketplace. Having worked across Australia, the USA, Europe, the Middle East, and Africa, he has built high-performing teams recognized for developing insight-driven marketing and communications strategies that have earned some of the industry's most coveted awards across three continents. 'We are thrilled to have Derek join our leadership team', said Reda Raad, Group CEO of TBWA\RAAD. 'His track record of championing bold ideas and challenging category conventions makes him the ideal leader to steer our creative vision. We're thrilled to have him join us at a time when the industry needs to reimagine what's possible.' Commenting on his new role, Derek Green added: 'I'm excited to join TBWA\RAAD at such a pivotal time for the region, where the industry is primed for brave thinking. True innovation happens when we dare to challenge norms, and I look forward to driving impactful, disruptive solutions that shape the future of our clients' brands.' By blending daring creativity with TBWA\RAAD's signature Disruption® approach, Green will empower clients to seize opportunities in fast-paced markets, shaping brand experiences and effective strategies for lasting success. About TBWA\RAAD: TBWA\RAAD was established in the United Arab Emirates in 2000 to develop and expand TBWA Worldwide's presence across the Middle East and Africa. We are The Disruption® Company, a collective of creative minds with an unlimited creative canvas. We use creativity to help businesses challenge the status quo and capture an unfair share of the future. Named one of the Middle East's Most Innovative Companies by Fast Company Middle East in 2024, 2023 and 2022, one of the Best Workplaces for Women in the Middle East in 2024 by Fast Company Middle East, Adweek's 2024, 2022, 2021 and 2018 Global Agency of the Year. We are a disruptive brand experience company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. Our collective is made up of passionate, dedicated individuals with expertise across the total brand experience — from retail to social and digital, from B2B to experiential, from innovation to production, from design to content. Our regional clients include: Abu Dhabi Government Media Office, Apple, AWR Rostomani Arabian Automobiles, CNN, Commercial Bank of Dubai, du, Essence, Gatorade, Henkel, Hilton, Infiniti, Johns Hopkins, KFC, Meta, NEOM, Nissan, Pfizer, Philips, Pladis. Follow us on Instagram and Twitter and like us on Facebook. TBWA is part of Omnicom Group (NYSE: OMC).
Zawya
10-03-2025
- Business
- Zawya
TBWA\RAAD celebrates International Women's Day with Speed Power Talks #FromWomenForWomen
Dubai, UAE — TBWA\RAAD marked International Women's Day by teaming up with the American University of Sharjah (AUS) for an empowering initiative that provided young, ambitious female students and alumni with practical skills and career-defining insights. The agency hosted Speed Power Talks, a series of fast-paced mentoring sessions led by TBWA\RAAD's women professionals, focused on passing down the knowledge they have gained throughout their careers. 'At TBWA\RAAD, we believe that real progress happens when women actively share the very knowledge that forged their journeys,' said Romy Abdelnour, Head of Communications at TBWA\RAAD. 'Negotiation, resilience, creativity—these are skills that shape lives, not just careers. That's why, this International Women's Day, we're passing them on, #FromWomenForWomen.' During the event, mentors offered first-hand advice on diverse topics such as smart saving in finance, being resourceful in production, cultivating leadership traits through HR, leveraging prompt trends for personal growth in the digital realm, harnessing the power of persuasion in creativity, decoding trends in strategy, and boosting visibility on LinkedIn through effective PR. Each session was designed to spark open, unfiltered conversations and help participants develop the confidence to navigate both their professional and personal journeys. Rooted in #FromWomenForWomen, the event underscored the agency's ongoing commitment to fostering growth opportunities for women within the creative industry. By sharing their hard-earned expertise, TBWA\RAAD mentors demonstrated that empowering others is the most effective way to build a more equitable, dynamic workforce. About TBWA\RAAD: TBWA\RAAD was established in the United Arab Emirates in 2000 to develop and expand TBWA Worldwide's presence across the Middle East and Africa. We are The Disruption® Company, a collective of creative minds with an unlimited creative canvas. We use creativity to help businesses challenge the status quo and capture an unfair share of the future. Named one of the Middle East's Most Innovative Companies by Fast Company Middle East in 2024, 2023 and 2019, one of the Best Workplaces for Women in the Middle East in 2024 by Fast Company Middle East, Adweek's 2024, 2022, 2021 and 2018 Global Agency of the Year. We are a disruptive brand experience company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. Our collective is made up of passionate, dedicated individuals with expertise across the total brand experience — from retail to social and digital, from B2B to experiential, from innovation to production, from design to content. Our regional clients include: Abu Dhabi Government Media Office, Apple, AWR Rostomani Arabian Automobiles, CNN, Commercial Bank of Dubai, du, Essence, Gatorade, Henkel, Hilton, Infiniti, Johns Hopkins, KFC, Meta, NEOM, Nissan, Pfizer, Philips, Pladis.
Zawya
17-02-2025
- Business
- Zawya
Msheireb Properties announces 2025 innovation in design awards in partnership with Fast Company Middle East
Doha, Qatar: Msheireb Properties announced the 2025 Innovation in Design Awards, a prestigious initiative in partnership with Fast Company Middle East that champions creativity, innovation, and sustainability in design and architecture. With an expanded list of categories, the second annual awards will highlight groundbreaking contributions that align with Msheireb Properties' vision of transforming urban living and advancing Qatar's position as a global hub for innovation excellence. 'The Innovation in Design Awards presented by Msheireb Properties was created to promote design thinking as a catalyst for positive change, spotlighting ideas that tackle individual, community, and global challenges. By expanding the award categories for our second season, we want to inspire even more trailblazers who are redefining the future of urban living,' said Eng. Ali Mohammed Al Kuwari, CEO of Msheireb Properties. 'Design is the ongoing story of human progress. And so, to celebrate the best of design is to recognise some of the most important human achievements. By honouring outstanding design work, these awards will not only acknowledge corporate achievements but also inspire others in the industry to strive for excellence,' said Ravi Raman, publisher of Fast Company Middle East. The Innovation in Design Awards were launched last year to recognise exemplary design-driven solutions, signalling Msheireb Properties' plans to be an active player in shaping the future of design innovation in the Middle East. It was launched during the first Fast Company Innovation by Design Summit. This year's winners will once again be crowned during the official awards ceremony on the sidelines of the Innovation by Design Summit on May 21 in Msheireb Downtown Doha. Last year's winners included global brand consultancy Landor for human-centric design, cardiac diagnostic technology innovator Dr. Mario Garcia for technology-powered design, MAD Architects for sustainable design, and Pandora for luxury and lifestyle design. Entries for the 2025 awards are now open to designers, architects, and innovators from around the world. Winners will be selected based on criteria such as replicability, design thinking, and audience impact at individual, community, and global levels. The expanded award categories for 2025 include: Architecture and Urban Planning: Honouring built projects that significantly improve cities and neighbourhoods, including architecture and landscapes. Product and Packaging: Recognising designs that enhance user experience and address real-world challenges. Retail and Experiential: Highlighting retail concepts that bring products or services to life through innovative design. Sustainable Design: Celebrating projects that use inventive design to meaningfully reduce environmental impact. Technology-Driven Design: Acknowledging designs that seamlessly integrate advanced technologies. Travel and Hospitality: Recognising innovative approaches to creating memorable and enjoyable experiences for travelers and guests. Emerging Designer Middle East: Honouring up-and-coming talent from the Middle East region who are shaping the future of design. This initiative is part of Msheireb Properties' ongoing efforts to promote sustainable urban development and enhance quality of life through innovative and thoughtful design solutions. It reinforces Msheireb's dedication to creating a brighter, more sustainable future while positioning Doha as a leading city for cultural and design excellence. About Msheireb Properties Msheireb Properties is a subsidiary of Qatar Foundation for Education, Sciences and Community Development and Qatar's leading sustainable property developer, supporting the goals of Qatar's 2030 Vision and Qatar Foundation's objectives. Its mission is to change how people think about urban living and improve their overall quality of life through innovations that encourage social interaction, respect for culture, and greater care for the environment. Its signature project, Msheireb Downtown Doha, is one of the smartest, most sustainable city districts, which employs a new approach to urban planning by combining traditional methods and modern technology to preserve Qatar's environment and cultural identity. All buildings are either Gold or Platinum LEED-certified. It is an integrated city that embraces modern, fully furnished residential units, a range of mixed- use and commercial buildings that offer a wide array of retail and business services, and cultural facilities. It is also the home to Msheireb Museums, Mandarin Oriental Hotel, Al Wadi Hotel - MGallery by AccorHotels, Park Hyatt Hotel, Msheireb Galleria, and Barahat Msheireb- the biggest open-air covered pedestrian square in the region.
